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UK Pharma & biotech Pharmacology - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
esn.com 3.12
sensilab.com 3.14
hollandandbarrett.com 3.4
amazon.co.uk 4.72
medexpress.co.uk 4.94
numan.com 5.84
chemist-4-u.com 5.84
my-bmi.co.uk 6.93
joinvoy.com 7.85
pharmacyonline.co.uk 8.87
others 45.35

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In the PPC landscape, ‘pharmacyonline.co.uk’ leads with 8.87% click share, while ‘others’ dominate at 45.35%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Pharma & biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date numan.com chemist-4-u.com joinvoy.com my-bmi.co.uk theproteinworks.com medexpress.co.uk sensilab.com pharmacyonline.co.uk simpleonlinepharmacy.co.uk myjuniper.co.uk
2024/12/01 4.4% 4.37% 3.97% 2.73% 1.98% 1.44% 6.17% 4.08% 0.35% 4.67%
2024/12/02 2.02% 0.88% 7.69% 2.53% 3.52% 0.98% 6.61% 4.4% 0.01% 7.9%
2024/12/03 1.73% 2.05% 6.4% 4.87% 5.4% 2.42% 7.32% 4.86% 0.81% 6.71%
2024/12/04 0.57% 3.85% 2.56% 2.68% 3.11% 1.66% 1.91% 2.85% 0.03% 4.65%
2024/12/05 0.62% 4.71% 6.34% 5.25% 7.63% 2.26% 10% 6.49% 0.16% 12.72%
2024/12/06 0.06% 4.12% 4.84% 4.5% 5.91% 11.38% 7.66% 6.69% 2.68% 10.18%
2024/12/07 0.06% 2.46% 6.64% 1.85% 5.02% 0.1% 5.75% 5.97% 0.59% 9.32%
2024/12/08 0.5% 6.57% 5.12% 2.24% 4.92% 3.72% 4.23% 4.32% 2.3% 8.54%
2024/12/09 0.22% 3.85% 6.6% 0.94% 4.61% 7.01% 3.33% 6.87% 0.2% 7.75%
2024/12/10 0.15% 8.93% 6.55% 2.82% 4.9% 4.84% 10.1% 7.81% 4.12% 9.83%
2024/12/11 0.09% 4.67% 8.6% 2.12% 4.88% 14.78% 7.1% 7% 2.19% 13.96%
2024/12/12 1.89% 4.75% 24.9% 6.11% 0.49% 5.94% 1.22% 12.27% 16.46% 13.55%
2024/12/13 1.89% 6.99% 5.83% 14.2% 0.41% 2.82% 2.19% 26.97% 6.92% 1.99%
2024/12/14 6.42% 4.29% 4.73% 1.72% 3.54% 2.37% 5.94% 4.01% 1.99% 8.14%
2024/12/15 1.1% 2.59% 3.8% 0.91% 2% 0.85% 4.08% 4.35% 0.94% 7.65%
2024/12/16 4.45% 4.35% 7.23% 0.87% 2.57% 2.16% 5.96% 4.83% 1.23% 10.91%
2024/12/17 4.94% 9.48% 6.91% 10.95% 2.84% 12.98% 1.16% 8.48% 6.19% 1.8%
2024/12/18 12.45% 8.25% 6.12% 11.24% 1.05% 11.29% 1.3% 11.12% 2.78% 1.32%
2024/12/19 7.25% 9.95% 13.01% 7.98% 1.73% 5.73% 3.98% 16% 3.95% 4.75%
2024/12/20 5.09% 23.44% 10.56% 13.87% 0.62% 0.66% 2.11% 15.66% 2.45% 1.66%
2024/12/21 5.72% 12.29% 13.31% 13.86% 0.41% 5.63% 6.39% 16.07% 3.63% 1.73%
2024/12/22 9.1% 19.25% 8.05% 11.62% 2.02% 0.33% 6.86% 20.88% 0.08% 3.21%
2024/12/23 13.94% 13.35% 8.82% 9.07% 1.24% 8.29% 4.6% 6.82% 5.19% 2.07%
2024/12/24 8.71% 0.37% 12.23% 17.62% 1.06% 8.86% 4.22% 17.74% 2.82% 1.2%
2024/12/25 11.83% 0.94% 15.12% 9.14% 0.65% 10.36% 3.38% 24.36% 2.45% 1.29%
2024/12/26 16.25% 0.83% 10.73% 11.95% 2.79% 9.85% 3.81% 18.62% 3.61% 1.17%
2024/12/27 16.6% 0.99% 17.06% 10.82% 0.94% 15.16% 11.15% 4.71% 0.23% 1.07%
2024/12/28 8.81% 0.87% 13.67% 12.96% 3.18% 5.12% 5.94% 4.95% 2.32% 0.86%
2024/12/29 6.29% 1.97% 11.19% 5% 2% 13.94% 5.57% 8.53% 4.01% 1.24%
2024/12/30 10.88% 1.79% 18.18% 16.63% 3.73% 4.2% 4.2% 9.73% 0.33% 1.54%
2024/12/31 14.65% 11.92% 11.82% 11.44% 7.54% 6.65% 4.78% 4.48% 2.59% 2.07%

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In December, numan.com surged with a peak spend share of 16.6% on the 27th, while pharmacyonline.co.uk led with 26.97% on the 13th.

Market Exposure

Competitor Count for UK Pharma & biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2024/12/01 100
2024/12/02 101
2024/12/03 96
2024/12/04 102
2024/12/05 77
2024/12/06 82
2024/12/07 93
2024/12/08 105
2024/12/09 93
2024/12/10 84
2024/12/11 99
2024/12/12 103
2024/12/13 110
2024/12/14 110
2024/12/15 124
2024/12/16 99
2024/12/17 106
2024/12/18 124
2024/12/19 102
2024/12/20 105
2024/12/21 108
2024/12/22 106
2024/12/23 107
2024/12/24 90
2024/12/25 92
2024/12/26 97
2024/12/27 81
2024/12/28 94
2024/12/29 103
2024/12/30 95
2024/12/31 88

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In December 2024, advertiser counts fluctuated, peaking at 124 on the 15th and 18th, with notable dips to 77 on the 5th.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
numan.com 7.24%
my-bmi.co.uk 5.52%
joinvoy.com 4.96%
pharmacyonline.co.uk 4.04%
chemist-4-u.com 2.35%
pro-hormones.co.uk -1.29%
esn.com -1.79%
hollandandbarrett.com -2.02%
myjuniper.co.uk -3.3%
amazon.co.uk -4.89%

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Numan.com surged with a 7.24% click share gain, while amazon.co.uk faced a 4.89% drop.

