UK Services Real Estate Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
onthemarket.com	42.61
spareroom.co.uk	3.56
zoopla.co.uk	3.14
barratthomes.co.uk	2.32
bellway.co.uk	1.62
yopa.co.uk	1.29
purplebricks.co.uk	1.27
gumtree.com	1.24
berkeleygroup.co.uk	1.11
rentola.co.uk	1.08
others	40.76

In the real estate PPC landscape, onthemarket.com dominates with 42.61% click share, followed by others at 40.76%. Spareroom.co.uk and zoopla.co.uk trail with 3.56% and 3.14%, respectively.

Market Exposure

Share of Spend for the top 10 UK Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	onthemarket.com	purplebricks.co.uk	zoopla.co.uk	barratthomes.co.uk	yopa.co.uk	regus.com	spareroom.co.uk	getagent.co.uk	berkeleygroup.co.uk	bellway.co.uk
2025/03/01	5.57%	2.24%	4.73%	1.61%	2.27%	7.56%	1.76%	3.02%	0.77%	0.94%
2025/03/02	5.71%	1.63%	3.51%	1.7%	1.9%	6.03%	1.68%	2.77%	0.98%	1.26%
2025/03/03	19.94%	3.29%	3.11%	1.52%	2.03%	4.63%	1.26%	2.59%	0.83%	1.01%
2025/03/04	18.21%	2.84%	2.85%	1.6%	2.18%	4.74%	1.26%	2.38%	1.08%	1.07%
2025/03/05	20.93%	2.54%	2.38%	2.71%	2.27%	4.12%	1.19%	2.08%	1.24%	1.26%
2025/03/06	19.69%	2.44%	2%	3.15%	2.89%	3.3%	1.13%	2.52%	1.34%	1.64%
2025/03/07	24.86%	2.17%	2.39%	2.4%	2.44%	2.87%	1.41%	2.28%	1.68%	1.77%
2025/03/08	9.77%	2.4%	2.63%	3.29%	2.41%	3.66%	1.92%	1.71%	1.87%	2.47%
2025/03/09	8.99%	2.49%	2.32%	2.63%	3.02%	4.55%	1.54%	1.95%	1.26%	1.88%
2025/03/10	24.03%	3.06%	2.93%	1.95%	2.54%	3.38%	1.57%	1.78%	1.36%	1.96%
2025/03/11	23.57%	2.62%	2.51%	1.81%	2.42%	4.29%	1.69%	1.78%	0.98%	1.43%
2025/03/12	22.8%	2.95%	2.09%	2.86%	2.46%	3.39%	1.55%	1.38%	1.21%	2%
2025/03/13	23.09%	2.57%	2.91%	3.59%	2.56%	3.79%	1.55%	1.28%	1.43%	2.03%
2025/03/14	24.72%	2.54%	2.75%	2.81%	2.41%	3.65%	1.39%	1.03%	1.36%	1.52%
2025/03/15	6.77%	1.97%	3.67%	3.17%	2.69%	6.55%	1.64%	1.08%	1.37%	1.8%
2025/03/16	7.24%	1.92%	2.96%	2.93%	2.35%	5.6%	2.22%	1.09%	1.37%	2.11%
2025/03/17	24.13%	1.93%	3.29%	2.16%	1.99%	4.36%	1.61%	1.13%	2%	1.44%
2025/03/18	24.02%	2.81%	3.03%	2.52%	2.12%	4.17%	1.65%	1.88%	1.34%	1.94%
2025/03/19	21.83%	3.32%	3.3%	2%	2.43%	3.66%	1.51%	2.07%	1.16%	1.6%
2025/03/20	25.27%	2.91%	2.81%	1.91%	2.76%	1.94%	1.7%	2.94%	0.98%	1.52%
2025/03/21	30.33%	4.27%	3.95%	2.16%	2.28%	1.68%	1.55%	1.94%	1.04%	1.37%
2025/03/22	7.23%	3.25%	4.16%	3.32%	2.63%	3.41%	2.25%	2.65%	1.22%	2.01%
2025/03/23	6.97%	3.25%	5.24%	3.07%	2.86%	2.83%	2.17%	2.87%	1.49%	2.13%
2025/03/24	25.04%	2.66%	2.57%	2.35%	2.59%	1.93%	1.84%	2.68%	1.4%	1.9%
2025/03/25	26.04%	2.73%	2.2%	2.11%	2.41%	2.39%	1.72%	2.39%	0.89%	1.32%
2025/03/26	23.3%	2.81%	2.21%	1.97%	2.67%	1.57%	1.37%	3.33%	0.98%	1.63%
2025/03/27	24.27%	3.26%	2.86%	2.12%	2.48%	1.34%	1.57%	2.78%	1.28%	2.03%
2025/03/28	30.94%	1.86%	2.7%	1.97%	2.17%	1.86%	1.75%	2.83%	1.37%	1.44%
2025/03/29	7.45%	2.75%	3.65%	3.33%	2.88%	3.48%	2.04%	3.19%	1.36%	1.3%
2025/03/30	8.19%	2.44%	4.45%	3.79%	1.94%	3.57%	2.1%	3.11%	1.45%	0.78%
2025/03/31	27.67%	2.78%	2.44%	2.35%	2.05%	1.89%	1.83%	1.64%	1.28%	0.43%

In March 2025, onthemarket.com dominated with fluctuating peaks, ending strong. Purplebricks.co.uk and zoopla.co.uk showed steady, moderate activity. Regus.com and spareroom.co.uk experienced varied trends, while getagent.co.uk and berkeleygroup.co.uk maintained low, consistent shares.

Market Exposure

Competitor Count for UK Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1805
2025/03/02	1831
2025/03/03	2008
2025/03/04	1897
2025/03/05	2042
2025/03/06	2131
2025/03/07	2246
2025/03/08	2027
2025/03/09	1933
2025/03/10	2066
2025/03/11	1910
2025/03/12	1987
2025/03/13	1954
2025/03/14	2032
2025/03/15	1855
2025/03/16	1801
2025/03/17	1885
2025/03/18	1864
2025/03/19	1832
2025/03/20	1714
2025/03/21	1712
2025/03/22	1740
2025/03/23	1682
2025/03/24	1795
2025/03/25	1668
2025/03/26	1743
2025/03/27	1824
2025/03/28	1696
2025/03/29	1764
2025/03/30	1640
2025/03/31	1683

March began with 1,805 advertisers, peaking at 2,246 on the 7th. A decline followed, ending the month at 1,683.

Campaign Efficiency

Market Loss & Market Gains for UK Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
onthemarket.com	1.52%
foxtons.co.uk	1.1%
zoopla.co.uk	0.73%
spareroom.co.uk	0.4%
airbnb.co.uk	0.4%
graingerplc.co.uk	-0.26%
barratthomes.co.uk	-0.28%
allsop.co.uk	-0.31%
rentaroof.co.uk	-0.67%
gumtree.com	-1.46%

In the past month, onthemarket.com surged by 1.52% in click share, while gumtree.com dropped by 1.46%.

Campaign Efficiency

UK Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	onthemarket.com	barratthomes.co.uk	purplebricks.co.uk	spareroom.co.uk	rentola.co.uk	yopa.co.uk	berkeleygroup.co.uk	getagent.co.uk	zoopla.co.uk	bellway.co.uk
2025/03/01	10.76%	2.21%	1.79%	2.42%	1.33%	2.26%	1.11%	2.45%	3.18%	1.11%
2025/03/02	10.65%	2.23%	1.2%	2.22%	1.44%	1.91%	1.37%	2.19%	2.18%	1.46%
2025/03/03	31.12%	1.92%	2.76%	1.64%	1.18%	1.66%	0.97%	1.97%	1.85%	1.04%
2025/03/04	29.2%	1.97%	2.24%	1.65%	1.34%	1.85%	1.21%	2.02%	1.59%	1.07%
2025/03/05	32.48%	3.44%	1.96%	1.53%	1.11%	1.73%	1.52%	1.61%	1.22%	1.24%
2025/03/06	30.27%	3.9%	1.71%	1.48%	1.12%	2.2%	1.53%	2.33%	0.96%	1.59%
2025/03/07	33.61%	2.52%	1.6%	1.64%	0.85%	1.75%	1.86%	2.59%	1.06%	1.59%
2025/03/08	16.18%	3.79%	1.87%	2.46%	0.78%	2%	2.21%	1.5%	1.34%	2.5%
2025/03/09	17.03%	3.42%	1.99%	2.24%	1%	2.47%	1.48%	1.44%	1.3%	1.9%
2025/03/10	34.38%	1.98%	2.56%	1.95%	1.06%	2.12%	1.46%	1.59%	1.58%	1.92%
2025/03/11	33.82%	1.97%	2.03%	2.19%	1.38%	1.85%	1%	1.32%	1.29%	1.34%
2025/03/12	31.96%	3.29%	2.29%	1.95%	1.42%	1.91%	1.27%	0.99%	1.21%	1.95%
2025/03/13	33.03%	4.06%	1.94%	1.88%	1.34%	2.13%	1.55%	0.92%	1.55%	1.96%
2025/03/14	32.13%	3.42%	2.07%	1.63%	1.56%	1.82%	1.84%	0.65%	1.36%	1.59%
2025/03/15	13.8%	4.26%	1.44%	2.29%	2.06%	2.23%	1.66%	0.76%	2.13%	2.06%
2025/03/16	14.34%	3.51%	1.34%	3.05%	1.82%	1.73%	1.58%	0.75%	1.69%	2.19%
2025/03/17	33.33%	2.46%	1.35%	2.05%	0.72%	1.47%	3.41%	0.74%	3.45%	1.47%
2025/03/18	33.21%	2.64%	1.94%	2.05%	0.68%	1.61%	1.53%	1.32%	1.59%	1.97%
2025/03/19	32.19%	2.25%	2.8%	1.98%	1.09%	1.91%	1.33%	1.51%	1.8%	1.67%
2025/03/20	35.82%	2.18%	2.23%	2.2%	0.88%	2%	1.13%	2.16%	1.53%	1.58%
2025/03/21	41.54%	2.22%	3.93%	1.71%	1.16%	1.52%	1.09%	1.27%	3.66%	1.27%
2025/03/22	12.55%	3.77%	2.64%	2.78%	1.82%	1.97%	1.31%	1.82%	2.19%	1.99%
2025/03/23	12.67%	3.48%	2.79%	2.81%	2.52%	1.96%	1.79%	2.06%	5.62%	2.14%
2025/03/24	34.16%	2.57%	2.32%	2.24%	1.31%	1.88%	1.65%	2.04%	1.45%	1.88%
2025/03/25	36.87%	2.27%	2.22%	1.98%	1.48%	1.73%	0.97%	1.9%	1.12%	1.24%
2025/03/26	32.36%	2.18%	2.25%	1.73%	1.47%	1.91%	1.03%	3.05%	1.09%	1.55%
2025/03/27	33.15%	2.27%	2.66%	1.91%	1.58%	1.92%	1.51%	2.7%	1.56%	2.07%
2025/03/28	40.74%	2.05%	1.51%	2.01%	1.22%	1.62%	1.42%	2.68%	1.37%	1.32%
2025/03/29	13.56%	4.02%	2.38%	2.67%	2.57%	2.44%	1.63%	2.94%	2.07%	1.36%
2025/03/30	14.7%	4.73%	2.42%	2.7%	2.38%	1.34%	1.72%	3.11%	2.56%	0.73%
2025/03/31	37.33%	2.78%	2.78%	2.14%	1.52%	1.48%	1.42%	1.37%	1.29%	0.36%

In March 2025, onthemarket.com saw fluctuating PPC impressions, peaking at 41.54% on the 21st. Barratthomes.co.uk maintained a steady presence, while purplebricks.co.uk and spareroom.co.uk showed minor variations. Rentola.co.uk and yopa.co.uk had consistent low shares. Berkeleygroup.co.uk and getagent.co.uk experienced slight increases. Zoopla.co.uk and bellway.co.uk remained stable. The month concluded with onthemarket.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Holland & Barrett - HollandandBarrett.com https://www.hollandandbarrett.com
Unmissable Offers — Free Delivery When You Spend £30 Or Free Next Day Click & Collect From 800+ Stores. From Meal Replacements To Supplements, Discover 100s Of Sports Nutrition Products.
2
OnTheMarket - Rent property https://www.onthemarket.com › to-rent › london
Property To Rent — We'll Help You Find Your Dream Property In The Right Location. Property, Houses & Flats...
3
London Flats For Rent | Enjoy Up To 16% Off Your Rent https://www.quintainliving.com
Get Up To 16% Off Your Rent. Hurry, Limited Offer Applies To Selected Apartments! Join A...
4
Studio Room for Rent London | SpareRoom® https://www.spareroom.co.uk › room-for-rent › london
Your Safety is Our Top Priority, With Our Team of Moderators Working 7 Days a Week.
5
Free Accurate Valuation https://www.zoopla.co.uk › home › valuation
Zoopla — Get an accurate valuation with no strings attached - it's free, simple, and no-obligation. Looking to sell?

In the competitive landscape of Google PPC, Holland & Barrett entices with free delivery and a vast range of sports nutrition. OnTheMarket and Quintain Living captivate renters with dream properties and enticing discounts. SpareRoom prioritizes safety, while Zoopla offers free, no-obligation valuations.

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UK Services Real Estate Services - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Services Real Estate Services brands

Share of Spend for the top 10 UK Services Real Estate Services brands

Competitor Count for UK Services Real Estate Services

Market Loss & Market Gains for UK Services Real Estate Services

UK Services Real Estate Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

See this data specific to your brand performance