Log in Book a Demo

US Education & Training Language Learning - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
merriam-webster.com 26.28
preply.com 14.8
babbel.com 12.35
rosettastone.com 9.19
pimsleur.com 4.25
forbes.com 2.95
top5languages.com 2.58
lingoda.com 2.21
busuu.com 2.07
jumpspeak.com 1.69
others 21.63

Copyright © Adthena. All rights reserved.

In the language learning PPC landscape, Merriam-Webster leads with 26.28% click share, followed by Preply at 14.8%. Babbel captures 12.35%, while ‘others’ collectively hold 21.63%.

Market Exposure

Share of Spend for the top 10 US Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date preply.com babbel.com rosettastone.com forbes.com top5languages.com lingoda.com varsitytutors.com busuu.com pimsleur.com jumpspeak.com
2025/03/01 24.45% 15.44% 7.89% 7.86% 4.38% 4.08% 1.72% 2.6% 4.63% 1.99%
2025/03/02 21.63% 19.12% 7.27% 7.51% 4.04% 4.16% 2.09% 3.14% 4.75% 2.35%
2025/03/03 23.64% 15.52% 7.85% 8.68% 3.34% 3.88% 2.18% 3.29% 4.28% 2.38%
2025/03/04 24.15% 16.97% 7.96% 6.21% 4.65% 4.07% 2.3% 4.28% 4.4% 1.67%
2025/03/05 24.21% 15.24% 7.62% 5.41% 4.1% 4.46% 3.13% 4.1% 5.45% 1.76%
2025/03/06 23.39% 15.78% 8.69% 6.5% 4.38% 5.28% 2.53% 2.36% 4.74% 2.11%
2025/03/07 25.1% 15.7% 6.35% 5.48% 4.65% 4.78% 2.2% 1.79% 4.95% 2.07%
2025/03/08 25.35% 15.38% 6.42% 5.95% 4.09% 4.24% 2.57% 1.68% 3.72% 1.84%
2025/03/09 24.52% 15.18% 8.96% 5.81% 4.24% 4.89% 2.01% 1.63% 5.34% 2.33%
2025/03/10 27.06% 18.28% 6.1% 6.12% 3.6% 4.45% 0.99% 1.55% 4.75% 1.55%
2025/03/11 26.03% 16.69% 6.71% 5.56% 4.53% 4.4% 1.06% 1.64% 5.13% 2.45%
2025/03/12 26.28% 17.38% 7.17% 5.77% 4.2% 4.47% 1.15% 2.22% 5.19% 2.49%
2025/03/13 25.99% 17.97% 6.05% 5.32% 3.6% 5.38% 1.34% 2.32% 6.21% 2.21%
2025/03/14 25.38% 19.4% 6.64% 5.2% 3.55% 3.99% 0.97% 1.83% 5.05% 2.4%
2025/03/15 23.81% 21.77% 6.99% 5.89% 3.81% 3.45% 1.63% 2.1% 5.69% 3.33%
2025/03/16 21.84% 21.81% 6.39% 6.36% 3.9% 3.83% 2.75% 1.74% 6.15% 3.87%
2025/03/17 21.22% 19.76% 6.62% 6.56% 3.74% 4.31% 2.72% 1.04% 8.57% 3.38%
2025/03/18 24.93% 17.32% 6.23% 5.69% 2.72% 3.95% 2.67% 1.19% 9.33% 3.43%
2025/03/19 24.18% 16.11% 7.16% 5.66% 3.78% 4.07% 3.53% 1.48% 6.98% 2.68%
2025/03/20 24.76% 16.52% 6.86% 4.86% 3.62% 4.97% 3.92% 1.47% 6.97% 1.87%
2025/03/21 23.01% 16.93% 7.01% 5.35% 5.44% 4.82% 3.54% 2.41% 6.11% 2.4%
2025/03/22 23.63% 15.43% 6.01% 7.04% 4.43% 5.07% 2.85% 2.26% 6.01% 1.84%
2025/03/23 22.41% 13.48% 5.17% 5.89% 4.47% 5.07% 4.33% 2.1% 5.39% 2.17%
2025/03/24 25.29% 14.39% 6.23% 4.56% 5.05% 4.59% 3.04% 2.57% 5.4% 2.11%
2025/03/25 23.56% 17.79% 5.8% 5.21% 6.1% 4.14% 3.36% 3.16% 4.34% 2.25%
2025/03/26 24.12% 16% 6.44% 4.98% 5.41% 4.96% 3.55% 3.24% 4.91% 2.61%
2025/03/27 24.77% 17.43% 5.15% 4.61% 5.49% 5.47% 2.51% 3.14% 5.3% 2.77%
2025/03/28 25.36% 16.86% 5.76% 5.06% 5% 6.41% 2.84% 3.9% 3.27% 3.18%
2025/03/29 24.3% 17.24% 5.4% 5.13% 4.87% 5.74% 3.81% 3.8% 3.64% 2.67%
2025/03/30 24.2% 17.17% 5.34% 5.69% 4.76% 5.14% 3.32% 3.9% 4.82% 3.61%
2025/03/31 24.6% 15.28% 5.85% 5.67% 5.62% 5.52% 3.83% 3.49% 3.47% 2.22%

Copyright © Adthena. All rights reserved.

Preply.com led March with a steady spend share, peaking at 27.06% on March 10. Babbel.com saw fluctuations, reaching 21.81% mid-month. Rosettastone.com maintained a lower, stable share. Forbes.com and Top5languages.com showed varied trends, while Lingoda.com and Varsitytutors.com experienced gradual increases. Busuu.com and Pimsleur.com had notable mid-month peaks. Jumpspeak.com ended with a slight rise.

Market Exposure

Competitor Count for US Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 388
2025/03/02 384
2025/03/03 398
2025/03/04 402
2025/03/05 384
2025/03/06 460
2025/03/07 471
2025/03/08 459
2025/03/09 389
2025/03/10 440
2025/03/11 388
2025/03/12 413
2025/03/13 392
2025/03/14 421
2025/03/15 390
2025/03/16 385
2025/03/17 364
2025/03/18 369
2025/03/19 385
2025/03/20 359
2025/03/21 385
2025/03/22 395
2025/03/23 365
2025/03/24 400
2025/03/25 358
2025/03/26 394
2025/03/27 383
2025/03/28 362
2025/03/29 374
2025/03/30 377
2025/03/31 354

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 471 on March 7. The month concluded with a decline, ending at 354.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
pimsleur.com 0.79%
mondly.com 0.68%
varsitytutors.com 0.67%
wordnik.com 0.47%
jumpspeak.com 0.34%
girlspring.com -0.2%
buyersguide.org -0.39%
rumie.org -0.42%
forbes.com -0.62%
rosettastone.com -1.16%

Copyright © Adthena. All rights reserved.

Pimsleur.com leads with a 0.79% click share rise, while RosettaStone.com drops by 1.16%. Mondly.com and VarsityTutors.com also see positive growth, contrasting with declines for Forbes.com and Rumie.org.

Campaign Efficiency

US Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date preply.com babbel.com merriam-webster.com top5languages.com forbes.com rosettastone.com busuu.com lingoda.com pimsleur.com jumpspeak.com
2025/03/01 17.02% 10.65% 13.46% 4.13% 6.69% 6.68% 2.54% 2.32% 3.71% 1.99%
2025/03/02 15.4% 17.91% 9.94% 4.1% 6.79% 6.31% 3.16% 2.24% 3.99% 2.34%
2025/03/03 17.32% 11.94% 11.81% 3.52% 8.38% 6.79% 3.45% 1.97% 3.65% 2.61%
2025/03/04 17.76% 12.84% 11.27% 4.87% 6.04% 6.74% 4.48% 2.08% 3.83% 1.96%
2025/03/05 17.65% 12.1% 11.26% 4.5% 5.55% 6.64% 4.3% 2.37% 4.96% 2.13%
2025/03/06 19.16% 12.83% 5.32% 4.93% 6.77% 8.2% 2.67% 3.11% 4.54% 2.65%
2025/03/07 22.39% 12.03% 6.74% 5.05% 5.3% 5.59% 1.87% 2.67% 4.2% 2.45%
2025/03/08 19.14% 12.15% 9.92% 4.53% 5.7% 5.48% 1.78% 2.5% 3.26% 2.13%
2025/03/09 19.41% 12.22% 8.45% 4.71% 5.81% 8.25% 1.89% 2.98% 4.53% 2.69%
2025/03/10 24.3% 18.59% 4.8% 3.29% 4.98% 4.63% 1.38% 1.96% 6.72% 1.52%
2025/03/11 18.74% 12.38% 14.78% 4.42% 5.18% 5% 1.51% 2.15% 4.22% 2.5%
2025/03/12 23.36% 13.31% 9.99% 4.38% 5.54% 5.92% 2.17% 2.49% 4.35% 2.7%
2025/03/13 23.94% 13.83% 7.58% 3.7% 5.07% 4.76% 2.29% 2.91% 5.21% 2.47%
2025/03/14 18.98% 14.6% 8.78% 3.81% 5.04% 5.76% 1.92% 1.99% 4.46% 2.76%
2025/03/15 17.38% 16.61% 12.56% 3.85% 5.47% 5.82% 2.18% 1.88% 4.84% 3.68%
2025/03/16 16.03% 17.55% 9.5% 4.13% 6.17% 5.44% 1.88% 2.14% 5.6% 4.34%
2025/03/17 15.21% 15.57% 12.85% 3.82% 6.29% 4.96% 1.11% 2.13% 7.34% 3.66%
2025/03/18 19.4% 15.56% 9.15% 2.08% 3.89% 3.62% 0.96% 1.58% 11.97% 5.65%
2025/03/19 17.19% 12.51% 14.45% 4.07% 5.47% 5.72% 1.6% 2.1% 6.08% 2.94%
2025/03/20 18.36% 12.93% 10.49% 3.85% 4.8% 5.61% 1.62% 3.11% 5.97% 2.03%
2025/03/21 17.65% 13.52% 9.29% 5.76% 5.26% 6.11% 2.56% 2.96% 5.33% 2.66%
2025/03/22 18.87% 14.18% 8.41% 4.15% 5.93% 4.56% 2.02% 2.74% 7.96% 1.77%
2025/03/23 16.96% 8.13% 13.33% 3.64% 4.38% 3.25% 1.64% 2.29% 3.38% 1.84%
2025/03/24 26.35% 9.31% 7.04% 4.45% 3.8% 4.34% 2.28% 2.14% 7.08% 1.93%
2025/03/25 20.54% 16.53% 8.79% 5.66% 4.83% 4.24% 3.04% 2.05% 3.04% 2.24%
2025/03/26 17.6% 12.73% 6.39% 5.7% 5.55% 5.57% 3.45% 2.84% 4.16% 2.97%
2025/03/27 19.73% 15.31% 8.8% 5.13% 4.17% 3.75% 2.89% 3.03% 7.62% 2.8%
2025/03/28 18.92% 13.04% 13.1% 5.21% 4.9% 4.88% 4.01% 3.86% 2.42% 3.5%
2025/03/29 18.36% 13.94% 9.85% 5.29% 5.25% 4.63% 4.07% 3.46% 2.87% 3.03%
2025/03/30 16.9% 15.99% 7.77% 4.66% 5.52% 4.05% 3.7% 2.8% 7.35% 7.31%
2025/03/31 18.99% 12.87% 6.81% 6.1% 5.95% 4.96% 4.2% 3.49% 2.87% 2.65%

Copyright © Adthena. All rights reserved.

Preply.com led March with fluctuating impressions, peaking at 26.35% on March 24. Babbel.com saw a mid-month dip, while Merriam-Webster.com had a steady decline. Top5languages.com and Forbes.com showed minor variations. RosettaStone.com and Busuu.com experienced slight fluctuations. Lingoda.com and Pimsleur.com had modest changes, with Pimsleur.com peaking at 11.97% on March 18. Jumpspeak.com ended with a notable spike on March 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Speak Spanish Like A Native | Effective Language Learning https://go.babbel.com › official-site › babbel

    Learn Spanish Right On Your Phone. The Easiest, Most Convenient Way To Learn. Learn Spanish With Quick Lessons From Any Device. Education On...

  2. 2
    Start to Learn Spanish - Free Language Learning App https://go.mondly.com › mondly-app

    Crystal-clear audio & professional voice actors - Learn Spanish with fluent speakers. Learn Spanish the fun & easy way. Expand your vocabulary with...

  3. 3
    Learn Spanish In 30 Days https://offers.pimsleur.com › learn-in-car

    World-Famous Pimsleur Method — Pimsleur Is The First Language Learning App To Be Compatible With Your Cars Audio System!

  4. 4
    Private Lessons from $5/Hour - Affordable Spanish Tutors https://www.preply.com › spanish › study

    The Faster Way to Fluency. Fast Track Your Spanish Learning with 5-Star Expert Tutors!

  5. 5
    Rosetta Stone® Official Site https://www.rosettastone.com

    All Languages, One Price — Master the language you've always wanted to learn with Rosetta Stone®'s immersive lessons. Start a...

Copyright © Adthena. All rights reserved.

In the competitive world of language learning, Babbel, Mondly, Pimsleur, Preply, and Rosetta Stone captivate audiences with unique propositions. Babbel emphasizes convenience, Mondly offers engaging audio experiences, Pimsleur integrates with car systems, Preply highlights affordability, and Rosetta Stone promises comprehensive mastery. Each ad uniquely appeals to diverse learner needs.

Frequently Asked Questions

Customer Success Stories

UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.