US Automotive Auto Care, Services & Repair - PPC Market Share Analysis January 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
amazon.com 6.48
vioc.com 5.67
beenverified.com 5.28
bumper.com 4.47
jiffylube.com 3.38
firestonecompleteautocare.com 3.28
pepboys.com 3.02
groupon.com 2.74
safelite.com 2.64
avis.com 2.63
others 60.41

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In the automotive PPC landscape, ‘others’ dominate with 60.41% click share. Amazon leads individual advertisers at 6.48%, followed by vioc.com at 5.67% and beenverified.com at 5.28%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date amazon.com vioc.com firestonecompleteautocare.com groupon.com beenverified.com safelite.com bumper.com aaa.com jiffylube.com midas.com
2025/01/01 2.04% 2.75% 1.88% 0.78% 3.68% 2.96% 3.38% 2.03% 2.46% 1.62%
2025/01/02 2.23% 2.89% 1.6% 0.72% 3.83% 3.22% 3.55% 1.23% 1.66% 1.68%
2025/01/03 1.95% 5.48% 1.87% 2.21% 4.01% 2.79% 3.78% 1.63% 2.04% 1.51%
2025/01/04 2.41% 4.61% 2.31% 2.87% 3.07% 2.96% 2.65% 1.47% 1.89% 1.81%
2025/01/05 2.27% 3.23% 1.76% 1.58% 3.65% 3.35% 3.11% 2.09% 2.37% 1.26%
2025/01/06 2.1% 2.7% 1.81% 1.82% 3.76% 2.89% 3.17% 1.58% 1.73% 1.58%
2025/01/07 2.15% 4.32% 1.96% 1.12% 2.89% 3.05% 2.25% 2.06% 3.33% 1%
2025/01/08 1.85% 3.45% 2.28% 1.88% 3.12% 3.44% 2.59% 1.61% 1.7% 1.92%
2025/01/09 2.22% 4.1% 1.53% 5.17% 3.08% 3.02% 2.53% 1.4% 1.76% 1.07%
2025/01/10 1.95% 3.58% 1.7% 2.25% 2.97% 2.79% 2.6% 1.62% 1.97% 1.26%
2025/01/11 2.28% 6.14% 1.34% 3.34% 3.85% 2.59% 3.45% 1.75% 2.37% 1.45%
2025/01/12 1.97% 4.6% 2.36% 3.02% 3.53% 2.56% 2.98% 2.8% 2.37% 2.42%
2025/01/13 2.73% 3.55% 1.13% 5.3% 3.08% 2.66% 2.6% 1.75% 2.11% 0.83%
2025/01/14 2.04% 4.8% 1.96% 3.9% 3.38% 2.93% 2.97% 2.01% 2.8% 2.14%
2025/01/15 1.71% 3.21% 2.14% 1.73% 2.87% 3.16% 2.38% 1.51% 1.65% 1.76%
2025/01/16 2.06% 3.88% 1.4% 4.81% 2.85% 2.81% 2.34% 1.3% 1.66% 1%
2025/01/21 1.22% 3.58% 1.83% 1.33% 3.15% 2.88% 2.69% 2.46% 3.3% 2.22%
2025/01/22 1.24% 3.21% 2.55% 1.81% 3.09% 2.91% 2.44% 2.29% 3.13% 2.07%
2025/01/23 1.92% 3.77% 1.78% 2.05% 4.12% 2.61% 2.95% 1.84% 1.45% 1.63%
2025/01/24 1.21% 2.9% 2.41% 2.29% 3.9% 2.43% 3.26% 2.29% 2.29% 1.42%
2025/01/25 1.15% 4.89% 3.18% 2.9% 3.75% 2.28% 3.47% 2.62% 2.46% 2.92%
2025/01/26 2.62% 4.24% 3.33% 4.66% 3.68% 2.7% 3.05% 2.41% 2.75% 2.75%
2025/01/27 2.63% 4.17% 2.35% 2.29% 4.42% 2.43% 3.78% 2.54% 2.15% 1.57%
2025/01/28 2.59% 4.03% 2.56% 2.39% 2.86% 2.7% 2.46% 2.15% 2.68% 1.46%
2025/01/29 2.82% 4.86% 2.87% 3% 3.06% 2.88% 2.5% 2.61% 1.54% 1.72%
2025/01/30 2.83% 7.47% 2.36% 2.98% 3.81% 3.2% 3.21% 2.14% 1.98% 1.71%
2025/01/31 4.58% 3.66% 3.29% 3.06% 3.05% 2.97% 2.6% 2.02% 1.71% 1.27%

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January saw dynamic shifts in PPC spend share. Amazon’s spend peaked at 4.58 on January 31, while vioc.com surged to 7.47 on January 30. Firestone and Groupon experienced fluctuations, with Groupon peaking at 5.3 on January 13. Beenverified and Safelite maintained steady trends, while Bumper and AAA showed moderate increases. Jiffy Lube and Midas had varied performances, with Midas ending at 1.27. The month concluded with Amazon and vioc.com leading the spend share.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/01/01 3827
2025/01/02 3564
2025/01/03 3851
2025/01/04 3249
2025/01/05 3264
2025/01/06 4016
2025/01/07 3420
2025/01/08 3918
2025/01/09 3894
2025/01/10 4202
2025/01/11 3976
2025/01/12 3663
2025/01/13 3311
2025/01/14 4020
2025/01/15 3918
2025/01/16 3894
2025/01/21 3878
2025/01/22 4038
2025/01/23 3844
2025/01/24 3618
2025/01/25 3670
2025/01/26 3065
2025/01/27 3666
2025/01/28 3501
2025/01/29 4228
2025/01/30 4632
2025/01/31 4011

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January saw fluctuating advertiser numbers, peaking at 4,632 on the 30th, ending with 4,011.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
pepboys.com 1.63%
vinseeker.com 1.23%
firestonecompleteautocare.com 0.86%
aaa.com 0.69%
avis.com 0.69%
vioc.com -0.36%
valvolineglobal.com -0.36%
groupon.com -0.37%
safelite.com -0.48%
chemicalguys.com -0.6%

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Pepboys.com surged with a 1.63 increase, leading the pack. Vinseeker.com followed with a 1.23 rise. Firestonecompleteautocare.com gained 0.86. Meanwhile, chemicalguys.com dropped by 0.6, and safelite.com fell 0.48.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date amazon.com harborfreight.com groupon.com beenverified.com vioc.com walmart.com firestonecompleteautocare.com bumper.com autozone.com midas.com
2025/01/01 6.74% 1.92% 0.97% 3.38% 2.62% 1.71% 1.77% 3.23% 1.5% 1.93%
2025/01/02 6.92% 2.62% 0.88% 3.51% 2.71% 1.7% 1.47% 3.36% 1.96% 2.09%
2025/01/03 5.66% 2.6% 2.16% 3.84% 4.65% 1.82% 1.82% 3.78% 1.94% 1.87%
2025/01/04 6.75% 2.4% 2.83% 2.93% 3.52% 2.05% 1.89% 2.68% 2.1% 1.99%
2025/01/05 6.37% 2.34% 1.9% 3.47% 2.91% 2.1% 1.71% 3.08% 2.63% 1.5%
2025/01/06 6.22% 1.53% 1.9% 3.58% 2.58% 1.74% 1.72% 3.11% 1.77% 1.79%
2025/01/07 6.71% 1.55% 1.63% 2.51% 3.85% 1.86% 1.76% 2.05% 1.79% 1.17%
2025/01/08 5.93% 1.54% 2.29% 2.95% 3.39% 2% 2.23% 2.52% 1.9% 2.33%
2025/01/09 6.97% 1.79% 4.88% 2.74% 3.68% 2.09% 1.35% 2.35% 1.95% 1.29%
2025/01/10 5.78% 1.9% 2.97% 2.67% 3.23% 2.14% 1.43% 2.4% 1.96% 1.49%
2025/01/11 6.47% 1.77% 3.65% 3.29% 5.04% 1.85% 1.18% 3.06% 2.11% 1.75%
2025/01/12 5.71% 2.12% 4.17% 3.23% 3.91% 2.03% 2.13% 2.86% 2.45% 2.77%
2025/01/13 7.15% 2.38% 5.38% 2.83% 3.21% 2.3% 1.08% 2.46% 2.66% 1.03%
2025/01/14 5.71% 1.56% 4.64% 3.26% 4.09% 2.04% 1.71% 2.93% 1.91% 2.51%
2025/01/15 5.9% 1.55% 2.29% 2.95% 3.44% 1.99% 2.22% 2.53% 1.9% 2.32%
2025/01/16 6.94% 1.8% 4.91% 2.74% 3.76% 2.09% 1.33% 2.36% 1.94% 1.28%
2025/01/21 3.78% 1.45% 1.75% 3.51% 3.39% 2.08% 1.86% 3.04% 1.59% 2.8%
2025/01/22 3.81% 1.42% 1.73% 3.53% 2.99% 2.05% 2.64% 2.86% 1.42% 2.81%
2025/01/23 5.39% 1.37% 2.19% 4.27% 3.47% 1.93% 1.72% 3.21% 1.45% 1.93%
2025/01/24 3.39% 0.99% 2.23% 4.38% 2.89% 1.38% 2.41% 3.81% 1% 1.72%
2025/01/25 3.18% 0.83% 2.68% 4.33% 4.18% 1.14% 3.3% 4.13% 1.15% 3.53%
2025/01/26 6.78% 2.6% 4.4% 3.78% 3.58% 2.52% 2.94% 3.19% 2.84% 3.27%
2025/01/27 6.97% 2.16% 2.56% 4.11% 3.74% 2.6% 2.13% 3.55% 2.41% 1.8%
2025/01/28 7.98% 2.71% 2.83% 3.1% 3.33% 3.43% 2.56% 2.73% 3.08% 1.7%
2025/01/29 8.28% 1.96% 3.42% 3.28% 4.17% 3.39% 2.67% 2.69% 2.27% 2.17%
2025/01/30 7.27% 2.15% 3.11% 3.55% 5.21% 3.01% 2.16% 3.04% 2.24% 1.9%
2025/01/31 12.68% 3.26% 3% 2.91% 2.79% 2.69% 2.68% 2.52% 2.32% 1.39%

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Amazon’s impression share fluctuated, peaking at 12.68% by month’s end. Harbor Freight saw a steady rise, closing at 3.26%. Groupon’s share varied, ending at 3.0%. BeenVerified’s share dipped to 2.91%. VIOC’s share peaked mid-month, finishing at 2.79%. Walmart’s share rose, ending at 2.69%. Firestone’s share increased, closing at 2.68%. Bumper’s share fluctuated, ending at 2.52%. AutoZone’s share rose, finishing at 2.32%. Midas’s share varied, closing at 1.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Check VIN Number https://www.beenverified.com

    Vehicle Records, Car Details — No Surprises! Learn More About a Vehicle You Plan to Buy or Already Own With a VIN Lookup. 5 Year...

  2. 2
    Valvoline Instant Oil Change https://www.socaloilchange.com › oil_change › $10_off_coupon

    $10-15 Off your Oil Change — Get your Coupon and Drive-Thru Oil Change today. Still Open to Serve You. Stay in Your Car. Stay in You Vehicle.

  3. 3
    Up to 50% Off Any Oil Change | Claim A Coupon & Save Today https://www.take5.com

    Don’t Let An Oil Change Interrupt Your Plans. Get Back On The Road In 10 Mins! Visit Take 5 Oil...

  4. 4
    Absolutely Free VIN Checks | No Cost Car History https://www.vinseeker.com

    Dive into your vehicle's past with our free report. Transparency at no cost to you. Unlock...

  5. 5
    50% Off Oil Change | No Appointment Necessary https://www.vioc.com

    Find your nearest Valvoline Instant Oil Change location and service your vehicle today. No...

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In the competitive world of automotive services, advertisers are crafting compelling narratives to capture attention. BeenVerified and VinSeeker focus on transparency, offering VIN checks to reveal a vehicle’s history. Meanwhile, SoCal Oil Change, Take 5, and Valvoline emphasize convenience and savings, with enticing discounts and quick service promises. These ads highlight the importance of trust and efficiency in automotive care.

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