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US Automotive Auto Parts - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
advanceautoparts.com 22.1
autozone.com 21.77
kbb.com 9.48
harborfreight.com 4.44
partsgeek.com 2.49
carparts.com 2.23
summitracing.com 2.11
amsoil.com 1
bumper.com 0.96
etrailer.com 0.94
others 32.48

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In the automotive PPC landscape, Advance Auto Parts leads with 22.1% click share, closely followed by AutoZone at 21.77%. Meanwhile, ‘others’ collectively hold a significant 32.48%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date kbb.com autozone.com advanceautoparts.com harborfreight.com peddle.com carparts.com partsgeek.com bumper.com grainger.com theclunkerjunker.com
2025/03/01 7.3% 10.19% 8.13% 5.02% 2.04% 3.65% 1.81% 1.46% 0.01% 1.2%
2025/03/02 9% 9.58% 8.26% 4.19% 2.92% 3.47% 3.08% 1.53% 0.01% 1.78%
2025/03/03 11.08% 7.71% 4.39% 3.65% 3.25% 5.29% 3.18% 1.32% 1.76% 1.91%
2025/03/04 9.82% 8.77% 5.3% 3.91% 3.23% 4.12% 2.58% 1.49% 2.56% 2.14%
2025/03/05 9.15% 7.21% 7.04% 4.4% 2.89% 3.8% 2.91% 1.39% 3.05% 1.82%
2025/03/06 11.59% 6.59% 5.9% 4.47% 3.15% 3.58% 3.27% 1.89% 2.33% 2.01%
2025/03/07 9.2% 9.87% 8.09% 5.68% 2.3% 2.98% 2.6% 1.87% 1.66% 1.57%
2025/03/08 14.87% 7.34% 8.34% 5.54% 2.39% 3.11% 2.54% 1.65% 0% 1.51%
2025/03/09 7.46% 7.85% 6.88% 6.02% 3.01% 2.72% 3.19% 1.06% 0.01% 1.53%
2025/03/10 13.02% 5.05% 6.11% 4.05% 3.22% 4.69% 3.27% 1.6% 1.64% 2.04%
2025/03/11 7.53% 6.42% 7.17% 4.23% 2.41% 3.31% 2.1% 1.37% 3.53% 1.27%
2025/03/12 8.74% 6.23% 5.68% 3.84% 3.23% 3.94% 3.21% 1.52% 3.29% 1.81%
2025/03/13 6.91% 6.52% 7.41% 3.98% 3.35% 2.86% 2.83% 1.48% 2.86% 2.47%
2025/03/14 9.64% 4.99% 8.2% 3.94% 3.56% 3.88% 3.69% 1.81% 2.8% 2.26%
2025/03/15 7.3% 6.95% 8.75% 5.97% 3.16% 5% 4.52% 1.53% 0% 1.8%
2025/03/16 2.78% 7.39% 8.89% 6.7% 3.56% 4.24% 4.62% 1.49% 0% 2.19%
2025/03/17 5.86% 5.22% 6.76% 5.77% 3.59% 3.73% 3.15% 0.92% 2.95% 2.11%
2025/03/18 6.49% 6.74% 7.71% 4.74% 3.18% 3.36% 2.86% 1.42% 3.27% 1.83%
2025/03/19 8.28% 7.24% 6.97% 4.42% 3.26% 3.32% 2.9% 0.96% 3.2% 1.99%
2025/03/20 11.08% 7.72% 6.51% 3.86% 3.58% 2.61% 2.95% 1.81% 2.75% 2.4%
2025/03/21 11.09% 8.36% 8.01% 4.25% 2.98% 2.63% 2.67% 1.75% 3.43% 1.71%
2025/03/22 10.82% 6.56% 8.51% 4.6% 2.89% 4.52% 2.96% 2.64% 0% 1.25%
2025/03/23 6.26% 7.93% 9.75% 6.26% 2.45% 4.11% 3.74% 1.32% 0% 1.01%
2025/03/24 10.46% 7.07% 6.08% 5.12% 3.58% 3.13% 2.79% 1.36% 1.9% 2.42%
2025/03/25 11.17% 7.13% 7.59% 3.77% 2.55% 3.57% 1.93% 1.72% 2.56% 1.86%
2025/03/26 7.49% 7.82% 5.24% 5.18% 3.19% 3.86% 3.11% 2.14% 2.02% 1.93%
2025/03/27 8.91% 10.31% 6.45% 5.46% 3.15% 3.43% 2.5% 1.78% 1.88% 2.31%
2025/03/28 6.78% 9.26% 6.16% 5.83% 3.38% 3.92% 2.79% 1.93% 3.13% 2%
2025/03/29 9.32% 9.09% 7.13% 5.82% 2.56% 3.31% 2.78% 2.3% 0% 1.4%
2025/03/30 10.73% 8.37% 5.63% 7.65% 2.62% 2.58% 2.15% 1.69% 0% 1.3%
2025/03/31 8.25% 8.21% 5.22% 5.22% 3.11% 3.1% 2.95% 2.12% 1.88% 1.62%

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In March 2025, kbb.com led with fluctuating spend shares, peaking at 14.87% on March 8. Autozone.com maintained steady performance, while advanceautoparts.com showed consistent growth. Harborfreight.com and peddle.com experienced moderate fluctuations. Carparts.com and partsgeek.com had varied trends, with bumper.com and grainger.com showing sporadic activity. Theclunkerjunker.com remained stable, ending the month with a slight increase.

Market Exposure

Competitor Count for US Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 2345
2025/03/02 2300
2025/03/03 2621
2025/03/04 2512
2025/03/05 2588
2025/03/06 3017
2025/03/07 2922
2025/03/08 2992
2025/03/09 2503
2025/03/10 2687
2025/03/11 2538
2025/03/12 2591
2025/03/13 2580
2025/03/14 2604
2025/03/15 2325
2025/03/16 2386
2025/03/17 2435
2025/03/18 2441
2025/03/19 2573
2025/03/20 2483
2025/03/21 2437
2025/03/22 2577
2025/03/23 2507
2025/03/24 2555
2025/03/25 2469
2025/03/26 2673
2025/03/27 2665
2025/03/28 2592
2025/03/29 2607
2025/03/30 2587
2025/03/31 2693

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March saw fluctuating advertiser numbers, peaking at 3,017 on March 6. The month concluded with a steady 2,693 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
autozone.com 4.32%
knfilters.com 0.24%
harborfreight.com 0.17%
1aauto.com 0.13%
bumper.com 0.12%
amsoil.com -0.31%
realtruck.com -0.34%
napaonline.com -0.49%
advanceautoparts.com -1.41%
kbb.com -1.98%

Copyright © Adthena. All rights reserved.

AutoZone surged with a 4.32% click share increase, while KBB.com dropped by 1.98%.

Campaign Efficiency

US Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date autozone.com harborfreight.com advanceautoparts.com partsgeek.com etrailer.com extremeterrain.com carparts.com grainger.com kbb.com batteriesplus.com
2025/03/01 15.41% 8.91% 10.83% 1.92% 2.05% 1.45% 2.32% 0% 2.1% 0.99%
2025/03/02 16.41% 7.8% 10% 3.23% 1.91% 2.05% 2.71% 0% 2.65% 1.44%
2025/03/03 14.53% 6.85% 6.95% 3.14% 1.89% 2.04% 4.08% 2.3% 3.09% 0.98%
2025/03/04 16.24% 7.32% 7.76% 2.48% 1.86% 2.05% 2.75% 3.42% 2.7% 0.8%
2025/03/05 13.02% 7.93% 10.43% 2.83% 1.7% 2.31% 2.56% 3.68% 3.17% 1%
2025/03/06 12.19% 8.35% 10.06% 3.32% 1.44% 1.7% 2.69% 2.9% 3.54% 1.16%
2025/03/07 15.7% 9.66% 11.74% 2.19% 1.29% 2.06% 2.01% 2.03% 3.73% 0.92%
2025/03/08 12.13% 9.83% 12% 2.4% 1.88% 1.58% 1.96% 0% 5.4% 1.87%
2025/03/09 12.68% 9.89% 9% 2.67% 2.45% 2.22% 1.62% 0% 2.31% 1.38%
2025/03/10 9.79% 7.79% 9.82% 3.09% 2.2% 1.86% 3.02% 2.22% 4.09% 1.87%
2025/03/11 10.73% 7.02% 11.43% 1.83% 2.17% 1.97% 2.04% 4.15% 1.96% 1.96%
2025/03/12 11.15% 7.02% 9.11% 2.83% 1.74% 1.81% 2.73% 4.15% 2.57% 2.54%
2025/03/13 11.05% 7.06% 11.42% 2.83% 1.99% 2.19% 2.06% 3.37% 2.06% 1.74%
2025/03/14 9.92% 7.48% 13.17% 3.58% 1.49% 1.89% 2.67% 3.3% 2.92% 1.59%
2025/03/15 11.59% 10.74% 11.89% 3.64% 1.82% 2.13% 3.24% 0% 2.02% 1.78%
2025/03/16 12.24% 10.98% 12.77% 3.59% 2.01% 2.05% 2.65% 0% 1.27% 1.42%
2025/03/17 9.76% 9.86% 9.37% 2.9% 2.14% 2.28% 2.53% 3.39% 1.56% 1.54%
2025/03/18 11.93% 8.76% 11.45% 2.56% 1.92% 1.77% 1.88% 3.96% 1.68% 1.32%
2025/03/19 13.21% 7.95% 10.05% 2.7% 1.64% 2.03% 2.14% 4.07% 2.39% 1.37%
2025/03/20 14.26% 7.4% 9.85% 2.71% 1.67% 2.58% 1.76% 3.73% 3.2% 1.26%
2025/03/21 14.92% 7.56% 11.82% 2.6% 1.81% 2% 1.86% 4.07% 2.75% 1.17%
2025/03/22 11.67% 8% 14.46% 2.66% 1.51% 2.02% 2.77% 0% 2.73% 1.3%
2025/03/23 12.81% 9.72% 13.97% 3.21% 2.02% 1.68% 2.37% 0% 2.02% 1.89%
2025/03/24 13.98% 9.55% 9.03% 2.22% 2.13% 1.68% 1.79% 2.67% 2.57% 1.21%
2025/03/25 12.36% 6.75% 13.17% 1.7% 1.57% 1.65% 2.27% 3.09% 3.25% 1.56%
2025/03/26 13.41% 9.19% 7.71% 2.78% 1.8% 1.78% 2.58% 2.41% 1.98% 1.45%
2025/03/27 17.12% 9.39% 9.33% 2.18% 1.73% 1.68% 2.28% 2.33% 2.48% 1.19%
2025/03/28 14.89% 9.94% 9.1% 2.49% 1.78% 2.05% 2.43% 3.61% 1.78% 1.28%
2025/03/29 14.9% 9.86% 9.77% 2.32% 1.9% 2.04% 2.07% 0% 3.13% 1.18%
2025/03/30 13.99% 12.57% 7.89% 1.97% 2.34% 1.83% 1.69% 0% 2.91% 0.93%
2025/03/31 14.56% 8.97% 7.27% 2.53% 2.3% 2.23% 2.22% 2.21% 2.01% 0.96%

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Autozone’s impression share fluctuated, peaking at 17.12% on March 27. Harborfreight saw a rise to 12.57% on March 30. Advanceautoparts experienced a high of 14.46% on March 22. Partsgeek and Etrailer maintained lower shares, while Grainger had intermittent visibility. Kbb and Batteriesplus showed modest fluctuations. March ended with Autozone leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Advance Auto Parts® https://shop.advanceautoparts.com › auto-parts

    Shop Online or In Store Now — Shop Online or Visit Your Local Advance Auto Parts® & Have a Team Member Help You Today.

  2. 2
    AutoZone Official Site https://www.autozone.com

    Shop In-Store or Online Now — Visit your local store or shop online for the quality parts & accessories you need. Check in-store availability or get it shipped fast with same or next-day delivery. Find the Right Parts.

  3. 3
    What's Your Car's Value? https://www.carmax.com › appraisals

    Confirm Your Car's Value — Say Goodbye To Your Ride And Hello To Dough – With An Instant Online Offer From CarMax®.

  4. 4
    KBB Value | Carvana® Value Tracker https://www.carvana.com

    Track your car's value with Carvana® Value Tracker. Get automatic, personal updates on...

  5. 5
    Official Kelley Blue Book Site https://www.kbb.com

    Find Your Car's Value — Buy, Sell or Trade-In Your Vehicle All On KBB.com. Get What's Right For You In 2023. KBB.com Knows What You Need. From Values To Auto Repair Pricing, We've Got It All.

Copyright © Adthena. All rights reserved.

Advance Auto Parts and AutoZone captivate with convenience, offering online and in-store shopping. CarMax and Carvana focus on car valuation, promising instant offers and value tracking. Kelley Blue Book stands out with comprehensive services, from valuations to repair pricing.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.