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UK Media & Entertainment Gaming - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 63.11
cdkeys.com 6.98
playstation.com 6.32
g2a.com 1.83
awd-it.co.uk 1.63
crazygames.com 1.46
xbox.com 1.37
nintendo.co.uk 1.21
thrustmaster.com 1.21
thegamecollection.net 1.13
others 13.75

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Amazon.co.uk dominates with 63.11% click share, overshadowing others at 13.75%. Playstation.com and cdkeys.com follow, while thegamecollection.net trails.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk cdkeys.com playstation.com awd-it.co.uk g2a.com xbox.com crazygames.com cyberpowersystem.co.uk chillblast.com jetspaz.com
2025/03/01 50.07% 6.35% 3.08% 2.91% 2.25% 0.89% 0.8% 1.99% 0.91% 7.15%
2025/03/02 52.01% 7.32% 2.97% 1.58% 2.32% 1.54% 1.57% 0.87% 0.43% 6.58%
2025/03/03 49.34% 7.43% 3.01% 2.42% 2.39% 1.46% 1.83% 1.63% 0.46% 6.06%
2025/03/04 42.28% 7.33% 4.04% 2.28% 2.88% 1.29% 2.33% 1.8% 1.12% 6.08%
2025/03/05 52.16% 7.65% 3.15% 1.98% 2.53% 1.29% 1.26% 0.85% 1.12% 3.07%
2025/03/06 61.16% 4.78% 1.8% 2.64% 1.63% 0.86% 0.4% 1.16% 1.24% 1.11%
2025/03/07 62.9% 5.21% 2.7% 1.73% 2.26% 0.72% 0.03% 1.43% 1.22% 2.61%
2025/03/08 63.45% 7.74% 2.65% 2.83% 2.53% 1% 1.05% 1.61% 1.11% 0.01%
2025/03/09 64.07% 6.38% 3.36% 2.58% 2.23% 1.4% 0.68% 1.48% 1.25% 0.01%
2025/03/10 57.5% 9.4% 3.98% 2.75% 2.44% 0.89% 1.11% 1.32% 1.05% 0%
2025/03/11 54.17% 10.61% 4.64% 3.11% 2.47% 1.34% 1.55% 1.57% 0.97% 0%
2025/03/12 55.36% 7.76% 4.19% 1.98% 3.23% 1.47% 1.98% 1.79% 0.64% 0%
2025/03/13 55.7% 8.67% 3.56% 2.29% 3.24% 1.4% 0.66% 1.55% 0.79% 0%
2025/03/14 53.95% 8.89% 4.06% 1.75% 3.01% 1.68% 0.65% 1.05% 0.91% 0%
2025/03/15 53.5% 9.78% 4.08% 2.28% 3.54% 1.69% 1.46% 1.46% 1.12% 0%
2025/03/16 53.23% 9.3% 4.28% 2.67% 3.74% 1.21% 2.87% 1.25% 1.04% 0%
2025/03/17 49.55% 9.35% 4.31% 2.23% 9.34% 1.3% 1.46% 1.3% 1.19% 0%
2025/03/18 46.3% 9.19% 4.6% 2.52% 9.96% 1.84% 1.33% 1.74% 1.19% 0%
2025/03/19 42.83% 13.01% 5.78% 2.31% 7.19% 2.1% 2.3% 1.32% 1.14% 0%
2025/03/20 50.51% 9.54% 5.86% 3.29% 4.54% 1.42% 0.58% 2.74% 1.54% 0%
2025/03/21 51.62% 9.4% 6.61% 2.56% 1.4% 1.59% 1.7% 1.2% 1.31% 0%
2025/03/22 57.03% 8.42% 4.95% 2% 1.9% 0.64% 0.91% 2.62% 1.68% 0%
2025/03/23 56.3% 8.73% 5.34% 2.05% 2.38% 1.55% 0.07% 1.44% 1.28% 0%
2025/03/24 57.99% 8.18% 5.19% 1.88% 2.06% 1.7% 0.87% 1.35% 1.1% 0%
2025/03/25 50.33% 8.44% 6.62% 0.98% 1.72% 1.96% 3.13% 1.23% 0.56% 0%
2025/03/26 57.04% 8.1% 5% 3.13% 2.13% 1.71% 2.07% 1.58% 1.14% 0%
2025/03/27 60.72% 9.26% 2.94% 3.12% 2.35% 0.58% 0.6% 1.48% 1.35% 0%
2025/03/28 65.24% 7.77% 2.47% 1.58% 2.25% 0.82% 0.63% 1.28% 1.07% 0%
2025/03/29 56.67% 9.04% 3.3% 2.24% 2.86% 0.91% 0.8% 1.71% 1.77% 0%
2025/03/30 60.34% 8.38% 4.08% 2.1% 2.31% 1.13% 0.44% 1.47% 1.57% 0%
2025/03/31 55.67% 8.38% 4.09% 3.08% 2.3% 1.69% 1.68% 1.44% 1.29% 0%

