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US Automotive Commercial Vehicles - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
tractorsupply.com	16.48
trailersplus.com	4.95
carvana.com	4.51
cargurus.com	4.37
penskeusedtrucks.com	3.98
campingworld.com	2.83
americantrucks.com	2.43
carfax.com	2.19
rvshare.com	1.45
deere.com	1.4
others	55.41

Tractorsupply.com leads with 16.48% click share, while ‘others’ dominate at 55.41%. Carvana.com and Trailersplus.com follow closely, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	carvana.com	trailersplus.com	cargurus.com	toyota.com	nissanusa.com	rvshare.com	penskeusedtrucks.com	carfax.com	mazdausa.com	echopark.com
2025/01/01	4.79%	10.26%	3.86%	2.77%	1.72%	1.39%	6.19%	1.76%	0.87%	1.22%
2025/01/02	5.05%	7.34%	4.54%	3.07%	1.25%	2.27%	5.75%	1.95%	1.06%	0.9%
2025/01/03	6.78%	7.18%	3.3%	4.48%	1.88%	1.35%	3.43%	1.66%	1.26%	0.78%
2025/01/04	6.66%	7.3%	4.72%	1.86%	1.46%	1.25%	4.02%	1.96%	1.6%	2.24%
2025/01/05	7.33%	5.29%	4.71%	2.23%	1.74%	1.47%	5.39%	1.83%	1.69%	2.29%
2025/01/06	6.29%	5.45%	4.07%	2.26%	1.73%	1.76%	3.72%	1.57%	0.73%	1.09%
2025/01/07	6.92%	5.55%	4.86%	2.55%	1.58%	1.69%	4.21%	1.29%	1.07%	0.97%
2025/01/08	7.36%	5.04%	3.96%	2.23%	1.72%	1.89%	5.36%	1.31%	0.83%	4.49%
2025/01/09	6.17%	4.51%	3.97%	2.5%	1.88%	1.35%	4.52%	1.82%	1.33%	1.34%
2025/01/10	8.74%	6.21%	4.59%	2.4%	1.7%	1.95%	3.18%	2.14%	1.06%	1.07%
2025/01/11	6.38%	7.18%	3.98%	3.64%	2.07%	1.72%	3.46%	1.52%	1.16%	0.95%
2025/01/12	5.5%	5.94%	4.91%	2.63%	2.76%	1.78%	3.95%	2.26%	1.03%	0.71%
2025/01/13	5.04%	7.29%	5.46%	1.79%	1.14%	1.83%	3.79%	1.49%	0.49%	1.35%
2025/01/14	6.77%	5%	5.95%	2.18%	2.25%	1.7%	2.12%	2.5%	2.04%	1.96%
2025/01/15	6.93%	4.6%	3.72%	2.11%	1.62%	2.13%	4.82%	1.23%	0.78%	4.25%
2025/01/16	5.79%	4.08%	3.69%	2.34%	1.75%	1.61%	3.95%	1.7%	1.24%	1.28%
2025/01/21	8.91%	5.41%	3.95%	2.19%	1.55%	1.5%	1.08%	3.06%	0.43%	3.6%
2025/01/22	5.77%	3.4%	3.68%	3.24%	2.02%	2.39%	2.26%	2.01%	1.37%	3.38%
2025/01/23	5.96%	5.2%	3.2%	5.05%	2.89%	1.86%	2.61%	1.73%	2.21%	0.91%
2025/01/24	4.13%	6.68%	3.42%	4.47%	2.84%	2.34%	2.12%	1.94%	3.62%	1.32%
2025/01/25	5.69%	2.23%	3.64%	4.33%	2.11%	2.18%	2.01%	1.99%	3.82%	1.74%
2025/01/26	4.27%	3.83%	3.38%	2.3%	1.61%	2.17%	2.63%	2.02%	1.54%	1.46%
2025/01/27	3.42%	5.03%	2.43%	3.87%	1.85%	1.7%	2.88%	1.46%	2.02%	0.91%
2025/01/28	3.67%	3.77%	2.65%	1.39%	1.35%	1.59%	0.57%	1.01%	1.57%	1.97%
2025/01/29	6.4%	2.81%	3.03%	3.26%	2.07%	1.85%	2.07%	1.81%	2.9%	1.81%
2025/01/30	6.95%	3.03%	4.04%	3.93%	2.85%	1.81%	0.95%	2.56%	3.46%	1.89%
2025/01/31	5.9%	3.67%	3.23%	3.03%	2.47%	2.37%	2.27%	2.21%	2.2%	0.84%

Carvana’s PPC spend surged mid-month, peaking at 8.91% on January 21. Trailersplus saw a decline, ending at 3.67%. Cargurus fluctuated, closing at 3.23%. Toyota’s spend spiked late, reaching 5.05% on January 23. Nissanusa and RVshare showed modest increases, while Penskeusedtrucks and Carfax had varied trends. Mazdausa and Echopark experienced notable fluctuations, with Mazdausa peaking at 3.82% on January 25.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	2314
2025/01/02	2141
2025/01/03	2345
2025/01/04	2218
2025/01/05	2214
2025/01/06	2535
2025/01/07	2100
2025/01/08	2333
2025/01/09	2335
2025/01/10	2469
2025/01/11	2486
2025/01/12	2500
2025/01/13	2299
2025/01/14	2490
2025/01/15	2333
2025/01/16	2335
2025/01/21	2532
2025/01/22	2429
2025/01/23	2340
2025/01/24	2291
2025/01/25	2556
2025/01/26	2334
2025/01/27	2570
2025/01/28	2489
2025/01/29	3007
2025/01/30	3386
2025/01/31	2856

January saw fluctuating advertiser numbers, peaking at 3,386 on the 30th, ending with 2,856.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
overland.com	1.43%
deere.com	0.85%
toyota.com	0.82%
autonation.com	0.64%
mahindrausa.com	0.63%
trailersplus.com	-0.8%
campingworld.com	-0.92%
penskeusedtrucks.com	-2.12%
americantrucks.com	-2.4%
tractorsupply.com	-2.56%

Overland.com surged with a 1.43% click share increase, while tractorsupply.com faced a 2.56% decline. Deere.com and toyota.com also saw positive growth.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	carvana.com	cargurus.com	tractorsupply.com	trailersplus.com	penskeusedtrucks.com	carfax.com	campingworld.com	toyota.com	deere.com	echopark.com
2025/01/01	5.51%	5.68%	2.07%	6.87%	8.09%	2.25%	1.78%	1.31%	0.24%	0.87%
2025/01/02	4.84%	5.39%	8.02%	5.13%	6.92%	2.11%	1.95%	1.34%	4.18%	0.77%
2025/01/03	6.44%	4.55%	8.52%	4.32%	4.26%	1.94%	1.85%	1.81%	1.67%	0.64%
2025/01/04	8.13%	6.12%	6.84%	4.95%	5.1%	2.06%	1.62%	0.82%	0.25%	1.85%
2025/01/05	7.3%	5.85%	11.55%	3.58%	6.16%	2.18%	1.55%	0.9%	0.17%	1.51%
2025/01/06	6.79%	5.48%	2.72%	4.22%	4.68%	2.1%	2.15%	1.05%	1.42%	0.96%
2025/01/07	7.1%	6.34%	2.33%	4.72%	5.3%	1.74%	3.11%	1.29%	0.18%	0.78%
2025/01/08	8.13%	5.7%	4.77%	3.91%	6.2%	1.5%	2.95%	0.97%	0.14%	2.02%
2025/01/09	6.16%	5.08%	4.49%	2.99%	5.06%	2.08%	2.16%	1.04%	3.06%	0.8%
2025/01/10	7.67%	6.06%	5.48%	4.72%	4.01%	2.54%	2.35%	1.18%	0.2%	0.92%
2025/01/11	6.75%	5.37%	4.98%	4.62%	4.59%	2%	2.58%	1.66%	0.23%	0.73%
2025/01/12	4.97%	5.52%	5.3%	3.81%	4.26%	2.28%	2.72%	1.33%	0.37%	0.46%
2025/01/13	4.83%	7.45%	5.22%	5.1%	4.95%	1.89%	2.33%	0.87%	0.22%	1.03%
2025/01/14	6.76%	7.82%	5.08%	3.86%	2.79%	3.17%	1.57%	1.08%	0.2%	1.1%
2025/01/15	8.13%	5.69%	4.78%	3.83%	6%	1.49%	2.95%	0.98%	0.14%	2.03%
2025/01/16	6.17%	5.04%	4.5%	2.92%	4.87%	2.08%	2.08%	1.04%	3.07%	0.8%
2025/01/21	8.43%	5.77%	4.19%	3.24%	1.55%	4.25%	1.1%	1.09%	1.26%	2.5%
2025/01/22	5.9%	5.73%	0.1%	3.28%	3.19%	3.17%	1.88%	1.99%	1.64%	2.02%
2025/01/23	6.73%	4.52%	0.15%	3.71%	3.29%	1.81%	1.59%	2.3%	1.66%	1.13%
2025/01/24	4.31%	4.87%	5.01%	4.39%	3.04%	2.74%	1.74%	2.21%	1.91%	1.2%
2025/01/25	5.93%	5.61%	5.46%	1.82%	2.61%	2.68%	0.96%	2.01%	1.35%	1.12%
2025/01/26	4.88%	4.34%	7.46%	2.97%	3.04%	2.35%	1.68%	1.08%	0.33%	0.98%
2025/01/27	3.65%	3.09%	5.45%	3.93%	3.45%	1.85%	1.54%	1.88%	4.18%	0.86%
2025/01/28	4.58%	3.88%	6.56%	3.78%	0.7%	1.59%	1.34%	0.63%	4.09%	1.31%
2025/01/29	6.19%	4.4%	2.57%	3.09%	3.18%	2.32%	1.5%	1.6%	1.44%	1.19%
2025/01/30	5.54%	4.69%	4.97%	2.34%	1.15%	2.67%	1.72%	1.68%	0.22%	1%
2025/01/31	6.23%	4.31%	3.65%	3.33%	2.81%	2.37%	1.97%	1.45%	1.29%	0.83%

Carvana’s impression share fluctuated, peaking at 8.43% mid-month. Cargurus saw a steady rise, while Tractor Supply’s share spiked early, then dipped. Trailersplus and Penskeusedtrucks experienced declines. January ended with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Bobcat Compact Tractors | Work Hard, Play Hard, Pay Easy https://www.bobcat.com
Take your productivity to the next level with high-performing Bobcat compact tractors. In...
2
John Deere® Official Site https://www.deere.com
5095M Compact Tractor — We’ve Got A Transmission For Every Type Of Operation. Talk With Your John Deere Dealer! Build...
3
Find Your Tractors Now | View Pics, Specs & More Online https://www.fortworthtractor.com
Browse Our Selection Of Tractors In Fort Worth. Compare Pics, Specs & Features Online Now! We Are Your Trusted Local Dealer In Fort Worth, TX. Apply For Pre-Approval Online! Location Near You. Large Inventory. Friendly Team. Knowledgeable Staff.
4
Toughest Tractors On Earth - First Time Buyer? We Can Help https://www.mahindrausa.com
Browse Our Selection Of Tractor Implements. Compare Pics, Specs & Features Online Now!
5
Tractor Supply Company https://www.tractorsupply.com
Tractor Supply Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More!

In the competitive world of compact tractors, Bobcat’s ad emphasizes productivity and affordability, while John Deere highlights versatility with tailored transmissions. Fort Worth Tractor focuses on local trust and convenience, Mahindra promises robust machinery for first-time buyers, and Tractor Supply offers a diverse range of essential supplies.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.