Log in Book a Demo

US Education & Training Early Education - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
lakeshorelearning.com 35.02
ged.com 6.23
kindercare.com 6.05
abcmouse.com 5.49
k12.com 5.41
hookedonphonics.com 3.2
etvendowment.org 2.38
ixl.com 1.83
connectionsacademy.com 1.79
powerhomeschool.org 1.42
others 31.18

Copyright © Adthena. All rights reserved.

Lakeshorelearning.com dominates with 35.02% click share, while ‘others’ collectively hold 31.18%. Ged.com and Kindercare.com follow with 6.23% and 6.05%, respectively.

Market Exposure

Share of Spend for the top 10 US Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date k12.com connectionsacademy.com ixl.com powerhomeschool.org hookedonphonics.com gcu.edu etvendowment.org abcmouse.com primroseschools.com kindercare.com
2025/03/01 9.94% 8% 5% 3.13% 4.6% 1.45% 6.49% 1.15% 3.73% 1.25%
2025/03/02 7.14% 5.05% 2.81% 3.12% 4.03% 2.61% 4.67% 1.91% 1.82% 0.59%
2025/03/03 9.51% 3.52% 6.12% 4.41% 6.78% 4.21% 0% 1.98% 0.02% 4.31%
2025/03/04 11.43% 4.59% 4.07% 4.54% 4.69% 2.43% 4.35% 1.87% 2.08% 1.28%
2025/03/05 9.47% 2.97% 3.58% 3.6% 4.31% 4.58% 4.94% 2.19% 1.52% 0.87%
2025/03/06 12.78% 3.92% 5.93% 5.19% 2.76% 2.9% 1.6% 2.2% 2.26% 2.35%
2025/03/07 7.42% 4.38% 5.98% 4.86% 3.07% 2.48% 7.72% 2.54% 0.06% 2.57%
2025/03/08 8.22% 4.54% 7.48% 6.8% 2.14% 2.07% 0% 2.08% 1.27% 2.06%
2025/03/09 10.12% 7.61% 5.1% 2.46% 5.2% 0.63% 5.54% 1.87% 1.3% 3.01%
2025/03/10 11.39% 3% 3.56% 4.91% 3.19% 3.5% 6.49% 1.54% 1.29% 3.35%
2025/03/11 11.76% 4.78% 4.04% 2.88% 3.12% 2.37% 0% 2.04% 1.52% 4.35%
2025/03/12 13.42% 4.36% 5.02% 4.87% 2.91% 2.15% 4.18% 0.92% 1.48% 2.61%
2025/03/13 11.93% 6.08% 7.35% 5.26% 2.8% 0.3% 2.65% 1.73% 1.09% 4.78%
2025/03/14 9.65% 4.76% 6.56% 4.79% 3.09% 1.03% 4.54% 1.8% 2.27% 2.19%
2025/03/15 15.87% 5.14% 6.66% 5.41% 3.97% 1.91% 2.77% 1.9% 1.12% 2.18%
2025/03/16 14.38% 4.05% 5.2% 3.58% 4.79% 2.21% 2.51% 1.13% 0.83% 1.28%
2025/03/17 12.88% 4.52% 5.33% 5.6% 2.61% 2.93% 2.79% 2.07% 1.56% 2.9%
2025/03/18 12.9% 5.73% 5.58% 5.69% 3.13% 2.66% 2.24% 2.42% 1.38% 1.72%
2025/03/19 13.57% 6.88% 4.84% 5.05% 3.86% 1.55% 4.9% 1.72% 3.19% 1.8%
2025/03/20 16.9% 4.68% 4.03% 4.79% 3.44% 1.15% 4.09% 1.52% 3.17% 1.77%
2025/03/21 12.51% 5.96% 3.89% 5.97% 4.4% 2.08% 0% 1.8% 1.88% 1.46%
2025/03/22 14.55% 8.79% 3.68% 4.62% 2.9% 2.33% 3.34% 1.25% 2.19% 1.4%
2025/03/23 16.78% 9.71% 3.95% 4.62% 4.06% 1.49% 6.19% 0.98% 1.33% 1.55%
2025/03/24 10.87% 5.34% 5.16% 5.61% 5.63% 2.12% 4.7% 2.2% 1.73% 3.02%
2025/03/25 16.07% 5.28% 4.23% 5.73% 2.29% 1.65% 2.23% 1.89% 0.36% 3.26%
2025/03/26 16.69% 7% 3.33% 4.57% 3.02% 2.52% 1.92% 1.63% 0.26% 3.07%
2025/03/27 16.52% 7.34% 3.72% 5.75% 2.44% 1.66% 3.4% 1% 1.7% 3.8%
2025/03/28 15.08% 7.41% 3.78% 3.48% 2.44% 3.36% 4.45% 1.8% 2.88% 1.85%
2025/03/29 15.18% 4.52% 4.21% 4.85% 3.51% 2.33% 0% 1.64% 1.19% 2.11%
2025/03/30 11.34% 9.44% 4.78% 6.19% 1.87% 1.83% 6.06% 0.88% 1.36% 2.75%
2025/03/31 17.86% 5.29% 3.93% 3.74% 3.29% 3.15% 2.79% 2.15% 2.15% 2.01%

