Why
Cut waste & build efficient growth from Google Ads
- Campaign EfficiencySolutions to ensure you hit performance targets
- Market ExposureSolutions to boost your market share
- Brand Coverage and ProtectionSolutions to drive growth with your brand
What
Award-winning search intelligence with Gen AI analysis
- TechnologyProprietary market-leading AI technology
- Our DataUnique data with zero privacy concerns
  - Our Differentiated Data
  - Data Integrations
- Demo & CostsSee Adthena in action and get started
Who
Results for enterprise customers & agencies
- Our CustomersDiscover success stories across the verticals
- Our ExpertsMeet our world-class experts and Gen AI analyst
Measure
Measure your success in Google Ads
- Metrics to gauge & improve ROI
  - Vertical Market Share Reports
  - Search Performance Score – coming soon!
Resources
Read about Adthena & digest search resources
- EducationalSearch intelligence resources for you to digest
- CompanyDiscover all you need to know about Adthena

UK Services It and Technology - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK It and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services It and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
pimlicoplumbers.com	5.97
airtasker.com	3.76
aspect.co.uk	2.9
claritycheck.com	2.8
britishgas.co.uk	2.21
checkatrade.com	1.8
pcspecialist.co.uk	1.52
dbifurnituresolutions.co.uk	1.14
domesticandgeneral.com	1.14
simplisafe.co.uk	1.1
others	75.66

In the PPC landscape, ‘others’ dominate with 75.66% click share. Pimlico Plumbers leads individual advertisers at 5.97%, followed by Airtasker at 3.76%.

Market Exposure

Share of Spend for the top 10 UK Services It and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	pimlicoplumbers.com	salesforce.com	aspect.co.uk	londonlocksmith24h.co.uk	simplisafe.co.uk	britishgas.co.uk	ionos.co.uk	godaddy.com	names.co.uk	checkatrade.com
2025/01/01	2.38%	1.46%	3.68%	0%	1.88%	2.34%	1.13%	2.61%	2.14%	0.38%
2025/01/02	4.42%	0.01%	1%	4.38%	1.14%	2.35%	0.97%	2.95%	1.16%	2.07%
2025/01/03	5.12%	0.96%	4.1%	0%	1.17%	1.81%	1.16%	2.05%	1.43%	1.27%
2025/01/04	3.94%	1.05%	1.44%	2.67%	1.6%	2.27%	1.15%	2.83%	0.68%	2.28%
2025/01/05	4.78%	1.9%	0.2%	1.62%	2.02%	2.07%	1.05%	2.43%	0.8%	1.99%
2025/01/06	5.12%	1.19%	4.26%	3.93%	1.07%	3.08%	0.62%	2.17%	1.43%	1.96%
2025/01/07	6.14%	0.97%	4.55%	3.09%	2.66%	2.11%	0.41%	1.75%	1.16%	2.85%
2025/01/08	8.45%	0.87%	2.67%	2.88%	1.95%	1.25%	0.83%	2.3%	1.12%	4.19%
2025/01/09	6.8%	0.81%	4.16%	2.05%	1.71%	2.06%	0.93%	2.36%	1.31%	1.23%
2025/01/10	5.64%	0.47%	3.18%	0.43%	1.31%	2.24%	1.73%	2.28%	1.24%	1.39%
2025/01/11	4.81%	0.79%	1.48%	6.32%	1.62%	2.48%	1.97%	2.17%	0.94%	1.51%
2025/01/12	2.57%	2.04%	0%	1.95%	1.01%	2.78%	1.38%	2.99%	1.86%	1.45%
2025/01/13	6%	0.88%	1.88%	2.45%	1.25%	2.28%	1.51%	2.04%	1.04%	1.17%
2025/01/14	6.67%	0.42%	2.59%	3.03%	1.54%	2.59%	1.29%	2%	1.2%	0.78%
2025/01/15	5.31%	0.4%	1.45%	2.13%	0.88%	2.97%	1.65%	2.87%	1.46%	1.58%
2025/01/16	6.41%	0.78%	3.72%	1.98%	1.71%	1.96%	0.93%	2.37%	1.26%	1.16%
2025/01/21	6.66%	1.06%	2.24%	1.92%	1.31%	3.74%	1.34%	1.07%	1.47%	2.35%
2025/01/22	5.45%	1.16%	3.01%	3.45%	2.5%	3.47%	1.01%	1.23%	1.38%	1.69%
2025/01/23	5.21%	0.33%	1.65%	3.1%	1.37%	3.58%	0.88%	1.73%	1.77%	2.66%
2025/01/24	5.35%	2.96%	4.03%	2.14%	1.5%	2.58%	1.52%	2.02%	1.78%	1.55%
2025/01/25	4.26%	4.24%	0.47%	0.87%	2.54%	3.36%	1.72%	1.78%	1.98%	0.6%
2025/01/26	3.69%	1.01%	0.55%	2.31%	3.59%	4.43%	1.83%	1.65%	0.92%	1.8%
2025/01/27	3.26%	2.56%	3.47%	2.86%	1.85%	2.43%	1.98%	2.08%	2.16%	1.29%
2025/01/28	7.03%	1.76%	3.67%	1.92%	1.18%	2.17%	1.62%	1.79%	1.67%	0.72%
2025/01/29	5.66%	2.75%	3.44%	0.39%	2.19%	2.67%	1.62%	1.48%	1.4%	0.64%
2025/01/30	7.33%	2.04%	3.63%	2.03%	2.27%	2.1%	1.95%	2.11%	2.03%	1.12%
2025/01/31	4.6%	4.03%	3.7%	3.21%	2.85%	2.43%	2.18%	1.96%	1.79%	0.32%

Pimlico Plumbers led January with fluctuating spend, peaking at 8.45 on the 8th. Salesforce saw a late surge, ending at 4.03. Aspect’s spend was steady, closing at 3.7. London Locksmiths had a mid-month dip, finishing at 3.21.

Market Exposure

Competitor Count for UK Services It and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	1058
2025/01/02	1032
2025/01/03	1149
2025/01/04	968
2025/01/05	1060
2025/01/06	1084
2025/01/07	1214
2025/01/08	1239
2025/01/09	1254
2025/01/10	1278
2025/01/11	1181
2025/01/12	1148
2025/01/13	1122
2025/01/14	1301
2025/01/15	1205
2025/01/16	1254
2025/01/21	1278
2025/01/22	1260
2025/01/23	1201
2025/01/24	1226
2025/01/25	1120
2025/01/26	1141
2025/01/27	1158
2025/01/28	1231
2025/01/29	1365
2025/01/30	1361
2025/01/31	1373

January saw a dynamic shift in distinct advertisers, starting at 1,058 and peaking at 1,373. Mid-month fluctuations stabilized, ending with a strong upward trend.

Campaign Efficiency

Market Loss & Market Gains for UK Services It and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
britishgas.co.uk	0.95%
aspect.co.uk	0.76%
skillwavenet.com	0.75%
claritycheck.com	0.65%
painteradam.co.uk	0.64%
webador.co.uk	-0.69%
londonemergencyplumbing.co.uk	-0.72%
airtasker.com	-0.82%
careermagnethubpro.com	-1.03%
topcareerlink.online	-1.08%

Britishgas.co.uk surged with a 0.95 increase, while topcareerlink.online dropped by -1.08.

Campaign Efficiency

UK Services It and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	pimlicoplumbers.com	aspect.co.uk	claritycheck.com	britishgas.co.uk	google.com	airtasker.com	domesticandgeneral.com	bark.com	checkatrade.com	dbifurnituresolutions.co.uk
2025/01/01	3.22%	3.07%	2.22%	1%	1.91%	1.87%	1.02%	0.55%	0.95%	0%
2025/01/02	4.85%	1.18%	2.19%	1.16%	0.44%	1.82%	0.91%	0.82%	1.04%	0%
2025/01/03	5.69%	3.18%	1.31%	0.89%	0.22%	1.91%	1.25%	0.58%	1.69%	0%
2025/01/04	4.17%	1.34%	1.28%	1.13%	0.53%	3.08%	1.1%	1.1%	2.57%	2.7%
2025/01/05	4.5%	0.09%	1.3%	0.9%	0.33%	2.48%	1.46%	0.81%	1.96%	0%
2025/01/06	5.58%	3.74%	1.28%	1.34%	0.67%	1.59%	1%	1.43%	1.46%	2.21%
2025/01/07	6.23%	3.37%	1.76%	0.99%	2.14%	2.3%	0.87%	0.39%	2.36%	0%
2025/01/08	9.44%	2.26%	1.42%	0.75%	0.61%	2.48%	0.63%	1.28%	3.19%	0%
2025/01/09	6.85%	2.76%	1.65%	1.19%	1.26%	2.38%	1.23%	2.03%	1.11%	1.37%
2025/01/10	5.96%	2.47%	1.62%	1.13%	1.81%	2.46%	1.14%	0.43%	0.68%	2.91%
2025/01/11	5.15%	1.18%	2.04%	1.57%	1.2%	3.13%	1.22%	0.63%	0.79%	0%
2025/01/12	2.92%	0%	1.47%	1.4%	1.35%	3.37%	1.08%	1.39%	1.07%	0%
2025/01/13	5.78%	1.24%	1.02%	1.19%	0.11%	2.05%	0.76%	1.24%	0.55%	0%
2025/01/14	7.3%	2.18%	1.77%	1.3%	1.07%	1.85%	0.87%	1.12%	0.36%	2.9%
2025/01/15	5.42%	1.17%	1.99%	1.41%	1.56%	2.55%	0.58%	1.27%	1.08%	4.24%
2025/01/16	6.77%	2.61%	1.67%	1.18%	1.27%	2.41%	1.24%	2.02%	1.09%	1.38%
2025/01/21	7.22%	1.65%	2.51%	2.65%	0.62%	2.34%	1.11%	1.06%	1.76%	1.44%
2025/01/22	5.85%	2.52%	2.13%	2.84%	0.72%	1.86%	0.67%	0.64%	0.86%	1.59%
2025/01/23	5.34%	1.28%	2.05%	3.34%	0.54%	1.66%	0.6%	1.33%	2.43%	2.18%
2025/01/24	6.06%	3.3%	1.75%	1.76%	1.27%	1.1%	0.36%	0.85%	1.27%	5.87%
2025/01/25	5.45%	0.49%	2.55%	3.28%	1.06%	3.08%	1.34%	0.63%	0.88%	0%
2025/01/26	4%	0.37%	1.95%	4.2%	1.01%	2.09%	1.01%	0.82%	1.8%	4.81%
2025/01/27	3.85%	3.3%	2.05%	1.69%	0.89%	2.02%	1.07%	0.12%	1.21%	0%
2025/01/28	8.45%	3.64%	1.64%	1.12%	0.94%	1.44%	0.87%	0.8%	0.91%	0%
2025/01/29	6.8%	2.89%	1.76%	1.63%	0.56%	0.99%	0.5%	0.56%	0.69%	0%
2025/01/30	9.11%	3.93%	1.97%	1.18%	1.38%	0.65%	0.81%	0.58%	1.34%	0%
2025/01/31	6.09%	3.77%	1.65%	1.53%	1.41%	1.21%	0.88%	0.65%	0.45%	0%

Pimlico Plumbers led January with fluctuating impressions, peaking at 9.44% on the 8th. DBI Furniture Solutions saw a notable rise on the 24th with 5.87%. Aspect.co.uk’s impressions were inconsistent, ending at 3.77%. Claritycheck.com maintained steady impressions, closing at 1.65%. British Gas surged mid-month, peaking at 4.20% on the 26th. Google.com had a low presence, ending at 1.41%. Airtasker.com started strong but declined, finishing at 1.21%. Domestic and General’s impressions were low, closing at 0.88%. Bark.com remained low, ending at 0.65%. Checkatrade.com had a varied month, closing at 0.45%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services It and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Local Plumbers Near You - Half Hour Rates - No Extras https://www.aspect.co.uk › plumbers › near-me
Reliable same day plumbers charged at 1/2 hr rates. Easy booking process. Fast response.
2
Buy Now, Pay Later By Account | Manutan Official Site https://www.manutan.co.uk
Shop A Wide Range Of High Quality Industrial, Commercial & Office Supplies At Great Prices. Shop Cupboards & Cabinets, Trucks & Trolleys, Lockers...
3
Next Day Delivery Available | Free Delivery & Best Prices https://www.officeboffins.co.uk › officefurniture › online
Instant Credit Accounts Available for Business and Government, and Free Delivery for all. Supplying...
4
Domestic Appliance Repairs - 24/7 Service. 1 Hour Call Out https://www.pimlicoplumbers.com
Our Trusted Engineers Can Deliver Residential & Commercial Appliance Services & Repairs.
5
Sharps™ Fitted Home Office https://www.sharps.co.uk › home_office › --
50% Off + An Extra 15% Off — Create A Flexible Office Space & Sharpen Focus. Be Inspired | Download Our Brochure Today! The UK's...

In the competitive world of Google PPC, five advertisers stand out with compelling text ads. Aspect.co.uk entices with local plumbers offering half-hour rates and fast service. Manutan.co.uk promotes flexible payment options for industrial supplies. Officeboffins.co.uk highlights next-day delivery and free shipping. Pimlicoplumbers.com assures 24/7 appliance repair services. Sharps.co.uk offers significant discounts on bespoke home office solutions. Each ad uniquely addresses customer needs, from convenience to cost savings.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.