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UK Software & Technology Mobile App Dev - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
play.google.com 18.54
apple.com 16.31
insta360.com 8.58
oneplus.com 7.94
capcut.com 4.23
ebay.co.uk 3.25
monkey.app 2.45
samsung.com 2.32
microsoft.com 2.02
lenovo.com 1.6
others 32.76

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In the PPC landscape, play.google.com leads with 18.54% click share, followed by apple.com at 16.31%. “Others” collectively hold 32.76%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date apple.com play.google.com samsung.com insta360.com squareup.com oneplus.com manageengine.com ebay.co.uk dell.com capcut.com
2025/03/01 9.63% 3.3% 2.02% 2.58% 2.86% 4.06% 1.16% 2.89% 1.58% 4.22%
2025/03/02 8.56% 4.07% 1.97% 1.64% 2.14% 3.84% 1.26% 2.29% 0.73% 3.94%
2025/03/03 8.85% 3.8% 1.85% 1.36% 2.44% 4.8% 1.49% 2.22% 0.77% 3.42%
2025/03/04 10.94% 3.36% 2.24% 1.61% 3.34% 4.24% 2% 1.59% 1.11% 1.67%
2025/03/05 9.16% 3.73% 2.81% 2.42% 2.87% 3.12% 2.09% 2.52% 1.6% 2.22%
2025/03/06 16.47% 2.9% 2.9% 1.58% 2.7% 2.32% 1.75% 2.18% 1.2% 0.56%
2025/03/07 9.54% 3.57% 2.76% 1.1% 3.36% 3.26% 2.04% 2.04% 2.19% 1.23%
2025/03/08 18% 4% 2.78% 0.89% 2.87% 2.72% 1.81% 3.32% 2.46% 1.55%
2025/03/09 15.15% 5.27% 3.43% 1.25% 3.01% 3.15% 1.09% 3.54% 0.83% 1.86%
2025/03/10 16.76% 4.4% 2.94% 1.41% 1.93% 3.19% 1.89% 1.93% 1.27% 2.25%
2025/03/11 13.8% 3.43% 3.47% 1.78% 2.94% 3.71% 2.53% 1.67% 1.84% 1.47%
2025/03/12 12.48% 3.29% 3.51% 1.67% 2.45% 3.72% 2.36% 2.57% 2.44% 3.18%
2025/03/13 17.48% 3.06% 3.52% 1.43% 2.21% 3.21% 2.41% 1.79% 1.84% 2.15%
2025/03/14 14.6% 6.34% 2.91% 1.32% 2.6% 2.24% 1.72% 2.21% 1.58% 2.63%
2025/03/15 12.85% 3.5% 2.87% 1.43% 2.92% 2.68% 1.67% 2.21% 1.77% 2.25%
2025/03/16 12.81% 3.08% 3.21% 1.18% 2.66% 3.84% 1.5% 2.73% 2.25% 2.67%
2025/03/17 11.99% 3.57% 3.54% 1.04% 3.51% 2.92% 2.08% 2.32% 1.85% 2.08%
2025/03/18 16.13% 3.19% 3.05% 1.17% 3.11% 3.05% 2.4% 1.79% 1.39% 2.63%
2025/03/19 10.26% 3.71% 3.62% 1.93% 3.48% 3.51% 2.52% 1.95% 4.17% 1.96%
2025/03/20 11.72% 3.42% 3.39% 1.87% 4.05% 3.37% 2.34% 2.83% 2.51% 1.99%
2025/03/21 10.3% 4.95% 3.83% 2.26% 2.55% 2.98% 2.34% 2.48% 2.88% 2.32%
2025/03/22 14.73% 3.36% 3.33% 2.66% 2.84% 1.73% 1.84% 2.34% 2.68% 1.64%
2025/03/23 8.73% 4.52% 3.93% 3.47% 2.46% 2.61% 0.81% 3.32% 2.63% 1.68%
2025/03/24 16.84% 3.75% 3.47% 2.06% 2.68% 2.72% 2.49% 2.13% 2.63% 2.4%
2025/03/25 10.89% 3.94% 3.71% 2.6% 3.14% 2.71% 3.67% 1.83% 3.22% 1.39%
2025/03/26 10.6% 4.83% 3.52% 4.33% 2.91% 1.72% 3.49% 2.6% 1.65% 1.34%
2025/03/27 16.7% 4.03% 2.52% 3.33% 2.58% 1.41% 2.82% 1.94% 1.46% 1.05%
2025/03/28 15.24% 3.41% 3.46% 2.29% 3.04% 1.73% 2.9% 2.09% 1.29% 1.3%
2025/03/29 14.19% 1.8% 4.52% 3.28% 2.87% 2.08% 1.8% 2.86% 1.18% 2.19%
2025/03/30 11.48% 3.62% 3.1% 3.9% 2.58% 2.07% 1.19% 2.71% 1.54% 1.88%
2025/03/31 15.31% 3.92% 3.27% 3.12% 2.46% 2.43% 2.35% 2.34% 2.26% 1.75%

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In March 2025, Apple led with fluctuating spend shares, peaking at 18.00% on March 8. Play.google.com and Samsung followed, showing steady trends. Insta360 and Squareup saw varied performances, while OnePlus and ManageEngine had moderate fluctuations. Capcut’s share decreased, ending at 1.75%.

Market Exposure

Competitor Count for UK Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 954
2025/03/02 928
2025/03/03 956
2025/03/04 935
2025/03/05 937
2025/03/06 960
2025/03/07 1004
2025/03/08 935
2025/03/09 914
2025/03/10 958
2025/03/11 908
2025/03/12 907
2025/03/13 876
2025/03/14 916
2025/03/15 890
2025/03/16 878
2025/03/17 879
2025/03/18 872
2025/03/19 869
2025/03/20 845
2025/03/21 849
2025/03/22 851
2025/03/23 822
2025/03/24 842
2025/03/25 820
2025/03/26 821
2025/03/27 843
2025/03/28 844
2025/03/29 845
2025/03/30 832
2025/03/31 837

Copyright © Adthena. All rights reserved.

March began with 954 advertisers, peaking at 1,004 on the 7th. A steady decline followed, ending the month at 837.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
insta360.com 4.97%
tile.com 0.59%
microsoft.com 0.52%
aliexpress.com 0.51%
mycheaplaptop.co.uk 0.47%
wowcher.co.uk -0.46%
lenovo.com -0.61%
capcut.com -0.62%
apple.com -1.65%
oneplus.com -2.11%

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Insta360.com soared with a 4.97% click share increase, while oneplus.com dropped by 2.11%. Microsoft.com and tile.com also saw positive gains.

Campaign Efficiency

UK Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date apple.com play.google.com ebay.co.uk insta360.com samsung.com mycheaplaptop.co.uk oneplus.com vodafone.co.uk lenovo.com capcut.com
2025/03/01 9.31% 6.16% 5.88% 3.71% 2.03% 1.14% 5.26% 0.81% 1.61% 2.73%
2025/03/02 8.44% 7% 4.37% 2.52% 1.97% 1.23% 5.46% 0.51% 1.73% 2.51%
2025/03/03 9.34% 6.51% 5.1% 2.28% 1.84% 1.24% 5.16% 0.73% 1.82% 3.28%
2025/03/04 10.05% 6.37% 3.95% 2.77% 2.17% 1.42% 4.75% 1.04% 1.74% 1.71%
2025/03/05 9.3% 6.81% 5.61% 3.74% 2.4% 1.37% 3.18% 1.27% 2.36% 2.07%
2025/03/06 14.03% 5.25% 5.57% 2.34% 2.03% 1.3% 2.16% 1.96% 2.62% 0.47%
2025/03/07 8.61% 6.72% 5.06% 1.79% 2.54% 1.29% 3.22% 1.12% 2.88% 1.14%
2025/03/08 14.18% 7.25% 8.56% 1.41% 2.68% 1.2% 2.93% 1.3% 2.63% 1.46%
2025/03/09 13.9% 8.97% 7.69% 2.14% 2.78% 1.31% 3.05% 2.28% 2.63% 1.68%
2025/03/10 15.17% 8.51% 4.69% 2.41% 2.57% 1.22% 3.13% 1.22% 2.54% 2.26%
2025/03/11 14.43% 6.8% 4.48% 3.25% 2.89% 1.35% 3.91% 0.66% 2.98% 1.4%
2025/03/12 12.22% 5.2% 7.41% 2.86% 2.94% 1.62% 3.83% 1.01% 3.07% 3.03%
2025/03/13 15.6% 4.82% 4.37% 2.34% 2.76% 1.61% 3.26% 1.91% 4.97% 2%
2025/03/14 8.57% 4.49% 3.36% 1.26% 1.47% 0.83% 1.31% 0.65% 3.44% 1.49%
2025/03/15 13.43% 5.83% 4.45% 2.21% 2.2% 1.24% 2.74% 1.62% 5.96% 2.07%
2025/03/16 13.43% 5.58% 6.15% 1.85% 2.8% 1.38% 3.61% 3.43% 5.35% 2.33%
2025/03/17 12.61% 5.85% 6% 1.83% 3.18% 1.59% 3.12% 1.77% 4.67% 2.01%
2025/03/18 15.73% 5.4% 4.09% 1.89% 3.05% 1.53% 3.26% 1.27% 4.64% 2.49%
2025/03/19 9.39% 6.87% 4.55% 2.79% 3.28% 2.04% 3.3% 1.85% 5.17% 1.77%
2025/03/20 11.32% 5.5% 6.48% 2.79% 3.31% 1.9% 3.11% 1.42% 4% 1.83%
2025/03/21 10.01% 8.26% 5.53% 3.68% 3.52% 2.04% 2.93% 0.91% 4.59% 2.13%
2025/03/22 14.03% 5.33% 5.46% 4.09% 3.13% 2.29% 2.02% 3.1% 4.18% 1.5%
2025/03/23 9.24% 6.2% 7.62% 5.47% 3.17% 1.97% 2.68% 3.29% 2.9% 1.45%
2025/03/24 15.68% 6.58% 5.2% 3.54% 3.47% 2% 2.86% 3.28% 2.03% 2.32%
2025/03/25 11.89% 6.81% 4.49% 4.59% 3.08% 2.32% 3.14% 2.58% 1.15% 1.45%
2025/03/26 11.72% 8.88% 6.1% 7.1% 2.87% 2.74% 1.78% 3.09% 0.61% 1.27%
2025/03/27 14.15% 6.5% 4.95% 5.46% 2.41% 2.66% 1.44% 2.98% 1.1% 0.98%
2025/03/28 15.83% 5.01% 4.92% 3.75% 2.88% 2.85% 1.77% 2.55% 1.62% 1.25%
2025/03/29 14.64% 3.18% 6.97% 5.2% 3.27% 3.13% 1.98% 1.41% 2.14% 2.04%
2025/03/30 11.91% 5.86% 6.59% 6.02% 2.88% 2.49% 2.04% 1.3% 1.59% 1.7%
2025/03/31 15.1% 6.72% 5.83% 4.88% 2.96% 2.59% 2.25% 2.09% 1.88% 1.64%

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Apple.com saw fluctuating impressions, peaking at 15.83% on March 28. Play.google.com had a steady rise, ending at 6.72%. Ebay.co.uk’s share varied, closing at 5.83%. Insta360.com increased, reaching 7.1% on March 26. Samsung.com showed gradual growth, finishing at 2.96%. Mycheaplaptop.co.uk’s share rose, peaking at 3.13% on March 29. Oneplus.com declined, ending at 2.25%. Vodafone.co.uk’s share fluctuated, closing at 2.09%. Lenovo.com saw a decline, ending at 1.88%. Capcut.com had a varied month, finishing at 1.64%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Google Maps App https://www.appinfogallery.net

    google maps — Download best apps and games at Appinfoallery. Free Download & Install for Android & iOS

  2. 2
    MacBook - Official Apple Site https://www.apple.com › uk

    Introducing the new MacBook Air and Mac Studio. Built for Apple Intelligence. From now until the 2nd April, get extra trade-in credit towards a new Mac.

  3. 3
    Google Play Store https://play.google.com

    Google Play — Download online, enjoy offline. Google Play is available on all devices at anytime. Get the best titles on your device now and enjoy them anytime.

  4. 4
    Google Maps for Android - Download https://google-maps.en.softonic.com/

    The world's largest software and App discovery destination. Your trusted website! At Softonic you can download and consult reviews and news about your favorite programs. Read News. Browse Games. Explore Apps.

  5. 5
    ZeeMaps Map Maker https://www.zeemaps.com

    Make Multi-location Maps — Make a map from your list of locatioins. Draw regions on the map, or make regions from zip codes, counties, etc. No Sign-Up Needed. Upload Data From Anywhere. Mobile friendly.

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In the realm of Google’s PPC, top performers reveal a tapestry of innovation and convenience. AppInfoGallery entices with free app downloads, while Apple captivates with trade-in offers for its MacBook. Google Play Store emphasizes accessibility, and Softonic positions itself as a trusted app discovery hub. ZeeMaps offers seamless map creation, highlighting user-friendly features.

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