Log in Book a Demo

UK Services Human Resources - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
healthassured.org 63.37
perkbox.com 9.61
brighthr.com 5.88
sonder.io 5.66
skillmatch-pro.com 1.39
pluxee.uk 1
indeed.com 0.69
deel.com 0.68
totaljobs.com 0.65
childcare.co.uk 0.54
others 10.53

Copyright © Adthena. All rights reserved.

In the PPC landscape, healthassured.org dominates with 63.37% click share, overshadowing others at 10.53%. Perkbox.com and brighthr.com follow with 9.61% and 5.88%, respectively.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date perkbox.com payrollmgt.com healthassured.org peninsulagrouplimited.com telushealth.com personio.com brighthr.com hibob.com deel.com sonder.io
2025/03/01 2.89% 5.82% 0.08% 0.1% 4.25% 2.63% 12.7% 2.75% 6.16% 0.48%
2025/03/02 3.16% 7.45% 0.11% 0.13% 2.06% 1.64% 18.84% 4.69% 5.87% 0.73%
2025/03/03 16.88% 2.28% 17.39% 1.85% 2.85% 2.05% 6.15% 3.42% 5.76% 0.36%
2025/03/04 21.67% 2.01% 26.9% 1.03% 1.17% 0.89% 4.74% 2.02% 4.47% 0.01%
2025/03/05 27.73% 2.13% 35.49% 1.07% 0.73% 0.48% 3.31% 0.96% 4.23% 0%
2025/03/06 26.89% 2.61% 16.51% 1.15% 2.43% 1.32% 4.56% 0.62% 4.71% 0.78%
2025/03/07 24.03% 3% 11.1% 1.07% 1.62% 0.69% 3.19% 1.45% 4.84% 17.2%
2025/03/08 2.01% 4.16% 0.03% 0.09% 2.03% 1.96% 5.01% 2.4% 1.29% 34.7%
2025/03/09 4.52% 6.23% 0.07% 0.17% 3.53% 1.12% 11.39% 4.12% 2.85% 0.01%
2025/03/10 10.48% 2.29% 35.13% 1.6% 1.74% 1.13% 6.28% 2.11% 3.51% 0.49%
2025/03/11 19.62% 0% 35.97% 1.02% 1.13% 0.67% 3.21% 1.31% 2.7% 8.8%
2025/03/12 4.57% 1.36% 32.26% 2.51% 2.19% 1.69% 5.67% 2.44% 3.68% 1.37%
2025/03/13 15.45% 2.68% 27.57% 1.88% 1.24% 0.92% 5.13% 1.28% 3.11% 5.8%
2025/03/14 23.33% 1.25% 28.65% 1.06% 0.49% 0.88% 2.41% 1.51% 1.95% 24.12%
2025/03/15 3.44% 6.56% 0.04% 0.17% 4.13% 4% 10.25% 3.23% 4.92% 0.75%
2025/03/16 2.39% 6.96% 0.04% 0.17% 0.94% 1.84% 13.12% 3.37% 3.98% 15.17%
2025/03/17 15.69% 2.43% 34.26% 1.55% 1.04% 1.91% 3.92% 1.97% 4.46% 5.99%
2025/03/18 24.06% 1.38% 13.04% 2.09% 1.39% 1.95% 3.24% 1.86% 4.71% 12.23%
2025/03/19 14.65% 2.34% 34.73% 2.11% 1.29% 2.09% 4.64% 1.09% 4.42% 5.53%
2025/03/20 26.08% 2.54% 17.6% 2.13% 1.84% 1.68% 5.3% 1.36% 3.21% 7.49%
2025/03/21 25.28% 1.85% 25.36% 2.18% 1.34% 0.89% 4.71% 0.65% 1.82% 13.24%
2025/03/22 2.24% 5.55% 0.05% 0.16% 4.68% 3.5% 11.04% 3.16% 0.95% 12.88%
2025/03/23 2.6% 5.14% 0.05% 0.16% 3.85% 2.08% 8.35% 2.73% 1.8% 25.26%
2025/03/24 18.56% 2.75% 26.11% 2.23% 2.82% 1.73% 4.59% 1.24% 2.19% 6.82%
2025/03/25 34.26% 2.67% 26.33% 1.8% 0.69% 2.01% 3.07% 0.48% 2.01% 4.48%
2025/03/26 31.58% 3.33% 22.78% 1.87% 1.06% 1.91% 4.86% 1.18% 1.39% 5.47%
2025/03/27 21.17% 3.01% 26.61% 3% 2.33% 1.58% 4.16% 1.34% 1.7% 5.48%
2025/03/28 24.42% 3.32% 24.68% 3.36% 2.57% 1.89% 4.15% 1.31% 2.58% 0.32%
2025/03/29 2.05% 4.42% 0% 5.26% 4.45% 4.1% 7.42% 2.31% 1.76% 21.28%
2025/03/30 2.55% 6.44% 0% 5.06% 4.06% 4.57% 9.67% 3.4% 0.99% 14.65%
2025/03/31 20.2% 5.31% 5.01% 4.52% 4.18% 3.67% 2.9% 2.07% 1.13% 0%

Copyright © Adthena. All rights reserved.

March saw dynamic shifts in PPC spend share. Perkbox.com peaked mid-month, while healthassured.org had significant fluctuations. Sonder.io experienced a dramatic rise and fall, ending with zero.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 411
2025/03/02 386
2025/03/03 412
2025/03/04 430
2025/03/05 422
2025/03/06 417
2025/03/07 433
2025/03/08 404
2025/03/09 398
2025/03/10 415
2025/03/11 414
2025/03/12 413
2025/03/13 401
2025/03/14 405
2025/03/15 361
2025/03/16 369
2025/03/17 386
2025/03/18 399
2025/03/19 396
2025/03/20 381
2025/03/21 375
2025/03/22 362
2025/03/23 359
2025/03/24 387
2025/03/25 367
2025/03/26 369
2025/03/27 387
2025/03/28 388
2025/03/29 382
2025/03/30 343
2025/03/31 367

Copyright © Adthena. All rights reserved.

March began with 411 advertisers, peaking at 433 on March 7. A decline followed, reaching a low of 343 on March 30. The month concluded with 367 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
perkbox.com 2.94%
sonder.io 1.01%
brighthr.com 0.89%
peninsulagrouplimited.com 0.24%
payrollmgt.com 0.15%
employmenthero.com -0.25%
deel.com -0.27%
pluxee.uk -0.51%
skillmatch-pro.com -0.85%
healthassured.org -3.75%

Copyright © Adthena. All rights reserved.

Perkbox.com surged with a 2.94% click share increase, while healthassured.org plummeted by 3.75%. Sonder.io and brighthr.com also saw positive gains.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date perkbox.com skillmatch-pro.com totaljobs.com zoho.com brighthr.com healthassured.org deel.com pluxee.uk covermystaff.co.uk sonder.io
2025/03/01 0.98% 3% 2.75% 2.03% 7.08% 0.01% 3.1% 0.01% 34.35% 0.16%
2025/03/02 1.34% 10.72% 6.93% 1.65% 13.16% 0.02% 6.63% 0.01% 0.24% 0.25%
2025/03/03 20.52% 2.76% 1.01% 1.58% 3.79% 38.37% 3.78% 0.24% 0.04% 0.08%
2025/03/04 28.69% 1.85% 0.97% 1.17% 2.26% 41.85% 2.59% 0.07% 0% 0%
2025/03/05 29.65% 1.57% 0.77% 0.34% 1.61% 50.99% 2.3% 0.06% 0% 0%
2025/03/06 27.12% 2.21% 1.45% 0.22% 2.74% 26.49% 3.39% 12.99% 0% 0.13%
2025/03/07 33.01% 3.28% 0.98% 0.96% 2.02% 11.2% 2.93% 0.32% 0.01% 21.56%
2025/03/08 0.43% 5.39% 0.87% 1.59% 3.12% 0.01% 0.44% 0.01% 0% 50.26%
2025/03/09 1.26% 12.08% 2.97% 5.08% 9.62% 0.02% 2.08% 0.02% 0% 0%
2025/03/10 12.06% 2.88% 0.79% 0.33% 3.27% 58.34% 2.26% 0.11% 0% 0.07%
2025/03/11 18.29% 1.63% 0.26% 0.38% 1.42% 42.21% 1.24% 0.07% 12.13% 12.05%
2025/03/12 1.3% 7.13% 0.83% 1.41% 3.8% 52.02% 3.3% 0.3% 0.03% 0.25%
2025/03/13 19.98% 2.17% 0.34% 0.64% 2.31% 39.31% 1.19% 9.82% 0.08% 9.78%
2025/03/14 23.67% 0.95% 0.3% 0.12% 1.08% 40.77% 1.04% 0.06% 0% 23.27%
2025/03/15 1.03% 12.09% 2.77% 5.11% 9.1% 0.01% 4.11% 0.02% 0.5% 1.14%
2025/03/16 0.66% 8.58% 0.74% 2.94% 8.78% 0.01% 3.84% 0.01% 0.13% 34.08%
2025/03/17 19.61% 2.58% 0.52% 0.44% 1.92% 47.57% 1.93% 0.05% 0.02% 9.74%
2025/03/18 31.89% 2.28% 0.62% 0.71% 2.18% 21.14% 2.53% 10.44% 0.02% 10.4%
2025/03/19 18.07% 1.58% 0.38% 0.16% 2.2% 52.86% 2.16% 0.03% 0.12% 8.86%
2025/03/20 29.25% 0.47% 0.49% 1.52% 3.21% 28.57% 2.4% 0.09% 0.14% 14.24%
2025/03/21 27.78% 0.02% 0.59% 0.77% 2.47% 45.29% 0.72% 0.07% 0.11% 9.11%
2025/03/22 0.68% 0.07% 1.12% 3.87% 9.18% 0.01% 0.49% 0.01% 0.67% 34.06%
2025/03/23 0.66% 0.05% 1.11% 3.16% 5.81% 0.01% 0.79% 0.01% 0.11% 54.96%
2025/03/24 25.32% 0.02% 0.78% 1.09% 2.64% 36.97% 1.31% 0.02% 0.31% 12.3%
2025/03/25 38.62% 0.01% 0.38% 0.34% 1.45% 38.22% 0.85% 0.1% 0% 7.64%
2025/03/26 36.89% 0.01% 0.51% 0.97% 2.42% 36.64% 0.52% 0.07% 0.02% 9.11%
2025/03/27 26.7% 0% 0.68% 0.37% 2.09% 43.21% 0.93% 0.12% 0% 8.69%
2025/03/28 29.32% 2.05% 1.5% 0.9% 2.68% 41.95% 1.54% 0.16% 0% 0.06%
2025/03/29 0.53% 7.06% 2.6% 2.19% 5.12% 0% 1.04% 0.02% 0% 47.42%
2025/03/30 0.77% 11.51% 3.14% 1.56% 7.18% 0% 0.41% 0.02% 0% 36.61%
2025/03/31 35.05% 9.89% 3.33% 2.21% 1.81% 0.66% 0.46% 0.23% 0% 0%

Copyright © Adthena. All rights reserved.

March saw dynamic shifts in PPC impressions. Perkbox.com fluctuated, peaking at 33.01% on March 7. Healthassured.org dominated early March, reaching 58.34% on March 10. Sonder.io surged mid-month, peaking at 54.96% on March 23.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Hr Bright | Your HR Management Made Easy https://www.brighthr.com › hr_software

    Manage Staff Data, Leave, Absence And More From £3/Month Per Employee. Book A Demo Today! The Smarter Way To Manage...

  2. 2
    Employee Assistance Programme - UK's Largest EAP Provider https://www.healthassured.org

    Improve productivity by providing your staff with an Employee Assistance Programme. We offer mental...

  3. 3
    Employee Assistance Programme https://www.perkbox.com

    24/7 Confidential Helpline — Give your employees the tools to succeed. Offer an EAP & wellbeing content to your people. Your...

  4. 4
    Up To £350 A Day - Work From Home Jobs Remote https://www.skillmatch-pro.com

    Experience the flexibility of remote work, and enjoy endless career possibilities. Start your journey with...

  5. 5
    EAP - Employee Assistance Programmes - Mental health support https://www.westfieldhealth.com › employees › eap

    Provide your employees with a valuable EAP to support their mental wellbeing. Learn more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR services, BrightHR stands out with its affordable, streamlined HR management solutions starting at just £3 per employee. Health Assured and Perkbox emphasize employee wellbeing through comprehensive Employee Assistance Programmes (EAPs), enhancing productivity and support. Skillmatch Pro offers enticing remote work opportunities, while Westfield Health focuses on mental health support through EAPs, highlighting the industry’s commitment to employee welfare and flexible work environments.

Frequently Asked Questions

Customer Success Stories

Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study
Georgia Law Firm Case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.