UK Retail Home & Garden - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	9.54
dunelm.com	8.73
wayfair.co.uk	6.28
dusk.com	4.76
argos.co.uk	4.02
victorianplumbing.co.uk	2.67
ikea.com	2.53
daals.co.uk	2.4
dfs.co.uk	2.1
temu.com	1.96
others	55.01

In the retail home and garden PPC landscape, Amazon.co.uk leads with 9.54% click share, followed by Dunelm.com at 8.73%. Others dominate with 55.01%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.co.uk	wayfair.co.uk	dusk.com	dunelm.com	daals.co.uk	victorianplumbing.co.uk	ikea.com	argos.co.uk	temu.com	debenhams.com
2025/03/01	4.76%	4.41%	11.42%	6.44%	3.12%	4.03%	1.49%	1.95%	2.13%	1.28%
2025/03/02	5.06%	4.66%	12.11%	6.62%	3.35%	3.52%	1.49%	2.12%	1.79%	1.38%
2025/03/03	5.05%	3.89%	8.62%	7.3%	3.47%	3.73%	1.62%	1.77%	1.51%	1.45%
2025/03/04	5.04%	2.88%	7.75%	7.24%	3.32%	3.6%	1.82%	1.74%	1.33%	1.4%
2025/03/05	5.96%	3.53%	8.23%	6.63%	3.13%	3.43%	2.38%	1.44%	1.43%	1.48%
2025/03/06	7.4%	4.9%	6.76%	5.97%	2.72%	2.92%	3.18%	1.59%	1.18%	1.33%
2025/03/07	7.84%	5.63%	5.01%	5.8%	2.84%	2.5%	3.37%	1.87%	1.56%	1.06%
2025/03/08	6.13%	5.64%	4.61%	7.07%	3.07%	3.03%	2.55%	2.79%	1.73%	1.24%
2025/03/09	6.36%	6.87%	5.16%	6.49%	3.48%	3.23%	2.42%	2.63%	2.09%	1.19%
2025/03/10	6.28%	5.96%	4.66%	6.25%	3.81%	3.19%	2.73%	2.13%	1.99%	1.16%
2025/03/11	5.46%	5.37%	5.02%	6.24%	3.79%	3.63%	2.27%	1.89%	2.13%	1.43%
2025/03/12	5.25%	5.62%	5.16%	6.48%	3.2%	3.59%	2.09%	2.07%	2.02%	1.46%
2025/03/13	5.21%	5.05%	6.19%	6.65%	2.64%	3.56%	2.19%	1.47%	2.15%	1.53%
2025/03/14	5.62%	5.65%	7.38%	6.15%	2.4%	3.34%	2.12%	1.8%	1.84%	1.57%
2025/03/15	6.13%	7.19%	7.56%	5.88%	2.39%	3.2%	1.99%	2.1%	2.07%	1.58%
2025/03/16	6.32%	6.7%	7.92%	5.52%	2.91%	3.49%	1.82%	1.92%	2.28%	1.49%
2025/03/17	5.62%	5.53%	6.67%	6.47%	3.55%	3.45%	1.88%	1.81%	1.97%	1.35%
2025/03/18	5.34%	5.02%	7.95%	6.43%	3.21%	3.66%	1.52%	1.29%	1.87%	1.34%
2025/03/19	4.86%	4.73%	8.25%	6.35%	3.52%	3.58%	1.83%	2.23%	1.52%	1.24%
2025/03/20	5.1%	4.69%	7.03%	6.23%	2.94%	3.52%	2.05%	2.61%	1.86%	1.16%
2025/03/21	4.95%	4.64%	6.31%	6.18%	3.52%	3.22%	1.9%	2.97%	2.17%	1.37%
2025/03/22	5.08%	6.06%	6.67%	6.22%	4.11%	3.35%	1.6%	2.84%	2.37%	1.62%
2025/03/23	5.05%	6.7%	7.21%	5.99%	4.82%	3.3%	1.3%	2.64%	1.96%	1.85%
2025/03/24	5.94%	7.09%	7.49%	5.73%	3.95%	3.42%	1.28%	2.01%	1.8%	1.45%
2025/03/25	6.87%	6.73%	7.64%	5.58%	2.88%	3.4%	0.97%	1.8%	1.84%	0.98%
2025/03/26	7.74%	7.47%	6.93%	6.2%	2.55%	3.07%	1.1%	1.7%	1.75%	0.96%
2025/03/27	7.46%	6.21%	6.49%	5.75%	3.47%	2.87%	1.67%	1.93%	1.59%	1.02%
2025/03/28	7.72%	6.04%	5.62%	6.71%	3.64%	3.21%	2.01%	1.91%	1.79%	0.96%
2025/03/29	6.89%	5.95%	5.72%	6.01%	3.82%	3.58%	2%	2.19%	1.85%	1.07%
2025/03/30	6.69%	6.41%	5.94%	6.25%	3.58%	3.39%	2%	2.17%	2.04%	0.96%
2025/03/31	7.24%	6.47%	6.29%	4.79%	4.02%	3.4%	2.16%	2.02%	1.94%	1.24%

Amazon.co.uk’s spend share surged mid-March, peaking at 7.84%. Wayfair.co.uk saw a steady rise, ending at 6.47%. Dusk.com started strong but declined, closing at 6.29%.

Market Exposure

Competitor Count for UK Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	10534
2025/03/02	10577
2025/03/03	10881
2025/03/04	10605
2025/03/05	10937
2025/03/06	11241
2025/03/07	11493
2025/03/08	11041
2025/03/09	10882
2025/03/10	11163
2025/03/11	10876
2025/03/12	10957
2025/03/13	10977
2025/03/14	11182
2025/03/15	10733
2025/03/16	10554
2025/03/17	10775
2025/03/18	10667
2025/03/19	10664
2025/03/20	10501
2025/03/21	10497
2025/03/22	10314
2025/03/23	10298
2025/03/24	10485
2025/03/25	10167
2025/03/26	10321
2025/03/27	10543
2025/03/28	10325
2025/03/29	10297
2025/03/30	10297
2025/03/31	10344

March began with 10,534 advertisers, peaking at 11,493 on the 7th. A decline followed, ending the month at 10,344.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wayfair.co.uk	0.53%
dusk.com	0.47%
daals.co.uk	0.37%
argos.co.uk	0.35%
litfad.com	0.28%
dreams.co.uk	-0.22%
msofas.co.uk	-0.25%
dunelm.com	-0.55%
dfs.co.uk	-0.88%
ikea.com	-0.89%

Wayfair.co.uk leads with a 0.53% click share rise, while ikea.com drops by 0.89%. Dusk.com and daals.co.uk also see gains, contrasting dfs.co.uk’s decline.

Campaign Efficiency

UK Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	wayfair.co.uk	dunelm.com	dusk.com	daals.co.uk	temu.com	argos.co.uk	ikea.com	victorianplumbing.co.uk	debenhams.com
2025/03/01	7.66%	5.83%	7.95%	9.46%	3%	3.08%	2.56%	1.95%	2.72%	1.73%
2025/03/02	8.03%	5.99%	8.33%	10.11%	3.17%	2.49%	2.87%	1.96%	2.4%	1.86%
2025/03/03	7.85%	4.86%	9.1%	7.41%	3.38%	2.16%	2.32%	2.04%	2.57%	1.94%
2025/03/04	7.94%	3.69%	8.95%	6.71%	3.28%	2.02%	2.31%	2.18%	2.57%	1.91%
2025/03/05	9.23%	4.29%	8.04%	6.9%	3.01%	2.05%	1.9%	2.78%	2.43%	1.92%
2025/03/06	11.13%	5.78%	7.11%	5.62%	2.52%	1.61%	2.04%	3.5%	2.04%	1.67%
2025/03/07	11.88%	6.51%	6.81%	4.19%	2.6%	2.11%	2.4%	3.76%	1.77%	1.32%
2025/03/08	9.27%	6.57%	8.4%	3.93%	2.92%	2.37%	3.67%	2.96%	2.11%	1.53%
2025/03/09	9.58%	7.97%	7.75%	4.36%	3.26%	2.78%	3.45%	2.86%	2.23%	1.47%
2025/03/10	9.4%	6.97%	7.57%	4.05%	3.61%	2.82%	2.77%	3.09%	2.3%	1.47%
2025/03/11	8.37%	6.33%	7.56%	4.39%	3.66%	3.07%	2.53%	2.65%	2.61%	1.81%
2025/03/12	8.21%	6.59%	7.82%	4.42%	3.12%	2.95%	2.74%	2.49%	2.57%	1.88%
2025/03/13	8.06%	6.02%	8.13%	5.23%	2.6%	3.17%	1.96%	2.62%	2.54%	1.98%
2025/03/14	8.22%	6.84%	7.46%	6.24%	2.3%	2.72%	2.38%	2.48%	2.33%	2.01%
2025/03/15	9.38%	8.59%	7.03%	6.37%	2.22%	2.9%	2.72%	2.42%	2.21%	2.02%
2025/03/16	9.59%	7.98%	6.72%	6.76%	2.75%	3.19%	2.47%	2.21%	2.39%	1.88%
2025/03/17	8.52%	6.6%	7.85%	5.81%	3.36%	2.77%	2.35%	2.21%	2.42%	1.75%
2025/03/18	8.19%	6.11%	7.7%	6.8%	3.08%	2.68%	1.66%	1.87%	2.62%	1.76%
2025/03/19	7.49%	5.73%	7.63%	7.12%	3.35%	2.17%	2.81%	2.16%	2.56%	1.61%
2025/03/20	7.9%	5.73%	7.44%	6.18%	2.77%	2.61%	3.36%	2.38%	2.49%	1.52%
2025/03/21	7.65%	5.64%	7.36%	5.49%	3.29%	3.06%	3.82%	2.25%	2.32%	1.81%
2025/03/22	7.64%	7.17%	7.48%	5.78%	3.78%	3.19%	3.59%	1.85%	2.29%	2.09%
2025/03/23	7.72%	8.08%	7.18%	6.22%	4.5%	2.54%	3.38%	1.59%	2.27%	2.34%
2025/03/24	8.94%	8.57%	7.02%	6.5%	3.81%	2.36%	2.6%	1.49%	2.49%	1.87%
2025/03/25	10.58%	8.2%	6.64%	6.57%	2.8%	2.58%	2.42%	1.24%	2.38%	1.33%
2025/03/26	11.91%	8.85%	7.33%	5.86%	2.38%	2.38%	2.19%	1.35%	2.08%	1.21%
2025/03/27	11.17%	7.29%	6.92%	5.47%	3.24%	2.13%	2.44%	1.83%	1.97%	1.33%
2025/03/28	11.4%	7.03%	7.96%	4.68%	3.43%	2.43%	2.46%	2.25%	2.25%	1.24%
2025/03/29	10.32%	7.04%	7.16%	4.87%	3.61%	2.4%	2.79%	2.35%	2.52%	1.37%
2025/03/30	10.04%	7.57%	7.49%	5.04%	3.42%	2.61%	2.8%	2.34%	2.35%	1.21%
2025/03/31	10.85%	7.65%	5.75%	5.36%	3.81%	2.58%	2.56%	2.49%	2.36%	1.56%

March saw Amazon.co.uk’s impression share rise, peaking mid-month, then stabilizing. Wayfair.co.uk fluctuated, ending with a slight increase. Dunelm.com experienced a decline, while Dusk.com showed a downward trend. Overall, Amazon.co.uk led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Bed and mattress size guide https://www.dfs.co.uk
UK Bed & Mattress Sizes | DFS — Read our bed and mattress size guide and discover which mattress to pair with your bed. Great Deals...
2
Beds under £400 at Dreams - Free delivery on all orders https://www.dreams.co.uk
Find beds under £400 at Dreams, the UK's leading bed specialist. Shop online & in-store.
3
New Sofa Range From DUSK | Price Drop - Up To 70% Off https://www.dusk.com
DUSK Sale Now On, Save Up To 70% Off Everything - Huge Savings. Order Today. Pay In 3.
4
Sofa Beds At Willow & Hall - Luxury Sofa Beds For Less https://www.willowandhall.co.uk › sofa-beds
Luxury Sofa Beds Available Exclusively Online for Exceptional Value. Delivery in 4-5 Weeks
5
Wren Bedrooms https://www.wrenkitchens.com
UK's Lowest Bedroom Prices — Transform Your Bedroom With Wren's Bespoke Designs. Book Free 3D Planning Service Now.

In the competitive world of home and garden retail, top advertisers like DFS, Dreams, DUSK, Willow & Hall, and Wren Kitchens captivate audiences with unique propositions. From DFS’s informative mattress guides to Dreams’ affordable beds, each ad highlights value and expertise. DUSK’s significant discounts, Willow & Hall’s luxury offerings, and Wren’s bespoke bedroom designs showcase diverse themes, enticing consumers with quality and savings.

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UK Retail Home & Garden - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Retail Home & Garden brands

Share of Spend for the top 10 UK Retail Home & Garden brands

Competitor Count for UK Retail Home & Garden

Market Loss & Market Gains for UK Retail Home & Garden

UK Retail Home & Garden Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Retail Home & Garden

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Get the full picture

See this data specific to your brand performance