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UK Media & Entertainment Digital Media - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
audible.co.uk 31.98
viagogo.co.uk 11.42
vimeo.com 7.96
liveunlimitedlondon.com 6.13
apple.com 5.03
wayfair.co.uk 4.84
jacquielawson.com 4.54
bbcgoodfood.com 2.87
spotify.com 2.54
smallbee.co.uk 1.87
others 20.82

Copyright © Adthena. All rights reserved.

Audible.co.uk dominates with 31.98% click share, followed by Viagogo.co.uk at 11.42%. Vimeo.com holds 7.96%, while ‘others’ collectively capture 20.82%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date audible.co.uk spotify.com wayfair.co.uk viagogo.co.uk apple.com vimeo.com liveunlimitedlondon.com smallbee.co.uk jacquielawson.com adobe.com
2025/03/01 17.21% 7.09% 4.05% 2.83% 5.75% 7.72% 2.81% 4.78% 3.26% 4.48%
2025/03/02 21.52% 2.24% 3.15% 3.02% 2.85% 10.38% 2.07% 2.15% 3.11% 6.47%
2025/03/03 25.01% 0.92% 5.55% 2.17% 2.31% 6.54% 2.06% 1.66% 1.79% 3.07%
2025/03/04 31.92% 1.54% 0.63% 2.63% 2.97% 7.12% 1.66% 2.38% 2.42% 2.83%
2025/03/05 27.47% 0.93% 2.94% 2.57% 7.63% 6.44% 2.49% 3.63% 2.82% 2.36%
2025/03/06 25.78% 0.82% 6.7% 2.08% 6.35% 5.52% 3.31% 3.72% 1.97% 1.59%
2025/03/07 20.06% 1.03% 2.29% 3.16% 9.2% 4.46% 2.98% 4.18% 1.59% 3.15%
2025/03/08 29.55% 1.08% 2.37% 4.59% 6.74% 6.88% 4.3% 0.82% 2.54% 4.19%
2025/03/09 29% 0.93% 5.38% 3.56% 3.98% 5.81% 3.4% 4.53% 2.02% 1.82%
2025/03/10 28.01% 1.46% 6.05% 3.82% 4.41% 5.71% 2.46% 0% 2.66% 1.86%
2025/03/11 22.69% 0.76% 4.31% 3.08% 6.74% 4.99% 2.51% 5.13% 1.5% 0.97%
2025/03/12 23.81% 0.69% 3.25% 3.33% 5.38% 4.31% 3.02% 3.72% 1.52% 1.52%
2025/03/13 24.44% 4.52% 6.26% 3.69% 4.78% 5.55% 1.64% 3.01% 2.29% 4.26%
2025/03/14 23.65% 1.47% 4.65% 3.31% 6.34% 5.61% 2.74% 2.47% 1.61% 1.54%
2025/03/15 22.99% 1.64% 7.16% 4.39% 5.51% 6.04% 1.99% 3.58% 2.22% 3.08%
2025/03/16 22.13% 1.05% 7.73% 3.98% 7.91% 5.29% 4.57% 3.46% 2.19% 2.66%
2025/03/17 21.87% 5.92% 7.88% 4.01% 5.77% 5.17% 4.22% 3.56% 1.82% 1.94%
2025/03/18 21.03% 1.08% 5.3% 6.09% 5.71% 6.39% 3.35% 5.3% 2.1% 0.92%
2025/03/19 24.18% 1.04% 6.05% 3.62% 4.93% 6.95% 2.57% 2.42% 2.09% 2.49%
2025/03/20 23.68% 10.81% 3.53% 5.67% 7.84% 5.88% 3.07% 1.97% 1.92% 0.77%
2025/03/21 23.55% 0.57% 5.25% 5.15% 5.71% 6.69% 2.75% 2.11% 2.29% 3.49%
2025/03/22 22.48% 8.14% 4.85% 3.19% 5.8% 4.16% 2.49% 2.65% 2.15% 1.69%
2025/03/23 25.8% 1.02% 9.05% 5.24% 7.14% 5.06% 2.06% 1.77% 1.78% 2.24%
2025/03/24 24.15% 0.77% 6.65% 4.12% 7.3% 6.1% 2.91% 1.85% 1.67% 1.47%
2025/03/25 16.74% 0.55% 5.4% 4.33% 6.94% 5.12% 2.29% 1.94% 2.23% 3.22%
2025/03/26 18.38% 0.59% 4.22% 4.48% 4.93% 4.19% 1.3% 1.67% 1.19% 1.37%
2025/03/27 17.13% 1.03% 6.37% 2.73% 6.15% 5.76% 2.9% 2.37% 1.35% 1.61%
2025/03/28 16.4% 0.97% 2.7% 4.68% 6.3% 5.59% 2.84% 1.05% 1.74% 2.66%
2025/03/29 26.63% 0.48% 4.02% 5.97% 6.32% 7.03% 2.5% 2.07% 2.04% 4.8%
2025/03/30 21.95% 1.01% 8.33% 6.93% 6.94% 6.69% 3.39% 1.87% 2.32% 2.97%
2025/03/31 23.2% 16.43% 6.71% 5.47% 4.99% 4.84% 3.28% 1.95% 1.89% 1.55%

Copyright © Adthena. All rights reserved.

Audible.co.uk led March with fluctuating spend, peaking at 31.92% on March 4. Spotify.com surged on March 31, reaching 16.43%. Wayfair.co.uk and Viagogo.co.uk showed consistent mid-range activity. Apple.com and Vimeo.com maintained steady presence, while Adobe.com and others varied.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 454
2025/03/02 445
2025/03/03 449
2025/03/04 415
2025/03/05 431
2025/03/06 438
2025/03/07 469
2025/03/08 444
2025/03/09 436
2025/03/10 434
2025/03/11 422
2025/03/12 427
2025/03/13 406
2025/03/14 438
2025/03/15 420
2025/03/16 401
2025/03/17 424
2025/03/18 407
2025/03/19 407
2025/03/20 389
2025/03/21 384
2025/03/22 382
2025/03/23 371
2025/03/24 384
2025/03/25 369
2025/03/26 370
2025/03/27 387
2025/03/28 387
2025/03/29 362
2025/03/30 362
2025/03/31 356

Copyright © Adthena. All rights reserved.

March began with 454 advertisers, peaking at 469 on the 7th. A steady decline followed, ending the month at 356.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
viagogo.co.uk 3.2%
spotify.com 2.28%
bbcgoodfood.com 1.95%
viagogo.com 0.62%
wayfair.co.uk 0.52%
jacquielawson.com -0.39%
ebay.co.uk -0.65%
liveunlimitedlondon.com -0.83%
smallbee.co.uk -0.91%
audible.co.uk -6.24%

Copyright © Adthena. All rights reserved.

