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US Education & Training Ed Tech - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ixl.com 40.92
mathway.com 26.22
coolmathgames.com 6.76
lakeshorelearning.com 5.15
schoolofrock.com 1.13
stmath.com 1.05
absorblms.com 0.73
personality.co 0.69
yourselfirst.com 0.68
blossomup.co 0.54
others 16.13

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In the education sector’s PPC landscape, ixl.com leads with 40.92% click share, followed by mathway.com at 26.22%. ‘Others’ collectively hold 16.13%, while coolmathgames.com and lakeshorelearning.com capture 6.76% and 5.15%, respectively.

Market Exposure

Share of Spend for the top 10 US Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date absorblms.com sanalabs.com coolmathgames.com cornerstoneondemand.com workramp.com devry.edu ixl.com wgu.edu 360learning.com litmos.com
2025/03/01 11.47% 6.92% 0% 0.9% 2.77% 2.39% 3.02% 3.2% 7.3% 3.21%
2025/03/02 4.92% 5.43% 9.2% 0.01% 3.14% 1.78% 2.38% 3.41% 12.72% 3.64%
2025/03/03 7.85% 6.74% 0% 6.31% 4.86% 1.96% 2.53% 2.16% 7.19% 3.73%
2025/03/04 11.26% 6.29% 7.43% 5.99% 2.71% 1.7% 1.91% 1.68% 4.9% 2.55%
2025/03/05 6.68% 7.36% 0% 5.76% 4.7% 3.95% 2.84% 2% 3.73% 3.16%
2025/03/06 8.39% 4.26% 0% 0.16% 3.35% 2.86% 2.49% 1.84% 3.56% 5.49%
2025/03/07 10.4% 6.98% 0% 1.39% 1.47% 1.76% 1.82% 2.35% 2.71% 2.53%
2025/03/08 9.54% 8.27% 0% 0.01% 3.64% 1.23% 1.89% 3.02% 5.93% 6.94%
2025/03/09 6.33% 4.43% 0% 0.02% 3.37% 1.89% 3.58% 2.08% 6.56% 4.38%
2025/03/10 9.15% 6.69% 0% 1.26% 5.28% 1.83% 1.81% 2.51% 3.02% 6.36%
2025/03/11 8.06% 9.57% 4.72% 1.95% 2.94% 1.32% 1.49% 1.07% 5.3% 5.43%
2025/03/12 10.9% 7.14% 2.58% 1.64% 1.15% 1.22% 2.35% 1.91% 6.06% 3.79%
2025/03/13 7.87% 6.53% 0% 2.07% 2.26% 1.36% 2.23% 1.47% 4.36% 3.65%
2025/03/14 7.68% 6.84% 5.75% 3.64% 3.94% 2.56% 3.74% 1.94% 1.38% 3.54%
2025/03/15 13.51% 5.49% 5.75% 0.48% 6.98% 0.96% 2.73% 1.45% 2.24% 3.82%
2025/03/16 9.97% 3.07% 0% 0% 3.47% 2.28% 4.21% 3.61% 3.42% 5.13%
2025/03/17 8.59% 4.78% 0% 1.1% 6.92% 0.83% 2.4% 2.08% 0.55% 1.88%
2025/03/18 7.28% 7.29% 0% 4.32% 4.27% 1.41% 2.08% 2.06% 1.67% 3.45%
2025/03/19 6.93% 5.4% 0% 4.15% 3.31% 2.02% 2.89% 1.9% 2.89% 1.1%
2025/03/20 5.27% 8.19% 0% 2.25% 4.65% 1.91% 3.01% 2.37% 4.66% 1.34%
2025/03/21 8.15% 5.34% 5.27% 3.55% 3.94% 2.47% 2.44% 1.4% 5.51% 1.37%
2025/03/22 7.51% 5.85% 9.24% 0.08% 3.29% 1.72% 2.52% 2.29% 5.15% 3.92%
2025/03/23 5.59% 6.11% 6.76% 0.01% 4.33% 1.51% 2.17% 2.96% 5.93% 3.25%
2025/03/24 9.21% 6.51% 0% 1.77% 3.4% 2.19% 2.63% 1.78% 0.99% 2.7%
2025/03/25 9.83% 7.5% 0% 1.71% 4.68% 2.8% 3.11% 1.91% 1.32% 0.35%
2025/03/26 7.63% 7.35% 4.64% 4.72% 5.04% 2.42% 1.77% 1.8% 1.5% 1.85%
2025/03/27 4.46% 5.93% 4.79% 3.84% 3.16% 2.76% 1.59% 1.69% 0.23% 0.44%
2025/03/28 6.46% 7.34% 0% 8.38% 5.62% 2.02% 2.56% 1.41% 0.1% 0.01%
2025/03/29 6.4% 6.31% 0% 2.54% 0.12% 3.74% 3.01% 2.83% 0.75% 0.21%
2025/03/30 6.84% 5.15% 0% 0.02% 3.13% 2.46% 3.09% 2.02% 1.31% 0.01%
2025/03/31 9.44% 6.06% 5.84% 4.32% 3.61% 1.79% 1.67% 1.17% 0.01% 0%

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Absorb LMS led March with fluctuating spend, peaking mid-month. Sana Labs maintained steady growth, while Cool Math Games surged late. Cornerstone OnDemand showed sporadic activity. WorkRamp and 360Learning had varied trends, ending with moderate shares.

Market Exposure

Competitor Count for US Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 563
2025/03/02 561
2025/03/03 558
2025/03/04 595
2025/03/05 562
2025/03/06 650
2025/03/07 672
2025/03/08 650
2025/03/09 575
2025/03/10 594
2025/03/11 600
2025/03/12 640
2025/03/13 598
2025/03/14 594
2025/03/15 536
2025/03/16 547
2025/03/17 531
2025/03/18 587
2025/03/19 556
2025/03/20 561
2025/03/21 559
2025/03/22 564
2025/03/23 520
2025/03/24 555
2025/03/25 535
2025/03/26 575
2025/03/27 583
2025/03/28 571
2025/03/29 555
2025/03/30 548
2025/03/31 593

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March saw fluctuating advertiser numbers, peaking at 672 on March 7. The month concluded with 593 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
mathway.com 4.16%
coolmathgames.com 0.75%
d2l.com 0.3%
teachyourmonster.org 0.23%
procaresoftware.com 0.21%
absorblms.com -0.29%
lakeshorelearning.com -0.36%
edsby.com -0.51%
schoolofrock.com -0.57%
ixl.com -2.75%

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Mathway.com surged with a 4.16% click share increase, while ixl.com faced a 2.75% decline. Coolmathgames.com rose by 0.75%, contrasting with schoolofrock.com’s 0.57% drop.

Campaign Efficiency

US Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date mathway.com stmath.com ixl.com coolmathgames.com lakeshorelearning.com absorblms.com sanalabs.com workramp.com yourselfirst.com litmos.com
2025/03/01 11.27% 3.38% 19.44% 0% 2.88% 5.33% 2.67% 1.22% 1.55% 1.72%
2025/03/02 5.48% 3.01% 13.45% 17.4% 3.52% 2.39% 1.98% 1.25% 0.8% 2.17%
2025/03/03 11.05% 0.62% 20.17% 0% 0.89% 4% 2.99% 2.09% 0.63% 1.81%
2025/03/04 9.37% 1.63% 13.84% 17.71% 3.47% 4.5% 2.17% 1.05% 0.8% 1.02%
2025/03/05 8.33% 1.57% 19.51% 0% 2.93% 2.58% 2.48% 1.69% 1.94% 1.29%
2025/03/06 5.06% 2.46% 17.06% 0% 2.25% 4.64% 1.96% 1.46% 1.47% 2.96%
2025/03/07 6.01% 9.24% 13.06% 0% 2.19% 5.07% 2.7% 0.56% 1.56% 1.19%
2025/03/08 8.43% 8.43% 14.65% 0% 2.87% 4.78% 3.25% 1.55% 1.4% 3.65%
2025/03/09 10.42% 1.4% 20.82% 0% 2.62% 2.21% 1.18% 0.96% 1.08% 1.49%
2025/03/10 8.94% 1.63% 15.31% 0% 1.23% 4.94% 2.72% 2.35% 1.47% 3.51%
2025/03/11 7.38% 11.57% 12% 9.22% 2.6% 3.93% 3.6% 1.22% 0.8% 2.67%
2025/03/12 12.46% 1.28% 16.09% 7.72% 3.87% 4.92% 2.61% 0.41% 0.99% 1.79%
2025/03/13 10.41% 2.46% 15.32% 0% 2.42% 3.61% 2.38% 0.75% 1.01% 1.84%
2025/03/14 9.03% 1.47% 18.14% 9.03% 4.29% 2.44% 1.97% 1.35% 1.03% 1.35%
2025/03/15 9.73% 1.04% 17.31% 9.45% 1.72% 5.54% 1.84% 2.42% 1.89% 1.63%
2025/03/16 11.4% 1.46% 23.47% 0% 2.14% 4.14% 0.94% 1.11% 1.69% 2.16%
2025/03/17 15.46% 0.46% 16.25% 0% 5.93% 3.34% 1.63% 2.26% 1.6% 0.59%
2025/03/18 10.99% 0.77% 16.49% 0% 2.02% 3.69% 3.2% 1.75% 1.68% 1.66%
2025/03/19 14.84% 1.08% 18.48% 0% 2.96% 3.61% 2.15% 1.28% 0.55% 0.41%
2025/03/20 12.1% 0.53% 19.34% 0% 5.52% 2.11% 2.56% 1.64% 1.72% 0.65%
2025/03/21 12.52% 9.25% 15.93% 8.76% 1.87% 3.6% 1.78% 1.41% 1.49% 0.62%
2025/03/22 6.62% 0.46% 17.35% 16.26% 1.98% 3.19% 2.36% 1.18% 1.59% 1.77%
2025/03/23 13.04% 1.56% 14.3% 10.87% 2.82% 2.28% 2.57% 1.44% 0.83% 1.28%
2025/03/24 11.2% 0.41% 19.53% 0% 2.2% 3.89% 2.57% 1.33% 1.37% 1.12%
2025/03/25 12.82% 0.67% 21.79% 0% 3.59% 3.92% 2.24% 1.64% 1.03% 0.14%
2025/03/26 8.9% 2.57% 13.5% 8.9% 3.57% 3.39% 2.48% 1.82% 2.13% 1.18%
2025/03/27 7.78% 8.06% 10.2% 7.78% 1.28% 1.7% 2.17% 1% 1.24% 0.27%
2025/03/28 14% 1.45% 18.26% 0% 1.54% 2.61% 2.47% 1.99% 1.26% 0%
2025/03/29 15.96% 3.61% 18.06% 0% 3.26% 2.41% 1.59% 0.03% 1.56% 0.06%
2025/03/30 11.93% 2.32% 18.28% 0% 2.88% 2.01% 1.41% 0.79% 0.81% 0%
2025/03/31 11.5% 10.54% 9.62% 9.21% 4.49% 3.32% 1.78% 1.12% 0.06% 0%

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In March 2025, IXL.com consistently led in Google PPC impressions, peaking at 23.47% on March 16. Mathway.com showed fluctuations, ending at 11.50%. Coolmathgames.com and STMath.com had notable spikes, while others like Litmos.com remained low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    360Learning LMS https://www.360learning.com › learning › management

    #1 Learning Management System — “A modern, intuitive platform that helps capture attention.” See why teams love our LMS.

  2. 2
    The Leading LMS Software | The Award-Winning Absorb™ LMS https://www.absorblms.com › lms

    We Power Your Success While Training Employees, Customers, Partners, Or Selling Courses.

  3. 3
    Apple Education Store - Official Site https://www.apple.com

    Shop education pricing for all teachers, school staff, and college students. Trade in the device you have to save on the one you want. Learn more and shop now. Payment options available. Apple Trade In.

  4. 4
    Cornerstone LMS https://www.cornerstoneondemand.com

    #1 LMS Software — Connect People-Growth with Organizational Goals to create Success that Works for Everyone.

  5. 5
    IXL Official Site | Interactive Online Learning https://www.ixl.com

    Unlimited practice problems with meaningful, up-to-date tracking on your child's progress. Learn thousands of K-12 topics online. Get detailed feedback and guidance. Win fun awards! Standards-based Learning.

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In the competitive landscape of Google PPC, 360Learning, Absorb LMS, Apple, Cornerstone, and IXL shine with distinct narratives. 360Learning captivates with its modern, intuitive platform. Absorb LMS emphasizes success through training. Apple offers enticing education pricing. Cornerstone aligns growth with goals, while IXL provides interactive, standards-based learning.

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