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UK Services Marketing and Digital Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vistaprint.co.uk 16.63
fiverr.com 6.56
bizay.co.uk 5.54
ads.google.com 4.42
mailchimp.com 3
semrush.com 2.85
amazon.co.uk 2.27
photobox.co.uk 2.22
design.com 2.15
printed.com 2.13
others 52.23

Copyright © Adthena. All rights reserved.

Vistaprint.co.uk leads with 16.63% click share, while ‘others’ dominate at 52.23%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date taboola.com vistaprint.co.uk snapchat.com bizay.co.uk linkedin.com semrush.com moz.com wix.com total-seo.co.uk ads.google.com
2025/03/01 4.28% 6.87% 1.66% 2.96% 5.11% 2.84% 1.31% 2.47% 0.55% 8.66%
2025/03/02 3.09% 7.03% 2.22% 2.81% 4.73% 3.43% 1.67% 2.22% 1.54% 7.63%
2025/03/03 2.98% 5.57% 3.14% 2.86% 3.06% 2.63% 1.9% 1.67% 1.07% 6.18%
2025/03/04 1.67% 4.38% 1.37% 2.21% 2.27% 7.16% 3.81% 1.75% 1.94% 7.15%
2025/03/05 1.06% 6.02% 1.27% 2.71% 1.71% 6.08% 3.37% 1.57% 2.4% 7.49%
2025/03/06 1.67% 6.95% 0.82% 3.71% 1.6% 3.64% 3.9% 1.06% 3.1% 6.64%
2025/03/07 3.25% 4.4% 0.99% 2.13% 1.34% 6.01% 5.47% 1.04% 4.41% 6.81%
2025/03/08 3.24% 9.98% 1.7% 2.86% 1.71% 6.4% 4.51% 1.33% 4.81% 8.38%
2025/03/09 3.63% 10.82% 3.5% 4.17% 2.9% 1.96% 2.22% 1.15% 1.23% 9.67%
2025/03/10 1.73% 6.5% 1.5% 3.01% 1.62% 5.79% 3.29% 2.12% 3.94% 2.26%
2025/03/11 2.16% 5.39% 0.96% 4.21% 2.59% 4.44% 2.36% 1.61% 1.4% 1.76%
2025/03/12 1.67% 6.92% 1.34% 4.65% 2.26% 4.39% 2.15% 1.96% 2.38% 3.59%
2025/03/13 2.88% 5.54% 1.16% 3.79% 2.62% 5.76% 2.65% 1.82% 2.14% 2.6%
2025/03/14 1.71% 6.81% 2.55% 3.47% 2.31% 4.35% 2.05% 2.5% 1.53% 2.79%
2025/03/15 1.36% 11.4% 3.13% 4.34% 2.38% 3.25% 1.56% 2.59% 0.99% 2.63%
2025/03/16 4.44% 9.15% 4.02% 4.76% 2.17% 3.03% 1.48% 1.77% 1.83% 3.45%
2025/03/17 4.6% 7.52% 1.1% 3.88% 2.09% 2.46% 2.26% 1.66% 1.7% 3.01%
2025/03/18 1.55% 5.47% 0.83% 3.33% 2.55% 6.39% 4.09% 1.81% 2.83% 3.01%
2025/03/19 2.04% 5.54% 2.45% 3.22% 3% 4.14% 2.14% 1.69% 1.63% 1.67%
2025/03/20 3.63% 6.08% 2.95% 4.05% 2.34% 5.14% 2.9% 1.64% 2.71% 1.95%
2025/03/21 3.11% 7.45% 2.05% 3.21% 2.88% 6.38% 2.36% 2.42% 2.47% 2.28%
2025/03/22 2.7% 8.84% 2.63% 3.15% 2.17% 8.02% 2.83% 1.92% 2.91% 1.69%
2025/03/23 3.92% 8.9% 2.83% 4.05% 2.38% 8.78% 1.65% 2.05% 1.11% 2.01%
2025/03/24 2.46% 4.71% 1.59% 3.49% 2.26% 7.81% 3.64% 2.22% 2.91% 0.77%
2025/03/25 2.28% 4.52% 2.09% 3.58% 2.13% 7.45% 3.36% 1.94% 2.02% 0.6%
2025/03/26 5.08% 5.36% 0.95% 4.25% 2.55% 2.15% 1.58% 1.79% 1.72% 0.76%
2025/03/27 3.5% 5.49% 2.3% 3.47% 2.34% 5.14% 2.59% 2.25% 2.51% 0.64%
2025/03/28 4.26% 6.47% 2.28% 4.4% 3.21% 4.28% 2.01% 1.81% 1.78% 1.06%
2025/03/29 4.62% 10.41% 2.22% 4.53% 1.99% 5.38% 2.34% 2.4% 2.46% 1.3%
2025/03/30 4.82% 12.37% 2% 4.6% 2.21% 4.22% 1.42% 1.95% 1.78% 0.89%
2025/03/31 5.95% 5.76% 5.62% 3.5% 3.49% 2.5% 1.95% 1.77% 1.28% 0.78%

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In March 2025, Vistaprint.co.uk led with a peak spend share of 12.37% on March 30. Taboola.com showed fluctuations, ending at 5.95%. Snapchat.com surged to 5.62% on March 31. Ads.google.com started strong but declined, finishing at 0.78%.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1199
2025/03/02 1193
2025/03/03 1306
2025/03/04 1310
2025/03/05 1336
2025/03/06 1311
2025/03/07 1400
2025/03/08 1160
2025/03/09 1108
2025/03/10 1214
2025/03/11 1282
2025/03/12 1209
2025/03/13 1179
2025/03/14 1190
2025/03/15 1007
2025/03/16 995
2025/03/17 1157
2025/03/18 1142
2025/03/19 1157
2025/03/20 1122
2025/03/21 1064
2025/03/22 1004
2025/03/23 993
2025/03/24 1124
2025/03/25 1105
2025/03/26 1117
2025/03/27 1158
2025/03/28 1076
2025/03/29 1000
2025/03/30 930
2025/03/31 1012

Copyright © Adthena. All rights reserved.

March began with 1,199 advertisers, peaking at 1,400 on the 7th. A decline followed, reaching 930 on the 30th, before closing at 1,012.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
google.com 1.81%
shopify.com 0.87%
amazon.co.uk 0.53%
semrush.com 0.51%
bizay.co.uk 0.49%
moz.com -0.41%
solopress.com -0.41%
adobe.com -0.54%
facebook.com -1.85%
ads.google.com -3.41%

Copyright © Adthena. All rights reserved.

Google.com surged with a 1.81% click share increase, while ads.google.com dropped by 3.41%. Shopify.com also rose by 0.87%.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vistaprint.co.uk bizay.co.uk taboola.com printed.com fiverr.com solopress.com design.com semrush.com moz.com total-seo.co.uk
2025/03/01 9.18% 5.19% 3.29% 2.93% 4.17% 2.95% 2.86% 2.07% 1.09% 0.49%
2025/03/02 9.66% 4.55% 2.96% 2.49% 3.29% 2.43% 2.32% 2.36% 1.3% 1.29%
2025/03/03 8.24% 5.47% 2.49% 1.59% 2.96% 2.4% 2.22% 1.71% 1.57% 1.01%
2025/03/04 6.46% 3.87% 1.19% 1.48% 2.81% 2.91% 2.06% 4.91% 3.4% 1.9%
2025/03/05 8.51% 4.92% 1.12% 1.54% 1.93% 2.91% 1.6% 4.01% 2.92% 2.15%
2025/03/06 9.11% 6.13% 1.35% 1.26% 1.68% 2.13% 1.52% 2.25% 3.12% 2.63%
2025/03/07 6.07% 3.75% 2.86% 1.09% 1.19% 0.75% 1.45% 3.84% 4.71% 3.9%
2025/03/08 13.72% 4.91% 2.89% 2.11% 1.5% 1.19% 1.73% 4.25% 3.89% 4.32%
2025/03/09 15.01% 7.27% 2.41% 2.44% 2.76% 2.39% 1.76% 1.41% 1.95% 1.11%
2025/03/10 8.81% 4.98% 1.7% 1.89% 1.76% 2.54% 2.43% 3.7% 2.75% 3.26%
2025/03/11 7.93% 7.43% 1.71% 2.37% 2.12% 3.05% 1.84% 2.97% 2.14% 1.34%
2025/03/12 9.73% 7.96% 1.54% 1.99% 2.19% 3.35% 2.24% 2.99% 1.86% 2.01%
2025/03/13 7.43% 6.18% 2.1% 1.66% 2.5% 2.97% 2.11% 3.84% 2.28% 1.89%
2025/03/14 9.32% 5.68% 1.42% 1.67% 2.27% 2.37% 2.29% 2.88% 1.71% 1.41%
2025/03/15 15.56% 7.05% 1.26% 3.16% 2.64% 2.82% 2.64% 2.03% 1.26% 0.83%
2025/03/16 12.44% 7.63% 3.26% 2.59% 2.59% 2.63% 1.97% 1.96% 1.28% 1.67%
2025/03/17 10.73% 6.57% 3.55% 1.99% 2.29% 2.46% 1.73% 1.61% 1.94% 1.6%
2025/03/18 8.32% 6.21% 1.28% 1.74% 2.27% 2.64% 2.21% 4.23% 3.68% 2.63%
2025/03/19 7.63% 5.67% 1.45% 1.34% 2.23% 2.67% 2.85% 2.88% 1.81% 1.49%
2025/03/20 8.34% 6.81% 1.99% 1.72% 1.42% 2.42% 1.97% 3.22% 2.52% 2.43%
2025/03/21 9.94% 5.5% 2% 1.59% 2.06% 2.3% 2.88% 4.09% 2.13% 2.23%
2025/03/22 12.26% 5.3% 2.33% 2.55% 1.87% 1.83% 2.36% 5.02% 2.33% 2.55%
2025/03/23 12.12% 6.93% 2.34% 2.47% 1.96% 2.12% 2.14% 5.74% 1.36% 0.98%
2025/03/24 6.69% 5.65% 1.77% 1.72% 1.9% 1.8% 2.02% 5.32% 3.31% 2.61%
2025/03/25 6.48% 5.94% 1.68% 1.61% 3.04% 1.88% 1.89% 5.1% 3.01% 1.82%
2025/03/26 7.4% 6.9% 3.47% 2.1% 2.3% 2.05% 1.78% 1.48% 1.39% 1.42%
2025/03/27 7.93% 5.7% 2.93% 1.84% 1.73% 1.42% 1.69% 3.43% 2.26% 2.2%
2025/03/28 9.2% 7.48% 3.09% 2.21% 1.67% 1.97% 1.8% 2.77% 1.77% 1.61%
2025/03/29 13.63% 7.33% 3.08% 3.04% 1.92% 0.76% 1.85% 3.58% 1.9% 2.16%
2025/03/30 16.05% 7.23% 3.45% 3.31% 2.6% 0.28% 1.88% 2.7% 1.15% 1.56%
2025/03/31 8.35% 5.5% 4.32% 2.64% 2.18% 2.01% 1.9% 1.68% 1.54% 1.18%

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Vistaprint.co.uk saw fluctuating impressions, peaking mid-month at 15.56%. Bizay.co.uk maintained a steady presence, while Taboola.com ended with a rise to 4.32%. March concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Microsoft Advertising® - £400 Ads Credit https://ui.ads.microsoft.com › advertising › start-now

    Access to audiences that are only on the Microsoft Advertising network.

  2. 2
    Moz.com - Leader in SEO Tools | Get Started for Free Today https://www.moz.com

    Discover the right keywords, build quality backlinks, and track your rankings with Moz Pro

  3. 3
    Online SEO Tool https://www.seranking.com

    AI-Powered SEO Tools — Manage Your SEO Easily At Affordable Price. All-in-one SEO Software To Reach SERP's Top!

  4. 4
    Analyse your website now - Goo.gl Ranking Checker 2025 https://www.sistrix.com

    Achieve better rankings, track key SEO metrics, and gain more traffic! Universal SEO tools...

  5. 5
    Advertise Online with Taboola - AI-Powered Performance Ads https://discover.taboola.com

    Get ahead of the competition with Taboola It's time to drive conversions and sales

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In the competitive landscape of Google’s SERP, top-performing text ads reveal distinct themes and messaging. Microsoft Advertising entices with a £400 ad credit, emphasizing exclusive audience access. Moz.com and SE Ranking focus on comprehensive SEO tools, highlighting keyword discovery and AI-powered management. Sistrix promotes universal SEO tools for better rankings, while Taboola leverages AI for performance-driven ads, aiming to boost conversions and sales. Each advertiser uniquely positions itself, showcasing diverse strategies to capture attention and drive engagement.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.