UK Media & Entertainment Sports - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
footasylum.com	21.08
wwf.org.uk	17.06
ebay.co.uk	13.37
manutd.com	11.81
livefootballtickets.com	7.72
fanpass.net	7.53
selfridges.com	5.51
footballticketnet.com	3.14
newcastleunited.com	2.39
nowtv.com	1.65
others	8.74

Footasylum.com leads with 21.08% click share, followed by wwf.org.uk at 17.06%. Ebay.co.uk captures 13.37%, while others collectively hold 8.74%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	footasylum.com	wwf.org.uk	nowtv.com	selfridges.com	virginmedia.com	manutd.com	livefootballtickets.com	ebay.co.uk	fanpass.net	footballticketnet.com
2025/03/01	9.82%	79.45%	0.47%	0%	0.06%	0%	0.07%	0%	0%	0.14%
2025/03/02	36.3%	31.55%	0.23%	6.18%	0.17%	0%	0.04%	13.87%	0%	0.07%
2025/03/03	39.68%	25.82%	0.14%	6.68%	0%	0%	0.03%	18.5%	0%	0.08%
2025/03/04	13.48%	14.19%	0.07%	8.09%	0%	18.46%	7.38%	5.78%	11.69%	2.06%
2025/03/05	10.38%	15.83%	0.06%	2.54%	0%	17.41%	12.24%	9.99%	13.56%	4.77%
2025/03/06	10.59%	18.37%	1.86%	0%	0.7%	14.45%	15.93%	5.11%	13.33%	5.31%
2025/03/07	17.42%	17.16%	4.51%	8.62%	2.47%	11.09%	12.92%	0%	9.78%	0.91%
2025/03/08	21.96%	31.9%	0.94%	5.72%	1.29%	10.01%	6.1%	10.57%	8.04%	2.78%
2025/03/09	15.77%	10.73%	1.51%	2.5%	5.63%	6.65%	0.85%	32.46%	4.42%	1.39%
2025/03/10	23.19%	22.31%	3.48%	0%	0%	18.29%	3.38%	16.74%	7.5%	4.78%
2025/03/11	15.2%	19.59%	0.11%	3.96%	0%	8.99%	10.87%	16.16%	17.73%	1.37%
2025/03/12	12.34%	17.37%	0.08%	0%	0%	12.17%	10.6%	11.88%	14.92%	8.76%
2025/03/13	14.78%	12.48%	7.73%	0%	0%	14.58%	15.01%	7.12%	13.29%	6.66%
2025/03/14	12.89%	16.03%	0.3%	0%	0.33%	11.91%	22.51%	0%	15.91%	10.85%
2025/03/15	39.55%	37.1%	3.25%	0%	0%	0%	0%	12.29%	0%	0%
2025/03/16	36.12%	45.95%	6.45%	0%	5.13%	0%	0%	6%	0%	0%
2025/03/17	12.1%	49.69%	9.89%	0%	0.5%	0%	0%	19.37%	0%	0%
2025/03/18	10.07%	25.12%	0.15%	0%	0%	0%	16.21%	26.84%	11.24%	9.72%
2025/03/19	30.45%	47.83%	0.21%	0%	0.35%	0%	0%	7.33%	12.97%	0%
2025/03/20	27.07%	26.65%	4.18%	4.55%	0%	0%	12.7%	4.21%	10.38%	6.37%
2025/03/21	19.98%	28.12%	0.38%	4.9%	0.37%	0%	10.38%	9.69%	8.51%	7.28%
2025/03/22	15.06%	41.51%	12.18%	0%	18.38%	0%	0%	8.03%	0%	0%
2025/03/23	33.68%	30.93%	1.6%	13.9%	0.04%	0%	0%	19.84%	0%	0%
2025/03/24	38.75%	27.16%	1.5%	11.05%	0.52%	0%	0%	21.02%	0%	0%
2025/03/25	23.44%	14.56%	2.33%	0%	9.02%	11.93%	13.83%	3.64%	9.98%	5.01%
2025/03/26	23.03%	23.36%	0.11%	3.65%	0.03%	9.53%	5.26%	3.58%	15.93%	12.16%
2025/03/27	19.35%	20.36%	0.27%	7.74%	12.17%	0%	9.83%	7.6%	5.3%	6.88%
2025/03/28	37.17%	20.53%	6.46%	10.95%	0.17%	0%	6.06%	7.02%	3.76%	2.14%
2025/03/29	34.54%	21.48%	13.28%	12.97%	6.54%	0%	0%	8.31%	0%	0%
2025/03/30	35.7%	33.97%	10.17%	15.11%	0.05%	0%	0%	4.84%	0%	0%
2025/03/31	43.34%	29.49%	9.2%	8.6%	0.01%	0%	0%	0%	0%	0%

Footasylum’s PPC spend surged mid-March, peaking at 43.34% on the 31st. WWF’s spend fluctuated, ending at 29.49%. NowTV’s spend was minimal, with a late-month rise. Selfridges saw a steady increase, peaking at 15.11% on the 30th.

Market Exposure

Competitor Count for UK Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	13
2025/03/02	18
2025/03/03	20
2025/03/04	37
2025/03/05	23
2025/03/06	26
2025/03/07	21
2025/03/08	20
2025/03/09	20
2025/03/10	14
2025/03/11	20
2025/03/12	15
2025/03/13	15
2025/03/14	25
2025/03/15	11
2025/03/16	10
2025/03/17	11
2025/03/18	14
2025/03/19	16
2025/03/20	20
2025/03/21	21
2025/03/22	11
2025/03/23	10
2025/03/24	10
2025/03/25	18
2025/03/26	17
2025/03/27	14
2025/03/28	16
2025/03/29	9
2025/03/30	10
2025/03/31	13

March began with 13 advertisers, peaking at 37 on the 4th. Mid-month saw a decline, stabilizing around 10-20. The month concluded with 13 advertisers, mirroring its start.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
footasylum.com	13.99%
wwf.org.uk	6.38%
selfridges.com	6.04%
nowtv.com	1.11%
virginmedia.com	1.04%
trekitt.co.uk	-1.34%
regatta.com	-1.86%
livefootballtickets.com	-4.06%
fanpass.net	-4.43%
manutd.com	-14.49%

Footasylum.com surged with a 13.99% click share increase, while manutd.com plummeted by 14.49%. Selfridges.com and wwf.org.uk also saw gains, contrasting with declines for fanpass.net and livefootballtickets.com.

Campaign Efficiency

UK Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	footasylum.com	selfridges.com	avenue85.co.uk	wwf.org.uk	ebay.co.uk	trekitt.co.uk	manutd.com	fanpass.net	livefootballtickets.com	footballticketnet.com
2025/03/01	57.7%	0%	0%	25.49%	0%	0%	0%	0%	0.09%	0.17%
2025/03/02	42%	10.5%	10.5%	3.48%	23.53%	0%	0%	0%	0.02%	0.03%
2025/03/03	40.16%	10.04%	0%	2.59%	30.12%	0%	0%	0%	0.01%	0.03%
2025/03/04	20.17%	15.13%	5.04%	1.67%	10.58%	0%	6.82%	11.16%	4.97%	2.49%
2025/03/05	17.23%	5.74%	5.74%	2.33%	22.97%	0%	7.77%	15.53%	8.48%	5.66%
2025/03/06	18.95%	0%	0%	2.79%	12.65%	0%	7.77%	17.08%	14.26%	5.45%
2025/03/07	24.22%	18.17%	6.06%	2.45%	0%	0%	4.98%	9.94%	8.36%	1.5%
2025/03/08	34.4%	11.47%	0%	4.22%	22.94%	0%	4.71%	10.37%	5.92%	4.71%
2025/03/09	19.94%	4.98%	4.98%	1.28%	44.86%	0%	2.87%	5.33%	1.23%	2.05%
2025/03/10	32.69%	0%	0%	2.81%	32.69%	0%	7.16%	8.96%	4.72%	7.16%
2025/03/11	24.52%	8.17%	0%	2.71%	24.54%	8.17%	4.03%	18.1%	4.87%	2.02%
2025/03/12	19.55%	0%	6.52%	2.4%	26.07%	0%	5.36%	16.58%	6.95%	5.88%
2025/03/13	24.15%	0%	0%	1.78%	16.1%	8.05%	6.62%	15.2%	11.89%	7.27%
2025/03/14	24.42%	0%	0%	2.7%	0%	8.14%	6.02%	19.37%	15.53%	18%
2025/03/15	53.58%	0%	0%	4.93%	26.82%	13.4%	0%	0%	0%	0%
2025/03/16	66.53%	0%	0%	8.57%	17.53%	0%	0%	0%	0%	0%
2025/03/17	29.42%	0%	0%	7.04%	44.14%	14.71%	0%	0%	0%	0%
2025/03/18	21.43%	0%	0%	3.16%	53.59%	0%	0%	7.91%	7.91%	5.27%
2025/03/19	57.54%	0%	0%	7.77%	19.18%	0%	0%	14.15%	0%	0%
2025/03/20	25.9%	6.47%	0%	2.62%	6.47%	6.47%	0%	6.37%	4.78%	3.18%
2025/03/21	32.4%	10.8%	0%	3.98%	22.13%	0%	0%	7.97%	7.97%	5.31%
2025/03/22	47.65%	0%	0%	7.9%	23.83%	0%	0%	0%	0.47%	0%
2025/03/23	42.88%	21.44%	0%	3.16%	32.16%	0%	0%	0%	0%	0%
2025/03/24	43.9%	17.56%	0%	2.91%	35.12%	0%	0%	0%	0%	0%
2025/03/25	41.13%	0%	0%	2.65%	10.28%	0%	6.76%	13.51%	8.44%	5.91%
2025/03/26	33.39%	8.35%	0%	3.38%	8.35%	0%	5.49%	20.55%	5.48%	12.33%
2025/03/27	36%	18%	0%	2.98%	18%	0%	0%	4.43%	4.43%	4.43%
2025/03/28	46.08%	19.75%	6.58%	2.42%	13.17%	0%	0%	3.24%	3.24%	1.62%
2025/03/29	48.42%	24.21%	0%	2.67%	16.14%	0%	0%	0%	0%	0%
2025/03/30	50.25%	30.15%	0%	4.44%	10.05%	0%	0%	0%	0%	0%
2025/03/31	61.33%	17.52%	8.76%	3.87%	0%	0%	0%	0%	0%	0%

March saw footasylum.com dominate with fluctuating impressions, peaking at 66.53% mid-month. Selfridges.com and ebay.co.uk trailed, with ebay.co.uk showing notable spikes. The month concluded with footasylum.com leading at 61.33%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
The Stanley Cups https://www.amazon.co.uk/
Amazon.co.uk® Official Site — Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. Check...
2
Stanley Cup - Mega Offers Up To 50% Off Sale https://www.jdsports.co.uk
Same Day Click & Collect - Get Your Order Delivered To Your Local Store For Free. Shop Now. Bag A...
3
All Sky Sports | All Sport For +£22/M | Sky Sports https://www.sky.com › sky-sports › live
All Sky Sports, For Just +£22/m. 24 Month Contract. Don't Miss Out, Get It All. Enjoy F1 Action For Just +£22/m. 24 Month Contract.
4
Split Ticketing http://www.splitticketing.com/
The UK's permier and official site for money saving split train ticket
5
Stream the Best IPTV | Live TV & Movies https://www.streamifyiptv.com
Stream the best IPTV: live TV, sports, movies, and PPV events in stunning 4K! 30,000...

In the competitive world of PPC, Amazon.co.uk leads with its vast product range and customer reviews. JD Sports entices with mega offers and convenient delivery. Sky Sports captivates sports enthusiasts with comprehensive coverage. Split Ticketing offers cost-saving travel solutions, while StreamifyIPTV provides diverse streaming options in stunning 4K.

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UK Media & Entertainment Sports - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Media & Entertainment Sports brands

Share of Spend for the top 10 UK Media & Entertainment Sports brands

Competitor Count for UK Media & Entertainment Sports

Market Loss & Market Gains for UK Media & Entertainment Sports

UK Media & Entertainment Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Sports

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance