Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Destinations category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
loveholidays.com | 14.24 |
iceland.co.uk | 7.42 |
tui.co.uk | 6.03 |
onthebeach.co.uk | 5.21 |
jet2holidays.com | 4.66 |
britishairways.com | 4.11 |
easyjet.com | 3.09 |
booking.com | 2.98 |
virginatlantic.com | 2.39 |
disneylandparis.com | 2.24 |
others | 47.63 |
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Loveholidays.com leads with 14.24% click share, followed by Iceland.co.uk at 7.42%. Others dominate with 47.63%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
In January 2025, loveholidays.com led PPC spend, peaking early, then declining. Jet2holidays.com and tui.co.uk showed steady growth. Disneyholidays.co.uk surged mid-month, while disneylandparis.com remained stable. The month ended with diverse trends.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/01/01 | 2806 |
2025/01/02 | 2627 |
2025/01/03 | 2678 |
2025/01/04 | 2551 |
2025/01/05 | 2599 |
2025/01/06 | 2574 |
2025/01/07 | 2539 |
2025/01/08 | 2574 |
2025/01/09 | 2621 |
2025/01/10 | 2652 |
2025/01/11 | 2647 |
2025/01/12 | 2642 |
2025/01/13 | 2562 |
2025/01/14 | 2637 |
2025/01/15 | 2707 |
2025/01/16 | 2621 |
2025/01/21 | 2568 |
2025/01/22 | 2503 |
2025/01/23 | 2314 |
2025/01/24 | 2371 |
2025/01/25 | 2200 |
2025/01/26 | 2226 |
2025/01/27 | 2304 |
2025/01/28 | 2221 |
2025/01/29 | 2418 |
2025/01/30 | 2539 |
2025/01/31 | 2471 |
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January began with 2,806 advertisers, fluctuating throughout the month. Mid-month saw a peak at 2,707, but numbers declined, ending at 2,471.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
disneyholidays.co.uk | 1.79% |
britishairways.com | 1.54% |
onthebeach.co.uk | 1.51% |
easyjet.com | 1.05% |
disneylandparis.com | 0.56% |
airbnb.co.uk | -0.8% |
tower-london.com | -0.92% |
tui.co.uk | -0.98% |
finisterre.com | -1.18% |
loveholidays.com | -1.71% |
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In the past month, disneyholidays.co.uk soared with a 1.79% click share increase, while loveholidays.com dropped by 1.71%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
In January 2025, loveholidays.com led with fluctuating impressions, peaking early at 17.65% and ending at 12.51%. Jet2holidays.com showed a steady rise, closing at 6.18%. On the other hand, onthebeach.co.uk and britishairways.com experienced growth, finishing at 4.94% and 4.88%, respectively. Meanwhile, amazon.co.uk and getyourguide.com saw declines, ending at 3.06% and 0.91%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of travel PPC, Disneyland Paris and loveholidays captivate with magical family packages and flexible payment options. Jet2holidays entices with significant savings on warm January getaways. Iceland.co.uk stands out with convenient daily delivery slots, while On the Beach offers flexible payment plans for New York adventures.
Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.