UK Travel Activities - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Activities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Travel Activities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
getyourguide.com	10.41
onthebeach.co.uk	9.83
tripadvisor.co.uk	7.65
viator.com	5.47
pocruises.com	3.55
loveholidays.com	2.71
attractiontickets.com	2.39
royalcaribbean.com	2.18
booking.com	1.69
iglucruise.com	1.61
others	52.51

In the travel PPC landscape, ‘others’ dominate with 52.51% click share, while ‘getyourguide.com’ leads specific advertisers at 10.41%.

Market Exposure

Share of Spend for the top 10 UK Travel Activities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	getyourguide.com	viator.com	tripadvisor.co.uk	loveholidays.com	pocruises.com	booking.com	onthebeach.co.uk	attractiontickets.com	iglucruise.com	royalcaribbean.com
2025/03/01	11.1%	9.34%	9.64%	1.92%	3.78%	1.68%	1.54%	1.02%	2.08%	3.04%
2025/03/02	12%	10.11%	11.53%	1.17%	3.44%	1.9%	1.2%	1.17%	1.57%	2.77%
2025/03/03	11.12%	8.95%	8.72%	2.23%	4.39%	1.93%	2.89%	1.27%	2.14%	1.96%
2025/03/04	11.53%	9.01%	8.19%	2.15%	3.66%	1.87%	1.98%	1.72%	1.51%	2.54%
2025/03/05	10.56%	7.05%	7.21%	3.97%	4.33%	1.88%	1.97%	1.93%	2.22%	2.2%
2025/03/06	9.43%	6.23%	6.94%	5.48%	4.31%	3%	1.94%	2.31%	2.13%	2%
2025/03/07	9.46%	4.78%	4.85%	5%	4.54%	3%	1.55%	3.17%	1.98%	1.59%
2025/03/08	10.3%	5.26%	6%	5.51%	3.82%	2.72%	1.89%	3.9%	1.7%	1.63%
2025/03/09	11.29%	7.54%	7.29%	3.73%	3.61%	2.17%	1.45%	2.22%	2.14%	2.35%
2025/03/10	11.11%	6.54%	7.57%	5.18%	4.02%	2.59%	1.86%	3.19%	2.07%	2.09%
2025/03/11	11.9%	6.94%	6.18%	2.42%	3.87%	2.01%	2.28%	1.94%	2.37%	2.55%
2025/03/12	10.68%	6.36%	6.49%	4.45%	4.23%	2.05%	2.48%	1.58%	2.45%	2.78%
2025/03/13	11.82%	6.1%	5.84%	4.01%	4.23%	1.94%	1.88%	2.03%	2.34%	2.32%
2025/03/14	12.62%	6.96%	7.42%	3.7%	3.36%	2.8%	1.92%	1.91%	2%	2.32%
2025/03/15	12.53%	7.04%	7.13%	4.26%	3.6%	2.28%	2.23%	1.27%	1.8%	2.59%
2025/03/16	13.01%	6.95%	8.82%	3.12%	3.29%	2.44%	1.12%	2.06%	1.94%	2.42%
2025/03/17	12.12%	6.68%	6.34%	5.43%	3.72%	2.19%	3.05%	1.6%	2.15%	3.2%
2025/03/18	11.82%	6.11%	6.67%	2.65%	3.92%	2.18%	1.38%	2.15%	1.98%	3.56%
2025/03/19	11.73%	7.33%	7.73%	1.95%	3.71%	2.07%	1.53%	1.59%	1.95%	3.05%
2025/03/20	13.24%	8%	6.75%	2.11%	3.87%	2.23%	1.63%	1.93%	1.94%	2.73%
2025/03/21	14.79%	7.9%	7.81%	2.42%	3.2%	1.94%	1.46%	1.53%	1.83%	3.09%
2025/03/22	13.55%	7.78%	8.75%	3.47%	3.23%	1.77%	1.95%	2.03%	1.71%	3.21%
2025/03/23	14.8%	8.7%	9.86%	3.27%	2.68%	2.07%	1.63%	1.8%	1.28%	2.8%
2025/03/24	13.72%	7.7%	8.83%	2.82%	3.58%	2.21%	1.98%	2.15%	1.78%	2.08%
2025/03/25	13.74%	7.67%	8.84%	3.44%	3.82%	1.85%	2.23%	1.08%	2.18%	2.71%
2025/03/26	14.2%	8.49%	7.62%	3.2%	3.65%	2.06%	1.74%	1.61%	1.85%	2.53%
2025/03/27	12.73%	7.35%	6.08%	4.7%	4.63%	2.04%	2.14%	2.37%	2.05%	1.46%
2025/03/28	14%	8.07%	7.84%	3.15%	4.61%	2.16%	1.58%	1.37%	2.13%	0.01%
2025/03/29	13.67%	7.85%	7.48%	3.38%	3.96%	2.23%	1.77%	1.59%	1.79%	0.01%
2025/03/30	14.19%	8.52%	8.28%	2.83%	2.96%	2.24%	0.95%	1.62%	1.93%	0.01%
2025/03/31	14.45%	7.94%	7.09%	4.49%	3%	2.81%	2.16%	1.74%	1.7%	1.23%

In March 2025, GetYourGuide.com led with a steady rise, peaking at 14.8% on March 23. Viator.com fluctuated, ending at 7.94%. TripAdvisor.co.uk saw a mid-month surge, closing at 7.09%. LoveHolidays.com and PO Cruises showed varied trends, while Booking.com remained stable. OnTheBeach.co.uk and AttractionTickets.com had minor shifts. IgluCruise.com and RoyalCaribbean.com experienced declines, with RoyalCaribbean.com dropping significantly by month’s end.

Market Exposure

Competitor Count for UK Travel Activities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	2684
2025/03/02	2719
2025/03/03	2695
2025/03/04	2672
2025/03/05	2763
2025/03/06	2774
2025/03/07	2967
2025/03/08	2895
2025/03/09	2805
2025/03/10	2804
2025/03/11	2790
2025/03/12	2838
2025/03/13	2801
2025/03/14	2856
2025/03/15	2695
2025/03/16	2649
2025/03/17	2627
2025/03/18	2585
2025/03/19	2613
2025/03/20	2490
2025/03/21	2521
2025/03/22	2432
2025/03/23	2451
2025/03/24	2425
2025/03/25	2377
2025/03/26	2399
2025/03/27	2487
2025/03/28	2488
2025/03/29	2486
2025/03/30	2448
2025/03/31	2477

March began with 2,684 advertisers, peaking at 2,967 on the 7th. A steady decline followed, ending at 2,477.

Campaign Efficiency

Market Loss & Market Gains for UK Travel Activities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
getyourguide.com	1.99%
virginexperiencedays.co.uk	1.2%
tripadvisor.co.uk	1.15%
redletterdays.co.uk	0.96%
viator.com	0.86%
onthebeach.co.uk	-0.4%
disneylandparis.com	-0.5%
attractiontickets.com	-0.52%
pocruises.com	-0.53%
loveholidays.com	-0.94%

GetYourGuide.com soared with a 1.99% click share increase, while Loveholidays.com plummeted by 0.94%. Virginexperiencedays.co.uk and Tripadvisor.co.uk also saw significant gains.

Campaign Efficiency

UK Travel Activities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	tripadvisor.co.uk	loveholidays.com	onthebeach.co.uk	booking.com	attractiontickets.com	pocruises.com	iglucruise.com	virginexperiencedays.co.uk
2025/03/01	13%	8.31%	8.71%	2.65%	3.74%	1.79%	1.03%	2.44%	1.74%	0.75%
2025/03/02	14.32%	8.99%	10.53%	1.4%	2.47%	2.25%	1.24%	2.25%	1.38%	0.38%
2025/03/03	13.24%	7.85%	7.36%	2.52%	4.58%	2.34%	1.32%	2.69%	2.11%	0.6%
2025/03/04	13.79%	8.39%	6.78%	2.49%	3.06%	2.23%	1.73%	2.25%	1.46%	0.71%
2025/03/05	12.44%	6.29%	6.34%	4.83%	3.45%	2.26%	2.05%	2.42%	2.06%	0.72%
2025/03/06	11.01%	5.28%	6.21%	6.46%	3.57%	3.52%	2.47%	2.47%	1.91%	0.7%
2025/03/07	10.88%	3.98%	4.29%	5.68%	2.51%	3.49%	3.27%	2.84%	1.77%	0.94%
2025/03/08	11.95%	4.41%	5.58%	6.69%	3.5%	3.37%	4.21%	2.17%	1.54%	0.58%
2025/03/09	12.73%	6.34%	6.46%	4.57%	3.53%	2.45%	2.49%	1.97%	1.86%	0.76%
2025/03/10	12.98%	5.64%	6.89%	6.27%	3.37%	3.01%	3.54%	2.38%	1.94%	0.61%
2025/03/11	14.02%	6.08%	5.65%	2.73%	4.56%	2.5%	2.01%	2.22%	2.17%	0.87%
2025/03/12	12.26%	5.37%	5.76%	5.4%	5.02%	2.33%	1.68%	2.39%	2.26%	0.56%
2025/03/13	13.91%	5.4%	5.05%	4.71%	3.85%	2.42%	2.14%	2.43%	2.15%	0.77%
2025/03/14	13.94%	5.7%	6.23%	4.15%	3.41%	3.22%	1.85%	2.4%	1.7%	1.26%
2025/03/15	14.69%	6.21%	6.36%	5.06%	3.79%	2.75%	1.38%	2.08%	1.61%	1.14%
2025/03/16	15.13%	6.33%	8.65%	3.59%	2.05%	3.05%	2.18%	1.9%	1.82%	0.75%
2025/03/17	13.56%	5.38%	5.28%	6.36%	5.27%	2.48%	1.76%	2.49%	1.92%	0.59%
2025/03/18	13.49%	5.15%	5.87%	3.2%	2.98%	2.83%	2.25%	2.25%	1.87%	0.83%
2025/03/19	13.15%	6.19%	7.23%	2.3%	3.53%	2.49%	1.7%	2.14%	1.85%	2.16%
2025/03/20	15.1%	7.02%	6.51%	2.54%	3.83%	2.9%	2.03%	2.2%	1.83%	1.09%
2025/03/21	17.85%	6.54%	6.9%	2.71%	2.42%	2.48%	1.48%	1.85%	1.63%	1.58%
2025/03/22	15.53%	6.56%	8.16%	4.09%	4.04%	2.18%	2.03%	1.83%	1.54%	1.36%
2025/03/23	17.52%	7.69%	9.44%	3.9%	2.83%	2.52%	1.97%	1.44%	1.1%	1.61%
2025/03/24	16.25%	6.31%	8.36%	3.09%	3.61%	2.61%	2.09%	2.03%	1.61%	1.16%
2025/03/25	16.07%	6.47%	8.42%	4%	4.45%	2.19%	1.01%	2.1%	1.97%	1.48%
2025/03/26	16.58%	7.46%	7.12%	3.6%	4.07%	2.49%	1.65%	2.02%	1.54%	2.1%
2025/03/27	15%	6.3%	5.54%	5.4%	4.26%	2.41%	2.44%	2.54%	1.81%	2.16%
2025/03/28	16.33%	6.78%	7.29%	3.52%	3.04%	2.41%	1.33%	2.55%	1.83%	3.56%
2025/03/29	15.45%	6.92%	6.62%	3.58%	2.52%	2.51%	1.69%	2.14%	1.5%	3.52%
2025/03/30	16.11%	7.37%	7.74%	3.25%	1.92%	2.61%	1.66%	1.63%	1.73%	3.72%
2025/03/31	16.39%	6.77%	6.29%	5.3%	4.29%	3.01%	1.89%	1.62%	1.47%	1.47%

In March 2025, GetYourGuide.com led with a steady rise, peaking at 17.85% on March 21. Viator.com and Tripadvisor.co.uk showed fluctuating trends, while Loveholidays.com and Onthebeach.co.uk had modest shares. Virginexperiencedays.co.uk surged late, ending at 3.72%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Travel Activities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Disneyland Paris Tickets | Buy Now And Get 10 Free Prints https://www.attractiontickets.com
We Guarantee To Be Cheapest. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers! Cheapest Price Guarantee. Avoid A Long Queue.
2
Camping And Caravanning Club™ https://www.campingandcaravanningclub.co.uk › camping_club › official_site
Official Site. Book Online — Members Save Up To 30% On Pitch Nights. Book With The Official Camping Club. Official Site. Ideas for your perfect UK camping break. Camp with the Camping and Caravanning...
3
Lovely Beach Holidays | Save Up to £350 - Payday Deals https://www.loveholidays.com
Up to £350 Off Selected Holidays. Deals You Can’t Miss With Deposits From £25pp. Book Now!
4
Disneyland Paris Special Offer https://www.magicbreaks.co.uk › disneylandparis › specialoffers
Disneyland Paris Offers — Disney Paris Special Offers. Deposits From Just £25 Per Person. Pay Online In Instalments.
5
On the Beach™ Official Site https://www.onthebeach.co.uk
On the Beach Holiday Perks — Pay Your Way With FlexiPay & Spread The Cost Of Your Holiday. We Keep Things Easy-Breezy! Book...

In the competitive world of travel PPC, Attraction Tickets entices with a price match guarantee and exclusive offers, while Magic Breaks and Love Holidays focus on affordable Disneyland Paris and beach getaways. Camping and Caravanning Club and On the Beach highlight savings and flexible payment options, appealing to budget-conscious travelers.

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Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

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UK Travel Activities - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Travel Activities brands

Share of Spend for the top 10 UK Travel Activities brands

Competitor Count for UK Travel Activities

Market Loss & Market Gains for UK Travel Activities

UK Travel Activities Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Travel Activities

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance