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US Education & Training Corporate Training - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
coursera.org 4.98
pmi.org 2.36
devry.edu 1.77
personality.co 1.72
blossomup.co 1.57
16personalities.com 1.42
cornell.edu 1.41
yourselfirst.com 1.26
wgu.edu 1.2
superprof.com 1.19
others 81.12

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Coursera.org leads with a 4.98% click share, while PMI.org follows at 2.36%. The ‘others’ category dominates, holding 81.12% of the share.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date coursera.org devry.edu wgu.edu phoenix.edu cornell.edu csuglobal.edu purdue.edu aapc.com pmi.org snhu.edu
2025/01/01 4.11% 3.56% 2.39% 3.49% 3.54% 1.33% 1.44% 1.51% 2.97% 1.28%
2025/01/02 4.32% 3.91% 2.36% 3.27% 2.95% 1.15% 1.24% 1.47% 2.16% 1.38%
2025/01/03 5.17% 3.69% 2.24% 3.68% 2.94% 1.41% 1.38% 2.57% 2.01% 1.36%
2025/01/04 5.87% 3.67% 2.47% 3.15% 0.35% 1.89% 1.01% 1.97% 2.84% 1.41%
2025/01/05 4.56% 4.13% 2.22% 3.04% 0.51% 1.73% 0.98% 1.48% 2.42% 1.76%
2025/01/06 4.57% 3.14% 2.15% 2.53% 2.46% 1.43% 1.1% 1.37% 1.63% 1.47%
2025/01/07 4.18% 4.46% 1.9% 3.18% 2.42% 1.59% 0.96% 1% 1.74% 1.61%
2025/01/08 4.42% 4.35% 2.01% 2.95% 2.58% 1.54% 1.21% 1.67% 1.28% 1.53%
2025/01/09 4.95% 4.27% 2.42% 2.89% 2.35% 1.58% 1.32% 1.45% 1.39% 1.49%
2025/01/10 4.44% 4.15% 2.62% 3.08% 2.01% 1.53% 1.23% 1.31% 1.47% 1.43%
2025/01/11 4.68% 3.4% 2.72% 2.7% 0.34% 1.86% 1.44% 1.21% 1.48% 1.46%
2025/01/12 4.36% 3.39% 2.69% 2.94% 0.23% 1.58% 1.6% 1.14% 1.61% 1.45%
2025/01/13 4.39% 3.93% 2.29% 3.3% 2.12% 1.68% 1.39% 1.31% 1.13% 1.32%
2025/01/14 5.29% 4.6% 2.31% 2.79% 2.32% 1.51% 1.32% 1.1% 0.72% 1.79%
2025/01/15 4.34% 4.32% 1.99% 2.94% 2.52% 1.53% 1.21% 1.67% 1.29% 1.49%
2025/01/16 4.89% 4.23% 2.39% 2.88% 2.28% 1.55% 1.31% 1.45% 1.38% 1.48%
2025/01/21 5.29% 4.13% 1.71% 3.25% 2.42% 1.89% 1.5% 1.45% 0.39% 1.78%
2025/01/22 5.16% 5.12% 1.99% 2.81% 2.31% 1.82% 0.83% 1.1% 0.45% 1.83%
2025/01/23 5.05% 3.75% 2.11% 1.86% 2.36% 1.79% 1.11% 0.98% 0.75% 1.75%
2025/01/24 5.8% 4.2% 2.22% 2.54% 2.56% 1.51% 1.6% 1.48% 0.55% 1.21%
2025/01/25 5.88% 3.89% 2.97% 2.41% 0.28% 2.41% 1.84% 1.32% 0.52% 1.28%
2025/01/26 6.2% 3.24% 3.09% 1.55% 0.22% 2.09% 1.19% 1.02% 1.04% 1.08%
2025/01/27 5.67% 3.9% 2.8% 2.35% 1.86% 1.49% 1.85% 1.41% 0.62% 0.89%
2025/01/28 5.98% 4.45% 2.33% 2.83% 1.96% 1.89% 1.38% 1.31% 0.7% 0.8%
2025/01/29 6.6% 4.62% 2.18% 2.27% 2.19% 1.64% 1.11% 1.44% 0.62% 0.75%
2025/01/30 5.03% 4.5% 2.04% 2.41% 2.24% 2.17% 1.44% 1.71% 0.83% 0.73%
2025/01/31 4.52% 4.06% 2.67% 2.62% 2.13% 1.96% 1.64% 1.45% 0.88% 0.79%

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Coursera.org led January with a peak at 6.60% on the 29th. Devry.edu and WGU.edu showed fluctuations, while Phoenix.edu declined. Cornell.edu had sporadic lows, and CSUGlobal.edu remained steady. Purdue.edu and AAPC.com saw minor changes. PMI.org and SNHU.edu ended with lower shares.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 3666
2025/01/02 3496
2025/01/03 3803
2025/01/04 3527
2025/01/05 3488
2025/01/06 3870
2025/01/07 3444
2025/01/08 3689
2025/01/09 3651
2025/01/10 3904
2025/01/11 3825
2025/01/12 3873
2025/01/13 3642
2025/01/14 3822
2025/01/15 3689
2025/01/16 3651
2025/01/21 3943
2025/01/22 4006
2025/01/23 3789
2025/01/24 3725
2025/01/25 3836
2025/01/26 3562
2025/01/27 3705
2025/01/28 3677
2025/01/29 3859
2025/01/30 4067
2025/01/31 3948

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January saw fluctuating advertiser numbers, peaking at 4,067 on January 30. The month concluded with a strong presence of 3,948 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
coursera.org 1.16%
personality.co 0.58%
16personalities.com 0.35%
devry.edu 0.31%
hbs.edu 0.3%
blossomup.co -0.6%
insightfultraits.com -0.6%
thumbtack.com -0.76%
pmi.org -1.23%
superprof.com -1.25%

Copyright © Adthena. All rights reserved.

Coursera.org surged with a 1.16% click share increase, while superprof.com faced a decline of 1.25%.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date coursera.org devry.edu cornell.edu wgu.edu csuglobal.edu yourselfirst.com personality.co phoenix.edu blossomup.co pmi.org
2025/01/01 2.72% 1.73% 3.39% 1.57% 1.13% 1.18% 1.1% 1.83% 1.92% 2.15%
2025/01/02 2.96% 2.03% 2.96% 1.65% 0.83% 1.06% 0.95% 1.72% 1.4% 1.55%
2025/01/03 3.67% 2.16% 3.03% 1.6% 1.35% 1.07% 1.12% 2.08% 0.95% 1.53%
2025/01/04 4.06% 1.96% 0.2% 1.83% 1.6% 1.41% 1.28% 1.81% 1.91% 2.03%
2025/01/05 3.15% 2.04% 0.25% 1.68% 1.4% 1.36% 0.97% 1.58% 1.8% 1.65%
2025/01/06 3.13% 1.65% 2.18% 1.41% 1.12% 1.52% 1.01% 1.42% 1.98% 1.18%
2025/01/07 2.95% 2.35% 2.2% 1.28% 1.13% 1.3% 1.17% 1.76% 1.97% 1.28%
2025/01/08 3.18% 2.23% 2.54% 1.52% 1.24% 1.22% 0.8% 1.65% 1.85% 0.96%
2025/01/09 3.63% 2.3% 2.34% 1.69% 1.36% 1.27% 0.92% 1.6% 1.47% 1.04%
2025/01/10 3.42% 2.11% 1.99% 1.85% 1.34% 1.11% 0.93% 1.64% 1.71% 1.05%
2025/01/11 3.21% 1.68% 0.16% 1.81% 1.48% 1.17% 0.89% 1.34% 1.89% 1.07%
2025/01/12 3.04% 1.79% 0.1% 1.77% 1.28% 0.92% 0.97% 1.56% 1.65% 1.1%
2025/01/13 3.39% 2.32% 1.97% 1.42% 1.49% 1.35% 1.08% 1.99% 1.9% 0.9%
2025/01/14 3.93% 2.6% 2.3% 1.5% 1.37% 1% 1.14% 1.77% 1.54% 0.62%
2025/01/15 3.2% 2.27% 2.54% 1.49% 1.26% 1.24% 0.82% 1.68% 1.89% 0.99%
2025/01/16 3.7% 2.32% 2.33% 1.68% 1.38% 1.3% 0.95% 1.63% 1.51% 1.07%
2025/01/21 3.76% 2.33% 2.27% 1.25% 1.62% 1% 1.16% 1.81% 1.46% 0.34%
2025/01/22 3.78% 3.02% 2.12% 1.45% 1.41% 0.94% 1.48% 1.59% 1.39% 0.38%
2025/01/23 3.84% 2.21% 2.35% 1.56% 1.47% 1.09% 1.53% 1.06% 1.51% 0.57%
2025/01/24 4.28% 2.59% 2.65% 1.54% 1.41% 1.03% 1.47% 1.42% 1.4% 0.49%
2025/01/25 4.48% 2.32% 0.16% 2.06% 2.35% 1.5% 1.05% 1.42% 1.26% 0.45%
2025/01/26 4.41% 1.93% 0.11% 2.08% 1.83% 1.91% 1.72% 0.87% 1.32% 0.81%
2025/01/27 4.18% 2.13% 1.87% 1.83% 1.35% 1.5% 1.21% 1.21% 1.11% 0.51%
2025/01/28 4.42% 2.73% 1.97% 1.59% 1.74% 1.55% 1.35% 1.64% 1.3% 0.64%
2025/01/29 4.89% 2.89% 2.25% 1.51% 1.47% 1% 0.89% 1.37% 0.59% 0.58%
2025/01/30 3.72% 2.74% 2.12% 1.4% 1.88% 1.04% 1.01% 1.35% 0.5% 0.71%
2025/01/31 3.35% 2.38% 1.98% 1.8% 1.79% 1.66% 1.54% 1.5% 1.09% 0.7%

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Coursera.org’s impression share rose steadily, peaking mid-month, then fluctuated. Devry.edu saw a moderate increase, while Cornell.edu experienced significant volatility. Wgu.edu and csuglobal.edu maintained stability. Yourselfirst.com and personality.co showed minor fluctuations. Phoenix.edu and blossomup.co had varied trends, with blossomup.co declining sharply at month’s end. Pmi.org’s share decreased consistently.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Project Management Certificate | Classes Start Mar 10 https://ready.online.champlain.edu › projectmgmt › certificate

    Champlain College Online Offers 100% Online Degrees & Certs That Are Flexible & Affordable

  2. 2
    3-Month Online Program | Project Management Certificate https://ecornell.cornell.edu › project › management

    Become an agile PM. Earn credits toward your PMP. 100% online. Enroll now! Master the skills you need...

  3. 3
    Become A Project Manager - Professional Certificate https://www.coursera.org

    Learn Microsoft Project Management and earn a Professional Certificate from Coursera. Prepare for...

  4. 4
    Project Management Institute | Exams and Certifications https://www.pmi.org

    PMI certifications ensure you’re ready to meet the demands of projects and employers. Explore our complete range of project management certifications to advance your career.

  5. 5
    PMP Certification https://www.projectmanagementacademy.net

    35-Hours; Money-Back Guarantee — PMP Certification Courses Every Week. Guaranteed To Run. 35 Contact Hours. Sign Up Today. The Most Comprehensive PMP Authorized PMP Certification Training Available.

Copyright © Adthena. All rights reserved.

In the competitive landscape of project management education, Champlain College emphasizes flexibility and affordability, while eCornell highlights agility and PMP credits. Coursera offers Microsoft Project expertise, PMI focuses on comprehensive certifications, and Project Management Academy guarantees comprehensive PMP training.

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