UK Pharma & Biotech Research and Development - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
gsk.com	79.68
roche.com	17.51
british-supplements.net	0.68
merckgroup.com	0.4
abcam.com	0.31
bakertilly.com	0.13
numan.com	0.12
mckinsey.com	0.1
genpact.com	0.1
my-bmi.co.uk	0.08
others	0.89

In the PPC landscape, GSK dominates with a 79.68% click share, followed by Roche at 17.51%. “Others” collectively hold 0.89%, highlighting a concentrated market.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	gsk.com	chemist-4-u.com	pharmacyonline.co.uk	numan.com	my-bmi.co.uk	british-supplements.net	roche.com	genpact.com	merckgroup.com	bakertilly.com
2025/01/01	0%	1.36%	0.36%	3.35%	1.07%	53.73%	35.04%	0%	0%	0%
2025/01/02	69.77%	0.64%	0.07%	1.24%	0.63%	0%	25.46%	0%	0%	0%
2025/01/03	77.59%	0.47%	0.05%	0.92%	0.47%	0%	18.88%	0%	0%	0%
2025/01/04	75.15%	0.59%	0.18%	1.01%	0.55%	0%	18.29%	0%	0%	1.57%
2025/01/05	76.46%	0.38%	0.16%	0.61%	0.38%	0%	16.57%	1.66%	0%	1.75%
2025/01/06	78.74%	0.59%	0.25%	0.94%	0.58%	0%	9.23%	3.04%	0%	1.8%
2025/01/07	73.71%	0.66%	0.28%	1.06%	0.65%	0%	21.59%	0%	0%	0%
2025/01/08	73.39%	0.38%	0.18%	0.49%	0.3%	0%	23.94%	0%	0%	0%
2025/01/09	72.41%	0.38%	0.28%	0.6%	0.42%	0%	17.06%	0%	4.06%	0%
2025/01/10	74.16%	0.38%	0.28%	0.61%	0.43%	0%	12.03%	0%	8.28%	0%
2025/01/11	88.43%	0.84%	0.62%	1.34%	0.93%	0%	0%	0%	0%	0%
2025/01/12	95.22%	0.24%	0.31%	0.49%	0.31%	0%	0%	0%	0%	0%
2025/01/13	88.04%	0.2%	0.25%	0.4%	0.3%	0%	8%	0%	0%	0%
2025/01/14	81.56%	0.18%	0.23%	0.37%	0.28%	0%	14.83%	0%	0%	0%
2025/01/15	74.3%	0.38%	1.13%	1.47%	0.68%	0%	16.86%	0%	0%	0%
2025/01/16	64.5%	0.61%	0.45%	0.98%	0.68%	0%	22.72%	0%	3.65%	0%
2025/01/21	69.72%	0.3%	0.6%	1.01%	0.39%	0%	2.82%	6.14%	0%	4.21%
2025/01/22	80.41%	0.29%	0.78%	1.13%	0.46%	0%	3.71%	3.87%	0%	1.22%
2025/01/23	78.6%	0.87%	1.71%	2.01%	0.6%	0%	10.76%	0%	0%	0%
2025/01/24	90.92%	0.75%	1.46%	1.71%	0.51%	0%	0%	0%	0%	0%
2025/01/25	71.34%	1.17%	2.29%	2.69%	0.81%	0%	14.4%	0%	0%	0%
2025/01/26	90.17%	0.49%	0.97%	1.13%	0.34%	0%	0%	0%	0%	0%
2025/01/27	88.14%	0.48%	0.95%	1.11%	0.33%	0%	5.96%	0%	0%	0%
2025/01/28	70.55%	0.78%	1.54%	1.8%	0.54%	0%	0%	0%	0%	0%
2025/01/29	62.59%	0.52%	5.23%	1.19%	1.99%	0%	0%	0%	0%	0%
2025/01/30	84.18%	0.84%	0.82%	0.76%	0.21%	0%	10.6%	0%	0%	0%
2025/01/31	87.53%	2.15%	1.99%	1.65%	0.5%	0%	0%	0%	0%	0%

In January 2025, GSK’s PPC spend share fluctuated, peaking at 95.22 on January 12. Roche’s share declined, reaching a low of 2.82 on January 21. By month’s end, GSK led, while Roche remained subdued.

Market Exposure

Competitor Count for UK Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	28
2025/01/02	24
2025/01/03	24
2025/01/04	41
2025/01/05	32
2025/01/06	34
2025/01/07	26
2025/01/08	25
2025/01/09	35
2025/01/10	35
2025/01/11	42
2025/01/12	26
2025/01/13	27
2025/01/14	27
2025/01/15	35
2025/01/16	35
2025/01/21	38
2025/01/22	33
2025/01/23	27
2025/01/24	26
2025/01/25	26
2025/01/26	33
2025/01/27	26
2025/01/28	27
2025/01/29	33
2025/01/30	29
2025/01/31	26

January saw fluctuating advertiser numbers, peaking at 42 on January 11. The month concluded with 26 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
gsk.com	11.31%
abcam.com	1.23%
genpact.com	0.13%
sensilab.com	0.11%
tocris.com	0.11%
dhl.com	-0.02%
kingspharmacyonline.com	-0.02%
sigmaaldrich.com	-0.06%
merckgroup.com	-0.64%
roche.com	-13.46%

GSK.com surged with an 11.31% click share increase, while Roche.com faced a significant drop of 13.46%. Abcam.com also saw a notable rise of 1.23%.

