US Automotive Manufacturers - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
carvana.com	14.36
cargurus.com	9.07
carfax.com	4.74
toyota.com	3.59
cars.com	1.93
echopark.com	1.81
honda.com	1.77
autotrader.com	1.75
ford.com	1.69
bmwusa.com	1.47
others	57.82

Carvana leads with 14.36% click share, followed by Cargurus at 9.07%. Others dominate with 57.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	carvana.com	cargurus.com	carfax.com	echopark.com	toyota.com	autotrader.com	ford.com	cars.com	honda.com	autonation.com
2025/01/01	17.7%	9.19%	3.51%	1.53%	2.17%	0.8%	0%	1.8%	1.64%	0.82%
2025/01/02	15.41%	8.43%	3.09%	2.11%	2.38%	1.33%	1.08%	1.5%	1.37%	0.82%
2025/01/03	15.21%	8.32%	3.53%	1.97%	3.11%	1.66%	1.14%	1.57%	1.51%	0.58%
2025/01/04	16.95%	7.57%	3.06%	2.88%	2.02%	2.07%	1.23%	1.55%	1.34%	0.62%
2025/01/05	14.76%	9.26%	3.44%	2.51%	1.81%	2.35%	0.95%	1.87%	1.24%	0.5%
2025/01/06	15.56%	7.26%	3.06%	2.95%	2.12%	1.75%	1.08%	1.66%	1.35%	0.76%
2025/01/07	15.88%	8.68%	2.69%	2.02%	2.21%	1.32%	0.85%	1.44%	1.28%	0.43%
2025/01/08	16.71%	8.34%	2.8%	2.51%	2.18%	1.51%	0.97%	1.73%	1.33%	0.64%
2025/01/09	14.51%	8.09%	3.09%	2.21%	2.1%	1.91%	0.91%	1.56%	1.49%	0.67%
2025/01/10	14.69%	8.26%	3.42%	2.42%	2.04%	2.03%	1.1%	1.97%	1.27%	0.54%
2025/01/11	15.69%	9.08%	3.82%	2.14%	2.09%	1.55%	0.84%	2.29%	1.13%	0.41%
2025/01/12	14.54%	9.35%	3.62%	1.38%	1.97%	1.79%	0.83%	2.31%	1.3%	0.56%
2025/01/13	12.74%	8%	3.45%	2.71%	2.38%	1.57%	1.01%	1.49%	1.38%	0.59%
2025/01/14	13.57%	8.59%	4.14%	2.19%	2.57%	1.74%	0.85%	1.93%	1.08%	0.72%
2025/01/15	16.07%	8.02%	2.69%	2.41%	2.09%	1.45%	0.92%	1.65%	1.28%	0.62%
2025/01/16	13.92%	7.76%	2.97%	2.14%	2.02%	1.83%	0.86%	1.5%	1.43%	0.65%
2025/01/21	14.57%	7.3%	6.09%	3.53%	1.75%	1.63%	1.52%	1.08%	1.11%	1.39%
2025/01/22	13.58%	5.52%	4.34%	3.85%	2.03%	1.21%	1.68%	0.88%	1.57%	1.45%
2025/01/23	10.82%	6.23%	3.09%	2.16%	2.53%	0.43%	1.64%	1.3%	1.14%	2.28%
2025/01/24	10.42%	5.03%	3.24%	2.45%	3.45%	0.99%	2.25%	1.34%	1.58%	2.34%
2025/01/25	11.25%	6.46%	4.52%	2.75%	2.75%	1.77%	1.79%	1.55%	1.59%	2.27%
2025/01/26	13.1%	5.58%	4.37%	2.45%	2.43%	1.3%	1.78%	1.45%	1.41%	1.99%
2025/01/27	12.65%	5.16%	4.01%	2.32%	3.35%	1.09%	1.87%	1.66%	1.33%	1.57%
2025/01/28	11.63%	4.87%	4.07%	2.51%	2.02%	1.35%	1.59%	1.12%	1.21%	1.73%
2025/01/29	12.87%	5.71%	3.99%	2.43%	2.54%	1.96%	1.91%	1.28%	1.35%	1.8%
2025/01/30	12.15%	6.51%	4.98%	1.91%	3.14%	2.56%	1.78%	1.61%	1.55%	2.85%
2025/01/31	12.31%	6.54%	4.47%	2.87%	2.36%	1.7%	1.67%	1.46%	1.19%	1%

Carvana’s spend share fluctuated, peaking early at 17.7% and ending at 12.31%. Cargurus saw a decline, starting at 9.19% and closing at 6.54%. Carfax’s share rose, finishing at 4.47%. Echopark and Toyota showed varied trends, ending at 2.87% and 2.36%, respectively. Autotrader and Ford experienced ups and downs, closing at 1.7% and 1.67%. Cars.com and Honda had minor fluctuations, ending at 1.46% and 1.19%. Autonation’s share increased, finishing at 1.0%.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	4098
2025/01/02	3848
2025/01/03	3961
2025/01/04	3802
2025/01/05	3924
2025/01/06	4304
2025/01/07	3875
2025/01/08	4049
2025/01/09	3959
2025/01/10	4112
2025/01/11	4232
2025/01/12	4365
2025/01/13	3818
2025/01/14	4053
2025/01/15	4049
2025/01/16	3959
2025/01/21	3992
2025/01/22	3781
2025/01/23	3909
2025/01/24	3985
2025/01/25	4268
2025/01/26	4124
2025/01/27	4309
2025/01/28	4082
2025/01/29	6781
2025/01/30	7344
2025/01/31	5672

January saw fluctuating advertiser numbers, peaking at 7,344 on January 30. The month concluded with a significant rise, ending at 5,672.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
carfax.com	1.44%
mbusa.com	1.16%
autonation.com	1.05%
ford.com	1.02%
chevrolet.com	0.43%
sloanehonda.com	-0.32%
cars.com	-0.44%
harley-davidson.com	-0.66%
carvana.com	-2.63%
cargurus.com	-2.8%

Carfax.com leads with a 1.44% click share increase, while Cargurus.com drops by 2.8%. Autonation.com and Ford.com also see positive gains.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	carvana.com	cargurus.com	carfax.com	echopark.com	autotrader.com	cars.com	toyota.com	autonation.com	carmax.com	honda.com
2025/01/01	21.77%	12.72%	4.08%	1.46%	1.04%	2.17%	1.18%	0.95%	1.48%	0.72%
2025/01/02	19.06%	11.63%	3.84%	2.03%	1.66%	1.89%	1.3%	0.97%	1.04%	0.61%
2025/01/03	18.74%	11.37%	4.29%	1.9%	2.12%	2.02%	1.54%	0.63%	1.17%	0.68%
2025/01/04	20.38%	10.43%	3.64%	2.52%	2.45%	1.82%	1.04%	0.66%	1.26%	0.58%
2025/01/05	17.75%	11.83%	3.85%	2.23%	2.76%	2.06%	0.93%	0.56%	1.09%	0.59%
2025/01/06	18.74%	9.95%	3.6%	2.5%	2.2%	1.95%	1.11%	0.9%	1.13%	0.61%
2025/01/07	19.86%	12.1%	3.14%	1.97%	1.62%	1.61%	1.25%	0.56%	1.27%	0.58%
2025/01/08	20.46%	11.1%	3.24%	2.22%	1.74%	1.96%	1.16%	0.69%	1.12%	0.58%
2025/01/09	18.11%	10.96%	3.53%	2.03%	2.31%	1.85%	1.22%	0.8%	1.03%	0.65%
2025/01/10	17.89%	11.47%	4.15%	2.12%	2.41%	2.35%	1.12%	0.59%	0.98%	0.55%
2025/01/11	18.38%	12.12%	4.42%	1.86%	1.81%	2.77%	1.05%	0.5%	1.09%	0.54%
2025/01/12	17.62%	12.62%	4.24%	1.32%	2.12%	2.48%	1.03%	0.62%	1.05%	0.56%
2025/01/13	15.83%	10.83%	4.05%	2.22%	1.87%	1.8%	1.32%	0.66%	0.87%	0.63%
2025/01/14	15.64%	11.2%	4.55%	1.96%	2.13%	2.08%	1.35%	0.81%	0.82%	0.47%
2025/01/15	20.43%	11.09%	3.23%	2.22%	1.73%	1.95%	1.16%	0.69%	1.12%	0.58%
2025/01/16	18.07%	10.96%	3.52%	2.03%	2.3%	1.84%	1.22%	0.8%	1.02%	0.65%
2025/01/21	16.77%	9.5%	6.81%	2.86%	1.96%	1.25%	0.81%	1.46%	0.61%	0.47%
2025/01/22	17.13%	8.17%	5.11%	3.46%	1.53%	1.05%	1.05%	1.66%	0.58%	0.66%
2025/01/23	13.67%	8.63%	3.91%	1.96%	0.62%	1.62%	1.23%	2.38%	0.81%	0.51%
2025/01/24	12.83%	7.57%	4.04%	2.31%	1.32%	1.64%	1.84%	2.69%	0.84%	0.65%
2025/01/25	12.81%	8.8%	5.34%	2.21%	2.23%	1.64%	1.41%	2.36%	0.95%	0.61%
2025/01/26	15.94%	7.97%	5.01%	2.11%	1.78%	1.69%	1.33%	2.23%	1.09%	0.59%
2025/01/27	16.25%	7.29%	4.99%	2.09%	1.4%	1.89%	1.8%	1.73%	1.02%	0.59%
2025/01/28	15.26%	6.85%	4.8%	2.53%	1.67%	1.32%	1.15%	1.87%	0.96%	0.51%
2025/01/29	16.45%	7.99%	4.75%	2.48%	2.36%	1.45%	1.35%	1.77%	1.24%	0.55%
2025/01/30	13.4%	7.72%	5.08%	1.64%	2.78%	1.6%	1.47%	2.51%	1.15%	0.58%
2025/01/31	14.42%	8.39%	4.91%	2.37%	2.03%	1.65%	1.14%	1.05%	0.91%	0.48%

Carvana’s impression share fluctuated, peaking at 21.77% and ending at 14.42%. Cargurus saw a decline, starting at 12.72% and closing at 8.39%. Carfax’s share rose mid-month, finishing at 4.91%. Echopark and Autotrader experienced varied trends, ending at 2.37% and 2.03%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
BMW USA® Official Site https://www.bmwusa.com
Find Your BMW Today — Experience the Performance, Luxury, and Innovation of the Ultimate Driving Machine. Explore Models, Build Your Own, and Find Local Inventory from a Nearby BMW Center.
2
Kia Official Site https://www.kia.com
View Gallery, Specs and More — Quality & Durability Backed By Kia's Limited 10-Year/100,000 Miles Powertrain Warranty. Our Inventory Includes Sports Sedans, Hybrids, Electric Cars, SUVs & Hatchbacks.
3
Subaru of America https://www.subaru.com
The Official Subaru Site — Explore our entire model lineup. From the new Outback to the 2024 Subaru Crosstrek. Visit...
4
Toyota® - Official Site https://www.toyota.com › toyota › 2024
Toyota® USA — Uncompromising Quality, Reliability, Comfort And Safety. Build Your New Toyota Now. Compare Models, Prices and Deals. Learn More And Find Your Toyota® Today.
5
The Volkswagen® Official Site https://www.vw.com
Volkswagen® USA — Explore Trims, Select Colors, See Photos, View Special Offers, Request a Quote & More! Discover...

BMW’s ad highlights performance, luxury, and innovation, inviting users to explore and customize their dream car. Kia emphasizes quality and durability with a standout 10-year warranty, showcasing a diverse range of vehicles. Subaru focuses on its model lineup, including the new Outback and Crosstrek. Toyota promotes reliability and safety, encouraging users to build and compare models. Volkswagen offers a personalized experience with trims, colors, and special offers.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.