US Automotive Dealerships - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
kbb.com	11.8
carvana.com	10.15
cargurus.com	9.12
enterprise.com	6.19
autotrader.com	4.46
carfax.com	3.59
cars.com	3.26
carmax.com	3.12
edmunds.com	2.47
avis.com	1.65
others	44.19

In the automotive PPC landscape, ‘others’ dominate with 44.19% click share, while kbb.com leads individual advertisers at 11.8%.

Market Exposure

Share of Spend for the top 10 US Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	carvana.com	cargurus.com	kbb.com	carmax.com	autotrader.com	carfax.com	cars.com	enterprise.com	edmunds.com	echopark.com
2025/01/01	9.91%	5.08%	6.1%	3.69%	1.5%	1.91%	1.27%	4.6%	2.14%	1.04%
2025/01/02	10.29%	5.12%	5.73%	3.29%	1.91%	1.74%	1.35%	4.57%	1.98%	1.32%
2025/01/03	11.1%	5.04%	5.95%	3.4%	2.18%	2.02%	1.31%	3.82%	1.92%	1.22%
2025/01/04	11.96%	6.05%	5.25%	2.8%	2.55%	2.29%	1.87%	3.47%	2.28%	2.56%
2025/01/05	11.46%	5.57%	5.45%	3.43%	2.61%	2%	1.9%	3.47%	2.14%	1.68%
2025/01/06	11.48%	5.36%	5.01%	2.89%	2.31%	1.76%	1.57%	3.87%	2.2%	1.67%
2025/01/07	11.26%	5.97%	5.25%	3.14%	1.99%	1.55%	1.73%	4.26%	2.1%	1.16%
2025/01/08	11.75%	6.18%	5.25%	2.85%	1.94%	1.75%	1.71%	1.8%	1.85%	1.75%
2025/01/09	10.17%	5.39%	5.58%	3.02%	2.38%	1.7%	1.92%	2.11%	1.88%	1.61%
2025/01/10	11.47%	6.16%	3.68%	2.8%	2.43%	2.32%	2.33%	1.94%	1.86%	1.83%
2025/01/11	12.18%	5.53%	3.71%	2.67%	2.07%	2.39%	2.62%	1.57%	1.92%	1.89%
2025/01/12	12.15%	6.28%	3.74%	2.59%	2.22%	2.34%	2.61%	1.77%	1.72%	1.71%
2025/01/13	11.19%	5.52%	6.08%	2.53%	1.8%	2.02%	1.6%	2.13%	1.91%	1.87%
2025/01/14	9.75%	5.74%	3.87%	2.85%	2.18%	2.71%	2.31%	2.05%	2.07%	1.63%
2025/01/15	11.29%	5.94%	5.05%	2.79%	1.86%	1.69%	1.64%	1.72%	1.78%	1.68%
2025/01/16	9.86%	5.22%	5.42%	3%	2.31%	1.63%	1.86%	2.04%	1.83%	1.57%
2025/01/21	11.48%	6.45%	2.96%	2.57%	2.08%	3.42%	2.12%	1.66%	1.97%	2.28%
2025/01/22	11.6%	5.5%	3.17%	2.78%	2.1%	2.45%	1.79%	2.24%	2.41%	2.11%
2025/01/23	12.41%	5.72%	3.43%	2.91%	1.07%	2.32%	2.12%	1.47%	2.12%	1.81%
2025/01/24	9.74%	4.77%	5.49%	3.14%	1.57%	2.31%	1.87%	2.13%	2.45%	1.29%
2025/01/25	9.25%	5.81%	4.82%	3.06%	2.59%	2.79%	2.43%	1.87%	2.78%	1.98%
2025/01/26	11.32%	4.97%	5.52%	2.66%	2.14%	2.79%	1.95%	1.78%	2.33%	1.55%
2025/01/27	10.2%	4.5%	4.6%	2.98%	1.88%	2.1%	1.62%	1.49%	1.96%	1.5%
2025/01/28	8.62%	4.35%	4.65%	2.97%	2%	2.09%	1.48%	1.85%	1.92%	1.85%
2025/01/29	10.58%	5.03%	4.64%	2.88%	3.06%	2.79%	2%	1.62%	2.03%	1.63%
2025/01/30	10.94%	5.69%	5.9%	3.44%	3.71%	3.19%	2.44%	2.04%	2.48%	1.61%
2025/01/31	10.11%	5.8%	4.71%	3.05%	2.76%	2.58%	2.36%	2.36%	2.09%	2.01%