Spotify and Viagogo.co.uk surged in click share, gaining 2.28% and 3.20% respectively, while Audible.co.uk faced a significant drop of 6.24%.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date wayfair.co.uk audible.co.uk viagogo.co.uk liveunlimitedlondon.com ebay.co.uk bbcgoodfood.com smallbee.co.uk vimeo.com apple.com adobe.com
2025/03/01 11.62% 13.93% 2.91% 4.81% 4.37% 0% 10.84% 4.79% 2.95% 2.68%
2025/03/02 11.43% 17.97% 3.32% 4.23% 2.65% 0% 7.42% 6.78% 2.18% 6.57%
2025/03/03 18.03% 14.72% 2.49% 3.4% 10.66% 0% 4.64% 4.54% 1.1% 3.24%
2025/03/04 1.64% 25.21% 4.27% 3.34% 0.24% 0% 4.78% 7.23% 2.05% 4.25%
2025/03/05 11.19% 17.23% 3.32% 4.68% 2.54% 1.38% 11.15% 5.19% 4.49% 1.9%
2025/03/06 22.64% 14.07% 2.19% 5.34% 6.74% 0% 7.35% 3.34% 3.47% 1.05%
2025/03/07 7.72% 14% 4.26% 5.5% 7.85% 0% 9.59% 3.63% 3.11% 3.87%
2025/03/08 6.91% 20.2% 6.91% 9.12% 0.13% 0% 1.38% 5.71% 4.07% 3.15%
2025/03/09 18.24% 15.92% 4.03% 6.22% 5.42% 0% 10.07% 3.99% 2.12% 1.26%
2025/03/10 21.4% 15.31% 4.18% 3.89% 12.69% 3.5% 0% 3.6% 2.21% 1.2%
2025/03/11 14.17% 12.89% 3.54% 4.14% 8.07% 2.96% 13.28% 3.58% 3.32% 0.74%
2025/03/12 9.29% 14.21% 3.9% 5.72% 1.84% 1.93% 7.79% 3.25% 2.86% 1.23%
2025/03/13 19.31% 12.64% 4.14% 1.93% 11.22% 4.1% 7.36% 3.68% 2.16% 4.13%
2025/03/14 14.88% 13.28% 3.7% 4.17% 5.68% 1.03% 7.41% 3.94% 3.06% 0.98%
2025/03/15 19.14% 11.7% 4.71% 2.2% 12.94% 2.34% 8.38% 3.86% 2.41% 1.76%
2025/03/16 22.25% 10.42% 3.64% 6.28% 16.56% 1.01% 7.28% 3.04% 3.13% 2.07%
2025/03/17 23.96% 12.23% 4.23% 6.37% 5.74% 1.05% 8.46% 3.27% 2.6% 1.11%
2025/03/18 17.49% 12.81% 6.39% 5.15% 2.48% 2.59% 9.29% 4.32% 2.66% 0.64%
2025/03/19 21.97% 12.21% 3.8% 3.65% 6% 2.12% 6.65% 4.53% 2.21% 1.43%
2025/03/20 9.57% 17% 9.21% 6.44% 0.15% 1.71% 4.6% 5.62% 5.08% 0.8%
2025/03/21 16.69% 13.11% 5.95% 4.78% 9.61% 1.33% 5.95% 4.79% 2.79% 2.35%
2025/03/22 14.62% 11.87% 3.91% 3.96% 3.58% 2.9% 4.34% 2.97% 2.89% 1.21%
2025/03/23 25.79% 12.93% 5.02% 2.63% 5.64% 6.11% 2.74% 3.2% 3.05% 1.3%
2025/03/24 21.5% 12.43% 4.45% 4.65% 9% 1.98% 3.56% 4.11% 3.39% 0.85%
2025/03/25 17.3% 9.88% 5.07% 3.11% 5.15% 3.39% 4.06% 3.85% 3.49% 2.38%
2025/03/26 15.4% 11.73% 5.7% 1.82% 5.75% 1.06% 3.8% 3.41% 2.68% 1.1%
2025/03/27 19.75% 8.84% 3% 4.96% 6.13% 1.67% 6.01% 3.94% 2.88% 0.99%
2025/03/28 9.73% 9.03% 5.77% 4.92% 4.74% 1.29% 2.31% 4.37% 3.3% 2.12%
2025/03/29 13.96% 15.22% 6.61% 4.5% 7.87% 2.46% 4.41% 5.18% 3.23% 3.57%
2025/03/30 25.5% 11.24% 6.65% 4.99% 0.15% 3.71% 4.43% 4.38% 3.06% 2.12%
2025/03/31 20.19% 12.93% 6.17% 5.81% 4.88% 4.23% 3.8% 3.24% 2.3% 1.09%

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Wayfair.co.uk’s impression share fluctuated, peaking at 25.79% on March 23. Audible.co.uk maintained a steady presence, while Viagogo.co.uk saw a gradual rise. By month’s end, Wayfair.co.uk led, with notable spikes throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Unlimited Skips, Listen Now - 50% off for 4 Months https://www.amazon.co.uk/

    Pick and play your favourite songs, ad-free. Listen offline and save data.

  2. 2
    Apple Music https://music.apple.com

    Discover 100 Million Songs — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Play what you love & discover something new with 100 million songs...

  3. 3
    Audible: The Official Site https://www.audible.co.uk

    Listen On Audible — Try Us For Free, Cancel Anytime. See audible.co.uk/ft For Eligibility. Listen At Home Or On The Go With Audible. Try Us Free For 30 Days.

  4. 4
    Funky Pigeon Official https://www.funkypigeon.com › cards-and-gifts

    Funky Pigeon™ — Find Cards & Gifts Full Of Heart & Soul At Funky Pigeon. Add A Personal Touch & Send Now. Keep...

  5. 5
    Vimeo Streaming Service | High-Quality Video Experience https://www.vimeo.com › vimeo › ott

    Rev Up Growth and Scale Your Business Seamlessly With Vimeo OTT. Talk To An Expert Today. Why Vimeo? The Best Video...

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Amazon.co.uk entices with a 50% discount, promoting ad-free, offline music. Apple Music highlights a vast 100 million song library. Audible offers a free 30-day trial for audiobooks. Funky Pigeon emphasizes personalized gifts, while Vimeo focuses on high-quality video streaming for business growth.

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