UK Services Recruitment - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
indeed.com	14.82
totaljobs.com	13.24
cv-library.co.uk	7.83
coprhires.com	3.51
recruit4good.co.uk	2.73
smartstepsway.online	2.21
dataannotation.tech	2.18
jobsora.com	2.03
jobslooker.com	1.97
skillmatch-pro.com	1.78
others	47.7

Indeed.com leads with 14.82% click share, closely followed by Totaljobs.com at 13.24%. CV-Library.co.uk holds 7.83%, while others dominate with 47.70%.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	totaljobs.com	recruit4good.co.uk	cv-library.co.uk	indeed.com	myperfectcv.co.uk	hays.co.uk	livecareer.co.uk	dataannotation.tech	coprhires.com	smartstepsway.online
2025/01/01	8.67%	1.24%	4.93%	6.15%	2.8%	3.66%	2.68%	3.71%	5.4%	7.26%
2025/01/02	7.66%	1.09%	5.02%	7.5%	3.16%	1.99%	3.4%	2.67%	5.07%	4.06%
2025/01/03	8.88%	1.64%	4.72%	7.46%	2.25%	2.57%	1.99%	2.68%	4.24%	3.83%
2025/01/04	7.48%	1.48%	5.31%	7.28%	2.43%	4.04%	2.01%	2.51%	4.86%	3.45%
2025/01/05	7.19%	1.52%	5.62%	7.07%	2.4%	3.5%	2.31%	2.25%	4.83%	1.44%
2025/01/06	6.6%	1.62%	5.25%	8.78%	2.84%	2.93%	2.65%	1.96%	4.3%	2.92%
2025/01/07	5.44%	1.67%	8.03%	8.8%	2.24%	2.85%	2.54%	2.1%	2.48%	3.86%
2025/01/08	5.65%	1.8%	7.07%	6.27%	2.87%	2.56%	2.81%	2.07%	2.45%	3.57%
2025/01/09	5.75%	1.41%	6.37%	6.59%	2.59%	1.72%	2.13%	1.62%	6.02%	3.1%
2025/01/10	5.96%	1.05%	6.26%	5.25%	2.23%	2.61%	2.14%	1.9%	4.14%	5.06%
2025/01/11	5.39%	1.46%	6.89%	5.84%	2.24%	2.86%	2.23%	1.78%	5.78%	4.29%
2025/01/12	3.49%	1.87%	6.52%	6.29%	2.42%	2.47%	2.37%	2.64%	3.95%	4.92%
2025/01/13	4.91%	0.94%	6.21%	7.68%	3.64%	1.66%	3.69%	2.2%	3.2%	2.97%
2025/01/14	5.36%	1.82%	7.38%	6.64%	2.08%	2.36%	1.75%	2.08%	2.76%	2.62%
2025/01/15	6.65%	1.69%	6.96%	5.59%	2.8%	1.49%	2.58%	2.03%	3.14%	4.27%
2025/01/16	5.35%	1.32%	5.92%	6.19%	2.35%	1.59%	1.98%	1.52%	5.81%	3.01%
2025/01/21	11.2%	1.91%	10.32%	3.76%	2.45%	0.28%	2.19%	1.4%	3.77%	0%
2025/01/22	14.56%	3.09%	10.37%	4.97%	2.93%	0.72%	2.29%	1.16%	2.04%	0.01%
2025/01/23	10.12%	2.53%	10.57%	4.57%	3.53%	0.72%	3.52%	0.66%	2.22%	0%
2025/01/24	6.49%	4.07%	10.81%	5.66%	3.2%	1.03%	3.56%	1.85%	1.74%	0%
2025/01/25	11.95%	3.68%	11.3%	5.05%	2.3%	3.88%	2.67%	1.29%	3.2%	0%
2025/01/26	10.55%	3.95%	11.38%	5.48%	3.08%	3.66%	2.79%	1.71%	2.38%	0%
2025/01/27	8.45%	4.28%	9.87%	4.83%	2.67%	3.04%	2.35%	3.89%	3.52%	0%
2025/01/28	9.31%	3.93%	9.55%	2.47%	3.02%	3.47%	3.02%	2.54%	2.87%	0%
2025/01/29	9.39%	4.86%	9.08%	4.83%	2.57%	2.81%	2.24%	1.96%	2.92%	0%
2025/01/30	11.11%	8.48%	9.23%	6.2%	2.13%	2.19%	1.95%	2.3%	1.39%	0%
2025/01/31	12.23%	9.7%	8.69%	5.79%	2.65%	2.34%	2.31%	1.87%	1.07%	0%

In January 2025, totaljobs.com saw fluctuating spend shares, peaking at 14.56% on the 22nd. recruit4good.co.uk steadily increased, ending at 9.7%. cv-library.co.uk maintained a strong presence, while indeed.com experienced a decline. myperfectcv.co.uk and hays.co.uk showed varied trends. livecareer.co.uk and dataannotation.tech had moderate activity. coprhires.com and smartstepsway.online displayed inconsistent patterns.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	846
2025/01/02	841
2025/01/03	960
2025/01/04	788
2025/01/05	847
2025/01/06	875
2025/01/07	926
2025/01/08	905
2025/01/09	965
2025/01/10	983
2025/01/11	867
2025/01/12	869
2025/01/13	866
2025/01/14	1031
2025/01/15	922
2025/01/16	965
2025/01/21	944
2025/01/22	886
2025/01/23	873
2025/01/24	815
2025/01/25	763
2025/01/26	776
2025/01/27	842
2025/01/28	813
2025/01/29	868
2025/01/30	943
2025/01/31	896

January saw fluctuating advertiser numbers, peaking at 1,031 on January 14. The month concluded with 896 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
totaljobs.com	5.29%
cv-library.co.uk	3.67%
recruit4good.co.uk	3.46%
skillwavenet.com	1.74%
jobsora.com	1.37%
careermagnethubpro.com	-1.8%
itcareerswitch.co.uk	-1.83%
topcareerlink.online	-3.05%
smartstepsway.online	-3.22%
indeed.com	-4.11%

Totaljobs.com surged with a 5.29% click share increase, while indeed.com dropped by 4.11%.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	totaljobs.com	recruit4good.co.uk	cv-library.co.uk	indeed.com	jobsora.com	dataannotation.tech	jobslooker.com	coprhires.com	itcareerswitch.co.uk	smartstepsway.online
2025/01/01	11.7%	1.69%	5.82%	6.64%	0.83%	4.48%	1.62%	5.16%	0.73%	7.44%
2025/01/02	9.81%	1.49%	5.89%	7.09%	1.25%	3.2%	3.38%	5.03%	2.98%	4.59%
2025/01/03	11.01%	2.02%	5.44%	6.73%	0.68%	3.06%	1.74%	4.65%	3.76%	3.81%
2025/01/04	9.85%	1.77%	6.07%	6.91%	1.26%	2.8%	3.52%	5.65%	4.5%	3.48%
2025/01/05	9.64%	1.82%	6.49%	6.49%	1.75%	2.43%	2.28%	5.01%	5.64%	1.52%
2025/01/06	8.24%	1.94%	5.91%	7.82%	1.5%	2.14%	1.75%	3.75%	4.87%	2.91%
2025/01/07	6.97%	2.09%	9.11%	7.65%	1.52%	2.31%	2.03%	2.79%	3.58%	3.73%
2025/01/08	7.8%	2.41%	8.61%	6.12%	0.96%	2.4%	2.18%	2.25%	3.19%	3.6%
2025/01/09	7.53%	1.92%	7.44%	6.01%	1.33%	1.9%	1.84%	5.87%	2.4%	3.58%
2025/01/10	7.4%	1.51%	7.56%	5.07%	1.48%	2.06%	1.65%	3.86%	2.88%	5.21%
2025/01/11	7.3%	1.79%	8.34%	5.66%	1.81%	2.02%	1.81%	6.04%	1.97%	4.4%
2025/01/12	4.75%	2.45%	7.68%	6.43%	2.22%	3.11%	1.41%	3.65%	2.58%	5.06%
2025/01/13	7.16%	1.37%	8.11%	6.75%	3.32%	2.46%	1.78%	3.09%	2.49%	3.18%
2025/01/14	6.57%	2.32%	8.52%	5.38%	2.81%	2.31%	1.26%	2.45%	2.36%	2.53%
2025/01/15	8.75%	2.22%	8.33%	4.62%	3.36%	2.39%	1.99%	2.87%	1.72%	4.52%
2025/01/16	7.53%	1.92%	7.44%	6.05%	1.31%	1.91%	1.86%	5.86%	2.38%	3.61%
2025/01/21	11.81%	2.33%	11.2%	2.51%	2.78%	1.59%	2.56%	3.45%	2.21%	0%
2025/01/22	15.84%	3.9%	12.43%	3.9%	2.86%	1.42%	1.12%	1.75%	1.11%	0.01%
2025/01/23	11.87%	3.26%	12.83%	3.52%	5.03%	0.68%	1.94%	2.08%	1.18%	0%
2025/01/24	7.55%	4.94%	12.59%	4.05%	3.97%	1.89%	2.37%	1.5%	1.21%	0%
2025/01/25	13.9%	4.38%	12.89%	4.48%	3.81%	1.57%	3.12%	3.1%	0.36%	0%
2025/01/26	12.08%	5.21%	12.84%	4.41%	4.03%	1.72%	3.82%	2.19%	0.22%	0%
2025/01/27	9.09%	5.61%	11.62%	4.04%	3.29%	4.16%	3.26%	3.24%	0.37%	0%
2025/01/28	11.66%	5.65%	11.82%	2.92%	3.19%	2.91%	4.03%	2.97%	0.17%	0%
2025/01/29	10.78%	6.6%	10.63%	4.68%	3.64%	2.32%	4.21%	2.99%	0.58%	0%
2025/01/30	11.83%	10.51%	9.85%	4.97%	3.18%	2.45%	4.66%	1.22%	0.57%	0%
2025/01/31	13.28%	11.94%	9.51%	4.97%	2.55%	2.04%	1.38%	1.02%	0.86%	0%

In January 2025, totaljobs.com led with fluctuating impressions, peaking at 15.84%. recruit4good.co.uk surged late, reaching 11.94%. cv-library.co.uk maintained steady growth, ending at 9.51%. Indeed.com and others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
2-3 Hour Remote Work - Get Paid £150 for Simple Work https://www.coprhires.com
Join Our Online Platform, Earn Side Income! No Experience Needed, Full Training & Support. Work...
2
Part Time Job In UK https://www.skillmatch-pro.com
Up To £350 A Day — Experience the flexibility of remote work, and enjoy endless career possibilities. Start your journey with...
3
We Are Hiring Remote Workers - Flexible Working Hours https://www.smartjobstreetuk.com
We are hiring full time and part time remote workers in UK. You can work according to your available...
4
Easy Online Jobs No Experience - Make £320 Per Day From Home https://www.smartpathway.online
Explore high-paying job openings. Apply now for remote and flexible roles. Launch your career with...
5
Jobs Near Me - Jobs Available Near You https://www.totaljobs.com
Find What You’re Looking For on Totaljobs, With 150,000+ Jobs To Search From. Start Now!

In the competitive landscape of remote work, advertisers like coprhires.com and skillmatch-pro.com captivate with promises of lucrative earnings and flexibility. Themes of accessibility and opportunity resonate, as seen in smartjobstreetuk.com’s emphasis on adaptable hours and totaljobs.com’s vast job listings.

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Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

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