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US Education & Training Corporate Training - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
coursera.org 5.36
pmi.org 3.59
personality.co 2.76
csuglobal.edu 2.19
devry.edu 1.8
16personalities.com 1.71
phlebotomyusa.com 1.48
yourselfirst.com 1.47
cornell.edu 1.33
grow.google 1.31
others 77

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Coursera.org leads with 5.36% click share, followed by pmi.org at 3.59%. Others dominate at 77%, overshadowing individual advertisers.

Market Exposure

Share of Spend for the top 10 US Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date coursera.org devry.edu cornell.edu csuglobal.edu purdue.edu phoenix.edu wgu.edu pmi.org aapc.com grow.google
2025/03/01 4.91% 5.02% 0.31% 0.9% 1.7% 2.02% 3.48% 1.56% 0.92% 1.12%
2025/03/02 4.81% 4.16% 0.44% 0.78% 1.65% 1.74% 3.08% 2.25% 1.16% 0.73%
2025/03/03 4.41% 4.04% 2.47% 1.05% 2.01% 1.97% 2.4% 1.95% 1.6% 1.06%
2025/03/04 4.42% 4.1% 2.98% 1.2% 1.95% 1.82% 2.16% 1.93% 1.83% 0.87%
2025/03/05 4.21% 4.48% 2.44% 1.09% 1.72% 1.91% 1.94% 1.59% 1.89% 1.41%
2025/03/06 4.72% 4.05% 2.3% 2.54% 2.11% 1.96% 2.22% 0.84% 1.52% 1.52%
2025/03/07 4.69% 3.14% 1.87% 1.92% 1.8% 1.78% 2.45% 1.18% 2% 1.49%
2025/03/08 5.27% 3.18% 0.08% 1.78% 2.34% 1.45% 3.13% 1.9% 1.52% 1.26%
2025/03/09 4.32% 3.01% 0.05% 2.24% 2.08% 1.53% 2.05% 1.05% 1.03% 1.59%
2025/03/10 6.02% 3.1% 2.24% 2.46% 1.77% 1.46% 2.01% 1.85% 1.6% 1.38%
2025/03/11 5.32% 3.57% 2.26% 3% 1.64% 1.87% 1.49% 1.5% 1.21% 1.52%
2025/03/12 5.57% 2.81% 1.17% 3.35% 1.45% 1.97% 1.76% 1.97% 1.88% 1.8%
2025/03/13 5.77% 2.62% 0.73% 2.97% 1.53% 1.54% 1.91% 1.74% 1.77% 1.22%
2025/03/14 6.01% 3.23% 0.84% 2.71% 1.7% 1.72% 1.84% 1.27% 2.07% 1.4%
2025/03/15 5.25% 3.09% 0.01% 2.86% 1.86% 2.13% 2.23% 1.76% 1.56% 1.3%
2025/03/16 5.93% 2.81% 0.03% 3.07% 1.83% 2.22% 3.1% 1.65% 1.43% 1.25%
2025/03/17 6.2% 2.7% 1.09% 3.15% 1.05% 1.27% 1.8% 1.74% 1.55% 1.17%
2025/03/18 7.98% 3.13% 1.73% 3.24% 1.4% 1.86% 2.16% 2.29% 1.99% 1.26%
2025/03/19 5.37% 2.92% 2.03% 3.71% 1.31% 2.05% 1.66% 2.18% 1.77% 1.41%
2025/03/20 4.71% 2.86% 2.38% 4.1% 1.52% 2.14% 1.83% 1.6% 1.57% 1.28%
2025/03/21 3.81% 2.82% 2.4% 3.59% 1.31% 2.09% 1.91% 1.15% 1.74% 1.07%
2025/03/22 4.62% 2.84% 0.04% 4.03% 1.76% 2.18% 2.74% 1.49% 1.49% 1.06%
2025/03/23 4.31% 3.02% 0.02% 3.72% 1.4% 2.22% 2.15% 1.03% 0.98% 1.07%
2025/03/24 4.6% 3.08% 2.65% 2.49% 1.27% 1.88% 1.98% 2.09% 1.13% 1.41%
2025/03/25 4.89% 4.26% 2.86% 3.18% 1.31% 1.85% 1.58% 2.06% 0.74% 1.36%
2025/03/26 5.21% 4.14% 2.88% 2.43% 1.01% 2.1% 1.57% 1.77% 0.29% 1.58%
2025/03/27 6.03% 3.92% 3.23% 2.23% 1.24% 1.54% 2.17% 2.07% 0.58% 1.75%
2025/03/28 5.25% 3.8% 3.66% 2.36% 1.1% 1.69% 1.72% 1.72% 0.82% 1.79%
2025/03/29 5.59% 4.79% 0.04% 2.93% 1.28% 1.5% 2.37% 1.45% 0.95% 1.65%
2025/03/30 5.51% 4% 0.02% 2.99% 1.94% 1.57% 2.12% 1.66% 1.01% 1.69%
2025/03/31 5.16% 4.7% 2.9% 2.39% 1.56% 1.55% 1.53% 1.38% 0.97% 0.83%

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Coursera.org’s spend share peaked mid-month at 7.98%, while Devry.edu saw a late surge to 4.7%. Cornell.edu fluctuated, ending at 2.9%. CSU Global’s share rose steadily, peaking at 4.1%.

Market Exposure

Competitor Count for US Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 2343
2025/03/02 2395
2025/03/03 2451
2025/03/04 2495
2025/03/05 2507
2025/03/06 2728
2025/03/07 2733
2025/03/08 2798
2025/03/09 2407
2025/03/10 2613
2025/03/11 2499
2025/03/12 2566
2025/03/13 2500
2025/03/14 2481
2025/03/15 2328
2025/03/16 2374
2025/03/17 2294
2025/03/18 2377
2025/03/19 2437
2025/03/20 2382
2025/03/21 2358
2025/03/22 2471
2025/03/23 2277
2025/03/24 2389
2025/03/25 2329
2025/03/26 2445
2025/03/27 2470
2025/03/28 2398
2025/03/29 2380
2025/03/30 2334
2025/03/31 2406

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March saw fluctuating advertiser numbers, peaking at 2,798 on March 8. The month concluded with 2,406 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cornell.edu 0.62%
csuglobal.edu 0.51%
nationalcprfoundation.com 0.36%
medcerts.com 0.32%
pmi.org 0.31%
lincolntech-usa.com -0.17%
aapc.com -0.2%
purdue.edu -0.21%
160drivingacademy.com -0.31%
tiaedu.com -0.32%

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Cornell.edu leads with a 0.62% click share rise, while tiaedu.com drops by 0.32%. Nationalcprfoundation.com and csuglobal.edu also see positive gains.

Campaign Efficiency

US Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date coursera.org cornell.edu csuglobal.edu devry.edu pmi.org purdue.edu personality.co wgu.edu mit.edu yourselfirst.com
2025/03/01 3.89% 0.28% 1.04% 3.28% 1.32% 1.26% 1.76% 2.38% 0.95% 1.52%
2025/03/02 3.87% 0.44% 0.97% 2.82% 1.92% 1.24% 1.99% 2.21% 1.37% 1.16%
2025/03/03 3.89% 2.88% 1.41% 2.74% 1.64% 1.75% 1.82% 1.69% 1.46% 1.2%
2025/03/04 3.6% 3.34% 1.49% 2.7% 1.77% 1.66% 1.61% 1.62% 1.24% 1.06%
2025/03/05 3.64% 2.68% 1.39% 3.04% 1.35% 1.37% 1.33% 1.43% 1.12% 0.89%
2025/03/06 4.1% 2.59% 3.13% 2.83% 0.8% 1.67% 1.68% 1.69% 1.15% 0.94%
2025/03/07 3.71% 2.11% 2.19% 2.06% 1.02% 1.39% 1.48% 1.75% 0.89% 0.95%
2025/03/08 4.1% 0.04% 2.16% 2.02% 1.6% 1.92% 1.34% 2.33% 0.96% 1.03%
2025/03/09 3.55% 0.03% 2.54% 1.7% 0.96% 1.45% 1.82% 1.5% 1.57% 1.47%
2025/03/10 5.03% 2.53% 2.77% 2% 1.62% 1.4% 1.69% 1.46% 1.1% 1%
2025/03/11 4.29% 2.46% 3.47% 2.39% 1.3% 1.37% 1.8% 1.19% 1.23% 1.24%
2025/03/12 4.58% 1.29% 3.88% 1.99% 1.75% 1.14% 1.51% 1.47% 1.19% 1.13%
2025/03/13 4.84% 0.69% 3.09% 1.58% 1.68% 1.26% 1.76% 1.45% 1.03% 1.15%
2025/03/14 4.9% 0.88% 2.9% 2.11% 1.14% 1.39% 1.75% 1.38% 1.31% 1.13%
2025/03/15 4.53% 0.01% 3.22% 2.18% 1.53% 1.61% 1.88% 1.58% 1.67% 1.1%
2025/03/16 5.17% 0.02% 3.53% 1.74% 1.55% 1.55% 2.04% 2.26% 1.48% 1.15%
2025/03/17 5.1% 1.07% 3.33% 1.71% 1.46% 0.93% 1.91% 1.25% 1.21% 1.32%
2025/03/18 6.55% 1.98% 3.5% 2.17% 2.06% 1.18% 1.66% 1.71% 1.29% 1.37%
2025/03/19 4.42% 2.33% 4.17% 2.13% 1.74% 1.03% 1.71% 1.25% 1.04% 1.08%
2025/03/20 3.97% 2.66% 4.73% 2.09% 1.33% 1.38% 1.58% 1.4% 1.25% 0.8%
2025/03/21 3.17% 2.88% 4.1% 1.97% 1.09% 1.14% 1.67% 1.46% 1.11% 1%
2025/03/22 3.73% 0.02% 4.46% 1.91% 1.36% 1.6% 1.86% 2.02% 0.99% 1.06%
2025/03/23 3.47% 0.01% 4.28% 1.86% 0.93% 1.15% 2.26% 1.52% 1.65% 1.54%
2025/03/24 3.72% 3.18% 2.84% 2.18% 1.74% 1.12% 2.05% 1.36% 1.32% 1.44%
2025/03/25 4.27% 3.53% 3.74% 2.83% 1.73% 1.1% 2.04% 1.15% 0.91% 1.11%
2025/03/26 4.42% 3.52% 2.69% 3.14% 1.57% 0.93% 1.71% 1.21% 0.86% 1.33%
2025/03/27 4.93% 3.85% 2.58% 2.7% 1.82% 1.06% 1.86% 1.55% 0.83% 1.25%
2025/03/28 4.51% 4.39% 2.79% 2.53% 1.49% 0.9% 1.65% 1.21% 0.49% 0.89%
2025/03/29 4.63% 0.03% 3.33% 3.15% 1.3% 1.15% 1.57% 1.72% 0.87% 1.28%
2025/03/30 4.85% 0.02% 3.38% 2.53% 1.5% 1.55% 1.58% 1.53% 1.03% 0.77%
2025/03/31 4.57% 3.75% 3.09% 2.98% 1.33% 1.31% 1.26% 1.16% 0.72% 0.3%

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Coursera.org’s impression share fluctuated, peaking at 6.55% on March 18. Cornell.edu saw a significant rise mid-month, while csuglobal.edu maintained steady growth. By month’s end, Coursera.org led, with notable shifts across competitors.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Become A Project Manager | Professional Certificate https://www.coursera.org

    Learn Microsoft Project Management and earn a Professional Certificate from Coursera

  2. 2
    Project Management Certificate | Save Up to 10% On Tuition https://www.csuglobal.edu

    Take the next step in your project management career with a certificate from CSU Global. Study risk management, project control, project quality management, and other topics.

  3. 3
    Project Management Institute | Exams and Certifications https://www.pmi.org

    PMI certifications ensure you’re ready to meet the demands of projects and employers.

  4. 4
    Purdue Global - Project Management Certificate https://onlinedegrees.purdue.edu › certificate › program

    We Offer Flexible Programs to Support Those Who Balance Career, Family, and Their Studies.

  5. 5
    American Red Cross® https://www.redcross.org

    First Aid, CPR and AED Courses — Certification Is Good For 2 Years. Find A Course Near You & Get Trained Today!

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In the competitive landscape of project management education, Coursera, CSU Global, PMI, and Purdue Global dominate with compelling offers. Coursera emphasizes Microsoft Project skills, while CSU Global highlights tuition savings. PMI focuses on certification readiness, and Purdue Global offers flexibility for busy professionals. Meanwhile, the American Red Cross stands out with essential first aid training.

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