UK Software & Technology Data Analytics - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
lucidspark.com	7.35
similarweb.com	3.07
adobe.com	3.05
snowflake.com	2.85
lucidchart.com	2.83
envato.com	2.47
productboard.com	2.05
pipedrive.com	1.9
semrush.com	1.89
monday.com	1.85
others	70.69

In the PPC landscape, ‘others’ dominate with 70.69% click share, overshadowing top players like Lucidspark at 7.35% and Similarweb at 3.07%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	monday.com	zoho.com	pipedrive.com	databricks.com	lusha.com	similarweb.com	lucidchart.com	semrush.com	lucidspark.com	productboard.com
2025/03/01	1.71%	1.73%	1.35%	2.04%	2.01%	1.88%	0.26%	1.29%	23.16%	7.53%
2025/03/02	1.44%	1.93%	2.32%	3.38%	2.67%	1.56%	0.66%	1.51%	0.6%	0.05%
2025/03/03	2.82%	2.8%	2.47%	2.26%	2.06%	1.15%	0.4%	1.25%	17.9%	0%
2025/03/04	3.87%	5.68%	2.45%	2.87%	2.88%	1.42%	0.37%	2.79%	0.56%	0.03%
2025/03/05	3.26%	3%	2.24%	1.97%	1.57%	1.03%	0.54%	2.24%	14.33%	0%
2025/03/06	3.64%	2.68%	1.55%	1.59%	1.52%	0.87%	23.48%	1.04%	11.62%	0%
2025/03/07	3.9%	5.05%	1.55%	1.55%	1.37%	1.08%	0.22%	1.44%	20.89%	0%
2025/03/08	2%	4.64%	1.89%	2.17%	1.55%	2.03%	0.27%	2.17%	23.82%	0%
2025/03/09	2.06%	3.21%	2.64%	3.08%	2.25%	2.74%	0.82%	1.12%	0.23%	0.01%
2025/03/10	3.19%	3.65%	1.05%	1.39%	1.08%	0.68%	0.29%	1.17%	39.26%	0.01%
2025/03/11	4.97%	6.63%	2.88%	2.49%	2.36%	2.16%	0.42%	1.92%	0.04%	0%
2025/03/12	4.67%	5.84%	2.05%	2.73%	1.98%	2.18%	0.47%	2.92%	0.18%	0%
2025/03/13	6.72%	6.81%	2.39%	2.96%	3.22%	2.13%	0.25%	2.44%	0.35%	0%
2025/03/14	6.27%	4.09%	2.33%	2.33%	2.03%	3.6%	0.2%	1.62%	0.39%	0.01%
2025/03/15	2.5%	1.81%	1.87%	2.27%	1.26%	3.21%	28.66%	1.71%	0.4%	0%
2025/03/16	3.51%	3.27%	2.71%	2.94%	2.52%	3.64%	0.43%	1.82%	0.38%	0.07%
2025/03/17	6.56%	4.28%	2.53%	1.81%	2.14%	3.22%	0.33%	1.88%	16.43%	0.01%
2025/03/18	3.22%	4.74%	1.92%	1.86%	2.15%	1.2%	0.35%	1.71%	0.04%	29.27%
2025/03/19	3.77%	4.83%	2.17%	1.76%	1.69%	2.67%	25.76%	1.29%	0.02%	0%
2025/03/20	4.63%	4.29%	2.61%	2.62%	3.08%	3.46%	0.5%	1.96%	0.03%	0%
2025/03/21	7.13%	4.7%	2.74%	2.51%	2.42%	3.75%	0.12%	2.41%	0.01%	0%
2025/03/22	3.42%	4.46%	2.68%	2.24%	2.63%	3.63%	0.36%	5.73%	0.18%	0%
2025/03/23	3.11%	3.69%	2.88%	2.89%	2.62%	3.15%	0.45%	5.48%	0.38%	0.06%
2025/03/24	3.12%	3.75%	1.59%	1.55%	0.72%	1.68%	22.21%	3.54%	0.11%	0%
2025/03/25	4.95%	6.43%	2.12%	2.58%	2.27%	1.99%	0.76%	3.76%	0.03%	0%
2025/03/26	5.15%	4.47%	2.87%	3.17%	2.1%	1.62%	0.35%	1.42%	0.05%	0.03%
2025/03/27	4.88%	4.75%	2.06%	2.45%	1.81%	1.67%	0.31%	2.29%	13.77%	0%
2025/03/28	3.7%	4.17%	2.06%	2.01%	1.36%	2.32%	0.28%	0.96%	0.03%	29.66%
2025/03/29	3.09%	4.5%	2.72%	2.43%	1.91%	2.73%	1.16%	3.39%	0.02%	0.01%
2025/03/30	2.42%	3.03%	2.77%	3.56%	2.6%	4.01%	0.81%	3.92%	0.03%	0.01%
2025/03/31	5.01%	4.83%	3.35%	3.27%	2.38%	2.14%	1.17%	1.01%	0.03%	0.02%

March saw dynamic shifts in PPC spend share. Lucidspark and Productboard had notable spikes, while Monday.com and Zoho maintained steady growth. The month concluded with diverse strategies across domains.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1429
2025/03/02	1403
2025/03/03	1464
2025/03/04	1442
2025/03/05	1467
2025/03/06	1448
2025/03/07	1519
2025/03/08	1427
2025/03/09	1404
2025/03/10	1435
2025/03/11	1445
2025/03/12	1403
2025/03/13	1372
2025/03/14	1387
2025/03/15	1310
2025/03/16	1278
2025/03/17	1304
2025/03/18	1344
2025/03/19	1330
2025/03/20	1307
2025/03/21	1300
2025/03/22	1302
2025/03/23	1285
2025/03/24	1311
2025/03/25	1312
2025/03/26	1299
2025/03/27	1332
2025/03/28	1300
2025/03/29	1280
2025/03/30	1283
2025/03/31	1275

March saw a dynamic shift in distinct advertisers, starting at 1,429 and peaking at 1,519. A gradual decline followed, ending at 1,275.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
productboard.com	3.67%
ahrefs.com	1.47%
miro.com	1.44%
clickup.com	1.13%
westerndigital.com	1.06%
alteryx.com	-0.34%
samsung.com	-0.34%
taskfluence.com	-0.45%
solarwinds.com	-1.85%
lucidspark.com	-9.66%

Productboard.com surged with a 3.67% click share increase, while Lucidspark.com plummeted by 9.66%.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	monday.com	m-files.com	adobe.com	similarweb.com	zoho.com	lucidchart.com	semrush.com	ibm.com	lucidspark.com	productboard.com
2025/03/01	1.23%	1.2%	1.06%	1.37%	0.54%	0.21%	0.93%	0.68%	25.29%	12.5%
2025/03/02	1.54%	2.65%	3.29%	1.16%	0.74%	0.75%	1.33%	1.37%	0.99%	0.04%
2025/03/03	2.57%	1.56%	1.79%	0.93%	1.07%	0.43%	1.22%	1.02%	20.32%	0.01%
2025/03/04	2.52%	2.33%	1.37%	1.3%	2.12%	0.5%	2.61%	1.81%	1.14%	0.03%
2025/03/05	2.4%	1.69%	1.67%	0.87%	1.09%	0.73%	2.08%	1.28%	16.15%	0%
2025/03/06	2.59%	1.41%	1.22%	0.74%	0.99%	14.73%	0.96%	1.19%	14.44%	0%
2025/03/07	2.48%	1.14%	1.15%	0.92%	1.69%	0.23%	1.24%	1.17%	24.26%	0%
2025/03/08	1.06%	1.96%	1.42%	1.66%	1.69%	0.3%	2.23%	0.88%	28.78%	0%
2025/03/09	1.72%	3.36%	1.21%	2.26%	1.11%	0.98%	1.1%	0.89%	0.49%	0.01%
2025/03/10	2.34%	1.12%	0.67%	0.57%	1.26%	0.17%	1.03%	0.6%	44.24%	0.01%
2025/03/11	3.83%	2.52%	1.11%	1.82%	2.66%	0.44%	1.71%	0.79%	0.12%	0%
2025/03/12	3.43%	2.49%	2.57%	2.11%	2.32%	0.47%	3.06%	0.69%	0.42%	0%
2025/03/13	5.16%	1.91%	3.58%	1.89%	2.56%	0.29%	2.27%	1.2%	0.77%	0%
2025/03/14	4.58%	1.75%	2.95%	2.93%	1.44%	0.18%	1.54%	0.74%	0.82%	0.02%
2025/03/15	2.34%	1.95%	2.23%	2.86%	0.75%	18.74%	1.85%	0.8%	0.95%	0%
2025/03/16	2.73%	2.34%	2.36%	3.07%	1.19%	0.52%	1.73%	1.2%	0.83%	0.05%
2025/03/17	4.69%	1.95%	1.67%	2.54%	1.46%	0.36%	1.85%	1.13%	18.55%	0.01%
2025/03/18	2.59%	1.49%	2.43%	1.32%	2.06%	0.35%	1.83%	0.94%	0.11%	16.42%
2025/03/19	3.29%	1.58%	2.5%	2.58%	1.98%	17.32%	1.3%	1.38%	0.06%	0.01%
2025/03/20	3.35%	1.86%	2.3%	3.01%	1.84%	0.38%	1.77%	0.68%	0.08%	0%
2025/03/21	5.5%	1.76%	2.81%	3.49%	1.95%	0.11%	2.74%	1.09%	0.01%	0%
2025/03/22	2.48%	2.08%	2.64%	3.37%	1.59%	0.39%	5.92%	2.44%	0.41%	0%
2025/03/23	2.09%	2.52%	2.13%	2.83%	1.55%	0.31%	5.71%	2.75%	0.78%	0.05%
2025/03/24	2.23%	1.55%	1.86%	1.38%	1.45%	12.51%	3.39%	1.16%	0.22%	0%
2025/03/25	3.51%	2.85%	2.31%	1.83%	2.59%	0.75%	4.14%	1.7%	0.07%	0.04%
2025/03/26	3.76%	1.29%	2.84%	1.36%	1.82%	0.52%	1.53%	1.37%	0.15%	0.03%
2025/03/27	3.49%	1.28%	2.43%	1.47%	1.79%	0.33%	2.27%	0.7%	15.98%	0%
2025/03/28	3.91%	1.04%	2.21%	2.22%	1.89%	0.46%	1%	0.62%	0.09%	16.84%
2025/03/29	2.85%	2.15%	2.81%	2.34%	1.67%	1.52%	3.2%	0.79%	0.04%	0%
2025/03/30	1.95%	2.41%	2.82%	2.98%	1.14%	0.76%	3.54%	0.7%	0.08%	0.01%
2025/03/31	4%	2.91%	2.63%	1.98%	1.77%	1.51%	1.08%	0.58%	0.09%	0.01%

March saw dynamic shifts in PPC impressions. Lucidspark peaked on March 10 with 44.24%, while monday.com ended strong at 4.00%. Productboard had sporadic highs, notably on March 18.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
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2
Online Mind Map Maker https://www.lucidchart.com
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3
Mind Map Maker | Lucidspark https://www.lucidspark.com
A flexible canvas with all the tools you need to start collaborative mind map sessions. Use...
4
Mind Map Maker | Free Mind Mapping Online | Miro - miro.com https://www.miro.com
Miro's visual workspace features an infinite canvas that can be tailored to any project. We...
5
Create Your Product Roadmap | Get Started For Free https://www.productboard.com › product-roadmap › tool
Get a free Productboard trial and see how you can benefit from a specialized roadmap tool.

In the competitive world of mind mapping tools, Edrawsoft, Lucidchart, Lucidspark, and Miro captivate with promises of streamlined meetings, professional diagrams, and collaborative canvases. Productboard stands out by offering a specialized roadmap tool, enticing users with a free trial.

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

UK Software & Technology Data Analytics - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Competitor Count for UK Software & Technology Data Analytics

Market Loss & Market Gains for UK Software & Technology Data Analytics

UK Software & Technology Data Analytics Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance