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UK Retail Apparel & Accessories - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
shein.co.uk 4.36
nike.com 3.49
marksandspencer.com 3.11
amazon.co.uk 3
asos.com 2.45
jdsports.co.uk 2.39
next.co.uk 2.18
pandora.net 2.15
schuh.co.uk 1.87
mandmdirect.com 1.62
others 73.38

Copyright © Adthena. All rights reserved.

Shein.co.uk leads with 4.36% click share, followed by Nike.com at 3.49%. Others dominate with 73.38%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date shein.co.uk nike.com next.co.uk amazon.co.uk mandmdirect.com marksandspencer.com jdsports.co.uk asos.com schuh.co.uk ralphlauren.co.uk
2025/01/01 4.8% 3.83% 1.12% 3.42% 1.5% 1.02% 3.8% 1.25% 1.61% 2.78%
2025/01/02 4.6% 3.79% 1.35% 3.69% 1.66% 1.07% 3.14% 2.91% 1.65% 2.44%
2025/01/03 4.26% 4.32% 1.34% 3.44% 1.84% 0.9% 2.07% 1.72% 1.68% 2.29%
2025/01/04 4.88% 3.83% 1.68% 3.09% 1.69% 1.23% 2.13% 1.59% 1.67% 2.2%
2025/01/05 4.4% 3.47% 1.46% 3.08% 1.65% 1.15% 1.97% 2.79% 1.5% 2.02%
2025/01/06 4.78% 3.43% 1.29% 2.81% 1.83% 1.15% 1.8% 2.21% 1.53% 2%
2025/01/07 4.07% 3.33% 1.29% 1.98% 1.87% 1.53% 2.36% 2.01% 1.51% 1.72%
2025/01/08 4.25% 2.89% 1.16% 2.03% 1.72% 1.96% 1.82% 4.77% 1.44% 1.79%
2025/01/09 3.95% 2.88% 1.38% 2.35% 1.51% 1.82% 1.95% 2.89% 1.52% 1.84%
2025/01/10 4.87% 2.9% 1.37% 2.31% 1.48% 1.79% 1.89% 1.44% 1.73% 1.6%
2025/01/11 4.25% 2.87% 1.58% 2.47% 1.46% 2.29% 1.61% 1.42% 1.91% 1.72%
2025/01/12 4.42% 2.84% 1.25% 2.18% 1.54% 1.7% 1.61% 1.95% 1.81% 1.68%
2025/01/13 4.52% 2.6% 1.06% 1.88% 1.51% 1.33% 1.36% 2.2% 1.74% 1.49%
2025/01/14 4.97% 2.42% 1.32% 1.52% 1.51% 1.8% 1.4% 2.33% 1.53% 1.42%
2025/01/15 6.19% 2.44% 1.58% 1.49% 1.46% 1.6% 1.35% 2.93% 1.63% 1.24%
2025/01/16 3.92% 2.86% 1.37% 2.34% 1.5% 1.8% 1.94% 2.87% 1.51% 1.83%
2025/01/21 3.02% 3.65% 1.64% 1.95% 1.18% 2.98% 1.48% 1.48% 2.11% 1.62%
2025/01/22 3.79% 3.1% 1.58% 2.28% 1.27% 2.17% 1.71% 1.2% 2.32% 1.68%
2025/01/23 3.84% 2.88% 2.09% 1.95% 1.07% 2.38% 2.12% 1.66% 2.07% 1.85%
2025/01/24 3.99% 2.83% 1.89% 1.88% 1.09% 2.07% 1.84% 1.66% 2.13% 2.06%
2025/01/25 3.16% 2.91% 1.72% 1.75% 0.97% 1.77% 1.63% 1.96% 2.2% 2.06%
2025/01/26 2.96% 3.2% 2.6% 1.62% 1.13% 2.65% 1.61% 1.98% 2.28% 1.9%
2025/01/27 3.88% 3.04% 1.96% 1.87% 1.36% 1.71% 1.64% 2.13% 1.95% 1.76%
2025/01/28 4.72% 2.63% 1.31% 1.85% 1.41% 1.23% 1.84% 2.38% 1.88% 1.52%
2025/01/29 3.78% 3.1% 1.9% 1.96% 1.59% 1.47% 1.74% 1.9% 1.84% 1.44%
2025/01/30 3.97% 3.03% 2.22% 1.95% 1.73% 1.89% 1.35% 1.8% 1.85% 0.83%
2025/01/31 4.09% 2.93% 2.6% 1.99% 1.93% 1.9% 1.85% 1.76% 1.73% 0.87%

Copyright © Adthena. All rights reserved.

In January 2025, Shein.co.uk led with fluctuating spend shares, peaking mid-month. Nike.com saw a decline, while Next.co.uk and Amazon.co.uk showed steady growth. Mandmdirect.com and Marksandspencer.com experienced varied trends. Jdsports.co.uk, Asos.com, Schuh.co.uk, and Ralphlauren.co.uk had mixed performances, ending the month with diverse outcomes.

Market Exposure

Competitor Count for UK Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 11565
2025/01/02 11426
2025/01/03 11504
2025/01/04 11132
2025/01/05 11272
2025/01/06 11287
2025/01/07 11515
2025/01/08 11455
2025/01/09 11688
2025/01/10 11521
2025/01/11 11661
2025/01/12 11494
2025/01/13 11363
2025/01/14 11566
2025/01/15 11537
2025/01/16 11688
2025/01/21 11046
2025/01/22 11100
2025/01/23 10428
2025/01/24 10258
2025/01/25 10272
2025/01/26 10275
2025/01/27 10507
2025/01/28 10509
2025/01/29 11632
2025/01/30 11814
2025/01/31 11381

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking mid-month at 11,688. A dip followed, reaching 10,258 on January 24. The month concluded with a resurgence to 11,381.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
next.co.uk 0.78%
ugg.com 0.62%
sainsburys.co.uk 0.57%
sportsdirect.com 0.54%
marksandspencer.com 0.48%
clarks.com -0.34%
newlook.com -0.36%
asos.com -0.69%
shein.co.uk -1.2%
pandora.net -1.78%

Copyright © Adthena. All rights reserved.

In the past month, next.co.uk surged with a 0.78 increase, while pandora.net faced a decline of -1.78.

Campaign Efficiency

UK Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date shein.co.uk next.co.uk amazon.co.uk mandmdirect.com schuh.co.uk asos.com jdsports.co.uk nike.com marksandspencer.com debenhams.com
2025/01/01 4.96% 1.35% 4.38% 1.89% 2.1% 1.43% 3.84% 2.34% 1.23% 2.09%
2025/01/02 4.12% 1.62% 4.86% 2.08% 2.16% 3.64% 3.09% 2.33% 1.27% 2.16%
2025/01/03 4.8% 1.61% 4.4% 2.34% 2.18% 2.22% 2.23% 2.61% 1.05% 1.6%
2025/01/04 4.77% 2% 4% 2.15% 2.16% 1.88% 2.29% 2.39% 1.43% 1.99%
2025/01/05 4.56% 1.75% 3.94% 2.07% 1.97% 3.65% 2.09% 2.15% 1.38% 2.15%
2025/01/06 4.78% 1.54% 3.6% 2.28% 1.99% 2.83% 1.96% 2.1% 1.38% 2.25%
2025/01/07 4.17% 1.47% 2.55% 2.4% 1.96% 2.66% 2.55% 2.05% 1.81% 1.83%
2025/01/08 4.17% 1.25% 2.66% 2.27% 1.87% 6.15% 1.93% 1.74% 2.15% 1.74%
2025/01/09 4.04% 1.49% 3.02% 1.93% 1.97% 3.61% 2.08% 1.74% 1.93% 1.78%
2025/01/10 4.66% 1.54% 3.04% 1.93% 2.24% 1.72% 2.03% 1.77% 1.98% 1.63%
2025/01/11 4.34% 1.78% 3.2% 1.86% 2.46% 1.62% 1.84% 1.74% 2.52% 1.45%
2025/01/12 4.13% 1.48% 3.06% 1.93% 2.41% 2.23% 1.82% 1.77% 1.98% 1.79%
2025/01/13 4.22% 1.28% 2.64% 1.93% 2.36% 2.75% 1.6% 1.69% 1.56% 1.5%
2025/01/14 4.94% 1.5% 2.05% 2% 2.05% 2.78% 1.6% 1.49% 2% 1.25%
2025/01/15 6.21% 1.81% 2.01% 1.84% 2.17% 3.52% 1.52% 1.52% 1.8% 1.24%
2025/01/16 4.03% 1.49% 3.02% 1.92% 1.97% 3.61% 2.08% 1.74% 1.92% 1.77%
2025/01/21 2.89% 1.63% 2.82% 1.69% 2.84% 1.51% 1.66% 2.43% 2.71% 1.42%
2025/01/22 3.68% 1.55% 3.15% 1.72% 3.07% 1.2% 1.87% 2.11% 1.91% 1.66%
2025/01/23 3.13% 2.18% 3.11% 1.49% 2.82% 1.59% 2.25% 1.93% 2.37% 1.28%
2025/01/24 3.54% 1.98% 2.73% 1.54% 2.9% 1.57% 1.83% 2.11% 2.19% 1.35%
2025/01/25 2.73% 1.75% 2.53% 1.35% 2.94% 2.05% 1.83% 1.95% 1.72% 1.72%
2025/01/26 3.2% 2.75% 2.29% 1.51% 3.02% 2.25% 1.79% 2.07% 2.49% 1.44%
2025/01/27 3.85% 2.1% 2.54% 1.75% 2.61% 2.61% 1.82% 1.92% 1.66% 1.62%
2025/01/28 4.73% 1.39% 2.62% 1.88% 2.5% 2.93% 1.99% 1.66% 1.16% 2.01%
2025/01/29 4.04% 1.91% 2.58% 2.01% 2.43% 2.45% 1.76% 1.91% 1.26% 2.03%
2025/01/30 4.34% 2.14% 2.5% 2.2% 2.37% 2.27% 1.47% 1.81% 1.61% 1.69%
2025/01/31 4.31% 2.56% 2.55% 2.43% 2.26% 2.22% 2% 1.82% 1.63% 1.57%

Copyright © Adthena. All rights reserved.

In January 2025, Shein.co.uk led with fluctuating impressions, peaking mid-month. Amazon.co.uk and Asos.com showed varied trends, while Schuh.co.uk and MandMDirect.com gained momentum. The month concluded with Shein.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Order At Amazon.co.uk Now https://www.amazon.co.uk/

    All-In-One Online Store — Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. We Have Different Products From Hundreds Of Renown...

  2. 2
    George At ASDA https://direct.asda.com

    Clothing At George — Premium Quality Clothing At Great Value. Shop Our Wide Range At George Online Now. Find All The...

  3. 3
    Etsy https://www.etsy.com › official-site

    Official Site — Buy Directly From Someone Who Put Their Heart And Soul Into Making Something Special. Find Things You'll Love. Buy Directly From Makers. Only...

  4. 4
    JD Sports https://www.jdsports.co.uk › offers › now

    Offers Up To 50% Off — Same Day Click & Collect - Get Your Order Delivered To Your Local Store For Free. Shop Now. Calling All Students - Get 10% Off Selected Brands With Unidays. Hurry, Shop Online...

  5. 5
    SHEIN Official Site | Free Shipping https://www.shein.co.uk

    SHEIN Offers Clothes to Fit Your Style Needs. Free Shipping Available. Shop Online Today. With So Many Styles, Show off your unique style. Get £3...

Copyright © Adthena. All rights reserved.

In the bustling world of online retail, Amazon.co.uk leads with its vast product range and trusted reviews. ASDA’s George brand highlights value and quality in clothing. Etsy charms with heartfelt, unique creations. JD Sports entices with discounts and student offers, while SHEIN captivates with diverse styles and free shipping.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.