UK Services Marketing and Digital Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
vistaprint.co.uk	11.58
ads.google.com	8.25
moo.com	5.99
fiverr.com	5.07
mailchimp.com	2.66
bizay.co.uk	2.49
solopress.com	2.35
facebook.com	2.18
semrush.com	2.06
photobox.co.uk	1.84
others	55.53

In the PPC landscape, Vistaprint.co.uk leads with 11.58% click share, followed by ads.google.com at 8.25%. Moo.com and Fiverr.com capture 5.99% and 5.07%, respectively. Others dominate with 55.53%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	semrush.com	ads.google.com	vistaprint.co.uk	moo.com	moz.com	solopress.com	bizay.co.uk	facebook.com	wix.com	linkedin.com
2025/01/01	2.36%	8.06%	6.97%	0.83%	0%	1.68%	2.58%	3.76%	1.36%	2.76%
2025/01/02	1.15%	11.38%	5.53%	2.31%	0.35%	1.64%	1.7%	2.88%	1.68%	2.99%
2025/01/03	2.87%	13.46%	4.18%	4.48%	0.65%	1.9%	1.51%	3.15%	1.21%	2.2%
2025/01/04	0.91%	15.69%	6.9%	8.17%	0.34%	2.6%	2.48%	2.98%	1.56%	2.27%
2025/01/05	1.12%	16.26%	5.24%	6.25%	1.15%	1.84%	1.9%	2.79%	1.28%	2.06%
2025/01/06	1.25%	11.92%	6.17%	5.32%	0.83%	2.17%	2.12%	3.11%	0.93%	1.78%
2025/01/07	3.66%	9.07%	5.82%	4.31%	0.88%	2.57%	1.96%	3.39%	1.01%	1.94%
2025/01/08	2.64%	13.61%	5.3%	4.28%	0.68%	2.19%	1.53%	1.57%	1.49%	1.14%
2025/01/09	3.96%	10.42%	4.81%	3.73%	0.48%	2.43%	1.67%	1.1%	2.09%	0.91%
2025/01/10	3.01%	10.43%	4.91%	4.45%	0.69%	2.21%	1.63%	1.39%	1.87%	1.51%
2025/01/11	2.46%	6.76%	6.36%	4.39%	0.87%	2.46%	2.2%	1.88%	2.32%	1.44%
2025/01/12	3%	12.01%	5.19%	3.21%	1.51%	1.89%	2%	1.65%	2.28%	1.47%
2025/01/13	2.59%	12.74%	6.34%	4.13%	0.86%	2.42%	2.4%	1.03%	1.8%	1.46%
2025/01/14	4.86%	14.02%	4.04%	3.28%	1.99%	1.85%	1.38%	1.19%	1.48%	0.78%
2025/01/15	3.53%	16.83%	5.19%	3.94%	1.29%	2.25%	2.19%	1.13%	1.5%	1.58%
2025/01/16	3.85%	10.1%	4.6%	3.59%	0.47%	2.32%	1.6%	1.06%	2.06%	0.92%
2025/01/21	6.41%	1.8%	3.17%	3.18%	4.03%	1.92%	0.94%	1.45%	1.8%	1.52%
2025/01/22	5.45%	1.62%	4.61%	4.35%	2.09%	2.29%	1.29%	1.32%	2.15%	1.38%
2025/01/23	2.7%	3.53%	4.37%	5.33%	1.34%	2.39%	1.63%	1.65%	1.95%	1.41%
2025/01/24	4.14%	2.73%	4.1%	4.53%	2.27%	1.9%	1.36%	1.74%	2.1%	1.48%
2025/01/25	5.57%	3.89%	4.12%	4.17%	2.86%	2.03%	1.32%	1.84%	2.27%	2%
2025/01/26	4.73%	5.98%	5.63%	5.2%	1.76%	2.19%	2.07%	1.3%	2.39%	1.59%
2025/01/27	2.79%	5.67%	4.79%	5.26%	1.43%	2.26%	1.82%	0.92%	1.72%	1.64%
2025/01/28	4.34%	4.83%	5.23%	5.41%	2.15%	2.37%	2.09%	1.57%	1.94%	1.19%
2025/01/29	5.43%	5.12%	3.42%	4.63%	2.97%	1.86%	1.7%	1.37%	1.94%	0.9%
2025/01/30	5.95%	4.74%	3.66%	2.93%	3.13%	1.9%	1.76%	1.74%	1.44%	0.92%
2025/01/31	5.54%	5.38%	3.69%	3.42%	2.61%	1.75%	1.65%	1.64%	1.64%	0.85%

In January 2025, Google Ads dominated PPC spend, peaking mid-month. SEMrush and Vistaprint showed consistent growth, while Facebook and LinkedIn fluctuated. The month concluded with Google Ads leading, followed by SEMrush.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	2039
2025/01/02	2045
2025/01/03	2227
2025/01/04	1878
2025/01/05	2071
2025/01/06	2184
2025/01/07	2232
2025/01/08	2271
2025/01/09	2231
2025/01/10	2218
2025/01/11	2155
2025/01/12	2167
2025/01/13	2139
2025/01/14	2302
2025/01/15	2113
2025/01/16	2231
2025/01/21	2173
2025/01/22	2070
2025/01/23	2000
2025/01/24	1995
2025/01/25	1862
2025/01/26	1785
2025/01/27	1885
2025/01/28	1873
2025/01/29	2075
2025/01/30	2193
2025/01/31	2189

January saw a dynamic shift in distinct advertisers, peaking at 2,302 mid-month. The month concluded with a slight decline, ending at 2,189.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
semrush.com	1.39%
moz.com	0.95%
adobe.com	0.6%
shopify.com	0.48%
wix.com	0.44%
zazzle.co.uk	-0.5%
amazon.co.uk	-0.52%
vistaprint.co.uk	-0.8%
trustpilot.com	-1.53%
ads.google.com	-7.98%

In the past month, semrush.com surged with a 1.39% click share increase, while ads.google.com faced a significant 7.98% decline.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	moo.com	vistaprint.co.uk	semrush.com	bizay.co.uk	solopress.com	zazzle.co.uk	ads.google.com	design.com	fiverr.com	printed.com
2025/01/01	1.15%	8.22%	1.42%	4.26%	2.01%	4.16%	2.42%	1.48%	1.5%	2.42%
2025/01/02	3.11%	7.23%	0.72%	2.53%	2.01%	2.38%	3.44%	1.28%	2.3%	1.28%
2025/01/03	6.53%	5.53%	1.81%	2.38%	2.43%	2.34%	4.4%	1.11%	1.5%	1.03%
2025/01/04	11.24%	8.29%	0.55%	3.75%	3.19%	3.73%	4.42%	1.88%	1.99%	1.59%
2025/01/05	8.83%	6.48%	0.71%	3.22%	2.32%	2.76%	5.48%	1.31%	1.68%	0.92%
2025/01/06	7.7%	7.62%	0.86%	3.34%	2.61%	3.22%	3.54%	1.42%	1.9%	1.61%
2025/01/07	5.82%	7.01%	2.2%	3.28%	2.97%	2.35%	3.08%	1.4%	2.04%	1.92%
2025/01/08	6.14%	6.52%	1.65%	2.55%	2.66%	3.63%	4.27%	1.29%	1.84%	1.4%
2025/01/09	5.38%	6.08%	2.57%	2.71%	2.99%	2.13%	3.3%	1.64%	2.09%	1.51%
2025/01/10	6.28%	6.24%	1.89%	2.58%	2.8%	2%	3.25%	1.61%	1.96%	1.64%
2025/01/11	5.68%	7.08%	1.44%	3.36%	2.69%	2.4%	2.26%	2.1%	2.01%	2.14%
2025/01/12	4.54%	6.41%	1.83%	3.13%	2.36%	2.29%	3.57%	1.78%	2.22%	2.07%
2025/01/13	5.74%	7.61%	1.6%	3.76%	2.9%	2.25%	3.99%	1.63%	2.07%	1.73%
2025/01/14	4.95%	5.54%	3.09%	2.41%	2.51%	1.81%	4.93%	1%	1.67%	1.38%
2025/01/15	5.92%	6.89%	2.29%	3.65%	2.8%	2.09%	5.36%	1.8%	2.04%	1.42%
2025/01/16	5.38%	6.05%	2.59%	2.7%	2.95%	2.13%	3.32%	1.62%	2.07%	1.5%
2025/01/21	4.36%	4.08%	4.06%	1.36%	2.26%	0.84%	0.3%	1.83%	2.14%	1.18%
2025/01/22	5.83%	5.85%	3.27%	2.04%	2.7%	1.25%	0.27%	1.87%	2.45%	1.5%
2025/01/23	7.43%	5.3%	1.64%	2.55%	3.03%	2.01%	0.51%	1.3%	1.93%	1.78%
2025/01/24	6.21%	5.4%	2.63%	2.31%	2.38%	1.07%	0.39%	1.38%	1.9%	1.42%
2025/01/25	5.6%	4.93%	3.6%	1.89%	2.43%	0.64%	1.08%	2.1%	2.52%	2.38%
2025/01/26	6.95%	6.7%	2.87%	3.06%	2.48%	1.67%	1.77%	2.07%	2.23%	2.2%
2025/01/27	7.22%	5.41%	1.63%	2.67%	2.63%	1.78%	1.48%	1.96%	1.65%	1.54%
2025/01/28	7.69%	6.56%	2.59%	3.7%	3%	1.95%	1.27%	1.88%	1.8%	1.33%
2025/01/29	7.15%	4.38%	3.4%	3%	2.44%	2.04%	1.49%	1.67%	1.42%	1.16%
2025/01/30	3.83%	4.4%	3.5%	2.78%	2.28%	1.42%	1.41%	1.35%	1.21%	1.04%
2025/01/31	4.83%	4.68%	3.33%	2.58%	2.08%	1.72%	1.54%	1.3%	1.23%	1.17%

In January 2025, Moo.com started with a modest impression share, peaking mid-month before stabilizing. Vistaprint.co.uk maintained a steady presence, while Semrush.com saw fluctuations, ending on a high note. Bizay.co.uk and Solopress.com showed consistent trends, with slight variations. Zazzle.co.uk experienced a decline, whereas Ads.google.com had a significant drop mid-month. Design.com and Fiverr.com displayed minor fluctuations, and Printed.com remained stable throughout. The month concluded with Moo.com leading, followed by Vistaprint.co.uk and Semrush.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Google Ads https://ads.google.com
Get noticed with Google Ads — Find relevant keywords and pay only for results, like clicks to your website. Sign up now. Whether it's more sales, traffic or brand awareness, Google Ads can help reach your goals.
2
9000 Emails a month, Free https://www.brevo.com
Don't Let Them Overcharge You — Stop Overpaying for Email and Get the Best Value in Email Delivery & Email Marketing Tools
3
Analyse your website now | Goo.gl Ranking Checker 2025 https://www.sistrix.com
Achieve better rankings, track key SEO metrics, and gain more traffic! Universal SEO tools...
4
TestComplete Website Testing - Automated Website Test Tool https://www.smartbear.com
Save Time Creating Tests By Identifying UI Elements With AI-Powered Visual Recognition.
5
Free SEO Website Check-Up - Check Website SEO Performance https://www.total-seo.co.uk › get-on-google
Get Your Website Found in Searches! Get a Free Review of Your Site Now. Increase Your...

In the competitive world of Google PPC, top performers like Google Ads, Brevo, Sistrix, SmartBear, and Total SEO captivate with unique propositions. From Google’s promise of targeted results to Brevo’s cost-effective email solutions, each ad tells a compelling story of value and efficiency.

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