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UK Pharma & Biotech Pharmacology - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
sensilab.com 9.05
theproteinworks.com 6.87
pharmacyonline.co.uk 6.85
chemist-4-u.com 6.07
numan.com 6.06
joinvoy.com 5.93
pharmica.uk 5.15
evolution-slimming.com 4.17
myjuniper.co.uk 3.6
hollandandbarrett.com 3.02
others 43.23

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Sensilab leads with a 9.05% click share. TheProteinWorks and PharmacyOnline closely follow, while ‘others’ dominate with 43.23%.

Market Exposure

Share of Spend for the top 10 UK Pharma & biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date sensilab.com pharmacyonline.co.uk chemist-4-u.com theproteinworks.com pharmica.uk numan.com joinvoy.com myjuniper.co.uk shemed.co.uk my-bmi.co.uk
2025/01/01 4.99% 14.3% 5.92% 3.51% 1.11% 14.91% 8.31% 1.09% 0.07% 9.52%
2025/01/02 13.69% 1% 10.08% 7.48% 6.11% 6.68% 7.26% 5.78% 0.82% 3.21%
2025/01/03 16.56% 4.23% 5.96% 7.55% 8.6% 4.41% 9.2% 5.52% 1.57% 2.41%
2025/01/04 11.18% 7.95% 4.95% 5.04% 6.66% 7.11% 9.1% 4.67% 0.87% 2.07%
2025/01/05 12% 8.49% 8.11% 6.53% 4.56% 8.73% 10.22% 6.49% 0.72% 3.27%
2025/01/06 16.95% 4.36% 10.53% 4.92% 5.68% 6.92% 10.94% 5.39% 1.57% 1.94%
2025/01/07 14.26% 7.46% 5.75% 9.07% 6.96% 6.84% 5.4% 5.16% 0.64% 2.14%
2025/01/08 13.11% 5.43% 10.03% 3.06% 6.79% 3.41% 12.42% 7.6% 0.12% 4.67%
2025/01/09 11.49% 5.15% 7.07% 5.92% 6.76% 4.13% 12.4% 9.06% 0.87% 2.88%
2025/01/10 13.54% 8.27% 8.81% 6.61% 7.05% 5.74% 3.15% 5.81% 2.75% 1.47%
2025/01/11 13.64% 8.02% 6.31% 6.12% 8.76% 4.42% 4.84% 6.71% 4.97% 1.93%
2025/01/12 7.99% 2.87% 2.96% 2.26% 3.92% 3.23% 29.18% 26.15% 2.75% 1.14%
2025/01/13 15.07% 1.93% 8.94% 4.74% 4.82% 6.41% 8.2% 5.28% 4.31% 2.36%
2025/01/14 11.71% 4.21% 4.97% 7.74% 8.25% 10.23% 6.36% 3.84% 4.18% 1.04%
2025/01/15 16.61% 7.5% 4.61% 5.29% 4.69% 8.61% 4.81% 5.4% 4.15% 0.66%
2025/01/16 11.16% 4.98% 8.19% 5.56% 6.25% 4.01% 11.38% 8.22% 1.41% 3.65%
2025/01/21 17.16% 5.9% 6.14% 8.25% 3.81% 10.09% 7.66% 5.38% 6.33% 0.01%
2025/01/22 15.3% 7.56% 6.48% 9.4% 4.73% 5.62% 8.43% 6.4% 7.33% 0.08%
2025/01/23 19.87% 11.14% 8.77% 4.88% 4.94% 8.4% 9.3% 5.02% 8.18% 1.17%
2025/01/24 20.72% 4.66% 7.12% 3.32% 3.88% 7.24% 6.73% 3.58% 10.31% 0%
2025/01/25 11.04% 14.5% 6.45% 6.42% 3.84% 4.75% 7.72% 3.73% 5.93% 1.75%
2025/01/26 10.27% 7.08% 5.58% 5.76% 7.31% 2.99% 4.98% 3.05% 4.27% 0.9%
2025/01/27 14.81% 7.47% 5.14% 5.37% 4.49% 2.37% 2.37% 1.15% 4.34% 0.89%
2025/01/28 13.82% 2.4% 5.31% 6.57% 3.98% 6.53% 7.87% 4.71% 7.09% 0%
2025/01/29 11.14% 9.8% 7.75% 5.2% 3.39% 6.38% 3.97% 2.27% 2.13% 0.39%
2025/01/30 13.82% 8.39% 9.07% 6.36% 3.58% 5.61% 3.51% 1.98% 2.46% 0.25%
2025/01/31 11.01% 9.63% 8.26% 6.05% 4.66% 4.54% 2.37% 1.25% 0.64% 0.38%