Campaign Efficiency

UK Pharma & biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date numan.com joinvoy.com chemist-4-u.com my-bmi.co.uk sensilab.com pharmacyonline.co.uk medexpress.co.uk simpleonlinepharmacy.co.uk myjuniper.co.uk amazon.co.uk
2024/12/01 2.2% 1.93% 2.88% 1.22% 2.84% 2.21% 0.88% 0.18% 2.18% 7.25%
2024/12/02 1.01% 4.35% 2.49% 1.25% 3.93% 2.09% 0.55% 0% 4.32% 4.9%
2024/12/03 0.85% 3.44% 2.04% 2.71% 4.65% 3.05% 3.24% 0.45% 4.15% 3.72%
2024/12/04 0.32% 1.24% 3.14% 1.22% 0.95% 1.42% 1.08% 0.01% 2.25% 10.05%
2024/12/05 0.39% 4.7% 4.73% 3.6% 6.46% 4.71% 1.72% 0.1% 10.88% 1.51%
2024/12/06 0.02% 3.72% 5.62% 3.35% 5.41% 5.04% 6.31% 2.08% 9.18% 0.51%
2024/12/07 0.02% 3.85% 2.5% 0.76% 3.17% 2.92% 0.02% 0.35% 5.92% 8.01%
2024/12/08 0.39% 3.29% 5.12% 1.26% 2.72% 2.78% 2.06% 1.49% 5.98% 5.84%
2024/12/09 0.11% 4.75% 5.44% 2.42% 1.64% 5.39% 3.65% 1.03% 4.74% 10.18%
2024/12/10 4.38% 9.79% 10.22% 9.26% 1.16% 14.09% 9.3% 13.53% 1.59% 0.12%
2024/12/11 0.05% 7.35% 3.84% 1.34% 5.59% 5.68% 7.3% 1.76% 12.45% 1.44%
2024/12/12 1.66% 13.63% 5.14% 7.22% 1.08% 13.2% 7.99% 10.45% 5.05% 4.39%
2024/12/13 2.8% 9.3% 5.43% 8.45% 1.42% 15.86% 1.93% 5.28% 1.39% 10.29%
2024/12/14 4.39% 2.88% 3.06% 0.97% 3.9% 2.2% 1.42% 1.42% 5.39% 13.79%
2024/12/15 0.63% 1.98% 1.33% 0.35% 2.14% 1.9% 0.63% 0.63% 4.05% 13.34%
2024/12/16 2.17% 4.8% 2.49% 0.35% 3.32% 2.56% 1.17% 0.64% 8.25% 21.58%
2024/12/17 3.37% 5.33% 8.69% 6.54% 3.92% 5.22% 5.92% 5.16% 1.61% 5.54%
2024/12/18 7.57% 4.18% 11.44% 6.87% 0.8% 7.61% 5.58% 1.99% 0.86% 8.67%
2024/12/19 5.28% 10.25% 9.99% 6.04% 2.59% 12.39% 4.17% 3.06% 3.94% 2.47%
2024/12/20 3.86% 9.24% 18.25% 9.42% 1.61% 9.96% 0.56% 2.3% 5.63% 3.41%
2024/12/21 4.57% 12% 10.71% 10.18% 5.83% 11.06% 2.68% 3.57% 1.93% 3.07%
2024/12/22 6.55% 6.62% 15.09% 7.82% 5.47% 14.1% 0.24% 0.06% 2.21% 2.92%
2024/12/23 10.7% 7.55% 11.61% 6.8% 3.64% 5.88% 4.59% 4.51% 1.97% 4.65%
2024/12/24 8.06% 13.08% 0.33% 15.17% 4.39% 16.29% 5.35% 3.25% 1.36% 0.66%
2024/12/25 10.86% 15.75% 1.67% 7.51% 3.48% 21.08% 6.93% 2.73% 1.29% 0.35%
2024/12/26 14.25% 10.96% 1.06% 9.89% 3.47% 14.19% 5.83% 3.73% 1.32% 0%
2024/12/27 15.14% 17.27% 0.89% 8.76% 10.74% 3.7% 9.48% 0.22% 1.05% 0%
2024/12/28 6.24% 11.83% 1.07% 8.97% 4.67% 4.15% 2.53% 2.08% 0.79% 3.45%
2024/12/29 4.85% 9.22% 2.42% 2.96% 4.18% 5.81% 7.16% 3.12% 1.01% 3.82%
2024/12/30 7.09% 13.6% 2.23% 10.26% 2.91% 6.59% 2.65% 0.2% 1.15% 2.6%
2024/12/31 11.43% 9.99% 9.31% 7.94% 3.76% 3.62% 3.05% 2.46% 1.92% 0%

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In December, numan.com and joinvoy.com saw fluctuating PPC impressions, peaking mid-month. chemist-4-u.com and pharmacyonline.co.uk experienced significant spikes, while amazon.co.uk’s impressions varied, with notable highs and lows.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Weight Loss service from £48 - Needles Included in Price https://onlinedoctor.boots.com/weight-loss/treatment

    Expert, Confidential Advice to Give You Access To Prescription Weight Loss Treatment. Clinical...

  2. 2
    UK's No.1 Weight Loss Provider - Only £33 per week https://start.joinvoy.com/weight-loss/treatment

    Science-Backed Treatments That Are Significantly More Effective Than Diet & Exercise Alone. Get...

  3. 3
    Now Just £27.50 per Week - Weight Loss Pen - £109 https://www.medexpress.co.uk/weight-loss/injections

    Need Help Losing Weight? Regulate Appetite & Reduce Cravings With Weight Loss Injections. Over 675,000 Customers. Discreet Packaging & Fast...

  4. 4
    Was £195, Now £135 - Free Next-Day UK Delivery https://www.numan.com/weight-loss-uk/obesity-program

    Programme combines clinical guidance, lifestyle coaching, and treatment for weight loss. Numan’s...

  5. 5
    Weight Loss From £4.80 per day - Lowest Price Guarantee https://care.simpleonlinepharmacy.co.uk/weight-loss/treatment-pen

    Modern healthcare at your fingertips with online consultations and treatments. Simple Online...

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In the past month, the top 10 PPC ads on Google’s SERP for weight loss treatments highlighted affordability, convenience, and effectiveness. Themes included competitive pricing, with offers as low as £4.80 per day, and significant discounts, such as £64 off the first month. Ads emphasized discreet delivery, no doctor visits, and substantial weight loss percentages, up to 22.5%.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.