US Automotive Dealerships - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cargurus.com	15.08
carvana.com	13.58
autotrader.com	9.37
carmax.com	3.93
carfax.com	3.69
cars.com	3.68
autonation.com	2.45
drivetime.com	2.01
echopark.com	1.71
kbb.com	1.32
others	43.18

In the automotive PPC landscape, Cargurus leads with 15.08% click share, followed by Carvana at 13.58%. Autotrader holds 9.37%, while ‘others’ dominate with 43.18%.

Market Exposure

Share of Spend for the top 10 US Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	carvana.com	cargurus.com	autotrader.com	drivetime.com	cars.com	echopark.com	autonation.com	carmax.com	truecar.com	carfax.com
2025/03/01	12.83%	8.19%	4.19%	3.5%	2.06%	1.9%	3.02%	2.74%	1.76%	3.44%
2025/03/02	11.11%	5.02%	3.94%	3.08%	1.94%	1.47%	2.8%	2.8%	1.66%	3.05%
2025/03/03	11.24%	4.99%	3.73%	3.54%	2.94%	1.47%	2.22%	2.54%	1.19%	3.44%
2025/03/04	15.14%	7.07%	3.44%	3.43%	3.34%	1.73%	2.3%	2.7%	1.21%	3.05%
2025/03/05	12.5%	7.88%	3.04%	3.45%	1.98%	1.51%	3.04%	2.24%	1.37%	2.91%
2025/03/06	11.87%	7.46%	3.88%	4%	2.15%	1.98%	2.68%	2.45%	1.81%	3.17%
2025/03/07	12.08%	7.14%	3.78%	4.12%	2.16%	1.7%	2.59%	1.96%	1.26%	2.99%
2025/03/08	14.78%	5.87%	4.13%	3.66%	2.74%	2.32%	3.09%	1.83%	1.14%	2.72%
2025/03/09	13.48%	7.34%	4.38%	2.61%	2.51%	1.72%	3.09%	2.06%	1.45%	2.85%
2025/03/10	11.66%	6.39%	3.84%	4.28%	2.29%	1.8%	2.01%	2.83%	1.54%	2.54%
2025/03/11	11.76%	5.74%	4.29%	2.94%	2.31%	1.83%	2.41%	2.43%	1.43%	2.8%
2025/03/12	13.4%	6.83%	4.26%	3.53%	1.93%	1.75%	2.14%	2.31%	1.53%	2.79%
2025/03/13	12.37%	7.37%	4.65%	3.94%	2.26%	1.48%	2.47%	2.29%	1.46%	2.42%
2025/03/14	10.56%	5.7%	3.56%	4.03%	1.5%	1.71%	1.28%	2.94%	1.67%	1.64%
2025/03/15	12.31%	6.25%	4.25%	2.62%	2.07%	1.64%	1.45%	2.46%	1.43%	1.85%
2025/03/16	14.03%	6.42%	3.88%	2.32%	1.78%	2.01%	1.97%	2.32%	1.57%	2.03%
2025/03/17	12.82%	6.55%	4.48%	2.95%	1.88%	1.86%	1.89%	2.41%	1.5%	2.22%
2025/03/18	11.26%	7.08%	4.94%	3.07%	1.67%	1.48%	1.34%	2.82%	1.4%	2.12%
2025/03/19	13.28%	8.39%	5.78%	2.61%	1.17%	2.09%	2.45%	2.15%	1.53%	2.3%
2025/03/20	12.86%	7.14%	5.07%	2.61%	1.37%	2.47%	2.06%	2.26%	1.72%	2.17%
2025/03/21	13.81%	7.85%	4.38%	2.54%	2.07%	1.7%	1.95%	2.37%	1.24%	2.03%
2025/03/22	14.88%	6.58%	3.41%	3%	2.04%	1.85%	1.95%	2.49%	1.01%	2.15%
2025/03/23	13.13%	7.23%	3.19%	2.15%	2%	1.56%	1.72%	2.36%	1.03%	2.24%
2025/03/24	13.15%	7.65%	3.34%	2.96%	2.06%	1.79%	1.84%	2.54%	1.01%	2.26%
2025/03/25	11.74%	7.85%	3.3%	2.67%	1.97%	1.63%	2.07%	2.36%	0.84%	2.04%
2025/03/26	13.87%	7.77%	3.34%	2.67%	2.21%	2.45%	2.05%	2.3%	0.87%	2.33%
2025/03/27	15.81%	7.61%	2.98%	3.02%	2.04%	1.72%	1.58%	2.13%	0.81%	0.49%
2025/03/28	15.76%	7.91%	3.58%	2.98%	2.12%	1.22%	1.63%	2.01%	0.83%	0.08%
2025/03/29	24.04%	7.81%	3.5%	2.43%	2.26%	1.79%	2.23%	1.78%	0.72%	0.07%
2025/03/30	19.07%	7.14%	3.12%	2.12%	2.49%	1.68%	2.16%	1.77%	0.78%	0.06%
2025/03/31	15.96%	7.25%	3.01%	2.81%	2.3%	2.01%	1.98%	1.69%	0.64%	0.08%

Carvana’s spend share surged, peaking at 24.04% on March 29. Cargurus maintained steady growth, while Autotrader and Drivetime fluctuated. Carfax’s share plummeted dramatically by month’s end.

Market Exposure

Competitor Count for US Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	4361
2025/03/02	4868
2025/03/03	4919
2025/03/04	4925
2025/03/05	5086
2025/03/06	5946
2025/03/07	6066
2025/03/08	6055
2025/03/09	5046
2025/03/10	5584
2025/03/11	4973
2025/03/12	5403
2025/03/13	5167
2025/03/14	5361
2025/03/15	4876
2025/03/16	5151
2025/03/17	4855
2025/03/18	5029
2025/03/19	5081
2025/03/20	5045
2025/03/21	4965
2025/03/22	5282
2025/03/23	4890
2025/03/24	5163
2025/03/25	5066
2025/03/26	5407
2025/03/27	5254
2025/03/28	5317
2025/03/29	5260
2025/03/30	5166
2025/03/31	5349

March began with 4,361 advertisers, peaking at 6,066 on March 7. The month concluded with 5,349 advertisers, reflecting dynamic fluctuations throughout.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
carvana.com	2.36%
cargurus.com	2.22%
autolist.com	0.15%
campingworld.com	0.15%
ford.com	0.12%
truecar.com	-0.44%
cars.com	-0.55%
drivetime.com	-0.66%
autotrader.com	-0.79%
carfax.com	-2.09%

Carvana and CarGurus surged in click share, while Carfax and Autotrader faced declines.

Campaign Efficiency

US Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	carvana.com	cargurus.com	autotrader.com	cars.com	autonation.com	echopark.com	carmax.com	drivetime.com	truecar.com	carfax.com
2025/03/01	16.19%	12.96%	5.57%	2.79%	3.14%	1.98%	2.96%	2.7%	1.99%	5.35%
2025/03/02	15.4%	8.69%	5.67%	2.9%	3.37%	1.62%	3.37%	2.46%	2.08%	5.44%
2025/03/03	14.35%	8.55%	5.4%	4.46%	2.82%	1.72%	3.07%	2.84%	1.35%	5.91%
2025/03/04	17.93%	11.26%	4.59%	4.52%	2.78%	1.72%	3.13%	2.72%	1.37%	4.75%
2025/03/05	15.5%	12.62%	4.32%	2.93%	3.51%	1.62%	2.66%	2.61%	1.65%	4.59%
2025/03/06	14.37%	11.52%	5.7%	2.91%	2.99%	1.99%	2.93%	3.54%	2.02%	4.67%
2025/03/07	14.2%	10.79%	5.09%	2.88%	2.91%	1.6%	2.24%	3.49%	1.38%	4.19%
2025/03/08	17.13%	9.41%	5.78%	3.54%	3.43%	2.49%	2.15%	3.1%	1.28%	4.01%
2025/03/09	16.76%	11.87%	5.85%	3.45%	3.49%	1.82%	2.57%	1.89%	1.76%	4.34%
2025/03/10	14.62%	10.54%	5.42%	3.09%	2.65%	1.92%	3.39%	3.6%	1.85%	4.19%
2025/03/11	15.34%	9.49%	5.93%	3.27%	2.86%	2.13%	3.04%	2.39%	1.74%	4.23%
2025/03/12	16.4%	10.77%	5.97%	2.66%	2.71%	1.92%	2.74%	2.89%	1.77%	4.2%
2025/03/13	14.87%	11.38%	6.24%	3.2%	2.93%	1.66%	2.7%	3.19%	1.63%	3.68%
2025/03/14	13.41%	9.44%	5.21%	2.2%	1.76%	1.93%	3.67%	3.42%	1.8%	2.56%
2025/03/15	15.89%	10.52%	6.15%	2.82%	1.98%	1.84%	3.06%	2.09%	1.67%	3.07%
2025/03/16	16.55%	10.34%	5.47%	2.72%	2.16%	2.09%	2.77%	1.77%	1.74%	3.31%
2025/03/17	16.26%	10.64%	6.25%	2.64%	2.27%	1.89%	2.94%	2.29%	1.63%	3.31%
2025/03/18	14.69%	11.62%	7.27%	2.15%	1.79%	1.55%	3.57%	2.39%	1.63%	3.47%
2025/03/19	16.03%	12.87%	7.8%	1.67%	2.75%	2.22%	2.66%	1.93%	1.75%	3.41%
2025/03/20	16.01%	11.36%	7.01%	1.9%	2.52%	2.62%	2.76%	2%	1.89%	3.26%
2025/03/21	17.44%	12.62%	5.54%	2.71%	2.28%	1.92%	2.82%	2%	1.36%	3.19%
2025/03/22	18.22%	10.63%	4.33%	2.72%	2.49%	2.14%	2.97%	2.36%	1.09%	3.38%
2025/03/23	16.78%	11.92%	4.03%	2.69%	1.95%	1.65%	2.85%	1.66%	1.14%	3.59%
2025/03/24	16.66%	11.96%	4.17%	2.8%	2.22%	1.9%	3%	2.38%	1.13%	3.42%
2025/03/25	14.95%	12.46%	4.15%	2.56%	2.51%	1.63%	2.95%	2.12%	0.89%	3.2%
2025/03/26	16.81%	11.79%	4.38%	2.84%	2.21%	2.42%	2.75%	2.05%	0.94%	3.56%
2025/03/27	18.84%	12.05%	4.28%	2.77%	1.9%	1.74%	2.65%	2.34%	0.83%	0.68%
2025/03/28	20.15%	12.16%	4.64%	2.75%	2.03%	1.42%	2.46%	2.31%	0.86%	0.05%
2025/03/29	27.65%	12.06%	4.49%	2.95%	2.5%	1.93%	2.15%	1.85%	0.79%	0.04%
2025/03/30	22.24%	11.5%	4.17%	3.17%	2.51%	1.79%	2.16%	1.53%	0.83%	0.04%
2025/03/31	19.66%	11.41%	3.95%	3.07%	2.47%	2.25%	2.16%	2.01%	0.69%	0.05%

Carvana’s impression share surged from 16.19% to 27.65% by March 29, 2025. Cargurus maintained a steady presence, while Autotrader and Cars.com fluctuated. Carfax’s share plummeted dramatically, ending at 0.05%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
BMW USA® Official Site https://www.bmwusa.com
Find Your BMW Today — Experience the Performance, Luxury, and Innovation of the Ultimate Driving Machine. Explore Models, Build Your Own, and Find Local Inventory from a Nearby BMW Center.
2
Cargurus.com® Official Site https://www.cargurus.com
Largest Online Inventory — Best Prices From Local Dealers. Shop for Great Deals On Cars Today! Don't Wait.
3
Find Your Used Car | Find Cars That Fit Your Budget https://www.carmax.com
Figure out your budget with our payment calculator, then find your perfect match. Be the...
4
Used Cars for Sale Near You - Shop Over 10,000 Vehicles https://www.drivetime.com
Get Approved, Shop Cars, Customize your Payments all on your Phone - Without a Credit Hit
5
SoCal Chevy Official Site | Locate A Chevy Dealer Near You https://www.socalchevy.com
Find the Latest SoCal Area Chevrolet Vehicle Offers, Incentives, Availability & More. Call or Visit Your Local Chevy Dealer Today. Types: Cars, Crossovers, SUVs, Trucks, Performance, Electric.

BMW USA captivates with luxury and innovation, inviting users to explore and customize their dream car. Cargurus emphasizes vast inventory and competitive pricing, urging immediate action. CarMax focuses on budget-friendly options with a payment calculator. DriveTime offers convenience with mobile approvals and no credit hits. SoCal Chevy highlights local offers and diverse vehicle types.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Automotive Dealerships - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Automotive Dealerships brands

Share of Spend for the top 10 US Automotive Dealerships brands

Competitor Count for US Automotive Dealerships

Market Loss & Market Gains for US Automotive Dealerships

US Automotive Dealerships Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance