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UK Services Recruitment - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
indeed.com 15.92
totaljobs.com 13.6
cv-library.co.uk 9.28
skillmatch-pro.com 8.38
recruit4good.co.uk 5.74
reed.co.uk 3.97
matchpros-path.online 2.7
myperfectcv.co.uk 1.56
coprhires.com 1.5
livecareer.co.uk 1.45
others 35.9

Copyright © Adthena. All rights reserved.

Indeed.com leads with 15.92% click share, followed by Totaljobs.com at 13.6%. Others dominate with 35.9%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date skillmatch-pro.com totaljobs.com cv-library.co.uk indeed.com livecareer.co.uk myperfectcv.co.uk recruit4good.co.uk reed.co.uk cvgenius.com matchpros-path.online
2025/03/01 8.73% 7.47% 6.55% 8.62% 4.91% 4.76% 3.3% 2.11% 3.26% 1.46%
2025/03/02 8.89% 6.12% 6.5% 8.08% 4.52% 4.77% 6.35% 1.44% 2.84% 1.4%
2025/03/03 8.45% 6.62% 7.34% 6.98% 3.34% 3.45% 5.7% 1.3% 2.32% 1.9%
2025/03/04 9.98% 9.23% 6.52% 5.61% 3.2% 3.24% 7.51% 1.87% 1.97% 1.83%
2025/03/05 11.39% 8.35% 7.2% 6.13% 3.61% 3.97% 6.05% 1.7% 2.34% 2.78%
2025/03/06 10.91% 7.65% 5.65% 6% 2.5% 4.19% 6.96% 1.67% 2.17% 3.21%
2025/03/07 10.69% 7.73% 5.62% 5.54% 2.27% 3.27% 9.76% 1.37% 1.54% 4.1%
2025/03/08 11.74% 5.7% 6.67% 8.55% 3.24% 3.34% 9.78% 1.67% 1.62% 3.33%
2025/03/09 13.05% 5.81% 9.25% 6.55% 2.42% 4.05% 5.79% 2.28% 1.92% 4.04%
2025/03/10 10.63% 7.25% 10.07% 7.46% 3.07% 3.96% 5.52% 1.73% 2.21% 3.44%
2025/03/11 10.85% 5.3% 7.26% 8.07% 4.96% 5.58% 4.39% 2.05% 3.28% 4.38%
2025/03/12 13.21% 5.85% 7.49% 8.52% 3.67% 4.23% 4.57% 1.95% 2.57% 3.25%
2025/03/13 11.71% 5.07% 7.28% 8.32% 4.69% 5.28% 5.21% 2.41% 3.16% 3.53%
2025/03/14 10.14% 6.8% 8.97% 8.89% 4.02% 3.6% 5.84% 3.05% 1.9% 2.66%
2025/03/15 12% 5.98% 6.97% 8.95% 4.56% 4.52% 6.1% 3.31% 2.12% 3.63%
2025/03/16 12.09% 4.47% 5.28% 6.83% 4.6% 6.22% 7.34% 3.59% 2.93% 4.27%
2025/03/17 13.09% 4.95% 6.98% 7.16% 4.01% 4.63% 3.45% 3.01% 2.57% 4.34%
2025/03/18 13.04% 5.99% 7.15% 8.04% 3.97% 5.09% 7.61% 2.49% 2.72% 4.73%
2025/03/19 12.19% 6.4% 10.1% 6.51% 3.05% 2.47% 7.46% 3.01% 1.5% 3.54%
2025/03/20 2.99% 7.14% 8.59% 8.08% 4.1% 4.67% 7.85% 3.37% 2.36% 4%
2025/03/21 0.01% 9.58% 11.83% 9.68% 4.35% 4.84% 7.19% 3.79% 2.84% 3.61%
2025/03/22 0.01% 6.01% 9.32% 9.13% 4.84% 4.08% 6.66% 4.91% 2.5% 5.48%
2025/03/23 0.01% 5.45% 8.28% 7.94% 4.79% 5.45% 6.19% 4.25% 1.53% 4.61%
2025/03/24 0.01% 6.68% 10.17% 7.43% 4.07% 3.11% 8.22% 3.73% 1.97% 4.94%
2025/03/25 0.01% 4.43% 16.04% 8.48% 4.47% 4.89% 5.79% 3.25% 1.09% 4.35%
2025/03/26 0% 7.49% 11.28% 7% 5.38% 7.12% 3.12% 1.62% 3.3% 0.83%
2025/03/27 0% 6.68% 11.37% 7.76% 4.75% 5.44% 5.8% 1.98% 2.9% 0%
2025/03/28 8.06% 8.6% 9.64% 7.39% 5.05% 6.77% 3.86% 2.15% 2.43% 0.01%
2025/03/29 10.76% 8.49% 8.32% 8.88% 3.9% 5.47% 5.83% 2.9% 2.24% 0%
2025/03/30 14.97% 7.76% 8.6% 7.65% 3.73% 4.08% 3.44% 3.41% 2.3% 0%
2025/03/31 10.75% 9.25% 6.41% 6.35% 5.21% 5.11% 4.04% 2.93% 2.75% 0%

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Skillmatch-pro.com surged early March, peaking mid-month, then plummeted. Totaljobs.com fluctuated, ending strong. Cv-library.co.uk rose steadily. Indeed.com maintained stability. Livecareer.co.uk and myperfectcv.co.uk showed moderate growth. Recruit4good.co.uk and reed.co.uk had mixed trends. Cvgenius.com and matchpros-path.online experienced declines.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 460
2025/03/02 462
2025/03/03 511
2025/03/04 534
2025/03/05 529
2025/03/06 550
2025/03/07 565
2025/03/08 508
2025/03/09 461
2025/03/10 537
2025/03/11 498
2025/03/12 498
2025/03/13 509
2025/03/14 530
2025/03/15 484
2025/03/16 445
2025/03/17 480
2025/03/18 493
2025/03/19 468
2025/03/20 432
2025/03/21 462
2025/03/22 432
2025/03/23 448
2025/03/24 477
2025/03/25 490
2025/03/26 452
2025/03/27 484
2025/03/28 481
2025/03/29 451
2025/03/30 447
2025/03/31 449

Copyright © Adthena. All rights reserved.

March began with 460 advertisers, peaking at 565 on the 7th. A decline followed, ending the month at 449.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cv-library.co.uk 2.85%
totaljobs.com 1.88%
reed.co.uk 1.24%
talent.com 0.73%
caterer.com 0.71%
matchpros-path.online -0.81%
visualsoft-digital.com -0.85%
prosuccesshub.online -0.95%
links-bridges.com -1.31%
skillmatch-pro.com -5.58%

Copyright © Adthena. All rights reserved.

CV-Library.co.uk surged with a 2.85% click share increase, while Skillmatch-Pro.com plummeted by 5.58%. Totaljobs.com and Reed.co.uk also saw gains, contrasting with declines for others.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date skillmatch-pro.com totaljobs.com cv-library.co.uk indeed.com recruit4good.co.uk reed.co.uk livecareer.co.uk myperfectcv.co.uk coprhires.com matchpros-path.online
2025/03/01 8.87% 9.87% 8.17% 8.62% 4.5% 2.06% 2.05% 2.04% 2.9% 2.13%
2025/03/02 9.53% 7.85% 8.03% 7.48% 6.94% 1.26% 1.93% 1.88% 2.38% 2.27%
2025/03/03 9.88% 8.8% 9.14% 6.88% 6.65% 1.23% 1.37% 1.34% 1.18% 2.25%
2025/03/04 11.27% 11.61% 8.27% 5.25% 8.8% 1.67% 1.33% 1.24% 1.36% 2%
2025/03/05 12.61% 10.43% 8.76% 6.34% 7.4% 1.41% 1.72% 1.71% 1.12% 2.97%
2025/03/06 11.64% 10.11% 7.02% 6.23% 7.78% 1.52% 1.14% 1.44% 2% 3.52%
2025/03/07 11.44% 9.18% 6.76% 5.6% 11.11% 1.14% 0.88% 1.07% 1.04% 4.06%
2025/03/08 12.1% 6.49% 7.64% 7.86% 10.52% 1.15% 1.11% 1.01% 1.14% 3.6%
2025/03/09 14.43% 7.22% 11.38% 7.03% 6.21% 1.54% 1.01% 1.37% 1.99% 4.01%
2025/03/10 11.86% 9.26% 12.3% 7.25% 6.29% 1.29% 1.35% 1.37% 1.75% 3.96%
2025/03/11 13.28% 6.91% 9.33% 7.26% 5.39% 1.78% 2.18% 2.14% 1.45% 4.63%
2025/03/12 15.7% 8.04% 9.96% 7.39% 5.61% 1.77% 1.55% 1.58% 1.94% 3.62%
2025/03/13 13.99% 7.04% 9.38% 8.06% 6.23% 2.19% 1.98% 1.92% 1.42% 4.13%
2025/03/14 11.68% 8.91% 10.85% 7.52% 6.46% 2.74% 1.95% 1.52% 1.47% 4.02%
2025/03/15 13.56% 8.03% 9% 7.98% 7.44% 3.2% 2.03% 1.69% 1.56% 4.08%
2025/03/16 14.25% 6.67% 7.01% 6.62% 8.72% 3.17% 2.16% 2.22% 1.97% 5.08%
2025/03/17 15.73% 6.93% 9.01% 6.54% 4.37% 2.8% 1.95% 1.73% 1.5% 4.6%
2025/03/18 14.92% 8.05% 9.18% 6.64% 9.03% 2.35% 1.93% 2.16% 0.91% 5.1%
2025/03/19 14.36% 7.92% 12.19% 5.13% 8.3% 2.75% 1.35% 0.98% 1.11% 4.06%
2025/03/20 3.71% 9.71% 11.23% 7.01% 8.88% 3.22% 1.76% 1.87% 2.05% 4.19%
2025/03/21 0.01% 12.95% 15.5% 8.78% 8.67% 3.67% 1.93% 1.83% 1.98% 4.11%
2025/03/22 0.01% 7.75% 12.08% 8.16% 8.03% 4.24% 1.9% 1.51% 1.8% 6.3%
2025/03/23 0.01% 7.89% 10.85% 7.5% 7.74% 3.95% 2.05% 2.19% 1.31% 5.63%
2025/03/24 0.01% 9.06% 12.86% 6.99% 9.68% 3.64% 1.69% 1.24% 2.17% 5.62%
2025/03/25 0.01% 6.17% 20.65% 6.71% 7.09% 2.85% 1.97% 1.88% 1.33% 4.79%
2025/03/26 0% 11.07% 15.4% 6.75% 3.88% 1.46% 2.35% 2.82% 3.14% 1.04%
2025/03/27 0% 9.51% 14.63% 7.09% 6.88% 1.83% 2% 2.01% 2.75% 0.01%
2025/03/28 9.38% 11.4% 12.59% 6.82% 4.95% 2% 2.15% 2.56% 1.95% 0.01%
2025/03/29 12.18% 11.05% 10.51% 8.19% 6.63% 2.45% 1.77% 1.97% 1.74% 0%
2025/03/30 16.87% 10.9% 10.32% 7.33% 3.92% 3.1% 1.51% 1.41% 1% 0%
2025/03/31 13.15% 12.78% 8.46% 5.77% 5.02% 2.41% 2.26% 1.84% 1.63% 0%

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March saw Skillmatch-Pro’s share plummet mid-month, recovering by month’s end. Totaljobs and CV-Library maintained steady shares, while Indeed and Recruit4Good fluctuated. Matchpros-Path’s share vanished late March.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    2-3 Hour Remote Work https://www.coprhires.com

    Get Paid £150 for Simple Work — Join Our Online Platform, Earn Side Income! No Experience Needed, Full Training & Support. Work...

  2. 2
    Met Police PCSO Jobs - 6-Weeks Of Initial Training https://www.met.police.uk

    A Choice Between Neighbourhood Policing Roles & Road Traffic Policing Roles Across London.

  3. 3
    Up To £350 A Day - Work From Home Jobs Remote https://www.skillmatch-pro.com

    Experience the flexibility of remote work, and enjoy endless career possibilities. Start your journey with...

  4. 4
    We Are Hiring Remote Workers - Online Job Opportunity https://www.smartjobstreetuk.com

    You are allowed to work according to your available hours. Job can be done remotely. We are now...

  5. 5
    Velocity Global - VelocityGlobal.com https://explore.velocityglobal.com

    Hire Employees Overseas — Attract & retain top talent all over the world with competitive benefits packages. Equip your...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. Coprhires.com entices with a promise of easy side income, while Met Police offers structured career paths in policing. Skillmatch-pro.com and Smartjobstreetuk.com highlight the allure of remote work flexibility. Velocity Global focuses on global talent acquisition, emphasizing competitive benefits. Each ad tells a unique story, resonating with diverse aspirations.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.