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominated March, peaking mid-month. CDKeys.com and PlayStation.com showed steady growth. Jetspaz.com faded, ending with zero activity. The month concluded with Amazon.co.uk leading, despite fluctuations.

Market Exposure

Competitor Count for UK Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 300
2025/03/02 299
2025/03/03 314
2025/03/04 311
2025/03/05 316
2025/03/06 334
2025/03/07 323
2025/03/08 325
2025/03/09 311
2025/03/10 317
2025/03/11 319
2025/03/12 309
2025/03/13 310
2025/03/14 321
2025/03/15 294
2025/03/16 299
2025/03/17 282
2025/03/18 281
2025/03/19 284
2025/03/20 294
2025/03/21 283
2025/03/22 277
2025/03/23 287
2025/03/24 277
2025/03/25 284
2025/03/26 269
2025/03/27 284
2025/03/28 270
2025/03/29 282
2025/03/30 275
2025/03/31 282

Copyright © Adthena. All rights reserved.

March began with 300 advertisers, peaking at 334 on the 6th. A decline followed, ending the month at 282.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
playstation.com 1.43%
nintendo.co.uk 1.38%
cdkeys.com 0.76%
aliexpress.com 0.56%
steampowered.com 0.21%
veno-scorp.co.uk -0.22%
jetspaz.com -0.3%
livecards.net -0.6%
thegamecollection.net -0.6%
amazon.co.uk -3.41%

Copyright © Adthena. All rights reserved.

In the past month, playstation.com and nintendo.co.uk surged in click share, gaining 1.43% and 1.38% respectively. Conversely, amazon.co.uk experienced a significant decline, dropping by 3.41%.

Campaign Efficiency

UK Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk cdkeys.com playstation.com g2a.com awd-it.co.uk aliexpress.com temu.com thegamecollection.net wowcher.co.uk livecards.net
2025/03/01 60.64% 6.61% 2.01% 2.39% 2.15% 0.59% 1.34% 1.57% 0.57% 0.83%
2025/03/02 62.16% 7.56% 1.79% 2.25% 0.91% 0.8% 1.17% 1.62% 1.01% 1.04%
2025/03/03 61.93% 7.33% 1.88% 2.21% 1.47% 0.75% 0.82% 1.26% 1.01% 0.69%
2025/03/04 52.24% 7.74% 2.73% 2.45% 1.34% 0.81% 0.73% 1.18% 0.88% 0.84%
2025/03/05 64.39% 7.07% 1.96% 2.1% 1.13% 0.62% 0.27% 0.98% 0.55% 1.61%
2025/03/06 72.4% 4.52% 1.13% 1.33% 1.54% 0.31% 0.39% 0.76% 0.49% 1.91%
2025/03/07 69.63% 4.76% 1.57% 1.56% 0.98% 0.36% 0.49% 0.82% 0.56% 1.72%
2025/03/08 71.37% 6.31% 1.57% 1.87% 1.56% 0.42% 0.57% 0.52% 0.6% 2.74%
2025/03/09 73.39% 5.49% 2.13% 1.7% 1.3% 0.7% 0.52% 0.81% 0.6% 1.37%
2025/03/10 67.2% 7.71% 2.38% 2.01% 1.47% 0.73% 0.69% 1.01% 0.71% 1.9%
2025/03/11 63% 9.13% 2.85% 1.89% 1.69% 0.8% 1.05% 1.05% 0.84% 2.96%
2025/03/12 64.89% 7.29% 2.54% 2.46% 1.03% 0.78% 0.77% 0.88% 0.94% 3.04%
2025/03/13 65.02% 8.03% 2.24% 2.42% 1.11% 0.73% 0.77% 0.92% 0.94% 1.95%
2025/03/14 63.3% 8.17% 2.44% 2.41% 0.92% 0.78% 0.68% 1.05% 0.82% 1.34%
2025/03/15 65.61% 8.56% 2.48% 2.75% 1.26% 0.95% 0.69% 1.19% 0.72% 0.07%
2025/03/16 62.07% 8.55% 2.66% 3.14% 1.55% 1.85% 1.18% 1.36% 0.82% 0.03%
2025/03/17 58.9% 8.37% 2.81% 8.3% 1.25% 2.16% 0.85% 1.25% 0.72% 0.04%
2025/03/18 52.83% 8.58% 2.83% 11.44% 1.4% 3.1% 1% 1.42% 0.82% 0.02%
2025/03/19 51.95% 9.34% 3.62% 7.73% 1.28% 2.48% 1.33% 1.19% 0.84% 0.02%
2025/03/20 58.4% 8.58% 3.84% 4.75% 1.7% 2.46% 0.91% 1.04% 0.89% 0.03%
2025/03/21 60.41% 8.97% 4.09% 1.23% 1.54% 1.98% 0.92% 0.86% 0.63% 0.03%
2025/03/22 64.3% 7.56% 2.98% 1.68% 1.08% 2.58% 1.2% 1.17% 0.66% 0%
2025/03/23 64.47% 7.92% 3.11% 2.14% 1.08% 2.94% 0.86% 0.87% 0.69% 0%
2025/03/24 66.21% 7.54% 2.96% 1.85% 0.96% 2.1% 0.72% 0.87% 0.67% 0%
2025/03/25 61.06% 8.38% 4.27% 1.76% 0.54% 2.32% 0.67% 0.67% 0.63% 0%
2025/03/26 68.82% 7.07% 2.92% 1.56% 1.71% 2.13% 0.77% 0.44% 0.42% 0%
2025/03/27 69.58% 8.07% 1.77% 1.84% 1.75% 1.12% 0.85% 0.44% 0.54% 0.01%
2025/03/28 73.3% 6.77% 1.6% 1.55% 0.87% 1.08% 0.83% 0.4% 0.65% 0%
2025/03/29 67.46% 7.48% 2.2% 2.02% 1.31% 0.89% 0.82% 0.57% 0.56% 0.01%
2025/03/30 70.64% 7.1% 2.33% 1.8% 1.12% 0.89% 1.24% 0.64% 0.67% 0.01%
2025/03/31 68.38% 7.23% 2.51% 1.98% 1.59% 1.47% 1.09% 0.88% 0.75% 0.01%

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Amazon.co.uk dominated March with a peak impression share of 73.39% on the 9th. CDKeys.com and PlayStation.com showed steady growth, while G2A.com spiked mid-month. By month’s end, Amazon.co.uk maintained a strong lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bitesize Primary Games https://www.bbc.co.uk › bbc_bitesize › primary_games

    Explore BBC Bitesize Games — Parents, Discover Games To Support Your Child’s School Journey. Click Now To Find Out More

  2. 2
    Free Online Games on CrazyGames | Play Now https://www.crazygames.com

    Play Free Games Instantly: No Download Required. Click Now And Start Playing! Explore...

  3. 3
    Free-to-play magical rpg - Free game to play online https://www.hero-wars.com › cast_spells › fight_enemies

    Ready to enter a fantasy world? Play Hero Wars, a free game, and fight mystical beings.

  4. 4
    PlayStation®Plus https://www.playstation.com

    Play Online With Friends — Access the Game Catalog, featuring hundreds of games, with new titles added regularly. Discover...

  5. 5
    Play VALORANT now https://www.playvalorant.com

    It ain't easy. It's VALORANT. Blend your style and skill on a global, competitive stage in VALORANT--now on console.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, top performers like BBC Bitesize and CrazyGames captivate with educational and instant-play themes. Hero Wars and PlayStation®Plus entice with fantasy and extensive game catalogs, while VALORANT challenges players on a global stage.

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