Copyright © Adthena. All rights reserved.

In March 2025, k12.com led with a peak spend share of 17.86% on the 31st. Connectionsacademy.com saw a notable rise mid-month, reaching 9.71% on the 23rd. Ixl.com maintained a steady presence, while powerhomeschool.org peaked at 6.8% on the 8th. Hookedonphonics.com fluctuated, ending at 3.29%. Gcu.edu’s highest was 4.21% on the 3rd. Etvendowment.org had a strong start, peaking at 7.72% on the 7th. Abcmouse.com remained consistent, closing at 2.15%. Primroseschools.com and kindercare.com showed varied trends, with kindercare.com peaking at 4.78% on the 13th.

Market Exposure

Competitor Count for US Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 399
2025/03/02 359
2025/03/03 388
2025/03/04 398
2025/03/05 441
2025/03/06 478
2025/03/07 468
2025/03/08 516
2025/03/09 376
2025/03/10 408
2025/03/11 412
2025/03/12 446
2025/03/13 391
2025/03/14 440
2025/03/15 369
2025/03/16 375
2025/03/17 367
2025/03/18 394
2025/03/19 381
2025/03/20 411
2025/03/21 389
2025/03/22 434
2025/03/23 372
2025/03/24 416
2025/03/25 397
2025/03/26 436
2025/03/27 425
2025/03/28 393
2025/03/29 399
2025/03/30 393
2025/03/31 391

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 516 on March 8. The month concluded with 391 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
k12.com 1.82%
kindercare.com 1.49%
connectionsacademy.com 1.18%
teacherspayteachers.com 0.89%
ivybrookacademy-us.com 0.54%
goodandbeautiful.com -0.21%
schoolspecialty.com -0.24%
vivvi.com -0.25%
acellusacademy.com -0.25%
lakeshorelearning.com -8.4%

Copyright © Adthena. All rights reserved.

In the past month, k12.com surged by 1.82%, while lakeshorelearning.com plummeted by 8.4%. Kindercare.com and connectionsacademy.com also saw positive gains, contrasting with declines for vivvi.com and others.

Campaign Efficiency

US Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date lakeshorelearning.com k12.com etvendowment.org connectionsacademy.com ixl.com kindercare.com abcmouse.com powerhomeschool.org teacherspayteachers.com learningposttoys.com
2025/03/01 17.8% 2.33% 14.51% 3.87% 3.87% 1.28% 1.74% 1.46% 1.05% 4.22%
2025/03/02 13.97% 1.39% 10.27% 2.71% 2.55% 0.81% 2.46% 1.5% 0.34% 0.28%
2025/03/03 17.07% 2.33% 0% 2.1% 5.24% 5.67% 2.99% 2.54% 3.23% 0%
2025/03/04 15.31% 3.12% 7.18% 3.15% 3.22% 2.12% 2.16% 2.63% 0.88% 0%
2025/03/05 10.06% 2.76% 8.65% 2.14% 3.36% 1.58% 3.48% 2.12% 0.81% 6.4%
2025/03/06 10.17% 3.89% 2.69% 2.51% 4.96% 3.11% 2.68% 3.29% 4.48% 3.98%
2025/03/07 9.63% 2.41% 12.99% 2.58% 5.05% 3.78% 2.94% 3.29% 0.63% 1.17%
2025/03/08 4.85% 2.73% 0% 3.07% 6.05% 2.95% 2.41% 3.82% 5.36% 5.85%
2025/03/09 16.45% 2.82% 7.94% 4.47% 3.99% 3.8% 2.35% 1.24% 3.01% 0%
2025/03/10 21.56% 4.6% 10.33% 1.47% 2.5% 4.19% 1.87% 2.73% 1.65% 0%
2025/03/11 13.7% 3.2% 0% 3.21% 3.27% 5.95% 2.39% 1.47% 5.45% 0.64%
2025/03/12 13.83% 4.05% 7.37% 2.75% 3.87% 4.09% 1.42% 2.95% 0.65% 3.5%
2025/03/13 6.59% 3.87% 4.8% 3.94% 6.15% 7.57% 2.89% 2.86% 3.78% 5.25%
2025/03/14 5.1% 3.45% 7.9% 3.29% 5.5% 2.93% 2.46% 2.95% 0.99% 4.06%
2025/03/15 13.11% 4.27% 4.57% 2.94% 5.33% 2.71% 2.78% 2.88% 6.63% 5.41%
2025/03/16 8.72% 3.77% 4.4% 3.21% 4.41% 2.2% 1.94% 2.09% 0.77% 0.46%
2025/03/17 7.48% 3.84% 4.74% 3.69% 5.12% 4.57% 2.91% 3.17% 4.43% 1.16%
2025/03/18 9.3% 3.66% 3.99% 4.04% 5.04% 2.92% 3.36% 3.54% 3.49% 2.56%
2025/03/19 12.62% 2.99% 6.75% 3.66% 3.17% 2.23% 2.19% 2.12% 9.11% 3.9%
2025/03/20 13.23% 4.32% 6.52% 3.09% 3.53% 2.21% 1.95% 2.67% 1.36% 4.3%
2025/03/21 3.26% 4.31% 0% 4.92% 3.91% 2.84% 3.05% 3.99% 2.86% 5.25%
2025/03/22 8.35% 4.16% 5.66% 6.37% 3.38% 2.22% 1.67% 2.9% 3.16% 4.84%
2025/03/23 4.91% 4.38% 10.58% 7.81% 3.79% 2.73% 1.28% 2.52% 3.05% 5.62%
2025/03/24 7.33% 5.25% 7.61% 3.71% 4.1% 4.39% 2.8% 3.28% 1.07% 8.22%
2025/03/25 9.96% 4.89% 4.06% 3.89% 3.76% 4.63% 2.43% 3.37% 1.78% 6.61%
2025/03/26 1.35% 5.42% 3.62% 6.09% 3.24% 4.84% 2.45% 2.88% 4.31% 3.63%
2025/03/27 7.32% 4.8% 6.02% 6.45% 3.38% 5.67% 1.62% 3.24% 3.43% 2.87%
2025/03/28 9.54% 4.41% 7.26% 4.88% 3.54% 3% 2.66% 2.08% 3.65% 3.21%
2025/03/29 7.73% 4.41% 0% 3.49% 3.77% 3.36% 2.96% 2.53% 4.1% 7.67%
2025/03/30 4.14% 3.13% 9.84% 6.13% 4.02% 3.86% 1.44% 3.16% 2.73% 4.71%
2025/03/31 13.27% 5.46% 4.39% 3.69% 3.31% 2.99% 2.86% 2.21% 1.17% 0%

Copyright © Adthena. All rights reserved.

In March 2025, Lakeshore Learning’s impression share fluctuated, peaking at 21.56% on March 10. K12.com saw a steady rise, ending at 5.46%. Learningposttoys.com and Etvendowment.org had varied trends, while Connections Academy and IXL.com maintained moderate shares. Kindercare.com and Abcmouse.com showed consistent low shares, with Powerhomeschool.org and Teacherspayteachers.com experiencing minor fluctuations. The month concluded with diverse performance across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    ABCmouse https://www.abcmouse.com

    Reading, Math, and Phonics — Learn to read with ABCmouse, the award-winning reading app for kids ages 2–8. Inspire your child to...

  2. 2
    Early Childhood Education - Online Classes Starting Weekly https://explore.gcu.edu › early-childhood › education

    Future teachers, earn your degree with the flexibility that lets you work while you study. Graduates will...

  3. 3
    Homeschool with IXL https://www.ixl.com

    Trusted by 300K Parents — Unlimited fun practice. Learn math, English, science, & more. Trusted...

  4. 4
    University of Phoenix® - Online Courses https://www.phoenix.edu › online › school

    Earn Your Degree As An Adult - Get Started At University of Phoenix® Today.

  5. 5
    Self-Paced Homeschool Program https://www.powerhomeschool.org

    Start Homeschooling in 10 Min — Homeschooling is Easy with Power Homeschool's Online Homeschool Classes - Get Started Now!

Copyright © Adthena. All rights reserved.

In the realm of early education, top PPC ads reveal a tapestry of diverse offerings. ABCmouse captivates with its award-winning reading app for young learners. GCU and University of Phoenix emphasize flexible online degrees for aspiring educators. IXL and Power Homeschool highlight trusted, self-paced homeschooling solutions.

Frequently Asked Questions

Customer Success Stories

UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.