UK Retail Electronics & Appliances - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
johnlewis.com	1.35
ee.co.uk	1.36
ao.com	1.62
backmarket.co.uk	1.87
apple.com	2.86
temu.com	7.04
ebay.co.uk	7.49
argos.co.uk	8.09
currys.co.uk	11.88
amazon.co.uk	28.17
others	28.27

Amazon.co.uk leads with a 28.17% click share, closely followed by ‘others’ at 28.27%. Currys.co.uk holds 11.88%, while Argos.co.uk captures 8.09%. Temu.com and eBay.co.uk trail with 7.04% and 7.49%, respectively.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.co.uk	currys.co.uk	argos.co.uk	apple.com	ebay.co.uk	backmarket.co.uk	ao.com	johnlewis.com	ee.co.uk	hp.com
2024/12/01	17.29%	8.51%	4.97%	4.2%	3.95%	2.95%	1.83%	2.24%	2.84%	4.03%
2024/12/02	16.84%	8.49%	5.13%	3.86%	3.61%	4.05%	1.86%	1.99%	2.82%	3.27%
2024/12/03	11.31%	10.58%	6.72%	4.55%	4.11%	3.27%	2.46%	2.49%	3.18%	2.19%
2024/12/04	12.85%	8.03%	5.9%	4.32%	4.67%	3.63%	2.28%	2.24%	3.79%	1.95%
2024/12/05	13.23%	6.77%	5.52%	4.72%	5.27%	3.64%	2.59%	2.32%	3.33%	2.04%
2024/12/06	12.99%	7.16%	4.87%	4.37%	5.48%	3.05%	2.73%	2.6%	5.35%	2.42%
2024/12/07	14.15%	7.38%	4.53%	3.97%	5.51%	3.25%	2.37%	2.59%	5.5%	2.55%
2024/12/08	14.53%	7.9%	5.33%	3.95%	5.77%	2.87%	2.37%	2.52%	4.88%	2.48%
2024/12/09	16.39%	7.8%	5.19%	4.01%	5.68%	3.13%	2.26%	2.13%	4.54%	2.51%
2024/12/10	17.2%	7.1%	5.29%	4.76%	4.76%	3.55%	2.19%	2.06%	4.72%	2.27%
2024/12/11	18.93%	7.12%	5.44%	4.98%	4.44%	3.17%	2.25%	1.95%	2.75%	2.63%
2024/12/12	20.51%	8.1%	5.44%	4.24%	4.21%	3.37%	2.37%	1.96%	3.7%	2.23%
2024/12/13	22.14%	8.94%	5.96%	3.95%	3.9%	3.8%	2.42%	1.85%	1.84%	1.76%
2024/12/14	20.29%	8.79%	6.37%	4.18%	4.47%	3.22%	2.13%	2.14%	2.2%	1.85%
2024/12/15	20.36%	9.11%	6.19%	3.93%	4.98%	3.41%	2.45%	1.94%	2.04%	1.58%
2024/12/16	19.63%	10.19%	6.13%	3.89%	4.55%	3.6%	2.8%	2%	1.97%	1.73%
2024/12/17	18.07%	9.63%	5.74%	3.95%	4.68%	3.96%	2.44%	1.82%	1.91%	1.75%
2024/12/18	18.74%	10.04%	5.64%	3.72%	4.12%	3.94%	2.27%	1.54%	2.03%	1.7%
2024/12/19	19.57%	11.51%	5.81%	3.74%	3.95%	3.94%	2.48%	1.77%	2.17%	2.02%
2024/12/20	18.45%	11.67%	6.23%	3.3%	2.73%	3.97%	2.39%	1.75%	1.83%	1.86%
2024/12/21	19.35%	12.46%	7.55%	3.37%	3.05%	3.8%	2.28%	1.72%	1.64%	1.91%
2024/12/22	19.91%	12.18%	7.5%	3.06%	3.5%	3.39%	2.24%	1.72%	1.65%	2.02%
2024/12/23	23.43%	10.97%	7.83%	3.48%	2.69%	3.37%	1.97%	1.83%	1.86%	1.96%
2024/12/24	20.66%	8.37%	9.41%	4.4%	2.36%	3.73%	2.31%	2.12%	2.26%	2.35%
2024/12/25	15.56%	7.71%	12.01%	4.69%	3.45%	4.09%	2.7%	2.02%	2.3%	2.39%
2024/12/26	17.62%	8.6%	8.89%	4.93%	4.27%	5.36%	3.04%	1.36%	1.93%	1.74%
2024/12/27	22.52%	8.63%	7.26%	5.32%	2.89%	3.26%	2.9%	1.73%	2.32%	1.95%
2024/12/28	22.99%	7.9%	6.02%	4.81%	3.73%	3.09%	2.82%	1.85%	2.91%	1.83%
2024/12/29	22.32%	7.95%	6.38%	4.28%	3.79%	2.89%	3.09%	1.91%	3.42%	1.88%
2024/12/30	24.15%	7.03%	6.49%	4.3%	4.04%	3.16%	2.88%	1.94%	1.76%	1.67%
2024/12/31	19.17%	8.15%	6.75%	3.95%	3.91%	3.75%	2.79%	2.23%	2.05%	2%

December saw Amazon.co.uk’s PPC spend share rise from 17.29% to 24.15%, peaking on December 30th. Currys.co.uk fluctuated, ending at 8.15%. Argos.co.uk climbed steadily, reaching 6.75%. Apple.com and eBay.co.uk experienced minor variations, closing at 3.95% and 3.91%, respectively. Backmarket.co.uk and ao.com showed slight increases, while johnlewis.com and ee.co.uk had modest declines. HP.com remained stable, finishing at 2.00%.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	8681
2024/12/02	8882
2024/12/03	8954
2024/12/04	9025
2024/12/05	9240
2024/12/06	9202
2024/12/07	9095
2024/12/08	9155
2024/12/09	9221
2024/12/10	9142
2024/12/11	9313
2024/12/12	19699
2024/12/13	20166
2024/12/14	20963
2024/12/15	21763
2024/12/16	21113
2024/12/17	18177
2024/12/18	18076
2024/12/19	17912
2024/12/20	16867
2024/12/21	15302
2024/12/22	13772
2024/12/23	11395
2024/12/24	8720
2024/12/25	9117
2024/12/26	8794
2024/12/27	8785
2024/12/28	8425
2024/12/29	8424
2024/12/30	8575
2024/12/31	8540

December began with 8,681 advertisers, peaking at 21,763 mid-month. A sharp decline followed, ending at 8,540.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.co.uk	2.82%
argos.co.uk	2.21%
currys.co.uk	1.79%
ninjakitchen.co.uk	0.32%
ring.com	0.3%
polaroid.com	-0.2%
bose.co.uk	-0.48%
ee.co.uk	-0.71%
temu.com	-1.31%
ebay.co.uk	-1.92%

Amazon.co.uk leads with a 2.82% click share increase, followed by Argos.co.uk at 2.21%. Meanwhile, eBay.co.uk experiences the largest decline, dropping by 1.92%.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	argos.co.uk	currys.co.uk	ebay.co.uk	backmarket.co.uk	ao.com	ee.co.uk	very.co.uk	johnlewis.com	temu.com
2024/12/01	21.64%	6.01%	8.98%	6.04%	3.54%	1.88%	3.09%	3.21%	2.45%	2.18%
2024/12/02	21.91%	6.17%	8.75%	5.38%	4.79%	1.84%	3.02%	2.87%	2.13%	2.23%
2024/12/03	14.2%	8.2%	10.97%	6.36%	4%	2.44%	3.57%	3.1%	2.7%	1.97%
2024/12/04	15.63%	7.09%	7.99%	6.95%	4.32%	2.29%	4.08%	3.05%	2.37%	2.08%
2024/12/05	16.06%	6.58%	6.56%	7.42%	4.23%	2.53%	3.65%	2.91%	2.35%	2.35%
2024/12/06	15.31%	5.87%	7.07%	7.88%	3.58%	2.71%	5.76%	2.38%	2.68%	2.23%
2024/12/07	17.14%	5.45%	7.16%	7.72%	3.81%	2.34%	5.79%	2.37%	2.74%	2.25%
2024/12/08	17.52%	6.34%	7.57%	8.44%	3.41%	2.35%	5.24%	2.28%	2.65%	2.41%
2024/12/09	19.64%	6.22%	7.51%	7.96%	3.66%	2.19%	4.91%	1.87%	2.23%	2.14%
2024/12/10	20.75%	6.43%	6.88%	6.62%	4.17%	2.17%	5.11%	1.73%	2.23%	2.41%
2024/12/11	23.38%	6.61%	6.82%	6.32%	3.87%	2.26%	3.17%	1.73%	2.08%	2.65%
2024/12/12	23.7%	6.26%	7.6%	5.96%	3.82%	2.22%	3.88%	1.79%	2.03%	1.94%
2024/12/13	26.75%	6.65%	8.19%	4.91%	4.27%	2.25%	1.98%	1.85%	1.87%	2.02%
2024/12/14	24.31%	7.32%	8.05%	5.8%	3.75%	1.99%	2.38%	1.93%	2.25%	1.92%
2024/12/15	24.26%	7.03%	8.5%	6.32%	3.79%	2.23%	2.2%	2.21%	2.04%	2.57%
2024/12/16	23.73%	6.98%	9.87%	6.28%	4.13%	2.64%	2.2%	2.06%	2.14%	0.91%
2024/12/17	21.99%	6.88%	9.57%	6.3%	4.68%	2.46%	2.14%	2.36%	1.99%	1.14%
2024/12/18	22.77%	6.78%	10.04%	6.01%	4.65%	2.21%	2.32%	2.45%	1.72%	1.26%
2024/12/19	23.73%	6.94%	11.28%	5.44%	4.69%	2.4%	2.45%	2.35%	1.91%	1.36%
2024/12/20	22.46%	7.61%	11.8%	3.91%	4.72%	2.41%	2.07%	2.47%	1.93%	1.6%
2024/12/21	23.41%	9.19%	12.54%	3.99%	4.48%	2.29%	1.83%	2.18%	1.92%	1.45%
2024/12/22	24.31%	9.18%	12.31%	4.79%	3.98%	2.2%	1.72%	1.83%	1.91%	1.62%
2024/12/23	28.16%	10.16%	11.07%	3.66%	3.95%	1.99%	1.87%	1.76%	1.99%	1.1%
2024/12/24	25.11%	11.63%	8.63%	3.25%	4.52%	2.22%	2.32%	1.7%	2.4%	2.36%
2024/12/25	18.99%	14.68%	7.91%	4.76%	4.86%	2.66%	2.39%	1.81%	2.27%	2.24%
2024/12/26	21.52%	11.07%	8.56%	5.83%	6.18%	2.86%	1.99%	2.12%	1.51%	2.82%
2024/12/27	27.26%	8.79%	8.84%	4.03%	3.87%	2.75%	2.45%	1.68%	1.89%	2.75%
2024/12/28	28.18%	7.31%	7.64%	4.85%	3.66%	2.66%	3.16%	1.67%	2.07%	3.14%
2024/12/29	28.26%	7.68%	7.82%	5.19%	3.32%	2.92%	3.81%	1.76%	2.08%	1.82%
2024/12/30	30.12%	7.6%	6.9%	5.5%	3.62%	2.8%	2.1%	1.98%	2.08%	1.51%
2024/12/31	23.97%	8.03%	7.73%	5.49%	4.23%	2.72%	2.46%	2.44%	2.41%	2.29%

December saw Amazon.co.uk’s impression share fluctuate, peaking at 30.12% on the 30th. Argos.co.uk rose steadily, reaching 14.68% on Christmas. Currys.co.uk peaked mid-month, while eBay.co.uk declined. By month’s end, Amazon led, with Argos gaining momentum.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Order At Amazon.co.uk Now https://www.amazon.co.uk/
All-In-One Online Store — Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. We Have Different Products From Hundreds Of Renown...
2
Apple | Official Site https://www.apple.com › uk
Hello, Apple Intelligence. iPhone 16 Pro and iPhone 16 from £33.29/mo. 0% financing for 24 months. Terms apply. Shop now. Services: Apple Trade In, Free delivery and pickup, Financing available, Specialist help.
3
Argos https://www.argos.co.uk › argos › uk
Argos UK Official — Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. Don't Miss Out, Link Your Nectar Card To Your...
4
eBay Selling – Free and Easy - eBay Selling is Free & Easy https://www.ebay.co.uk
Keep all the cash – sell your things for free on eBay. List an item today to get started. From tech to...
5
Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com
Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

In the competitive landscape of Google PPC, Amazon dominates with its all-encompassing online store, while Apple entices with financing options for its latest iPhones. Argos and Currys highlight affordability and convenience, offering free delivery and flexible credit. Meanwhile, eBay promotes cost-free selling, and Microsoft introduces AI-powered PCs. PlayStation and Temu focus on exclusive deals and global products, respectively, while Very emphasizes flexible payment for Apple products.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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