US Automotive Tires - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
discounttire.com	20.89
tirerack.com	18.73
walmart.com	11.38
firestonecompleteautocare.com	9.07
pepboys.com	6.92
tireagent.com	3.03
amazon.com	2.03
fixgo.com	2.02
tiresplus.com	1.97
belletire.com	1.72
others	22.24

In the competitive landscape of Google’s PPC for automotive tires, Discount Tire leads with 20.89% click share, closely followed by Tire Rack at 18.73%. Notably, ‘others’ collectively hold a significant 22.24% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	discounttire.com	firestonecompleteautocare.com	walmart.com	pepboys.com	tirerack.com	tiresplus.com	tireagent.com	belletire.com	fixgo.com	discounttirecenters.com
2025/01/01	22.52%	12.3%	12.76%	0.06%	7.77%	1.74%	5.02%	6.49%	3.67%	1.75%
2025/01/02	15.93%	11.12%	10.76%	0.18%	17.85%	1.85%	7.78%	6.98%	1.68%	1.14%
2025/01/03	17.53%	8.07%	13.34%	0.06%	13.27%	1.82%	4.96%	2.91%	2.13%	2.97%
2025/01/04	9.9%	11.29%	11.48%	0.06%	18.81%	3.01%	3.74%	3.65%	3.43%	0.43%
2025/01/05	7.5%	11.73%	8.22%	0.33%	12.93%	4.61%	2.74%	6.09%	6.88%	2.46%
2025/01/06	25.51%	7.48%	7.68%	1.44%	14.79%	1.46%	3.02%	1.2%	3.03%	1.99%
2025/01/07	10.62%	9.42%	7.45%	13%	12.39%	0.92%	2.18%	3.28%	7.47%	5.06%
2025/01/08	15.01%	10.33%	10.59%	14.65%	12.02%	1.42%	6.71%	0.59%	1.38%	1.17%
2025/01/09	18.8%	7.47%	7.98%	6.9%	15.54%	0.91%	5.34%	7.06%	1.89%	2.85%
2025/01/10	12.92%	10.59%	12.42%	6.33%	11.46%	1.25%	4.52%	0.95%	5.61%	3.12%
2025/01/11	15.45%	8.41%	8.62%	8.56%	12.57%	1.35%	4.77%	1%	3.82%	3.93%
2025/01/12	14.05%	11.34%	8.43%	9.84%	7.85%	2.24%	1.98%	2.11%	14.48%	2.87%
2025/01/13	16.88%	8.79%	11.36%	9.37%	10.82%	1.57%	3.53%	3.13%	1.69%	1.44%
2025/01/14	17.75%	9.09%	10.62%	14.54%	9.7%	1.42%	1.73%	1.03%	3.2%	1.34%
2025/01/15	15.26%	10.49%	10.31%	14.78%	11.32%	1.45%	6.66%	0.56%	1.28%	1.18%
2025/01/16	19.05%	7.59%	7.73%	6.93%	15%	0.93%	5.27%	7.2%	1.94%	2.91%
2025/01/21	11.53%	15.08%	16.99%	7.85%	10.09%	3.09%	3.39%	1.88%	2.27%	0.6%
2025/01/22	20.09%	14.96%	12.74%	4.25%	8.2%	3.05%	4.61%	1.08%	2.4%	4.8%
2025/01/23	16.02%	12.83%	10.64%	14.16%	8.56%	1.83%	4.68%	1.68%	3.16%	0.71%
2025/01/24	13.52%	14.15%	9.18%	16.5%	8.99%	3.16%	3.62%	1.29%	3.14%	2.1%
2025/01/25	15.13%	13.1%	7.22%	15.25%	9.17%	1.87%	2.27%	2.35%	5.87%	3.21%
2025/01/26	14.92%	14.14%	11.21%	16.23%	8.72%	3.96%	1.66%	1.04%	3.33%	0.75%
2025/01/27	11.77%	16.23%	13.26%	14.52%	6.92%	5.85%	1.83%	1.51%	1.2%	2.56%
2025/01/28	15.6%	19.08%	11.56%	16.83%	7.93%	3.25%	1.89%	1.33%	1.33%	1.37%
2025/01/29	12.37%	16.57%	14.52%	15.46%	6.71%	4.01%	4.33%	1.15%	0.56%	1.97%
2025/01/30	15.22%	16.1%	9.82%	13.43%	6.58%	3.47%	2.46%	3.7%	2.45%	1.59%
2025/01/31	18.03%	16.6%	14.06%	13.39%	7.92%	3.73%	1.78%	1.56%	1.21%	1%

Discounttire.com led January with fluctuating spend, peaking at 25.51% on the 6th. Firestonecompleteautocare.com and Walmart.com followed, showing consistent mid-month increases. Pepboys.com surged mid-month, while tirerack.com and others maintained steady shares.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	310
2025/01/02	285
2025/01/03	304
2025/01/04	265
2025/01/05	297
2025/01/06	308
2025/01/07	265
2025/01/08	310
2025/01/09	319
2025/01/10	348
2025/01/11	353
2025/01/12	308
2025/01/13	282
2025/01/14	329
2025/01/15	310
2025/01/16	319
2025/01/21	273
2025/01/22	312
2025/01/23	306
2025/01/24	266
2025/01/25	289
2025/01/26	267
2025/01/27	293
2025/01/28	278
2025/01/29	315
2025/01/30	333
2025/01/31	304

January saw fluctuating advertiser numbers, peaking at 353 on January 11. The month concluded with 304 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
firestonecompleteautocare.com	5.79%
pepboys.com	3.86%
walmart.com	2.63%
tiresplus.com	1.54%
tiretutor.com	0.68%
tires-easy.com	-0.42%
tireagent.com	-0.54%
fixgo.com	-1.06%
amazon.com	-1.11%
tirerack.com	-10.01%

Pepboys and Firestone surged with 3.86% and 5.79% click share gains, respectively. Tirerack plummeted by 10.01%, while Walmart rose by 2.63%.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	firestonecompleteautocare.com	pepboys.com	walmart.com	discounttire.com	tirerack.com	tiresplus.com	amazon.com	tireagent.com	belletire.com	fixgo.com
2025/01/01	15.17%	0.04%	14.01%	13.11%	6.62%	2.31%	2.67%	3.53%	6.89%	4.55%
2025/01/02	12.44%	0.16%	11.85%	9.31%	13.76%	1.6%	3.84%	4.88%	10.38%	1.27%
2025/01/03	8.45%	0.05%	16.23%	10.62%	11.1%	1.5%	4.17%	4.68%	2.92%	2.41%
2025/01/04	10.77%	0.06%	13.33%	6.67%	15.98%	2.96%	5.12%	3.82%	3.32%	2.83%
2025/01/05	11.62%	0.24%	8.97%	5.4%	10.27%	3.14%	4.3%	2.36%	4.49%	6.31%
2025/01/06	6.89%	1.54%	8.22%	16.17%	13.2%	1.66%	3.64%	3.12%	1.3%	3.08%
2025/01/07	9.15%	19.39%	8.12%	5.14%	10.44%	0.86%	2.72%	1.88%	3.46%	7.21%
2025/01/08	10.36%	18.99%	11.69%	8.4%	10.48%	1.33%	2.38%	4.57%	0.61%	1.35%
2025/01/09	7.61%	9.11%	9.61%	11.18%	12.86%	0.85%	4.2%	2.93%	7.61%	2.05%
2025/01/10	11.9%	9.03%	12.27%	7.91%	9.64%	1.26%	3.59%	2.77%	1.18%	5.79%
2025/01/11	8.88%	9.43%	9.17%	10.9%	10.26%	1.19%	3.87%	3.65%	1.03%	4.1%
2025/01/12	11.37%	10.83%	8.3%	8.6%	6.77%	1.69%	3.68%	1.94%	1.75%	14.24%
2025/01/13	8.33%	12.1%	11.55%	9.87%	9.17%	1.32%	4.36%	3.07%	2.92%	1.85%
2025/01/14	9.17%	15.55%	10.48%	9.69%	7.96%	1.02%	2.62%	1.47%	1.17%	3.44%
2025/01/15	10.56%	19.2%	11.49%	8.55%	9.88%	1.36%	2.4%	4.55%	0.59%	1.31%
2025/01/16	7.74%	9.14%	9.41%	11.34%	12.44%	0.86%	4.21%	2.9%	7.79%	2.1%
2025/01/21	15.08%	8.87%	17.65%	7.51%	7.81%	2.35%	1.68%	3.22%	2.08%	2.13%
2025/01/22	17.29%	4.82%	14.02%	13.37%	7.07%	2.97%	0.85%	3.47%	0.83%	2.71%
2025/01/23	14.01%	15.64%	11.4%	10.65%	7.3%	1.61%	1.46%	2.7%	1.6%	3.28%
2025/01/24	14.6%	18.89%	9.41%	9.18%	7.61%	3.41%	1.31%	3%	1.58%	4.01%
2025/01/25	13.15%	17.85%	6.86%	8.71%	7.69%	2.1%	1.12%	2.03%	2.23%	5.95%
2025/01/26	15.07%	18.46%	11.63%	8.46%	6.4%	4.75%	1.95%	1.43%	1%	3.51%
2025/01/27	17.27%	15.05%	13.26%	7.73%	5.6%	8%	1.36%	1.73%	1.38%	0.97%
2025/01/28	22.5%	18.53%	12.4%	8.43%	6.3%	3.24%	1.47%	1.67%	1.37%	1.27%
2025/01/29	17.75%	18.61%	14.96%	6.54%	4.9%	3.6%	2.36%	2.81%	1.5%	0.64%
2025/01/30	20.46%	15.09%	9.52%	8.85%	5.3%	3.52%	1.59%	1.81%	4.66%	2.84%
2025/01/31	17.15%	15.45%	14.9%	11.19%	6.18%	3.74%	1.77%	1.63%	1.43%	1.11%

In January 2025, Firestone’s impression share fluctuated, peaking at 22.50% on the 28th. Pep Boys surged early, reaching 19.39% on the 7th. Walmart’s share was steady, while Discount Tire and Tire Rack showed variability. The month ended with Firestone leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Buy 2 Tires, Get 2 Free https://www.bigbrandtire.com › tires
Buy 2, Get 2 Free Tire Sale — Buy 2, get 2 free on select tires for a limited time only at Big Brand Tire & Service. Get your car...
2
Discount Tire Official Site | Tire Repair & Service https://www.discounttire.com › offer › instantsavings
The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online.
3
Buy 2 Tires, Get 2 Tires Free https://www.discounttirecenters.com › discount › tires
Take Advantage of Our Specials — Our Services Include Tires, Oil Changes, Brakes, Suspension, and Fluid Exchanges. Book Now
4
Tires On Sale Near You | Limited Time Offer https://www.firestonecompleteautocare.com › tires › around-you
Find Big Savings On The World's Best Tire Brands Handled By Our Tire Experts.
5
Pep Boys® Tire Deals | Buy 3, Get the 4th Free | Pep Boys® https://www.pepboys.com
Save Up To $300 With B3G4 Free On Cooper, Kumho, Or American Tourer Tire Sets. Pep...

In the competitive world of automotive tires, enticing offers dominate Google’s PPC landscape. Big Brand Tire and Discount Tire Centers captivate with “Buy 2, Get 2 Free” deals, while Pep Boys tempts with “Buy 3, Get the 4th Free.” Firestone and Discount Tire emphasize savings and convenience, highlighting expert service and online booking.

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