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US Automotive Auto Parts - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com	14.87
autozone.com	12.22
advanceautoparts.com	10.39
kbb.com	7.29
walmart.com	3.47
temu.com	3.14
napaonline.com	3
harborfreight.com	2.91
partsgeek.com	1.74
carparts.com	1.37
others	39.6

Amazon leads with 14.87% click share, followed by AutoZone at 12.22%. Advance Auto Parts holds 10.39%, while ‘others’ dominate with 39.6%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com	kbb.com	autozone.com	brickhousesecurity.com	advanceautoparts.com	walmart.com	temu.com	harborfreight.com	carparts.com	homedepot.com
2025/01/01	14.22%	8.09%	2.92%	3.37%	4.56%	2.31%	3.23%	2.34%	1.7%	1.2%
2025/01/02	13.91%	4.33%	3.69%	4.09%	4.38%	3.02%	3.41%	3.38%	1.7%	2.17%
2025/01/03	12.71%	7.56%	2.94%	4.54%	3.59%	3.13%	3.32%	2.94%	1.93%	1.8%
2025/01/04	13%	5.07%	3.71%	5.14%	4.23%	3.31%	4.74%	2.99%	1.42%	1.72%
2025/01/05	13.26%	8.01%	4.01%	5.45%	4.51%	3.04%	3.7%	2.69%	1.49%	2.06%
2025/01/06	12.27%	5.47%	3.51%	4.24%	3.24%	2.7%	3.39%	2.18%	1.73%	1.9%
2025/01/07	13%	6.26%	3.41%	3.88%	3.81%	2.82%	3.92%	2.23%	1.52%	1.87%
2025/01/08	11.68%	4.62%	3.55%	3.94%	3.84%	2.9%	3.7%	1.89%	1.47%	1.98%
2025/01/09	11.9%	6.39%	3.31%	4.38%	3.85%	2.47%	3.4%	2.27%	1.29%	1.94%
2025/01/10	10.97%	5.14%	4.38%	3.39%	4.1%	3.07%	3.91%	2.48%	1.68%	1.95%
2025/01/11	12.75%	3.11%	5.04%	3.45%	5.1%	3.07%	3.84%	2.51%	1.52%	2.34%
2025/01/12	12.72%	4.05%	4.24%	3.99%	4.07%	3.23%	3.39%	2.77%	1.53%	2.51%
2025/01/13	15.35%	3.36%	3.84%	4.5%	4.02%	3.65%	2.82%	2.77%	1.19%	1.85%
2025/01/14	11.79%	4.98%	3.49%	3.55%	3.78%	2.95%	2.9%	2.23%	2.57%	1.45%
2025/01/15	11.7%	4.61%	3.53%	3.89%	3.84%	2.95%	3.72%	1.88%	1.42%	2%
2025/01/16	11.92%	6.38%	3.26%	4.35%	3.85%	2.55%	3.41%	2.27%	1.27%	1.95%
2025/01/21	8.48%	5.09%	3.99%	4.77%	2.79%	4.11%	3.84%	2.25%	1.36%	1.02%
2025/01/22	8.83%	3.95%	3.56%	4.6%	2.71%	3.45%	4.11%	2.58%	1.53%	0.9%
2025/01/23	11.18%	3.06%	3.9%	5.56%	2.84%	2.87%	3.54%	2.04%	1.44%	0.6%
2025/01/24	9%	8.95%	3.2%	3.48%	1.88%	2.44%	2.91%	1.97%	2.42%	0.58%
2025/01/25	8.6%	7.31%	3.37%	3.15%	3.05%	2.24%	2.83%	2.14%	1.96%	0.95%
2025/01/26	12.21%	4.75%	4.84%	5.74%	4.53%	3.42%	4.36%	3%	0.97%	1.17%
2025/01/27	11.85%	6.07%	3.94%	3.07%	3.83%	3.39%	3.47%	2.5%	1.41%	0.95%
2025/01/28	12.52%	4.73%	4.3%	4.17%	3.99%	3.81%	3.16%	2.96%	1.46%	1.07%
2025/01/29	13.66%	4.82%	3.63%	4.07%	3.85%	4.11%	3.14%	2.43%	1.44%	0.86%
2025/01/30	12.12%	5.41%	4.22%	4.7%	4.03%	3.8%	2.75%	2.54%	1.57%	0.98%
2025/01/31	14.42%	4.73%	4.39%	4.32%	3.97%	3.51%	3.49%	3%	1.43%	0.88%

Amazon’s PPC spend share fluctuated in January, peaking at 15.35% mid-month, then closing at 14.42%. KBB saw a dip, ending at 4.73%. AutoZone’s share rose to 4.39%, while BrickHouseSecurity maintained around 4.32%. Advance Auto Parts and Walmart showed stability, finishing at 3.97% and 3.51%, respectively. Temu and Harbor Freight had minor variations, closing at 3.49% and 3.0%. CarParts and HomeDepot ended lower, at 1.43% and 0.88%.

Market Exposure

Competitor Count for US Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	4729
2025/01/02	4272
2025/01/03	4476
2025/01/04	4287
2025/01/05	4449
2025/01/06	5132
2025/01/07	4447
2025/01/08	4827
2025/01/09	4810
2025/01/10	5155
2025/01/11	4980
2025/01/12	4987
2025/01/13	4472
2025/01/14	4910
2025/01/15	4827
2025/01/16	4810
2025/01/21	4467
2025/01/22	4472
2025/01/23	4626
2025/01/24	4208
2025/01/25	4493
2025/01/26	4228
2025/01/27	4611
2025/01/28	4551
2025/01/29	4835
2025/01/30	5042
2025/01/31	4780

January saw fluctuating advertiser numbers, peaking at 5,155 on the 10th. The month concluded with 4,780 advertisers, reflecting a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
kbb.com	1.16%
napaonline.com	1.15%
walmart.com	0.84%
grainger.com	0.35%
edmunds.com	0.3%
summitracing.com	-0.37%
autozone.com	-0.43%
amazon.com	-0.55%
homedepot.com	-0.81%
advanceautoparts.com	-1.22%

Napaonline.com and kbb.com surged in click share, while advanceautoparts.com and homedepot.com experienced notable declines.

Campaign Efficiency

US Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	autozone.com	temu.com	walmart.com	harborfreight.com	advanceautoparts.com	brickhousesecurity.com	kbb.com	homedepot.com	carparts.com
2025/01/01	18.73%	4.86%	4.97%	3.7%	4.15%	6.55%	1.18%	2.43%	1.62%	1.33%
2025/01/02	17.2%	5.87%	5.09%	3.89%	5.96%	5.59%	1.45%	1.65%	2.06%	1.25%
2025/01/03	16.09%	5.45%	5.5%	4.52%	5.61%	5.37%	1.67%	1.96%	2.17%	1.42%
2025/01/04	16.09%	5.82%	6.9%	4.4%	5.31%	5.35%	1.85%	1.05%	2.08%	1.09%
2025/01/05	15.78%	6.37%	5.55%	4.26%	5%	5.99%	2.13%	2.06%	2.16%	1.24%
2025/01/06	16.19%	5.45%	5.19%	4.09%	4.09%	3.99%	1.58%	1.32%	2.5%	1.38%
2025/01/07	17.85%	5.99%	6.29%	4.32%	3.98%	4.36%	1.46%	1.17%	2.53%	1.13%
2025/01/08	15.85%	5.57%	5.43%	4.39%	3.39%	4.68%	1.42%	1.03%	2.57%	1.17%
2025/01/09	16.08%	5.29%	5.35%	3.78%	4.09%	5.12%	1.54%	1.38%	2.48%	0.94%
2025/01/10	15.08%	6.52%	5.87%	4.53%	4.3%	5.34%	1.25%	1.36%	2.45%	1.26%
2025/01/11	16.15%	7.36%	5.74%	4.39%	4.17%	6.27%	1.17%	0.92%	2.51%	1.13%
2025/01/12	16.05%	6.66%	4.95%	4.53%	4.61%	5.03%	1.32%	0.98%	2.76%	1.1%
2025/01/13	18.45%	6.3%	4.34%	4.67%	4.78%	5.03%	1.56%	0.89%	1.99%	0.83%
2025/01/14	15.78%	5.92%	4.64%	4.11%	4.03%	4.79%	1.37%	1.82%	1.79%	1.81%
2025/01/15	16.04%	5.58%	5.5%	4.5%	3.4%	4.71%	1.42%	1.04%	2.61%	1.15%
2025/01/16	16.2%	5.27%	5.41%	3.92%	4.09%	5.14%	1.54%	1.38%	2.52%	0.93%
2025/01/21	11.79%	7.1%	6.78%	6.65%	4.42%	3.56%	1.73%	1.61%	1.21%	1.09%
2025/01/22	12.51%	5.84%	6.98%	5.95%	4.88%	3.6%	1.66%	0.96%	1.22%	1.15%
2025/01/23	15.13%	5.84%	5.54%	4.6%	4.03%	3.52%	2.06%	1.16%	0.87%	1.07%
2025/01/24	13.26%	5.35%	5%	4.28%	3.96%	2.87%	1.36%	2.96%	0.93%	1.55%
2025/01/25	12.18%	5.48%	4.75%	3.66%	4.05%	3.99%	1.15%	2.26%	1.35%	1.59%
2025/01/26	15.15%	7.74%	6.52%	4.95%	5.11%	5.79%	1.87%	1.35%	1.57%	0.75%
2025/01/27	16.04%	6.18%	5.08%	5.14%	4.65%	4.85%	1.14%	1.76%	1.29%	1.09%
2025/01/28	16.94%	6.84%	5.23%	5.63%	5.32%	5.2%	1.47%	1.16%	1.31%	1.04%
2025/01/29	17.94%	5.6%	4.92%	6.23%	4.35%	5.1%	1.49%	1.18%	1.06%	1.08%
2025/01/30	16.6%	6.5%	4.18%	5.71%	4.58%	5.19%	1.69%	1.82%	1.24%	1.14%
2025/01/31	18.38%	6.62%	5.33%	5.33%	5.23%	4.91%	1.55%	1.37%	1.19%	1.01%

Amazon’s impression share fluctuated, starting at 18.73% and ending at 18.38%. AutoZone and Temu showed consistent mid-month peaks. Walmart’s share rose steadily, while Harbor Freight and Advance Auto Parts experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Advance Auto Official Site https://shop.advanceautoparts.com › auto-parts
Shop Online & Pickup In Store — Find the Brands You Want, Service You Trust and Quality You Expect at Even Better Prices!
2
AutoZone Official Site https://www.autozone.com
Get In The Zone: AutoZone — Shop online or check store availability for the quality auto parts you need. Get started! Visit your local store or shop AutoZone.com for the quality parts & accessories you need.
3
What's Your Car's Value? https://www.carmax.com
Confirm Your Car's Value — Say Goodbye To Your Ride And Hello To Dough – With An Instant Online Offer From CarMax®.
4
Kelley Blue Book Value | Carvana® Value Tracker https://www.carvana.com
Track your car's value with Carvana® Value Tracker. Get automatic, personal updates on...
5
Official Kelley Blue Book Site - Find Your Car's Value https://www.kbb.com
Buy, Sell or Trade-In Your Vehicle All On kbb.com. Get What's Right For You In 2023. kbb.com Knows What You Need. From Values To Auto Repair Pricing, We've Got It All.

In the competitive world of auto parts and vehicle valuation, top advertisers like Advance Auto Parts and AutoZone emphasize convenience and quality, offering online shopping and in-store pickups. Meanwhile, CarMax, Carvana, and Kelley Blue Book focus on vehicle valuation, providing instant offers and value tracking, catering to both sellers and buyers.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.