UK Retail Electronics & Appliances - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	25.3
currys.co.uk	12.27
argos.co.uk	10.18
ebay.co.uk	6.39
temu.com	4.55
apple.com	2.77
backmarket.co.uk	2.45
samsung.com	1.72
ao.com	1.57
johnlewis.com	1.54
others	31.26

Amazon.co.uk leads with 25.3% click share, followed by Currys.co.uk at 12.27%. Argos.co.uk holds 10.18%, while ‘others’ collectively capture 31.26%.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.co.uk	argos.co.uk	currys.co.uk	apple.com	ebay.co.uk	backmarket.co.uk	samsung.com	hp.com	bose.co.uk	ao.com
2025/01/01	19.84%	6.7%	7.28%	3.44%	3.8%	3.42%	1.23%	1.95%	1.58%	2.84%
2025/01/02	19.89%	7.8%	9.43%	3.22%	4.66%	3.33%	1.26%	1.62%	1.63%	1.58%
2025/01/03	18.22%	8.56%	10.15%	3.11%	4.24%	3.63%	1.55%	1.74%	1.56%	1.32%
2025/01/04	17.1%	7.65%	9.66%	2.94%	5.49%	3.47%	1.49%	1.99%	1.45%	2.8%
2025/01/05	16.98%	7.6%	8.47%	3.16%	5.72%	3.68%	1.54%	1.92%	1.44%	2.66%
2025/01/06	16.05%	7.66%	7.56%	2.99%	6.47%	3.72%	1.64%	2.04%	1.59%	2.76%
2025/01/07	13.36%	7.47%	8.1%	3.2%	5.43%	3.95%	1.71%	1.74%	1.99%	2.52%
2025/01/08	14.21%	7.18%	7.5%	3.76%	3.76%	4.39%	1.45%	1.46%	1.92%	2.68%
2025/01/09	14.88%	5.21%	8.63%	3.87%	3.56%	4.52%	1.76%	1.6%	2.13%	2.54%
2025/01/10	14.2%	7.37%	9.57%	3.05%	3.65%	4.77%	1.7%	1.42%	2.09%	2.52%
2025/01/11	15.43%	8.71%	5.99%	2.91%	4.11%	4.61%	1.7%	2.03%	1.79%	2.77%
2025/01/12	14.15%	8.42%	4.7%	2.78%	4.38%	5.12%	1.64%	2.49%	1.89%	2.54%
2025/01/13	12.95%	7.88%	9.07%	2.5%	3.8%	5.07%	1.82%	1.68%	1.95%	2.07%
2025/01/14	11.5%	5.78%	5.93%	2.94%	3.74%	5.27%	1.93%	1.93%	2.19%	2.28%
2025/01/15	11.47%	7.13%	9.62%	2.45%	4.87%	5.11%	1.73%	1.8%	2.56%	2.14%
2025/01/16	14.79%	5.18%	8.56%	3.85%	3.53%	4.52%	1.75%	1.59%	2.11%	2.53%
2025/01/21	13.69%	5.39%	10.88%	3.81%	4.82%	4.72%	1.87%	1.95%	3.35%	1.12%
2025/01/22	13.37%	7.76%	9.22%	3.31%	4.67%	4.38%	1.81%	2.17%	2.89%	1.93%
2025/01/23	12.14%	8.28%	10.99%	3.8%	3.82%	4.56%	2.11%	2.29%	2.54%	1.87%
2025/01/24	12%	8.38%	9.9%	3.57%	4.43%	4.83%	2.2%	2.34%	2.61%	1.67%
2025/01/25	12.4%	7.75%	8.27%	4.08%	4.93%	4.81%	2.74%	2.33%	2.66%	1.98%
2025/01/26	11.38%	7.79%	9.73%	4.66%	5.12%	4.42%	3.44%	2.32%	2.17%	2.1%
2025/01/27	12.45%	8.88%	9.59%	3.09%	5.23%	4.13%	3.81%	2.18%	2.31%	2.09%
2025/01/28	12.75%	6.78%	8.08%	3.02%	5.31%	4.85%	3.85%	2.43%	2.39%	1.72%
2025/01/29	12.94%	7.96%	8.82%	3.71%	4.94%	4.48%	3.63%	2.71%	2.03%	1.74%
2025/01/30	12.56%	9.41%	9.75%	4.21%	4.56%	3.9%	3.44%	2.75%	2.05%	1.64%
2025/01/31	12.64%	10.07%	8.75%	4.71%	3.91%	3.85%	3.41%	3.33%	2.37%	1.73%

Amazon.co.uk’s spend share declined steadily, ending January at 12.64%. Argos.co.uk saw a rise, closing at 10.07%. Currys.co.uk fluctuated, finishing at 8.75%. Apple.com increased, reaching 4.71%. Samsung.com surged, ending at 3.41%.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	8643
2025/01/02	8485
2025/01/03	8712
2025/01/04	8388
2025/01/05	8518
2025/01/06	8760
2025/01/07	8776
2025/01/08	8837
2025/01/09	8973
2025/01/10	8859
2025/01/11	8902
2025/01/12	8694
2025/01/13	8557
2025/01/14	8907
2025/01/15	8812
2025/01/16	8973
2025/01/21	8465
2025/01/22	8478
2025/01/23	7966
2025/01/24	7755
2025/01/25	7896
2025/01/26	7771
2025/01/27	8103
2025/01/28	8151
2025/01/29	9243
2025/01/30	9330
2025/01/31	8778

Advertisers fluctuated in January, peaking at 9,330 on the 30th, after a mid-month dip. The month concluded with 8,778 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
currys.co.uk	1.83%
ebay.co.uk	1.56%
argos.co.uk	1.13%
samsung.com	1.1%
apple.com	0.35%
ao.com	-0.6%
ee.co.uk	-0.63%
johnlewis.com	-0.72%
temu.com	-0.99%
amazon.co.uk	-1.11%

In the past month, Currys.co.uk led with a 1.83% click share increase, while Amazon.co.uk saw a decline of 1.11%.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	argos.co.uk	currys.co.uk	ebay.co.uk	backmarket.co.uk	very.co.uk	ao.com	johnlewis.com	ee.co.uk	temu.com
2025/01/01	25.2%	8.01%	7.32%	5.07%	3.93%	2.91%	2.71%	2.48%	2.34%	1.23%
2025/01/02	25.72%	9.02%	9.14%	5.75%	3.74%	2.88%	1.49%	2.65%	2.16%	1.38%
2025/01/03	22.96%	9.87%	9.83%	5.84%	4.15%	2.63%	1.22%	2.5%	1.97%	1.8%
2025/01/04	21.7%	9.04%	9.57%	6.9%	4.08%	2.5%	2.54%	2.4%	2.32%	1.32%
2025/01/05	21.37%	8.93%	8.27%	7.33%	4.17%	2.72%	2.54%	2.48%	2.17%	2.03%
2025/01/06	20.21%	9.01%	7.55%	8.02%	4.37%	2.63%	2.59%	2.46%	2.2%	1.29%
2025/01/07	17.15%	8.92%	8.15%	7.17%	4.67%	2.54%	2.41%	2.45%	2.5%	1.47%
2025/01/08	18.19%	8.43%	7.27%	4.95%	5.17%	2.12%	2.54%	2.43%	3.24%	1.95%
2025/01/09	19.29%	6.16%	8.28%	5.22%	5.27%	2.05%	2.48%	2.35%	3.32%	1.67%
2025/01/10	18.26%	8.64%	9.55%	4.96%	5.56%	1.91%	2.44%	2.28%	2.84%	1.78%
2025/01/11	19.81%	10.14%	5.78%	5.48%	5.25%	1.9%	2.69%	2.88%	2.16%	1.96%
2025/01/12	19.16%	9.91%	4.82%	5.81%	5.68%	1.93%	2.41%	2.63%	2.52%	2.2%
2025/01/13	17.45%	9.29%	9.07%	5.15%	5.73%	1.72%	1.96%	2.37%	2.06%	2.19%
2025/01/14	15.84%	7.07%	5.71%	5.46%	6.26%	1.98%	2.29%	2.74%	1.83%	2%
2025/01/15	15.17%	8.65%	9.67%	6.47%	5.94%	2.04%	2.1%	2.41%	1.46%	1.8%
2025/01/16	19.3%	6.16%	8.27%	5.22%	5.27%	2.05%	2.48%	2.35%	3.31%	1.67%
2025/01/21	18.81%	6.18%	10.39%	7.21%	5.69%	3.06%	1.11%	1.74%	1.14%	1.98%
2025/01/22	17.72%	9.2%	8.35%	6.76%	5.41%	2.45%	1.8%	1.51%	1.26%	2.12%
2025/01/23	17.47%	9.75%	10.5%	5.32%	5.55%	2.4%	1.79%	1.49%	1.57%	1.92%
2025/01/24	16.83%	9.94%	9.71%	5.89%	5.83%	2.02%	1.68%	1.2%	1.67%	2.53%
2025/01/25	17.41%	9.33%	8.17%	6.5%	5.88%	2.23%	1.96%	1.63%	1.91%	1.81%
2025/01/26	16.02%	9.75%	9.27%	7.02%	5.49%	2.88%	2.13%	1.6%	1.98%	1.63%
2025/01/27	16.97%	10.56%	9.5%	7.14%	4.78%	3.07%	2.06%	1.47%	1.5%	1.84%
2025/01/28	17.31%	8.16%	8.05%	7.39%	5.78%	2.93%	1.78%	1.52%	1.72%	1.86%
2025/01/29	17.34%	9.54%	8.43%	6.83%	5.42%	2.64%	1.75%	1.47%	0.92%	1.56%
2025/01/30	16.65%	11.08%	9.14%	6.64%	4.86%	2.32%	1.67%	1.51%	1.34%	1.11%
2025/01/31	17.02%	12.03%	8.51%	5.6%	4.74%	2.51%	1.73%	1.54%	1.43%	1.42%

January 2025 saw Amazon.co.uk’s impression share decline from 25.2% to 17.02%. Argos.co.uk rose from 8.01% to 12.03%, while Currys.co.uk fluctuated, ending at 8.51%. eBay.co.uk and Backmarket.co.uk showed minor changes, finishing at 5.6% and 4.74%, respectively. Very.co.uk and AO.com had slight variations, closing at 2.51% and 1.73%. JohnLewis.com and EE.co.uk experienced declines, ending at 1.54% and 1.43%. Temu.com remained relatively stable, finishing at 1.42%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Order At Amazon.co.uk Now https://www.amazon.co.uk/
All-In-One Online Store — Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. We Have Different Products From Hundreds Of Renown...
2
Apple - Official Site https://www.apple.com › uk
Hello, Apple Intelligence. iPhone 16 Pro and iPhone 16 from £33.29/mo. 0% financing for 24 months. Terms apply. Shop now. Services: Apple Trade In, Free delivery and pickup, Financing available, Specialist help.
3
Dehumidifier Sale Now On | In Stock For Next Day Delivery https://www.appliancesdirect.co.uk › dehumidifier › sale
Whether You're After Low Cost or Designer Brands, We Have the Dehumidifier For You.
4
Argos https://www.argos.co.uk › argos › uk
Argos UK Official — Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. Don't Miss Out, Link Your Nectar Card To Your...
5
Temu.com Official Site | Temu Official Site | Temu https://www.temu.com
Don't miss out on our clearance sale! Save big on fashion beauty toys home goods and Temu. Hurry, ends soon! Secure payments and logistics. Visit Temu.com today Temu.

In the competitive landscape of Google PPC, Amazon.co.uk leads with its all-encompassing online store, promising a vast product range and trusted reviews. Apple entices with its premium iPhone offerings and flexible financing. Appliances Direct focuses on affordability and variety in dehumidifiers. Argos highlights convenience with free delivery and loyalty rewards. Temu.com captures attention with clearance sales and secure shopping. Each advertiser uniquely appeals to diverse consumer needs.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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