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Sensilab.com dominated January with fluctuating spend, peaking at 20.72% on the 24th. Pharmacyonline.co.uk saw a steady rise, while Chemist-4-u.com maintained moderate levels. Joinvoy.com spiked on the 12th, and Shemed.co.uk surged late month.

Market Exposure

Competitor Count for UK Pharma & biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 102
2025/01/02 98
2025/01/03 95
2025/01/04 103
2025/01/05 107
2025/01/06 98
2025/01/07 95
2025/01/08 99
2025/01/09 95
2025/01/10 100
2025/01/11 92
2025/01/12 83
2025/01/13 86
2025/01/14 74
2025/01/15 76
2025/01/16 95
2025/01/21 66
2025/01/22 68
2025/01/23 60
2025/01/24 63
2025/01/25 74
2025/01/26 90
2025/01/27 86
2025/01/28 67
2025/01/29 83
2025/01/30 80
2025/01/31 84

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January saw fluctuating advertiser numbers, peaking at 107 on the 5th, then declining to 60 by the 23rd, before ending at 84.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
pharmacyonline.co.uk 3.57%
evolution-slimming.com 2.64%
hollandandbarrett.com 2.22%
theindependentpharmacy.co.uk 1.91%
weightworld.uk 1.89%
e-surgery.com -1.59%
doctoronline.co.uk -1.65%
pharmica.uk -2.43%
joinvoy.com -3.79%
myjuniper.co.uk -3.91%

Copyright © Adthena. All rights reserved.

In the past month, pharmacyonline.co.uk surged with a 3.57% click share increase, while myjuniper.co.uk faced a 3.91% decline. Evolution-slimming.com and hollandandbarrett.com also saw positive growth.

Campaign Efficiency

UK Pharma & biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date evolution-slimming.com sensilab.com chemist-4-u.com theproteinworks.com pharmacyonline.co.uk pharmica.uk numan.com joinvoy.com myjuniper.co.uk healthexpress.co.uk
2025/01/01 0.75% 3.68% 4.9% 3.2% 12.07% 1.06% 14.43% 7.92% 0.84% 7.41%
2025/01/02 2.36% 8.81% 10.86% 7.39% 0.86% 4.88% 5.17% 4.8% 3.68% 2.38%
2025/01/03 3.6% 10.89% 5.38% 8.69% 2.75% 6.85% 3.84% 6.61% 3.96% 1.49%
2025/01/04 1.77% 7.97% 3.37% 6.58% 5.84% 5.87% 6.48% 7.64% 4.35% 1.05%
2025/01/05 4.15% 7.37% 7.93% 7.67% 5.76% 4.07% 7.44% 8.01% 5.54% 1.11%
2025/01/06 1.77% 11.21% 8.16% 6.31% 3.52% 5% 5.72% 7.89% 4.25% 3.3%
2025/01/07 4.01% 10.31% 3.96% 10.81% 5.29% 6.34% 6.82% 4.36% 3.98% 1.54%
2025/01/08 2.65% 10.87% 9.15% 3.71% 3.88% 6.38% 3.59% 13.1% 8.73% 4.83%
2025/01/09 3.47% 6.83% 9.19% 6.11% 4.24% 6.35% 7.22% 6.38% 8.02% 5.37%
2025/01/10 2.73% 9.2% 7.5% 7.06% 6.01% 5.13% 5.79% 1.83% 3.71% 1.84%
2025/01/11 3.39% 9% 5.46% 7.39% 5.33% 7.23% 4.38% 3.85% 5.62% 0.88%
2025/01/12 1.59% 6.1% 3.24% 2.94% 2.15% 3.78% 2.89% 10.14% 16.65% 0.21%
2025/01/13 3.96% 11.94% 7.04% 5.93% 1.73% 4.88% 6.21% 6.21% 4.73% 1.59%
2025/01/14 4.68% 9.21% 4.21% 9.67% 2.71% 7.12% 9.94% 4.55% 3.19% 1.88%
2025/01/15 2.92% 13.12% 5.4% 7.01% 5.15% 4.87% 9.61% 3.99% 4.85% 0.43%
2025/01/16 3.33% 7.03% 9.33% 6% 4.32% 6.06% 7.42% 6.3% 7.98% 5.45%
2025/01/21 9.36% 12.96% 5.11% 10.29% 4.03% 4.02% 8.78% 5.87% 4.14% 0.01%
2025/01/22 8.55% 11.27% 6.22% 10.95% 6.35% 4.77% 5.63% 6.57% 4.91% 0.91%
2025/01/23 2.44% 15.53% 7.62% 6.35% 8.33% 5.82% 8.22% 8.85% 4.67% 0.74%
2025/01/24 0% 19.6% 6.6% 4.03% 5.34% 4.26% 5.69% 6.58% 3.25% 2.73%
2025/01/25 3.54% 7.26% 6.1% 8.01% 9.8% 4.46% 2.69% 6.68% 2.76% 0.56%
2025/01/26 5.12% 7.14% 4.3% 6.35% 4.64% 5.3% 2.01% 3.59% 2.04% 2.03%
2025/01/27 5.07% 9.9% 4.61% 6.49% 5.58% 4.34% 1.25% 1.54% 0.82% 1.25%
2025/01/28 3.08% 10.97% 4.26% 8.17% 2.43% 4.07% 6.69% 6.28% 3.57% 1.76%
2025/01/29 5.14% 7.88% 6.33% 6.4% 7.13% 3.31% 5.32% 2.94% 1.5% 0.88%
2025/01/30 5.81% 9.57% 7.75% 7.17% 6.02% 3.55% 4.59% 2.26% 1.22% 0.28%
2025/01/31 10.1% 8.51% 6.93% 6.79% 6.34% 3.92% 3.05% 1.93% 0.79% 0.2%

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In January 2025, Sensilab.com led with a peak impression share of 19.6% on January 24. Evolution-slimming.com surged to 10.1% by month’s end. Pharmacyonline.co.uk started strong but declined, while Healthexpress.co.uk remained low throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Only £32 per Week - UK's No.1 Weight Loss Provider https://start.joinvoy.com › weight-loss › treatment

    Science-Backed Treatments That Are Significantly More Effective Than Diet & Exercise Alone. Get...

  2. 2
    LloydsPharmacy™ Online Doctor - Weight Loss Treatments https://onlinedoctor.lloydspharmacy.com/weight-loss/treatment

    Secure Your Clinically Approved Weight Loss Medication With LloydsPharmacy™ Online Doctor.

  3. 3
    Weight Loss Treatment - £125 | Was £189, Now £125 https://www.myjuniper.co.uk

    Was £189, Now £125. Experience Juniper's difference and save £64 from your 1st month.

  4. 4
    Price Drop: Now Just £99 https://www.shemed.co.uk

    £99 For All Doses — Kickstart your weight loss with SheMed at £99/month - transparent pricing...

  5. 5
    Available From £21.99 - Weight Loss Treatment https://www.yourmedicals.co.uk › weight-loss › treatment

    Our treatments are supported by clinical evidence & offer significant weight loss benefits. Get expert guidance and support at every step of your weight...

Copyright © Adthena. All rights reserved.

In the competitive landscape of weight loss treatments, five advertisers stand out with compelling PPC ads. Joinvoy.com leads with affordability, offering science-backed treatments at £32 per week. LloydsPharmacy.com emphasizes clinical approval and security. Myjuniper.co.uk highlights savings, reducing prices from £189 to £125. Shemed.co.uk focuses on transparent pricing at £99/month. Yourmedicals.co.uk combines clinical support with affordability, starting at £21.99. Each ad uniquely appeals to cost-conscious consumers seeking effective weight loss solutions.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.