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UK Retail Electronics & Appliances - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 21.68
currys.co.uk 13
argos.co.uk 12.18
temu.com 5.53
samsung.com 3.86
ebay.co.uk 3.5
backmarket.co.uk 2.66
apple.com 2.45
ao.com 2.21
very.co.uk 1.88
others 31.05

Copyright © Adthena. All rights reserved.

Amazon.co.uk leads with 21.68% click share, followed by Currys.co.uk at 13.00%. Argos.co.uk holds 12.18%, while ‘others’ collectively capture 31.05%.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk currys.co.uk argos.co.uk backmarket.co.uk samsung.com ao.com ebay.co.uk apple.com very.co.uk hp.com
2025/03/01 15.8% 9.6% 8.2% 3.48% 4.79% 1.48% 4.36% 2.97% 3.1% 3.14%
2025/03/02 15.65% 10.11% 8.62% 3.62% 4.63% 1.4% 4.33% 2.62% 3.33% 2.61%
2025/03/03 15.61% 9.7% 7.56% 3.91% 4.96% 1.54% 4.92% 2.52% 3.24% 2.68%
2025/03/04 15.09% 9.55% 7.07% 4.24% 5.17% 1.53% 4.52% 2.77% 2.66% 3.04%
2025/03/05 16.96% 8.81% 5.94% 4.32% 5.09% 1.39% 4.35% 2.65% 3.29% 3.09%
2025/03/06 18.48% 9.49% 6.47% 4.47% 4.5% 1.54% 4.42% 2.36% 3.23% 3.27%
2025/03/07 18.77% 9.19% 6.63% 4.41% 4.84% 2.05% 4.16% 3.88% 2.93% 2.84%
2025/03/08 17.1% 9.32% 8.27% 4.76% 4.8% 1.92% 4.31% 3.1% 3.28% 2.71%
2025/03/09 19.15% 5.18% 8.11% 4.37% 5.03% 2.31% 4.85% 2.95% 3.73% 2.62%
2025/03/10 19.39% 7.04% 7.38% 3.98% 4.89% 2.8% 3.95% 3.37% 2.89% 2.58%
2025/03/11 17.71% 7.66% 6.92% 4.34% 4.94% 2.87% 4.42% 3.01% 2.91% 2.97%
2025/03/12 17.55% 9.05% 6.84% 4.4% 4.15% 3.29% 4.26% 3.08% 2.91% 2.28%
2025/03/13 17.61% 9.9% 5.28% 4.11% 3.89% 2.9% 4.29% 2.93% 2.84% 2.21%
2025/03/14 17.34% 10.03% 6.47% 4.2% 3.86% 2.62% 3.51% 3.22% 2.83% 2.46%
2025/03/15 18.9% 8.95% 6.32% 4.35% 4.49% 2.35% 3.41% 2.92% 2.89% 2.75%
2025/03/16 18.97% 9.67% 6.54% 3.63% 4.03% 2.33% 4.45% 2.74% 2.73% 2.83%
2025/03/17 17.43% 9.42% 6.27% 3.91% 4.65% 2.52% 4.35% 2.72% 2.45% 2.89%
2025/03/18 17.32% 8.48% 5.12% 4.24% 5.1% 2.61% 3.77% 3.1% 2.23% 2.5%
2025/03/19 16.63% 9.61% 7.76% 4.55% 4.64% 2.58% 3.59% 2.9% 1.93% 2.52%
2025/03/20 17.6% 8.12% 8.22% 3.94% 5.1% 2.7% 4.09% 2.61% 1.35% 2.6%
2025/03/21 15.54% 9.7% 8.59% 3.44% 5.25% 2.85% 3.82% 2.91% 2.1% 2.65%
2025/03/22 16.48% 10.15% 8.55% 4.1% 4.92% 2.9% 3.78% 2.8% 2.52% 2.29%
2025/03/23 16.4% 9.33% 8.46% 4.01% 4.95% 2.43% 4.56% 2.54% 2.8% 2.43%
2025/03/24 18.46% 7.79% 7.24% 4.17% 4.96% 2.86% 4% 2.88% 2.48% 2.49%
2025/03/25 20.72% 7.17% 6.49% 4.24% 4.87% 2.66% 3.5% 3.3% 2.21% 2.37%
2025/03/26 22.26% 7.36% 6.33% 4.28% 4.15% 2.89% 3.72% 2.77% 2.19% 2.64%
2025/03/27 22.01% 8.96% 6.84% 4.33% 4.06% 3.37% 3.52% 3.03% 2.22% 3.35%
2025/03/28 21.79% 8.76% 6.92% 4.68% 4.01% 3.17% 3.03% 2.62% 2.36% 3.17%
2025/03/29 19.76% 9.16% 7.46% 4.79% 4.38% 3.55% 3.4% 2.44% 2.7% 3.11%
2025/03/30 19.43% 8.1% 7.58% 4.92% 4.42% 3.56% 4.07% 2.52% 2.66% 3.12%
2025/03/31 20.35% 9.11% 7.67% 4.63% 4.24% 3.96% 3.83% 2.39% 2.24% 1.66%

Copyright © Adthena. All rights reserved.

March saw Amazon.co.uk’s PPC spend share rise from 15.8% to 20.35%, peaking at 22.26%. Currys.co.uk fluctuated, ending at 9.11%. Argos.co.uk’s share remained steady, closing at 7.67%. Backmarket.co.uk increased to 4.63%. Samsung.com showed volatility, finishing at 4.24%. AO.com climbed to 3.96%. Ebay.co.uk’s share varied, ending at 3.83%. Apple.com decreased to 2.39%. Very.co.uk’s share dropped to 2.24%. HP.com fluctuated, closing at 1.66%.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 3698
2025/03/02 3627
2025/03/03 3762
2025/03/04 3675
2025/03/05 3830
2025/03/06 3936
2025/03/07 3999
2025/03/08 3842
2025/03/09 3744
2025/03/10 3863
2025/03/11 3771
2025/03/12 3766
2025/03/13 3807
2025/03/14 3858
2025/03/15 3694
2025/03/16 3609
2025/03/17 3708
2025/03/18 3715
2025/03/19 3659
2025/03/20 3639
2025/03/21 3647
2025/03/22 3567
2025/03/23 3514
2025/03/24 3545
2025/03/25 3491
2025/03/26 3560
2025/03/27 3586
2025/03/28 3535
2025/03/29 3558
2025/03/30 3500
2025/03/31 3575

Copyright © Adthena. All rights reserved.

March began with 3,698 advertisers, peaking at 3,999 on the 7th. A gradual decline followed, ending the month at 3,575.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.co.uk 1.09%
argos.co.uk 0.9%
ao.com 0.62%
ninjakitchen.co.uk 0.29%
dyson.co.uk 0.24%
bose.co.uk -0.31%
currys.co.uk -0.33%
ebay.co.uk -0.42%
very.co.uk -0.47%
temu.com -0.57%

Copyright © Adthena. All rights reserved.

Amazon.co.uk surged with a 1.09% click share increase, while Argos.co.uk followed closely at 0.9%. In contrast, Temu.com experienced a significant decline of 0.57%.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk argos.co.uk currys.co.uk backmarket.co.uk ebay.co.uk ao.com very.co.uk temu.com samsung.com johnlewis.com
2025/03/01 20.38% 9.7% 9.94% 4.19% 6.14% 1.46% 3.93% 3.4% 2.46% 1.6%
2025/03/02 20.08% 10.13% 9.91% 4.31% 6.13% 1.41% 4.06% 3.73% 2.33% 1.69%
2025/03/03 20.08% 8.83% 9.21% 4.5% 6.89% 1.55% 3.9% 3.13% 2.45% 1.5%
2025/03/04 18.95% 8.41% 9.03% 5.09% 6.53% 1.54% 3.3% 2.96% 2.57% 1.51%
2025/03/05 21.7% 7.08% 8% 4.96% 6.02% 1.35% 3.93% 2.73% 2.57% 1.37%
2025/03/06 23.18% 7.39% 8.72% 5% 5.97% 1.51% 3.75% 1.85% 2.4% 1.23%
2025/03/07 23.93% 7.72% 8.36% 4.95% 5.71% 2.03% 3.49% 1.82% 2.61% 1.2%
2025/03/08 21.7% 9.54% 8.39% 5.28% 5.89% 1.91% 3.96% 2.5% 2.67% 1.27%
2025/03/09 24.32% 9.33% 4.77% 4.7% 6.5% 2.28% 4.39% 2.86% 2.69% 1.17%
2025/03/10 24.23% 8.54% 6.52% 4.51% 5.51% 2.76% 3.56% 2.71% 2.53% 1.23%
2025/03/11 22.26% 8.23% 7.16% 4.93% 6.2% 2.91% 3.54% 2.65% 2.36% 1.16%
2025/03/12 22.13% 8.11% 8.28% 5% 5.96% 3.33% 3.55% 2.59% 1.89% 1.3%
2025/03/13 22.07% 6.37% 9.2% 4.7% 6% 2.95% 3.49% 2.72% 1.65% 1.4%
2025/03/14 21.89% 7.54% 9.2% 4.87% 4.93% 2.67% 3.45% 2.99% 1.72% 1.44%
2025/03/15 24.07% 7.4% 8.34% 5.01% 4.75% 2.39% 3.47% 2.97% 2.02% 1.47%
2025/03/16 24.12% 7.73% 9.31% 4.12% 6.05% 2.33% 3.24% 2.8% 1.83% 1.45%
2025/03/17 22.44% 7.51% 8.98% 4.49% 6.09% 2.54% 3.01% 2.58% 2.1% 1.48%
2025/03/18 22.34% 6.21% 7.95% 4.96% 5.38% 2.66% 2.77% 3.28% 2.25% 1.61%
2025/03/19 21.08% 9.24% 8.99% 5.34% 5.17% 2.58% 2.41% 2.45% 2.21% 1.48%
2025/03/20 22.19% 9.81% 7.67% 4.73% 5.69% 2.66% 1.65% 2.77% 2.41% 1.46%
2025/03/21 20.08% 10.38% 9.17% 4.09% 5.53% 2.87% 2.63% 2.81% 2.47% 1.57%
2025/03/22 21.12% 10.22% 9.67% 4.75% 5.37% 2.91% 3.11% 2.91% 2.33% 1.47%
2025/03/23 21.46% 10.04% 8.85% 4.55% 6.21% 2.44% 3.32% 2.8% 2.35% 1.36%
2025/03/24 23.71% 8.67% 7.32% 4.85% 5.58% 2.8% 3.01% 2.84% 2.31% 1.47%
2025/03/25 26.23% 7.85% 6.79% 5.08% 5.02% 2.63% 2.69% 3.02% 2.13% 1.54%
2025/03/26 28.37% 7.58% 6.92% 4.92% 5.08% 2.88% 2.63% 2.42% 1.91% 1.39%
2025/03/27 27.71% 8.13% 8.11% 5.06% 4.94% 3.33% 2.72% 1.63% 1.91% 1.31%
2025/03/28 27.27% 8.4% 8.11% 5.35% 4.2% 3.2% 2.92% 2.37% 1.84% 1.31%
2025/03/29 25.28% 8.93% 8.55% 5.54% 4.77% 3.57% 3.38% 2.05% 2.01% 1.46%
2025/03/30 24.9% 9.22% 7.91% 5.66% 5.5% 3.57% 3.18% 2.69% 2.04% 1.47%
2025/03/31 25.87% 9.11% 8.61% 5.26% 5.22% 3.9% 2.67% 2.35% 1.99% 1.72%

Copyright © Adthena. All rights reserved.

In March 2025, Amazon.co.uk’s impression share fluctuated, peaking at 28.37% on March 26. Argos.co.uk saw a decline, while Currys.co.uk remained stable. Backmarket.co.uk and AO.com experienced gradual increases. By month’s end, Amazon.co.uk led, with AO.com showing notable growth.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Apple TV | £8.99/month | Watch on Prime Video https://www.amazon.co.uk/

    Renews at £8.99/month after trial. Cancel anytime. Watch Apple TV on Prime Video.

  2. 2
    Apple - Official Site https://www.apple.com › uk

    Introducing iPhone 16e. Explore iPhone 16 and iPhone 16 Pro. Buy iPhone 16e now. Also shop for Mac, iPad, AirPods, Apple TV, accessories and more. Services: Apple Trade In, Free delivery and pickup, Financing available, Specialist help.

  3. 3
    Argos https://www.argos.co.uk › argos › uk

    Official Website — Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. Don't Miss Out, Link Your Nectar Card To Your...

  4. 4
    Currys Official Website - You Won't Get It Cheaper https://www.currys.co.uk

    Flexible Credit Available When You Spend Over £99. 24.9% APR Representative Variable. Massive Savings on TVs, Washing Machines, Laptops, Headphones, Gaming, Phones & more.

  5. 5
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon.co.uk entices with Apple TV on Prime Video for £8.99/month, emphasizing flexibility. Apple.com highlights the iPhone 16e, showcasing innovation and comprehensive services. Argos.co.uk offers free delivery, while Currys.co.uk promises unbeatable prices. Temu.com captivates with global product variety and free shipping.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.