US Automotive Auto Parts - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – US

Google AI Overview visibility for Automotive Auto Parts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.5712810515
72.4287189485
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
autozone.com 27.42
advanceautoparts.com 18.32
partsgeek.com 6.92
napaonline.com 6.6
harborfreight.com 3.04
carparts.com 2.42
summitracing.com 1.71
oreillyauto.com 1.63
kbb.com 1.28
etrailer.com 1.16
others 29.5
  • autozone.com - 27.42%
  • advanceautoparts.com - 18.32%
  • partsgeek.com - 6.92%
  • napaonline.com - 6.6%
  • harborfreight.com - 3.04%
  • carparts.com - 2.42%
  • summitracing.com - 1.71%
  • oreillyauto.com - 1.63%
  • kbb.com - 1.28%
  • etrailer.com - 1.16%
  • others - 29.5%

Copyright © Adthena. All rights reserved.

AutoZone leads with 27.42% click share, closely followed by Advance Auto Parts at 18.32%. Others collectively hold 29.5%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date autozone.com advanceautoparts.com napaonline.com carparts.com partsgeek.com peddle.com ford.com oreillyauto.com etrailer.com harborfreight.com
2026/06/01 9.6% 9.28% 3.01% 2.95% 5.01% 1.44% 0.98% 1.91% 2.04% 3.42%
2026/06/02 9.98% 8.93% 2.11% 2.93% 4.59% 1.28% 1.16% 2.17% 2.16% 3.17%
2026/06/03 0% 11.73% 3.86% 3.41% 4.68% 1.58% 1.29% 1.28% 2.04% 3.88%
2026/06/04 10.4% 10.07% 2.89% 2.91% 5.05% 1.32% 1.06% 2.28% 1.64% 3.24%
2026/06/05 10.42% 8.74% 2.7% 2.77% 5.76% 1.31% 0.96% 2.93% 1.86% 3.02%
2026/06/06 10.03% 8.99% 3% 2.66% 4.81% 1.46% 1.03% 1.78% 2.1% 3.42%
2026/06/07 10.83% 8.6% 2.26% 3.09% 5.06% 1.23% 1.06% 2.56% 1.87% 3.56%
2026/06/08 10.2% 8.94% 3.08% 3.93% 5.1% 1.59% 1.18% 1.9% 1.22% 2.59%
2026/06/09 5.72% 10.11% 3.24% 2.96% 3.42% 1.16% 1.53% 1.62% 2.11% 4.09%
2026/06/10 11.37% 10.02% 2.84% 2.78% 4.12% 1.31% 0.97% 2.13% 1.7% 3.58%
2026/06/11 10.45% 8.12% 3.07% 2.84% 4.51% 1.35% 0.93% 2.22% 1.98% 3.44%
2026/06/12 11.02% 8.42% 2.52% 2.73% 4.62% 1.43% 1.08% 1.69% 2.28% 3.99%
2026/06/13 9.5% 8.93% 2.27% 3.21% 4.74% 1.24% 1.39% 1.72% 2.07% 4.26%
2026/06/14 13.01% 8.57% 3.55% 3.2% 4.97% 1.66% 1.32% 1.24% 1.28% 2.77%
2026/06/15 5.63% 10.27% 3.45% 3.02% 3.4% 1.21% 1.62% 1.25% 2.22% 4.25%
2026/06/16 9.99% 12.17% 2.55% 2.65% 4.08% 1.24% 1.52% 2.03% 1.93% 4.06%
2026/06/17 10.62% 9.52% 3.59% 2.68% 3.82% 1.43% 1.52% 2.09% 1.85% 3.89%
2026/06/18 11.36% 9.05% 3.64% 3.03% 3.9% 1.28% 1.55% 1.93% 1.94% 4.05%
2026/06/19 10.09% 9.87% 3.13% 2.54% 3.24% 1.01% 1.57% 2.05% 2.15% 4.31%
2026/06/20 15.22% 12.21% 5.32% 5.26% 6.38% 2.45% 1.71% 1.24% 1.01% 1.41%
2026/06/21 13.43% 12.77% 7.72% 5.29% 6.37% 1.99% 2.23% 2% 1.12% 1.1%
2026/06/22 15.58% 12.76% 6.25% 5.92% 6.95% 2.11% 1.25% 1.26% 1.04% 1.42%
2026/06/23 17.41% 9.93% 5% 5.15% 5.65% 2.46% 1.9% 1.07% 1.18% 1.49%
2026/06/24 16.78% 10.17% 5.53% 5.26% 5.72% 1.72% 1.8% 1.19% 0.88% 1.63%
2026/06/25 14.99% 14.08% 7.98% 5.59% 4.74% 2.33% 1.62% 1.11% 0.72% 1.24%
2026/06/26 12.78% 14.88% 4.14% 5.39% 5.32% 2.23% 1.63% 1.53% 0.67% 1.52%
2026/06/27 14.46% 14.71% 6.18% 5.41% 5.78% 2.64% 1.95% 1.03% 0.8% 1.17%
2026/06/28 14.38% 10.72% 4.67% 5.62% 6.73% 2.44% 2.65% 0.7% 0.76% 1%
2026/06/29 15.18% 9.18% 4.55% 4.18% 4.9% 2.94% 1.67% 1.02% 0.91% 1.32%
2026/06/30 16.29% 10.7% 4.4% 4% 3.98% 1.95% 1.66% 1.14% 1.01% 0.92%
  • autozone.com
  • advanceautoparts.com
  • napaonline.com
  • carparts.com
  • partsgeek.com
  • peddle.com
  • ford.com
  • oreillyauto.com
  • etrailer.com
  • harborfreight.com