Campaign Efficiency

UK Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	gsk.com	numan.com	british-supplements.net	fullfact.org	roche.com	genpact.com	sigmaaldrich.com	merckgroup.com	bakertilly.com	mckinsey.com
2025/01/01	0%	1.35%	65.75%	0%	29.51%	0%	0%	0%	0%	0%
2025/01/02	66.98%	0.75%	0%	0%	30.06%	0%	0%	0%	0%	0%
2025/01/03	75.26%	0.56%	0%	0%	22.52%	0%	0%	0%	0%	0%
2025/01/04	70.56%	0.63%	0%	0%	21.11%	0%	0%	0%	1.56%	1.24%
2025/01/05	73.62%	0.39%	0%	0%	19.58%	1.15%	0%	0%	1.73%	1.15%
2025/01/06	76.92%	0.61%	0%	0%	11.51%	2.26%	0%	0%	1.81%	1.36%
2025/01/07	71.15%	0.68%	0%	0%	25.54%	0%	0%	0%	0%	0%
2025/01/08	70.03%	0.34%	0%	0%	27.93%	0%	0%	0%	0%	0%
2025/01/09	70.25%	0.4%	0%	0%	21.02%	0%	2.24%	2.24%	0%	0%
2025/01/10	74.86%	0.43%	0%	0%	14.93%	0%	2.39%	4.78%	0%	0%
2025/01/11	88.76%	0.93%	0%	0%	0%	0%	0%	0%	0%	0%
2025/01/12	95.36%	0.33%	0%	0%	0%	0%	0%	0%	0%	0%
2025/01/13	86.58%	0.26%	0%	0%	9.68%	0%	0%	0%	0%	0%
2025/01/14	79%	0.24%	0%	0%	17.66%	0%	0%	0%	0%	0%
2025/01/15	61.8%	0.72%	0%	15.12%	16.58%	0%	0%	0%	0%	0%
2025/01/16	61.65%	0.65%	0%	0%	27.57%	0%	1.99%	1.99%	0%	0%
2025/01/21	69.54%	0.59%	0%	0%	3.89%	4.2%	0%	0%	4.2%	1.68%
2025/01/22	81.99%	0.68%	0%	0%	5.24%	2.26%	0%	0%	1.13%	1.13%
2025/01/23	76.25%	1.11%	0%	0%	11.36%	0%	0%	0%	0%	0%
2025/01/24	88.35%	0.96%	0%	0%	0%	0%	0%	0%	0%	0%
2025/01/25	72.11%	1.57%	0%	0%	16.12%	0%	0%	0%	0%	0%
2025/01/26	91.45%	0.66%	0%	0%	0%	0%	0%	0%	0%	0%
2025/01/27	88.58%	0.64%	0%	0%	6.6%	0%	0%	0%	0%	0%
2025/01/28	73.35%	1.06%	0%	0%	0%	0%	0%	0%	0%	0%
2025/01/29	72.91%	0.79%	0%	0%	0%	0%	0%	0%	0%	0%
2025/01/30	83.33%	0.45%	0%	0%	12.42%	0%	0%	0%	0%	0%
2025/01/31	90.34%	0.98%	0%	0%	0%	0%	0%	0%	0%	0%

GSK’s impression share surged from 66.98% to 90.34% in January 2025, peaking mid-month. Roche’s share fluctuated, ending at 12.42%. Numan’s share remained low, closing at 0.98%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Life Sciences Consulting https://www.deloitte.com › life_sciences
Life Sciences Data Analytics — Elevate Life Sciences Performance With Streamlined Processes. See How. Drive Innovation and...
2
IBM Consulting https://www.ibm.com
Consulting — Drive Exponential Impact By Bringing A Diverse Set Of Voices And Technology. Explore How.
3
Was £169, now £129 - UK's No.1 Weight Loss Provider https://start.joinvoy.com › weight-loss › treatment
Science-Backed Treatments That Are Significantly More Effective Than Diet & Exercise Alone. Get End-to-End Support. Learn How To Take Your Medication Effectively With Your Care Team. Weight Loss Treatments. Starting from £129...
4
Life Science Consulting | McKinsey Health Tech Solutions https://www.mckinsey.com
Bringing cutting edge capabilities in design & analytics to create innovative solutions.
5
Was £159.99, Now £129 - Free Tracked 24 Delivery https://www.phloclinic.co.uk
Order Weight Loss Treatments Online. Delivered Straight to Your Home. from £129 Per Month

In the competitive landscape of pharmaceuticals and biotech PPC ads, Deloitte and McKinsey emphasize innovation in life sciences consulting, leveraging data analytics and health tech solutions. IBM highlights diverse voices and technology for exponential impact. Meanwhile, JoinVoy and Phlo Clinic focus on affordable, science-backed weight loss treatments, underscoring effective medication and convenient delivery.

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Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI."Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

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UK Pharma & Biotech Research and Development - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Competitor Count for UK Pharma & Biotech Research and Development

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

UK Pharma & Biotech Research and Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena