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US Education & Training Language Learning - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
preply.com 24.07
babbel.com 17.02
rosettastone.com 7.64
pimsleur.com 7.63
forbes.com 3.85
lingoda.com 3.28
lingopie.com 2.6
amazon.com 2.1
apple.com 1.92
varsitytutors.com 1.92
others 27.97

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Preply leads with 24.07% click share, closely followed by Babbel at 17.02%. Rosetta Stone and Pimsleur trail with 7.64% and 7.63%, respectively. Others collectively hold 27.97%.

Market Exposure

Share of Spend for the top 10 US Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date preply.com babbel.com pimsleur.com forbes.com rosettastone.com top5languages.com lingoda.com varsitytutors.com buyersguide.org lingopie.com
2025/01/01 18.48% 21.06% 5.65% 6.65% 5.08% 2.48% 4.52% 1.07% 3.39% 3.33%
2025/01/02 20.29% 21.8% 6.24% 7.59% 4.95% 2.46% 3.91% 0.84% 3.9% 2.81%
2025/01/03 21.95% 21.33% 6.64% 7.86% 5.6% 2.89% 4.06% 1.26% 4.21% 2.87%
2025/01/04 20.49% 19.01% 6.87% 8.57% 5.59% 3.21% 5.26% 0.98% 3.71% 4.85%
2025/01/05 23.69% 17.32% 7.31% 7.58% 5.16% 3.23% 5.06% 1.66% 3.64% 4.24%
2025/01/06 21.97% 18.44% 10.92% 6.02% 3.32% 2.74% 4.06% 2.16% 2.58% 5.73%
2025/01/07 23.64% 17.18% 10.89% 6.97% 4.47% 2.2% 5.58% 2.47% 2.77% 1.31%
2025/01/08 23.69% 18.42% 10.57% 5.85% 4.22% 2.24% 4.96% 2.51% 2.64% 1.34%
2025/01/09 27.01% 19.7% 12.16% 5.41% 4.12% 1.28% 4.26% 2.75% 2.24% 2.53%
2025/01/10 26.48% 18.47% 10.03% 5.56% 4.33% 1.72% 3.49% 2.15% 2.3% 1.23%
2025/01/11 23.94% 21.57% 10.44% 6.37% 3.98% 1.92% 4.15% 2.98% 2.68% 1.4%
2025/01/12 23.68% 23.39% 8.8% 6.43% 3.75% 1.73% 3.67% 2.85% 2.38% 1.5%
2025/01/13 29.81% 20.67% 8.66% 5.65% 4.04% 1.64% 3.93% 2.02% 2.71% 1.5%
2025/01/14 26.69% 17.85% 6.33% 6.63% 4.61% 1.55% 4.72% 2.28% 2.52% 1.84%
2025/01/15 23.58% 18.35% 10.5% 5.83% 4.2% 2.22% 4.96% 2.5% 2.63% 1.33%
2025/01/16 26.9% 19.64% 12.12% 5.39% 4.1% 1.27% 4.27% 2.73% 2.22% 2.52%
2025/01/21 25.45% 20.8% 7.35% 6.04% 4.24% 1.15% 6.16% 3.39% 2.37% 2.91%
2025/01/22 23.6% 19.15% 7.64% 6.02% 5.11% 1.57% 6.55% 3.79% 2.87% 2.05%
2025/01/23 30.3% 17.87% 7.6% 4.88% 3.49% 1.29% 7.45% 2.59% 2.11% 3.18%
2025/01/24 25.35% 17.7% 8.98% 5.25% 4.67% 2.67% 6.56% 4.22% 2.07% 2.37%
2025/01/25 23.91% 18.76% 10.01% 5.64% 4.02% 3.97% 6.06% 3.49% 2.27% 3.32%
2025/01/26 25.51% 20.62% 8.6% 5.35% 3.99% 3.43% 5.72% 2.93% 1.68% 2.68%
2025/01/27 31.55% 16.64% 9.41% 4.26% 4.11% 3.02% 4.52% 3.14% 1.41% 1.9%
2025/01/28 24.06% 17.85% 10.76% 4.62% 4.24% 3.6% 6.29% 2.66% 1.21% 1.36%
2025/01/29 23.26% 18.97% 9.93% 5.06% 3.96% 3.19% 6.47% 2.71% 1.16% 1.44%
2025/01/30 26.69% 20.07% 9.29% 4.37% 4.28% 3.33% 4.88% 2.52% 1.32% 1.16%
2025/01/31 25% 17.18% 9.99% 5.59% 5.54% 4.19% 3.63% 2.82% 2.02% 2.01%

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Preply.com led January with a steady rise, peaking at 31.55% on the 27th. Babbel.com fluctuated, ending at 17.18%. Pimsleur.com saw a mid-month peak, closing at 9.99%. Forbes.com declined, finishing at 5.59%. RosettaStone.com remained stable, ending at 5.54%. Top5Languages.com showed growth, closing at 4.19%. Lingoda.com peaked mid-month, ending at 3.63%. VarsityTutors.com rose, finishing at 2.82%. BuyersGuide.org declined, closing at 2.02%. Lingopie.com fluctuated, ending at 2.01%.

Market Exposure

Competitor Count for US Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 513
2025/01/02 511
2025/01/03 512
2025/01/04 478
2025/01/05 493
2025/01/06 551
2025/01/07 472
2025/01/08 476
2025/01/09 499
2025/01/10 510
2025/01/11 548
2025/01/12 527
2025/01/13 473
2025/01/14 495
2025/01/15 476
2025/01/16 499
2025/01/21 528
2025/01/22 520
2025/01/23 460
2025/01/24 450
2025/01/25 501
2025/01/26 460
2025/01/27 498
2025/01/28 474
2025/01/29 540
2025/01/30 537
2025/01/31 515

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January saw fluctuating advertiser numbers, peaking at 551 on the 6th, dipping to 450 on the 24th, and closing at 515.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
preply.com 4.2%
lingoda.com 1.39%
busuu.com 1%
top5languages.com 0.52%
varsitytutors.com 0.5%
berlitz.com -0.67%
forbes.com -0.73%
babbel.com -0.85%
apple.com -1.9%
deepl.com -2.22%

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Preply.com surged with a 4.2% click share increase, while Deepl.com faced a 2.22% decline. Lingoda.com and Busuu.com also saw positive growth, contrasting with declines for Apple.com and Babbel.com.