Copyright © Adthena. All rights reserved.

AutoZone’s PPC share surged from 9.6% to 16.29% in June. Advance Auto Parts fluctuated, peaking at 14.88%. NapaOnline and CarParts saw mid-month spikes. PartsGeek and Peddle had steady growth. Ford and O’ReillyAuto remained stable.

Market Exposure

Competitor Count for US Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2280
2026/06/02 2034
2026/06/03 2239
2026/06/04 2306
2026/06/05 2403
2026/06/06 2318
2026/06/07 2342
2026/06/08 2281
2026/06/09 2232
2026/06/10 2242
2026/06/11 2315
2026/06/12 2268
2026/06/13 2274
2026/06/14 2131
2026/06/15 2182
2026/06/16 2354
2026/06/17 2373
2026/06/18 2343
2026/06/19 2355
2026/06/20 1599
2026/06/21 1492
2026/06/22 1448
2026/06/23 1509
2026/06/24 1489
2026/06/25 1419
2026/06/26 1396
2026/06/27 1341
2026/06/28 1391
2026/06/29 1517
2026/06/30 1447

Copyright © Adthena. All rights reserved.

June began with 2,280 advertisers, peaking at 2,403 on the 5th. Mid-month saw fluctuations, stabilizing around 2,300. A sharp decline started on the 20th, ending at 1,447.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
autozone.com 9.94%
advanceautoparts.com 2.39%
napaonline.com 2.15%
carparts.com 0.41%
bumper.com 0.38%
lowes.com -0.47%
oreillyauto.com -0.59%
etrailer.com -0.63%
partsgeek.com -1.42%
harborfreight.com -1.64%

Copyright © Adthena. All rights reserved.

AutoZone surged with a 9.94% click share increase, while Advance Auto Parts and NAPA Online also saw gains. Harbor Freight and Parts Geek experienced declines of -1.64% and -1.42%, respectively.

Campaign Efficiency

US Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date autozone.com advanceautoparts.com napaonline.com partsgeek.com carparts.com oreillyauto.com harborfreight.com etrailer.com grainger.com lowes.com
2026/06/01 13.6% 12.15% 3.44% 5.5% 2.18% 2.88% 5.77% 2.32% 2.03% 1.32%
2026/06/02 14.28% 12.22% 2.74% 4.83% 2.09% 3.97% 5.61% 2.48% 2.31% 1.36%
2026/06/03 0% 15.66% 5.08% 5.86% 2.72% 2.06% 6.77% 2.49% 1.6% 1.68%
2026/06/04 14.34% 13.43% 3.68% 5.71% 2.16% 3.49% 5.44% 1.88% 2.64% 1.71%
2026/06/05 14.55% 11.58% 3.52% 6.32% 2.04% 3.74% 5.27% 2.18% 1.87% 1.53%
2026/06/06 14.03% 11.7% 4.03% 5.81% 2.03% 2.86% 5.8% 2.48% 0% 1.76%
2026/06/07 14.78% 11.37% 2.9% 5.96% 2.24% 3.94% 5.93% 2.21% 0% 1.79%
2026/06/08 14.45% 12.59% 4.27% 6.09% 3% 2.92% 4.58% 1.51% 2.31% 1.55%
2026/06/09 7.65% 13.05% 4.07% 3.51% 2.05% 3.07% 6.94% 2.56% 1.69% 1.69%
2026/06/10 15.64% 12.38% 3.32% 4.55% 1.9% 3.31% 6.02% 1.94% 2.85% 1.87%
2026/06/11 14.26% 10.75% 3.65% 5.33% 1.94% 3.08% 5.95% 2.32% 2.04% 1.69%
2026/06/12 15.15% 10.94% 3.13% 5.35% 2.04% 2.51% 6.71% 2.66% 0.04% 2.02%
2026/06/13 13.3% 11.35% 3.1% 5.03% 2.18% 2.41% 7.15% 2.44% 0% 2.1%
2026/06/14 18.89% 11.3% 4.59% 5.3% 2.3% 2.08% 4.82% 1.52% 2.17% 1.67%
2026/06/15 7.32% 13.12% 4.27% 3.67% 2.21% 2.16% 7.17% 2.69% 1.82% 1.82%
2026/06/16 14.17% 13.38% 3.22% 4.38% 2.08% 2.96% 6.76% 2.33% 1.03% 1.74%
2026/06/17 14.27% 12.3% 4.4% 4.36% 2.05% 3.34% 6.52% 2.17% 1.39% 1.7%
2026/06/18 15.36% 11.82% 4.55% 4.24% 1.97% 2.76% 6.71% 2.31% 1.34% 1.73%
2026/06/19 13.19% 12.38% 4.07% 3.41% 1.82% 3.24% 7% 2.51% 1.69% 1.89%
2026/06/20 22.29% 15.97% 7.35% 7.36% 3.77% 2.44% 2.92% 1.24% 0% 0.83%
2026/06/21 19.48% 16.97% 9.42% 6.89% 3.71% 3.89% 2.18% 1.28% 0% 0.87%
2026/06/22 22.29% 17.4% 7.83% 7.53% 3.92% 2.46% 2.79% 1.14% 1.58% 0.87%
2026/06/23 25.06% 12.24% 6.56% 6.29% 3.84% 2.87% 2.88% 1.38% 1.58% 0.83%
2026/06/24 23.85% 13.4% 7.82% 6.35% 3.72% 2.31% 3.18% 1.01% 1.97% 1.06%
2026/06/25 22.45% 16.64% 10.01% 5.3% 3.85% 2.66% 2.66% 0.8% 1.09% 0.63%
2026/06/26 19.37% 17.67% 6.12% 6.52% 4.13% 3.07% 3.13% 0.77% 1.66% 0.98%
2026/06/27 21.26% 17.3% 8.38% 7.4% 4.1% 3.32% 2.39% 0.95% 0% 0.52%
2026/06/28 22.32% 14.42% 7.05% 8% 4.33% 1.34% 2.28% 0.92% 0% 0.76%
2026/06/29 22.12% 12.62% 7.53% 5.79% 3.35% 2.21% 2.76% 1.15% 1.21% 0.73%
2026/06/30 23.71% 14.33% 6.5% 4.35% 3.11% 2.14% 2.13% 1.27% 1.04% 0.82%
  • autozone.com
  • advanceautoparts.com
  • napaonline.com
  • partsgeek.com
  • carparts.com
  • oreillyauto.com
  • harborfreight.com
  • etrailer.com
  • grainger.com
  • lowes.com

Copyright © Adthena. All rights reserved.

AutoZone’s impression share surged from 13.6% to 23.71% in June, peaking mid-month. Advance Auto Parts fluctuated, ending at 14.33%. NapaOnline and PartsGeek saw moderate gains, while CarParts and O’ReillyAuto remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts - Last month
  1. 1
    Advance Auto Parts® https://shop.advanceautoparts.com › auto-parts

    Shop Online or In Store Now — Shop Online or Visit Your Local Advance Auto Parts® & Have a Team Member Help You Today.

  2. 2
    AutoZone Official Site https://www.autozone.com

    Shop In-Store or Online Now — Visit your local store or shop AutoZone.com for the quality parts & accessories you need.

  3. 3
    Official Kelley Blue Book Site https://www.kbb.com › shop › kbb

    Find Your Car's Book Value — Kelley Blue Book® Empowering You in the Car Market. From Values To Service & Repair Guide

  4. 4
    NAPA Auto Parts - Shop In-Store or Buy Online https://www.napaonline.com

    Shop our huge selection of auto parts and accessories for your car, truck, or SUV.

  5. 5
    Discount Auto Parts - Up to 80% Off Retail Prices https://www.partsgeek.com

    Shop at Parts Geek Today & Save! Discount Auto Parts Online.

Copyright © Adthena. All rights reserved.

Advance Auto Parts and AutoZone emphasize convenience, offering both online and in-store shopping. Kelley Blue Book empowers consumers with car value insights. NAPA Auto Parts highlights a vast selection, while Parts Geek attracts with significant discounts, promising up to 80% savings.

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