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UK Services Consulting - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 6.34
tide.co 4.26
businessesforsale.com 3.83
findmypast.co.uk 3.28
simplybusiness.co.uk 2.73
shopify.com 2.64
accenture.com 2.24
citizensadvice.org.uk 1.93
trustatrader.com 1.66
xero.com 1.59
others 69.5

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In the PPC landscape, eHarmony.co.uk leads with 6.34% click share, followed by Tide.co at 4.26%. ‘Others’ dominate with 69.5%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date tide.co companiesmadesimple.com suaz.co.uk countingup.com rapidformations.co.uk xero.com eharmony.co.uk yourcompanyformations.co.uk simplybusiness.co.uk uk.barclays
2025/03/01 14.71% 5.21% 1.22% 1.39% 1.93% 2.53% 1.91% 0.01% 1.97% 1.21%
2025/03/02 15.02% 6.91% 1.65% 0.64% 2.13% 1.55% 1.86% 0.01% 1.7% 1.19%
2025/03/03 13.86% 6.37% 0.54% 0.62% 1.88% 1.59% 2.07% 3.44% 1.56% 1.16%
2025/03/04 13.99% 7.48% 0.5% 0.42% 2.86% 2.02% 1.42% 5.06% 1.25% 1.13%
2025/03/05 12.19% 7.63% 1.05% 0.74% 4.33% 1.83% 1.68% 5.11% 1.19% 1.47%
2025/03/06 11.25% 6.28% 1.74% 1.29% 4.61% 2.4% 1.48% 1.5% 0.98% 1.49%
2025/03/07 9.61% 6.08% 3.82% 1.17% 7.45% 1.79% 1.01% 3.12% 0.87% 1.48%
2025/03/08 11.45% 8.49% 2.71% 1.12% 3.79% 1.77% 1.49% 0.01% 1.03% 2.36%
2025/03/09 11.42% 3.59% 1.31% 1.04% 2.96% 2.56% 1.67% 0.01% 1% 1.63%
2025/03/10 13.3% 5.61% 1.12% 0.94% 4.95% 2.49% 1.59% 4.07% 1.33% 1.75%
2025/03/11 9.85% 4.36% 0.5% 0.47% 2.4% 1.49% 1.82% 6.27% 1.56% 1.25%
2025/03/12 11.37% 2.77% 0.57% 0.79% 5.41% 2.17% 1.77% 0.23% 1.31% 1.3%
2025/03/13 13.83% 3.84% 0.42% 1.03% 4.63% 1.7% 1.57% 1.08% 1.53% 1.57%
2025/03/14 11.58% 3.75% 0.53% 0.62% 2.69% 1.31% 1.51% 2.48% 1.61% 1.41%
2025/03/15 10.95% 1.97% 0.92% 1.19% 1.59% 1.85% 2.46% 0.01% 2.06% 1.92%
2025/03/16 12.81% 3.63% 1.12% 1.13% 1.92% 1.74% 2.49% 0.01% 1.78% 2.05%
2025/03/17 11.54% 2.91% 2.17% 1.15% 3.07% 1.34% 1.81% 2.73% 1.39% 1.46%
2025/03/18 12.97% 3.29% 1.14% 0.78% 3.25% 1.55% 1.66% 2.42% 1.27% 1.61%
2025/03/19 12.84% 2.76% 0.62% 1.24% 2.68% 1.62% 1.92% 0.91% 1.6% 2.19%
2025/03/20 9.82% 3.73% 0.53% 0.58% 2.53% 1.41% 2.52% 1.4% 1.78% 1.89%
2025/03/21 7.5% 3.23% 0.86% 1.22% 0.83% 2.41% 2.23% 1.19% 1.84% 1.5%
2025/03/22 10.85% 6.62% 1.34% 2.19% 1.25% 2% 1.98% 0.01% 1.8% 2.3%
2025/03/23 10.13% 5.01% 0.5% 1.62% 1.37% 2.49% 1.78% 0.01% 1.69% 2.12%
2025/03/24 9.59% 4.45% 1.57% 1.65% 3.57% 3.43% 1.91% 0.69% 1.2% 1.52%
2025/03/25 8.68% 4.6% 0.57% 1.73% 1.88% 2.31% 1.72% 2.76% 1.38% 1.35%
2025/03/26 11.94% 3.05% 1.22% 2.41% 2.38% 2.77% 1.56% 2.56% 1.53% 0.4%
2025/03/27 10.81% 3.97% 1.96% 2.56% 3.19% 3.39% 1.4% 2.75% 1.17% 0.45%
2025/03/28 10.78% 3.43% 2.9% 2.51% 1.45% 1.67% 1.4% 3.12% 1.39% 0.57%
2025/03/29 14.09% 4.45% 2.91% 3.35% 2.56% 3.26% 1.63% 0.68% 1.3% 0.78%
2025/03/30 15.14% 2.49% 2.18% 3.07% 3.82% 2.88% 2.15% 0.43% 1.63% 0.51%
2025/03/31 13.19% 3.39% 3.12% 2.8% 2.42% 2.31% 2.24% 1.81% 1.66% 0.44%

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In March 2025, Tide.co’s ad spend share fluctuated, peaking at 15.14% on March 30. Companiesmadesimple.com saw a decline, ending at 3.39%. Suaz.co.uk’s share rose to 3.12% by month-end. Countingup.com increased steadily, reaching 2.8%. Rapidformations.co.uk’s share varied, closing at 2.42%. Xero.com maintained stability, finishing at 2.31%. Eharmony.co.uk’s share ended at 2.24%. Yourcompanyformations.co.uk fluctuated, ending at 1.81%. Simplybusiness.co.uk remained consistent, closing at 1.66%. Uk.barclays saw a decline, finishing at 0.44%.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1876
2025/03/02 1845
2025/03/03 1988
2025/03/04 1959
2025/03/05 2004
2025/03/06 2005
2025/03/07 2088
2025/03/08 1869
2025/03/09 1784
2025/03/10 1898
2025/03/11 1965
2025/03/12 1918
2025/03/13 1885
2025/03/14 1908
2025/03/15 1675
2025/03/16 1629
2025/03/17 1763
2025/03/18 1810
2025/03/19 1846
2025/03/20 1753
2025/03/21 1713
2025/03/22 1632
2025/03/23 1618
2025/03/24 1732
2025/03/25 1732
2025/03/26 1726
2025/03/27 1763
2025/03/28 1660
2025/03/29 1619
2025/03/30 1559
2025/03/31 1596

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March began with 1,876 advertisers, peaking at 2,088 on the 7th. A decline followed, reaching 1,559 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
shopify.com 1.52%
countingup.com 0.7%
eharmony.co.uk 0.49%
xero.com 0.47%
startuploans.co.uk 0.45%
businessnamemaker.com -0.54%
rapidformations.co.uk -0.7%
godaddy.com -0.76%
fsb.org.uk -1.12%
businessesforsale.com -2.91%

Copyright © Adthena. All rights reserved.

Shopify.com surged with a 1.52% click share increase, while businessesforsale.com plummeted by 2.91%. Countingup.com and eharmony.co.uk also saw positive gains, contrasting with declines for fsb.org.uk and godaddy.com.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tide.co xero.com eharmony.co.uk bark.com shopify.com companiesmadesimple.com design.com rapidformations.co.uk uk.barclays godaddy.com
2025/03/01 8.13% 2.34% 1.64% 1.34% 1.29% 1.57% 0.57% 0.82% 1.6% 1.39%
2025/03/02 8.39% 1.9% 1.73% 1.36% 0.87% 2.81% 0.48% 1.31% 1.72% 0.99%
2025/03/03 7.24% 2.05% 1.54% 2.1% 1.03% 2.31% 0.64% 1.05% 1.73% 1.08%
2025/03/04 7.31% 2.41% 1.15% 2.16% 1.05% 2.74% 0.88% 1.51% 1.83% 1.5%
2025/03/05 6.65% 2.24% 1.26% 1.13% 0.94% 2.91% 1.15% 2.08% 2.37% 1.41%
2025/03/06 5.7% 2.59% 1.03% 1.55% 1.14% 2.36% 1.15% 2.37% 2.1% 1.19%
2025/03/07 5.19% 2.18% 0.73% 1.12% 0.69% 2.22% 1.35% 3.63% 2.16% 2.92%
2025/03/08 5.45% 1.79% 0.99% 1.16% 1.33% 3.06% 1.19% 1.64% 3.28% 3.28%
2025/03/09 5.76% 2.33% 1.09% 1.42% 0.75% 1.3% 0.72% 1.2% 2.26% 1.1%
2025/03/10 6.78% 2.34% 1.19% 2.06% 1.12% 2.1% 1.23% 2.47% 2.68% 2.27%
2025/03/11 5.3% 1.6% 1.34% 0.85% 1.04% 1.53% 1.17% 1.37% 1.93% 1.85%
2025/03/12 5.55% 1.85% 1.28% 1.16% 1% 1.05% 1.6% 1.77% 2% 2.78%
2025/03/13 6.67% 1.94% 1.2% 0.81% 1.12% 1.44% 1.36% 1.7% 2.32% 1.64%
2025/03/14 5.68% 1.41% 1.03% 1.25% 1.43% 1.3% 1.59% 0.92% 1.99% 2.46%
2025/03/15 5.18% 1.91% 1.62% 1.12% 1.37% 0.86% 1.05% 0.56% 2.61% 2.26%
2025/03/16 6.26% 1.97% 1.75% 0.98% 1.55% 1.3% 0.95% 0.68% 2.87% 1.26%
2025/03/17 5.64% 1.54% 1.28% 1.61% 0.91% 1.09% 0.67% 1.31% 2.09% 1.01%
2025/03/18 6.72% 1.75% 1.21% 1.31% 0.83% 1.29% 1.48% 1.38% 2.49% 1.6%
2025/03/19 6.84% 1.92% 1.26% 2.12% 1.1% 1.06% 1.58% 1.02% 3.13% 1.18%
2025/03/20 5.92% 1.55% 1.71% 2.31% 1.88% 1.47% 1.2% 1.11% 2.77% 1.74%
2025/03/21 3.6% 2.35% 1.28% 1.49% 2.03% 0.92% 1.89% 0.35% 1.82% 1.67%
2025/03/22 5.46% 2.4% 1.4% 1.66% 2.58% 2.49% 2.15% 0.3% 3.32% 1.87%
2025/03/23 5.47% 3.13% 1.22% 1.05% 2.46% 1.89% 1.14% 0.38% 2.92% 1.15%
2025/03/24 4.81% 2.96% 1.43% 1.14% 2.26% 1.69% 1.35% 0.92% 2.21% 1.34%
2025/03/25 4.71% 2.46% 1.21% 1.53% 2.72% 1.58% 1.13% 0.55% 1.92% 1.18%
2025/03/26 6.34% 3.08% 1.17% 2.3% 2.17% 1.2% 0.98% 0.76% 0.61% 0.62%
2025/03/27 6.07% 3.44% 1.02% 1.6% 2.52% 1.62% 1.12% 1.18% 0.72% 1.33%
2025/03/28 5.61% 2.05% 1.04% 1.39% 1.94% 1.24% 1.14% 0.45% 0.82% 0.69%
2025/03/29 7.52% 3.11% 1.15% 0.75% 2% 1.77% 1.07% 0.7% 1.15% 1.07%
2025/03/30 8.45% 3.42% 1.49% 0.62% 1.59% 1.13% 0.66% 1% 0.77% 0.69%
2025/03/31 6.96% 2.59% 1.62% 1.52% 1.29% 1.23% 0.86% 0.75% 0.7% 0.62%

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In March 2025, Tide.co’s impression share fluctuated, peaking at 8.45% on March 30. Xero.com saw a steady rise, ending at 2.59%. Eharmony.co.uk maintained a low but stable share, closing at 1.62%. Bark.com experienced volatility, finishing at 1.52%. Shopify.com had a mid-month peak, ending at 1.29%. Companiesmadesimple.com showed a decline, closing at 1.23%. Design.com remained low, ending at 0.86%. Rapidformations.co.uk’s share dropped significantly, finishing at 0.75%. Uk.barclays saw a sharp decline, ending at 0.7%. Godaddy.com fluctuated, closing at 0.62%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Register Ltd Company for Free - No £50 Companies House Fee https://www.countingup.com › free-company › registration

    Register new company and activate a business current account in minutes, terms apply. When you...

  2. 2
    FSB | Free guide: How to start a small business https://www.fsb.org.uk

    Growing Your Business? Learn New Skills With The Federation Of Small Businesses. Explore Our Free...

  3. 3
    Free Business Plan Template https://offers.hubspot.com

    Download Now — Define your mission statement, target audience, marketing goals, and more. Bring your plans to life with free business planning tools from HubSpot. Inbound Marketing.

  4. 4
    How to register a business in the UK | Tide Business https://www.tide.co

    Check & secure your company name availability for free with Tide & secure in an instant. Register your...

  5. 5
    Dog Training Classes Near Me - Teach Your Dog in 2 Weeks https://www.woofz.academy › dog › training

    Dog Training Classes Near Me - Transform Your Rebellious Pup into a Perfectly Obedient Pet!

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In the competitive world of PPC advertising, five standout ads capture attention with their unique propositions. Countingup.com offers a seamless company registration with no fees, appealing to entrepreneurs. FSB.org.uk provides a free guide for small business growth, emphasizing skill development. HubSpot entices with a free business plan template, aiding strategic planning. Tide.co simplifies UK business registration, ensuring quick name availability checks. Woofz.academy shifts focus to pet owners, promising obedient dogs in just two weeks. Each ad targets specific needs, from business inception to pet training, showcasing diverse solutions.

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