Campaign Efficiency

US Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date preply.com babbel.com pimsleur.com rosettastone.com forbes.com top5languages.com varsitytutors.com buyersguide.org lingopie.com lingoda.com
2025/01/01 12.12% 13.67% 3.85% 4% 4.74% 2.09% 0.56% 2.83% 4.36% 4.25%
2025/01/02 13.79% 15.69% 5.47% 5.05% 6.87% 2.69% 0.6% 4.14% 2.69% 2.35%
2025/01/03 16.11% 15.02% 6.09% 5.81% 7.65% 2.97% 0.84% 4.59% 2.88% 2.71%
2025/01/04 15.94% 14% 6.5% 6.26% 8.88% 3.54% 0.79% 4.44% 7.97% 3.58%
2025/01/05 21.22% 12.86% 6.94% 5.77% 7.77% 3.58% 1.32% 4.07% 7.06% 3.51%
2025/01/06 15.92% 13.89% 11.75% 2.84% 4.69% 2.43% 3.46% 2.24% 8.89% 2.17%
2025/01/07 17.21% 12.62% 9.96% 4.99% 7.02% 2.63% 1.8% 3.25% 1.34% 3.54%
2025/01/08 17.69% 13.25% 10.05% 4.59% 5.74% 2.56% 2.16% 3% 1.43% 3.24%
2025/01/09 23.42% 15.87% 16.55% 3.65% 4.41% 1.21% 1.98% 2.19% 4.15% 2.34%
2025/01/10 24.4% 12.9% 9% 4.62% 5.46% 1.9% 1.7% 2.53% 1.19% 2.05%
2025/01/11 18.96% 15.78% 10.15% 4.49% 6.49% 2.25% 2.61% 3.07% 1.6% 2.72%
2025/01/12 18.22% 19.25% 6.62% 3.23% 7.09% 1.6% 4.31% 2.14% 1.3% 1.89%
2025/01/13 27.37% 14.81% 7.98% 4.18% 5.57% 1.78% 1.64% 3.02% 1.6% 2.41%
2025/01/14 23.82% 12.68% 5.66% 4.76% 6.3% 1.66% 1.9% 2.85% 2.03% 3.01%
2025/01/15 17.7% 13.28% 10.05% 4.59% 5.74% 2.56% 2.16% 2.99% 1.43% 3.26%
2025/01/16 23.43% 15.89% 16.56% 3.65% 4.41% 1.21% 1.98% 2.18% 4.16% 2.34%
2025/01/21 24.68% 16.82% 6.61% 4.24% 5.9% 1.2% 2.87% 2.68% 5.06% 3.99%
2025/01/22 20.85% 14.93% 7.59% 5.65% 6.38% 1.87% 3.38% 3.41% 2.3% 4.78%
2025/01/23 28.24% 13.8% 8.81% 3.38% 4.31% 1.24% 2.01% 2.11% 5.21% 7.01%
2025/01/24 24.65% 13.58% 9.18% 5.33% 5.45% 3.02% 3.86% 2.42% 2.46% 4.91%
2025/01/25 25.34% 14.63% 11.83% 3.87% 4.98% 3.98% 2.84% 2.34% 5.21% 4%
2025/01/26 23.33% 17.17% 8.26% 4.29% 5.3% 3.62% 2.54% 1.88% 2.8% 3.89%
2025/01/27 28.55% 12.9% 10.28% 3.51% 3.59% 2.74% 5.35% 1.33% 1.63% 2.59%
2025/01/28 20.35% 13.5% 10.39% 4.54% 4.68% 4.12% 2.28% 1.46% 1.5% 4.62%
2025/01/29 19.32% 14.07% 9.44% 4.35% 5.19% 3.45% 2.23% 1.39% 1.56% 4.38%
2025/01/30 24.16% 14.65% 8.47% 4.31% 4.43% 3.52% 2.17% 1.54% 1.2% 3.17%
2025/01/31 23.53% 12.46% 9.29% 5.55% 5.26% 4.29% 2.31% 2.14% 2.02% 1.91%

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Preply.com led January with fluctuating impressions, peaking at 28.55%. Babbel.com maintained a steady presence, while Pimsleur.com saw a notable rise mid-month. Rosetta Stone and Forbes showed consistent activity, ending with slight increases.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Instant Voice Translator - English to Spanish Translation https://apps.apple.com › vt › free

    You speak, we translate. Immediate translation of real-time conversations

  2. 2
    Become Fluent In Spanish - Free Spanish For Beginners https://go.babbel.com › official-babbel › learn-spanish

    Learn Spanish Easily With Engaging Programs From Babbel. Start Your Journey Now.

  3. 3
    Bingewatch Your Way to Fluency https://join.lingopie.com › spanish › practice

    Learn Spanish with Lingopie — Learn Spanish with TV Shows, Movies & Music with Dual Subtitles + Instant Translations

  4. 4
    Learn Spanish In 30 Days | Scientifically Proven Method https://offers.pimsleur.com › learn-in-car

    Pimsleur Is The First Language Learning App To Be Compatible With Your Cars Audio System!

  5. 5
    Free Spanish Conversation https://www.preply.com › spanish › conversation

    Fluent in no Time with Preply — The Faster Way to Fluency. Fast Track Your Spanish Learning with 5-Star Expert Tutors!

Copyright © Adthena. All rights reserved.

In the competitive landscape of language learning, top advertisers like Apple, Babbel, Lingopie, Pimsleur, and Preply captivate audiences with unique propositions. From real-time translations to immersive TV-based learning, each ad highlights innovative methods to achieve fluency, emphasizing convenience and engagement.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.