Carvana led January with fluctuating spend, peaking mid-month. Cargurus and KBB showed steady growth, while Carmax and Autotrader had modest gains. Enterprise and Edmunds saw varied trends, finishing strong. Echopark remained consistent.

Market Exposure

Competitor Count for US Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	7390
2025/01/02	6817
2025/01/03	7251
2025/01/04	6830
2025/01/05	6831
2025/01/06	7681
2025/01/07	6647
2025/01/08	7462
2025/01/09	7210
2025/01/10	7714
2025/01/11	7884
2025/01/12	7664
2025/01/13	6787
2025/01/14	7543
2025/01/15	7462
2025/01/16	7210
2025/01/21	7178
2025/01/22	7312
2025/01/23	7401
2025/01/24	7335
2025/01/25	7564
2025/01/26	7220
2025/01/27	7919
2025/01/28	7257
2025/01/29	11635
2025/01/30	12688
2025/01/31	9784

January saw fluctuating advertiser numbers, peaking at 12,688 on the 30th. The month concluded with 9,784 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
carfax.com	0.97%
avis.com	0.56%
budget.com	0.5%
edmunds.com	0.41%
kayak.com	0.31%
enterprisecarsales.com	-0.15%
carvana.com	-0.27%
truecar.com	-0.28%
cargurus.com	-0.93%
enterprise.com	-1.4%

Enterprise.com saw the largest decline in click share at -1.4, while Carfax.com experienced the biggest gain with a 0.97 increase.

Campaign Efficiency

US Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	carvana.com	cargurus.com	autotrader.com	carfax.com	carmax.com	cars.com	kbb.com	echopark.com	edmunds.com	enterprise.com
2025/01/01	14.53%	9.4%	2.36%	3.25%	3.72%	2.21%	3.37%	1.28%	2.52%	3.41%
2025/01/02	14.77%	9.39%	3.1%	2.95%	3.12%	2.23%	3.26%	1.66%	2.23%	3.51%
2025/01/03	15.43%	9.01%	3.43%	3.32%	3.39%	2.01%	3.17%	1.36%	2.04%	2.94%
2025/01/04	16.12%	9.48%	4.05%	3.39%	2.79%	2.66%	2.68%	2.74%	2.21%	2.43%
2025/01/05	15.53%	9.7%	4.09%	3.28%	3.27%	2.81%	2.72%	1.95%	1.93%	2.53%
2025/01/06	15.52%	9.1%	3.7%	2.83%	2.56%	2.41%	2.69%	2.03%	2.06%	2.87%
2025/01/07	15.29%	10.51%	3.26%	2.62%	2.92%	2.59%	2.73%	1.4%	1.81%	2.85%
2025/01/08	15.72%	10.46%	2.99%	2.81%	2.65%	2.58%	2.72%	2.05%	1.74%	1.2%
2025/01/09	14.26%	9.43%	3.69%	2.72%	2.78%	2.76%	2.92%	2.02%	1.81%	1.38%
2025/01/10	14.92%	9.85%	3.7%	3.48%	2.46%	3.44%	1.98%	1.99%	1.8%	1.34%
2025/01/11	15.47%	8.96%	3.12%	3.45%	2.47%	3.67%	1.92%	2.17%	1.83%	1.13%
2025/01/12	15.28%	9.76%	3.24%	3.41%	2.22%	3.46%	2.01%	1.73%	1.77%	1.13%
2025/01/13	14.17%	9.81%	2.85%	3.24%	2.27%	2.42%	3.26%	2.05%	2.1%	1.48%
2025/01/14	12.44%	9.59%	3.42%	3.96%	2.77%	3.07%	2.46%	1.79%	2.16%	1.37%
2025/01/15	15.7%	10.44%	2.99%	2.81%	2.67%	2.58%	2.73%	2.04%	1.74%	1.2%
2025/01/16	14.27%	9.43%	3.69%	2.7%	2.8%	2.77%	2.93%	2.01%	1.82%	1.38%
2025/01/21	14.92%	10.16%	3.17%	5.08%	2.19%	2.69%	1.56%	2.54%	1.83%	1.08%
2025/01/22	15.86%	9.37%	3.38%	4%	2.36%	2.51%	1.78%	2.8%	2.02%	1.48%
2025/01/23	16.03%	8.87%	1.44%	3.43%	2.55%	2.56%	2.1%	1.8%	1.83%	0.99%
2025/01/24	13.56%	8.07%	2.49%	3.64%	3.39%	2.53%	3.44%	1.63%	2.22%	1.52%
2025/01/25	12.12%	9%	3.94%	4.05%	3.39%	2.92%	2.46%	2.08%	2.71%	1.23%
2025/01/26	15.4%	8.19%	3.25%	4.08%	2.65%	2.61%	2.75%	1.79%	2.14%	1.04%
2025/01/27	14.19%	7.69%	2.91%	3.44%	3.04%	2.29%	2.68%	1.72%	2.04%	1.14%
2025/01/28	12.8%	7.7%	3.37%	3.59%	3.17%	2.04%	2.79%	2.4%	1.91%	1.22%
2025/01/29	14.07%	8.18%	4.75%	4.08%	3%	2.38%	2.63%	1.96%	2.03%	1.13%
2025/01/30	12.82%	8.17%	5.04%	4.19%	3.32%	2.68%	2.92%	1.6%	2.16%	1.28%
2025/01/31	12.68%	8.98%	3.89%	3.73%	3.02%	2.86%	2.38%	2.17%	2.06%	1.48%

Carvana’s impression share fluctuated, peaking mid-month at 16.12% before declining to 12.68%. Cargurus saw a steady decline, ending at 8.98%. Autotrader’s share rose, closing at 3.89%. Carfax and Carmax showed minor fluctuations, finishing at 3.73% and 3.02%, respectively. Cars.com and KBB had slight increases, ending at 2.86% and 2.38%. Echopark and Edmunds remained stable, closing at 2.17% and 2.06%. Enterprise’s share decreased, ending at 1.48%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Cargurus.com® Official Site | Largest Online Inventory https://www.cargurus.com
Best Prices From Local Dealers. Shop for Great Deals On Cars Today! Don't Wait.
2
What's Your Car's Value? https://www.carmax.com
Confirm Your Car's Value — Say Goodbye To Your Ride And Hello To Dough – With An Instant Online Offer From CarMax®.
3
Kelley Blue Book Value | Carvana® Value Tracker https://www.carvana.com
Track your car's value with Carvana® Value Tracker. Get automatic, personal updates on...
4
Used Cars for Sale Near You | Shop Over 10,000 Vehicles https://www.drivetime.com
Get Approved, Shop Cars, Customize your Payments all on your Phone - Without a Credit Hit
5
Official Kelley Blue Book Site - Find Your Car's Value https://www.kbb.com
Buy, Sell or Trade-In Your Vehicle All On kbb.com. Get What's Right For You In 2023. kbb.com Knows What You Need. From Values To Auto Repair Pricing, We've Got It All.

In the competitive automotive PPC landscape, CarGurus entices with vast inventory and local deals, while CarMax and Carvana focus on car valuation and instant offers. DriveTime simplifies car shopping with mobile approvals, and Kelley Blue Book emphasizes comprehensive vehicle services.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Automotive Dealerships - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Automotive Dealerships brands

Share of Spend for the top 10 US Automotive Dealerships brands

Competitor Count for US Automotive Dealerships

Market Loss & Market Gains for US Automotive Dealerships

US Automotive Dealerships Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance