US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
amazon.com	14.26
aventon.com	5.44
walmart.com	4.92
campingworld.com	4.85
bestbuy.com	4.25
harley-davidson.com	3.67
temu.com	3.09
target.com	2.82
isinwheel.com	2.61
gotrax.com	2.55
others	51.54

Amazon leads with 14.26% click share, while Aventon follows at 5.44%. Others dominate the landscape, holding 51.54% of the share.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	amazon.com	walmart.com	aventon.com	bestbuy.com	campingworld.com	temu.com	target.com	gotrax.com	hjmbike.com	isinwheel.com
2025/01/01	11.83%	2.47%	5.63%	1.41%	3.26%	3.29%	2.2%	3.19%	3.43%	4.46%
2025/01/02	12.77%	3.51%	5.97%	1.8%	5.19%	4.32%	3.7%	4.18%	5.14%	3.34%
2025/01/03	11.13%	2.94%	5.97%	2.02%	4.41%	4.95%	3.59%	4.58%	5.33%	4.19%
2025/01/04	10.64%	3.88%	7.27%	3.05%	4.56%	4.09%	2.95%	4.25%	3.59%	3.48%
2025/01/05	8.9%	4.53%	6.77%	3.07%	2.93%	3.36%	2.14%	4.35%	4.29%	3.74%
2025/01/06	7.77%	4.31%	6.28%	2.38%	4.03%	2.79%	2%	3.86%	3.72%	4.1%
2025/01/07	10.05%	4.24%	6.95%	2.84%	4.83%	3.13%	2.38%	3.48%	5.4%	3.97%
2025/01/08	7.35%	3.71%	7.73%	2.9%	4.07%	2.18%	2.3%	2.85%	3.78%	4.56%
2025/01/09	8.47%	3.07%	9.24%	7.37%	3.91%	2.54%	2.37%	2.26%	3.03%	2.62%
2025/01/10	10.27%	3.79%	7.88%	6.4%	3.55%	3.11%	3.1%	2.03%	3.65%	3.06%
2025/01/11	10.32%	3.77%	8.21%	4.57%	3.55%	2.87%	3.44%	1.93%	3.43%	3.3%
2025/01/12	11.44%	4.15%	6.61%	3.93%	4.09%	2.22%	2.74%	2.66%	2.59%	3.28%
2025/01/13	14.12%	5.51%	9.62%	4.18%	2.19%	2.49%	4.72%	2.48%	5.53%	2.98%
2025/01/14	8.08%	2.53%	13.46%	2.51%	4.44%	2.65%	2.86%	3.21%	3.1%	3.77%
2025/01/15	7.29%	3.64%	7.7%	2.88%	4.03%	2.18%	2.29%	2.83%	3.73%	4.52%
2025/01/16	8.44%	3.04%	9.24%	7.34%	3.89%	2.53%	2.35%	2.26%	3.02%	2.59%
2025/01/21	9.79%	7.46%	5.42%	4.27%	5.06%	5.56%	3.32%	2.06%	3.25%	3.05%
2025/01/22	7.84%	6.34%	6.43%	3.37%	3.64%	5.49%	2.19%	1.84%	4.13%	3.01%
2025/01/23	10.48%	4.82%	4.68%	4.11%	2.91%	4.38%	3.11%	1.5%	4.31%	3.52%
2025/01/24	7.18%	4.48%	3.4%	4.49%	6.8%	3.34%	2.41%	1.05%	0.84%	3.42%
2025/01/25	8.49%	2.21%	5.49%	1.74%	3.92%	6.91%	2.81%	2.56%	1.61%	2.34%
2025/01/26	10.46%	4.48%	3.96%	2.33%	3.95%	5.77%	3.13%	3.16%	2.25%	2.82%
2025/01/27	9.55%	4.05%	4.33%	2.92%	3.67%	4.71%	2.26%	3.01%	1.13%	2.23%
2025/01/28	12.41%	8.01%	2.78%	4.99%	2.49%	3.62%	4%	3.37%	4.62%	2.47%
2025/01/29	13.78%	10.54%	2.87%	3.68%	2.84%	2.72%	3.13%	2.65%	4.29%	2.83%
2025/01/30	11.81%	8.54%	5.29%	3.85%	4%	2.97%	3.75%	4%	3.25%	2.48%
2025/01/31	13.76%	6.12%	4.85%	3.44%	3.25%	3.17%	3.03%	2.96%	2.93%	2.07%

Amazon’s PPC spend fluctuated in January, peaking at 14.12% mid-month, then stabilizing around 13.76%. Walmart’s spend surged late month, reaching 10.54%. Aventon saw a mid-month peak at 13.46%, then declined. Best Buy’s spend peaked early, while Camping World and Temu had varied trends.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	1495
2025/01/02	1448
2025/01/03	1516
2025/01/04	1449
2025/01/05	1396
2025/01/06	1657
2025/01/07	1314
2025/01/08	1567
2025/01/09	1587
2025/01/10	1671
2025/01/11	1698
2025/01/12	1694
2025/01/13	1536
2025/01/14	1566
2025/01/15	1567
2025/01/16	1587
2025/01/21	1409
2025/01/22	1456
2025/01/23	1365
2025/01/24	1348
2025/01/25	1478
2025/01/26	1437
2025/01/27	1501
2025/01/28	1352
2025/01/29	1510
2025/01/30	1606
2025/01/31	1487

Advertisers fluctuated in January, peaking at 1,698 on the 11th, then stabilizing around 1,487 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
walmart.com	2.75%
temu.com	1.43%
amazon.com	1.25%
lectricebikes.com	0.76%
blixbike.com	0.58%
jasionbike.com	-0.45%
isinwheel.com	-0.63%
viviebikes.com	-0.98%
harley-davidson.com	-2.43%
aventon.com	-3.01%

Walmart.com surged with a 2.75% click share increase, while aventon.com faced a 3.01% decline. Amazon.com and temu.com also gained, contrasting with declines for harley-davidson.com and others.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	amazon.com	walmart.com	target.com	temu.com	aventon.com	gotrax.com	bestbuy.com	iscooterglobal.com	isinwheel.com	hjmbike.com
2025/01/01	15.42%	3.06%	2.81%	3.62%	3.37%	3.41%	1.21%	2.8%	4.16%	2.69%
2025/01/02	15.43%	3.82%	4.57%	4.46%	3.58%	4.18%	1.81%	1.53%	3.07%	3.71%
2025/01/03	13.05%	3.32%	4.48%	5.23%	3.37%	4.66%	2.1%	3.12%	4.05%	4.14%
2025/01/04	13.48%	5.24%	3.79%	4.15%	3.8%	4.42%	2.85%	2.16%	3.49%	2.81%
2025/01/05	11.19%	5.29%	2.79%	3.33%	4.11%	4.61%	2.53%	2.85%	3.87%	3.37%
2025/01/06	10.53%	4.97%	2.73%	2.88%	3.93%	3.93%	2.31%	1.98%	4.23%	2.81%
2025/01/07	12.28%	4.64%	2.84%	3.11%	4.66%	3.47%	2.34%	2.35%	4.22%	4%
2025/01/08	9.76%	4%	2.81%	2.44%	5.62%	3.14%	2.78%	3%	4.31%	2.79%
2025/01/09	11.72%	3.81%	2.73%	2.72%	6.85%	2.16%	6.07%	2.13%	2.36%	2.47%
2025/01/10	12.79%	4.19%	3.6%	3.18%	5.53%	1.96%	4.83%	2.32%	3.18%	2.8%
2025/01/11	13.65%	4.24%	3.78%	3.1%	5.62%	1.91%	3.91%	2.59%	2.75%	2.59%
2025/01/12	15.61%	5.35%	3.4%	2.34%	3.99%	2.73%	3.08%	2.8%	2.64%	1.78%
2025/01/13	16.82%	6.17%	5.39%	2.5%	6.31%	2.67%	4.1%	1.43%	2.93%	4.09%
2025/01/14	11.33%	3.27%	3.57%	2.94%	9.76%	3.56%	2.69%	2.42%	3.86%	2.58%
2025/01/15	9.79%	3.98%	2.82%	2.47%	5.64%	3.15%	2.78%	3.01%	4.3%	2.78%
2025/01/16	11.77%	3.81%	2.73%	2.73%	6.89%	2.17%	6.08%	2.13%	2.35%	2.48%
2025/01/21	11.14%	9.01%	3.63%	5.91%	3.21%	1.87%	4.62%	1.8%	2.97%	2.32%
2025/01/22	9.31%	7.68%	2.98%	5.62%	4.1%	1.97%	3.38%	2.23%	3%	2.92%
2025/01/23	11.22%	5.23%	3.46%	4.18%	3.6%	1.35%	3.33%	1.43%	3.32%	3.32%
2025/01/24	8.29%	5.8%	2.7%	3.66%	3.55%	0.97%	4.59%	2.25%	3.45%	0.53%
2025/01/25	8.35%	2.85%	3.5%	7.45%	4.4%	2.84%	1.66%	1.87%	2.5%	1.13%
2025/01/26	12.75%	4.6%	3.47%	5.47%	2.76%	2.88%	1.93%	1.94%	2.42%	1.43%
2025/01/27	12.05%	4.97%	2.79%	4.96%	2.8%	3.07%	2.67%	1.66%	2.27%	0.88%
2025/01/28	13.54%	8.56%	4.2%	3.73%	1.72%	3.32%	4.72%	1.93%	2.62%	3.42%
2025/01/29	15.22%	11.75%	3.67%	3.81%	1.7%	2.76%	3.92%	1.82%	2.63%	3%
2025/01/30	14.49%	9.02%	4.09%	3.2%	4.04%	3.81%	3.6%	1.97%	2.05%	2.38%
2025/01/31	14.78%	6.63%	3.64%	3.51%	3.04%	3.01%	2.85%	2.75%	2.24%	2.02%

Amazon’s impression share fluctuated, starting strong at 15.42% and dipping mid-month, but rebounded to 14.78% by January’s end. Walmart saw a peak at 11.75% before settling at 6.63%. Target’s share remained relatively stable, closing at 3.64%. Temu experienced a mid-month surge, ending at 3.51%. Aventon had a notable rise early in the month, finishing at 3.04%. Gotrax’s share decreased, closing at 3.01%. Best Buy’s share peaked mid-month, ending at 2.85%. Iscooter Global’s share fluctuated, closing at 2.75%. Isinwheel’s share decreased, ending at 2.24%. HJMBike’s share dropped significantly, closing at 2.02%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
New & Pre-Owned Campers https://rv.campingworld.com › camper
Nobody Can Beat Our Prices — As Part of America's #1 RV Network, We Have The Largest Selection of New & Pre-Owned RVs. Visit Our Wide Selection of Pre-Owned Inventory Online. Schedule Appointment Today!
2
New & Used Motorcycles for Sale | Cycle Trader https://www.cycletrader.com
See 100s of Mopeds Available Now w Pics, Prices and Videos Here on Cycle Trader
3
Harley-Davidson® Official https://www.harley-davidson.com
Shop Online or In-Store — Make Any Weekend Epic or Turn Your Commute into a Daily Thrill-Seeker. New Year. New Thrills. Explore the 2025 Harley-Davidson® Motorcycle Lineup. Shop By Model & Year. New Motorcycles. Clothing & Gear. Parts & Accessories. United We Ride. Current Offers.
4
New & Used RVs | Motorhomes & Campers for Sale | RV Trader https://www.rvtrader.com
Browse New & Used Travel Trailers For Sale On RV Trader®. See Photos, Prices, Videos ...
5
Yamaha Motorcycles https://www.yamahamotorsports.com
Ultimate in Performance — Reliable performance and a lifetime of exciting and memorable experiences. Find out which Yamaha...

In the world of Google PPC, top-performing ads reveal a tapestry of compelling narratives. Camping World entices with unbeatable prices and a vast selection, while Cycle Trader showcases a plethora of motorcycles with vivid imagery. Harley-Davidson promises thrilling adventures, and RV Trader offers a visual feast of travel trailers. Yamaha captivates with promises of performance and unforgettable experiences. Each ad weaves a unique story, drawing in potential buyers with distinct themes and messages.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.