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US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
campingworld.com 14.48
harley-davidson.com 4.74
aventon.com 4.31
jpcycles.com 3.49
discovermymobility.com 2.9
iscooterglobal.com 2.57
aipasbike.com 2.36
lectricebikes.com 2.3
actbestbike.com 1.96
jasionbike.com 1.68
others 59.21

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Campingworld.com leads with 14.48% click share, while ‘others’ dominate at 59.21%. Harley-davidson.com follows at 4.74%, with aventon.com at 4.31%.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date aventon.com aipasbike.com campingworld.com lectricebikes.com actbestbike.com harley-davidson.com discovermymobility.com jasionbike.com iscooterglobal.com brp.com
2025/03/01 2.64% 2.2% 11.71% 2.42% 1.75% 6.23% 3.36% 1.15% 3.87% 2.08%
2025/03/02 1.87% 3.1% 8.84% 2.22% 1.38% 5.04% 2.68% 3.42% 3.54% 3.05%
2025/03/03 1.43% 2.78% 12.35% 1.33% 1.29% 4.24% 4.2% 1.08% 4.36% 2.61%
2025/03/04 1.77% 1.81% 11.27% 5.77% 2.03% 2.69% 2.52% 2.43% 3.07% 2.66%
2025/03/05 3.5% 1.62% 11.5% 0.41% 2.34% 4.11% 4.35% 1.4% 2.58% 3.1%
2025/03/06 4.12% 1.49% 10.07% 1.75% 4.8% 1.86% 2.68% 2.11% 1.51% 2.15%
2025/03/07 3.22% 2.95% 9.58% 2.3% 2.27% 2.84% 2.83% 1.79% 1.6% 1.77%
2025/03/08 5.59% 2.54% 9.58% 3.19% 3.12% 2.15% 1.91% 1.99% 2.15% 1.67%
2025/03/09 5.51% 2.35% 11.3% 1.64% 3.31% 3.11% 2.06% 2.28% 2.59% 2.21%
2025/03/10 5.69% 2.79% 12.58% 1.52% 2.76% 3.75% 2.96% 1.16% 2.26% 3.15%
2025/03/11 6.1% 3.21% 12.76% 2.51% 2.78% 4.06% 3.7% 1.47% 3.7% 2.27%
2025/03/12 5.89% 4.05% 12.27% 0.89% 3.25% 2.85% 3.12% 1.65% 3.14% 2.27%
2025/03/13 3.69% 3.8% 10.66% 1.84% 3.55% 3.59% 3.14% 2.11% 3.53% 2.02%
2025/03/14 3.15% 2.32% 11.02% 4.89% 1.7% 4.1% 3.39% 2.25% 3.51% 2.47%
2025/03/15 7.44% 2.68% 10.11% 1.51% 3.23% 4.13% 2.71% 2.2% 2.73% 2.4%
2025/03/16 3.99% 2.26% 15.29% 1.39% 1.89% 4.9% 2.84% 2.17% 2.52% 2.74%
2025/03/17 5.43% 2.63% 14.59% 1.82% 3.35% 4.11% 3.21% 1.89% 1.56% 2.21%
2025/03/18 5.26% 3.91% 6.49% 3.22% 3.15% 2.87% 3.11% 2.9% 2.5% 2.48%
2025/03/19 4.02% 2.66% 17.08% 1.82% 3.11% 3.84% 3.37% 3.9% 3.32% 2.13%
2025/03/20 4.22% 4.41% 17.14% 2.48% 3.87% 2.35% 3.29% 4.29% 2.21% 1.85%
2025/03/21 3.56% 3.08% 22.75% 2.96% 1.95% 3.73% 2.59% 1.74% 3.18% 1.6%
2025/03/22 3.52% 4.8% 19.31% 2.45% 1.58% 2.58% 2.84% 3.55% 2.24% 2.24%
2025/03/23 4.04% 3.85% 17.72% 1.94% 1.93% 3.53% 2.26% 2.07% 2.89% 2.05%
2025/03/24 6.65% 3.9% 16.87% 2.18% 2.22% 3.71% 3.54% 2.53% 2.43% 2.05%
2025/03/25 5.98% 5.56% 17.7% 1.05% 1.8% 3.42% 3.37% 2.34% 3.02% 2%
2025/03/26 6.42% 5.53% 10.95% 1.28% 2.62% 3.34% 2.93% 2.42% 3.54% 2.36%
2025/03/27 9.21% 2.73% 9.38% 1.87% 3.18% 3.16% 3.34% 3.76% 3.62% 2.08%
2025/03/28 9.24% 5.35% 10.38% 3.12% 1.31% 3.14% 3.66% 3.13% 2.79% 1.71%
2025/03/29 8.26% 5.74% 6.55% 1.97% 3.1% 2.79% 2.45% 3.07% 2.79% 1.54%
2025/03/30 10.89% 4.24% 6.64% 2.38% 2.56% 3.26% 2.27% 1.94% 3.05% 2.14%
2025/03/31 14.79% 4.9% 4.08% 4.07% 3.25% 3.01% 2.25% 2.08% 2.05% 1.81%

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In March 2025, Aventon.com saw a significant rise, peaking at 14.79% on the 31st. Campingworld.com led early but declined, ending at 4.08%. Aipasbike.com and Lectricebikes.com showed moderate fluctuations, while Iscooterglobal.com and Brp.com remained stable.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 717
2025/03/02 753
2025/03/03 819
2025/03/04 778
2025/03/05 804
2025/03/06 926
2025/03/07 984
2025/03/08 922
2025/03/09 814
2025/03/10 854
2025/03/11 778
2025/03/12 796
2025/03/13 782
2025/03/14 822
2025/03/15 733
2025/03/16 776
2025/03/17 753
2025/03/18 761
2025/03/19 732
2025/03/20 732
2025/03/21 729
2025/03/22 754
2025/03/23 763
2025/03/24 767
2025/03/25 700
2025/03/26 795
2025/03/27 825
2025/03/28 758
2025/03/29 761
2025/03/30 765
2025/03/31 811

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March saw a dynamic shift in distinct advertisers, starting at 717 and peaking at 984 on the 7th. The month concluded with 811, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
aventon.com 1.9%
campingworld.com 1.24%
aipasbike.com 1.24%
jasionbike.com 0.7%
magicyclebike.com 0.55%
euybike.com -0.55%
kawasaki.com -0.59%
jpcycles.com -0.71%
fiido.com -0.73%
himiwaybike.com -0.93%

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Aventon.com surged with a 1.90 increase, while himiwaybike.com dropped by 0.93. Campingworld.com and aipasbike.com both gained 1.24.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date aventon.com aipasbike.com happyrunsports.com lectricebikes.com actbestbike.com discovermymobility.com iscooterglobal.com campingworld.com hiboy.com jasionbike.com
2025/03/01 2.01% 2.47% 1.5% 1.81% 1.76% 4.66% 4.61% 7.48% 3.28% 1.22%
2025/03/02 1% 2.93% 0.88% 1.56% 1.31% 3.05% 4.25% 6.41% 4.76% 3.8%
2025/03/03 1.14% 3.73% 0.99% 1.04% 1.41% 5.34% 5.25% 6.67% 3.26% 1.04%
2025/03/04 1.26% 1.58% 1.25% 5.08% 2.09% 2.97% 4.22% 7.13% 3.02% 2.14%
2025/03/05 3% 1.73% 1.82% 0.32% 2.8% 5.76% 2.82% 6.46% 2.54% 1.52%
2025/03/06 3.25% 1.82% 1.34% 1.52% 5.49% 3.61% 1.94% 6.13% 2.81% 2.37%
2025/03/07 2.3% 2.63% 2.08% 1.35% 3.1% 3.87% 2.13% 5.98% 3.38% 1.9%
2025/03/08 4.46% 2.29% 2.98% 2.44% 3.37% 2.8% 2.82% 5.88% 4.01% 1.92%
2025/03/09 5.24% 2.44% 2.4% 1.07% 3.82% 2.71% 3.71% 5.91% 3.89% 1.98%
2025/03/10 4.39% 3.01% 3.56% 1.7% 3.31% 4.27% 3.25% 7.75% 2.32% 1.36%
2025/03/11 5.42% 3.51% 2.31% 2.06% 3.33% 4.84% 4.8% 7.65% 3.61% 1.5%
2025/03/12 4.6% 4.87% 1.81% 0.85% 3.42% 4.55% 4.47% 7.24% 1.9% 1.98%
2025/03/13 2.97% 3.65% 2.65% 1.54% 3.55% 4.1% 4.8% 6% 2.01% 2.38%
2025/03/14 2.08% 2.1% 1.52% 2.63% 2.02% 4.31% 4.48% 6.9% 1.3% 2.47%
2025/03/15 6.56% 2.52% 2.75% 1.48% 3.94% 3.49% 3.47% 6.47% 1.6% 2.25%
2025/03/16 2.65% 2.42% 2.21% 1.34% 2.3% 4.35% 3.55% 9.84% 1.97% 2.17%
2025/03/17 5.24% 2.7% 1.83% 1.53% 3.76% 4.51% 2.19% 11.52% 1.13% 2.13%
2025/03/18 3.61% 4.16% 2.55% 2.75% 3.63% 3.93% 3.52% 4.75% 1.96% 3.23%
2025/03/19 3.68% 2.69% 1.64% 1.72% 3.55% 4.27% 4.58% 13.21% 1.47% 4.29%
2025/03/20 4.28% 4.82% 1.87% 2.33% 5.16% 5.03% 2.9% 12.58% 1.1% 4.78%
2025/03/21 3.39% 3.46% 0.83% 2.78% 2.16% 3.55% 4.59% 16.91% 0.96% 2.02%
2025/03/22 2.8% 5.17% 2.09% 2.51% 1.62% 4.07% 3.24% 14.75% 1.11% 3.86%
2025/03/23 3.44% 4.29% 2.42% 1.61% 2.43% 3.19% 3.72% 11.98% 1.65% 2.49%
2025/03/24 6.15% 3.88% 1.28% 1.83% 2.73% 5.02% 3.37% 11.9% 1.59% 2.45%
2025/03/25 4.93% 6.9% 1.43% 0.9% 1.95% 4.36% 3.91% 11.43% 1.12% 2.8%
2025/03/26 5.18% 5.53% 1.06% 1.49% 2.94% 3.78% 4.65% 8.28% 2.03% 2.51%
2025/03/27 7.58% 2.87% 2.02% 1.67% 3.98% 4.06% 4.54% 6.86% 2.41% 4.34%
2025/03/28 7.66% 5.76% 2.41% 2.86% 1.24% 5.07% 3.68% 8.04% 3.18% 3.02%
2025/03/29 7.04% 5.46% 5.46% 2.33% 2.89% 3.29% 3.66% 4.43% 3.63% 2.76%
2025/03/30 7.92% 3.76% 1.3% 2.18% 3.08% 3.51% 3.81% 4.69% 2.29% 1.93%
2025/03/31 11.15% 4.23% 4.18% 4.16% 3.81% 3.31% 2.83% 2.79% 2.53% 1.88%

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In March 2025, Aventon.com saw a significant rise in PPC impressions, peaking at 11.15% on the 31st. Campingworld.com also experienced a notable increase, reaching 16.91% on the 21st.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    New & Pre-Owned RVs - Nobody Can Beat Our Prices https://rv.campingworld.com › rv-sales › near-me

    Get Competitive Financing Options Through Our Nationwide Network of Lenders. Shop Online.

  2. 2
    Harley-Davidson® Official https://www.harley-davidson.com › official

    Harley-Davidson USA — Make Any Weekend Epic or Turn Your Commute into a Daily Thrill-Seeker. New Year. New Thrills.

  3. 3
    Indian Motorcycle® https://www.indianmotorcycle.com

    Check Out Our 2025 Lineup — Make The First Move With The Motorcycle Brand That Defined A Generation. Explore Our New 2025...

  4. 4
    Kawasaki - Save Big Today | Tis The Season Sales Event https://www.kawasaki.com

    Good Times Start With Great Deals. Let the Good Times roll® with our Kawasaki ATVs. Save big...

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out...

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In the world of Google PPC, Camping World entices with unbeatable RV prices and financing options, while Harley-Davidson and Indian Motorcycle promise thrilling rides and new adventures. Kawasaki and Yamaha captivate with seasonal savings and a legacy of performance and innovation.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.