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US Education & Training Universities - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
phoenix.edu 10.72
wgu.edu 7.16
asu.edu 5.48
snhu.edu 4.9
capella.edu 3.56
chamberlain.edu 3.05
gcu.edu 2.54
collegeboard.org 1.83
devry.edu 1.48
waldenu.edu 1.45
others 57.83

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In the education sector’s PPC landscape, ‘phoenix.edu’ leads with 10.72% click share, followed by ‘wgu.edu’ at 7.16%. ‘Others’ dominate, capturing 57.83%.

Market Exposure

Share of Spend for the top 10 US Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date phoenix.edu asu.edu snhu.edu capella.edu gcu.edu wgu.edu chamberlain.edu waldenu.edu nyu.edu devry.edu
2025/03/01 6.54% 5.12% 3.61% 5.1% 3.46% 7.02% 3.82% 2.21% 2.21% 2.76%
2025/03/02 5.82% 4.5% 3.07% 4.58% 3.32% 7.94% 4.47% 0.78% 2.08% 2.34%
2025/03/03 6.37% 4.85% 3.97% 4.78% 3.66% 5.65% 4.03% 2.16% 1.97% 1.92%
2025/03/04 5.97% 6.29% 3.64% 5.22% 3.4% 5.74% 3.34% 2.8% 1.76% 2.12%
2025/03/05 5.47% 7.21% 3.81% 5.3% 3.21% 4.44% 3.19% 2.51% 1.72% 2.27%
2025/03/06 5.29% 6.41% 3.84% 4.87% 2.93% 5.44% 2.81% 1.77% 1.94% 1.95%
2025/03/07 5.27% 6.09% 3.3% 3.64% 2.79% 5.17% 2.63% 2.6% 1.99% 1.26%
2025/03/08 4.95% 5.19% 3.14% 2.72% 1.95% 7.28% 2.96% 2.29% 1.81% 1.13%
2025/03/09 5.74% 4.44% 4.23% 3.24% 3.65% 5.53% 2.57% 1.8% 1.72% 1.42%
2025/03/10 5.15% 5.16% 3.61% 4.45% 3.23% 5.23% 3.18% 1.77% 2.01% 1.15%
2025/03/11 6.32% 5.86% 4.36% 4.73% 3.66% 4.11% 2.54% 1.61% 1.67% 1.67%
2025/03/12 6.06% 5.89% 3.76% 4.46% 2.11% 4.94% 3.14% 1.24% 2.07% 1.42%
2025/03/13 6.65% 5.94% 4.54% 4.39% 1.74% 5.57% 3.35% 1.14% 2.22% 1.63%
2025/03/14 6.31% 5.28% 4.02% 4.69% 2.66% 4.85% 3.41% 1.3% 1.91% 1.76%
2025/03/15 6.41% 4.41% 4.23% 3.73% 2.82% 6.16% 3.2% 0.4% 2.43% 1.28%
2025/03/16 5.54% 4.39% 4.47% 3.39% 3.04% 7.05% 3.26% 0.62% 2.33% 1.12%
2025/03/17 6.45% 5.87% 4.93% 4.26% 4.22% 5.71% 3.59% 0.98% 1.94% 1.28%
2025/03/18 6.55% 7.88% 4.06% 3.79% 3.3% 5.48% 3.79% 1.16% 1.89% 1.46%
2025/03/19 7.04% 5.57% 4.46% 4.24% 2.65% 4.87% 4.23% 1.05% 2.07% 1.6%
2025/03/20 6.86% 7.42% 4.83% 5.27% 1.97% 4.63% 4.29% 1.73% 2.11% 1.51%
2025/03/21 7.42% 6.92% 5.13% 4.84% 2.39% 5.7% 4.48% 1.7% 1.73% 1.34%
2025/03/22 6.96% 5.83% 4.54% 4.05% 2.29% 6.79% 4.44% 1.44% 1.48% 1.37%
2025/03/23 7.15% 5.49% 4.72% 4.2% 2.59% 6.27% 4.04% 1.5% 1.85% 1.24%
2025/03/24 7.08% 6.33% 4.44% 4.23% 2.39% 5.77% 4.99% 1.53% 1.64% 1.53%
2025/03/25 6.49% 6.64% 4.74% 4.85% 2.64% 4.48% 4.34% 2.24% 1.46% 1.95%
2025/03/26 6.18% 6.53% 4.7% 5.56% 2.27% 4.84% 4.81% 2.52% 1.57% 1.94%
2025/03/27 6.2% 5.26% 4.52% 4.79% 2.51% 4.79% 4.95% 1.73% 1.7% 1.58%
2025/03/28 6.98% 5.67% 3.96% 4.25% 3.04% 5.71% 2.31% 1.76% 1.71% 1.65%
2025/03/29 7.03% 4.66% 4.21% 4.37% 3.41% 5.73% 2% 1.28% 2.09% 1.95%
2025/03/30 7.19% 5.28% 3.95% 4.44% 3.11% 6.57% 1.87% 1.24% 1.84% 1.57%
2025/03/31 6.98% 5.59% 4.68% 4.53% 4.31% 4.2% 2.09% 1.84% 1.61% 1.57%

Copyright © Adthena. All rights reserved.

In March 2025, phoenix.edu’s PPC spend share fluctuated, peaking at 7.42% on March 21. ASU.edu saw a notable rise to 7.88% on March 18. WGU.edu maintained strong performance, ending at 6.57%.

Market Exposure

Competitor Count for US Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1229
2025/03/02 1237
2025/03/03 1241
2025/03/04 1251
2025/03/05 1284
2025/03/06 1387
2025/03/07 1426
2025/03/08 1424
2025/03/09 1259
2025/03/10 1324
2025/03/11 1288
2025/03/12 1315
2025/03/13 1302
2025/03/14 1286
2025/03/15 1249
2025/03/16 1250
2025/03/17 1237
2025/03/18 1258
2025/03/19 1238
2025/03/20 1253
2025/03/21 1249
2025/03/22 1281
2025/03/23 1214
2025/03/24 1257
2025/03/25 1248
2025/03/26 1317
2025/03/27 1299
2025/03/28 1290
2025/03/29 1270
2025/03/30 1278
2025/03/31 1312

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, peaking at 1,426 on March 7. The month concluded with 1,312 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
phoenix.edu 2.27%
chamberlain.edu 0.71%
snhu.edu 0.5%
capella.edu 0.33%
asu.edu 0.28%
nyu.edu -0.24%
arizona.edu -0.27%
westcoastuniversity.edu -0.31%
umgc.edu -0.39%
collegeboard.org -0.95%

Copyright © Adthena. All rights reserved.

Phoenix.edu soared with a 2.27% click share increase, while collegeboard.org plummeted by 0.95%.

Campaign Efficiency

US Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date phoenix.edu asu.edu snhu.edu wgu.edu gcu.edu capella.edu waldenu.edu devry.edu csuglobal.edu chamberlain.edu
2025/03/01 6.8% 4.53% 3.62% 7.22% 3.54% 3.82% 2.2% 2.6% 1.8% 2.97%
2025/03/02 5.83% 3.91% 3.28% 8.18% 3.49% 3.65% 0.71% 2.38% 2.1% 3.25%
2025/03/03 6.72% 4.3% 3.99% 6.05% 3.73% 3.99% 2.13% 2.02% 1.82% 3.17%
2025/03/04 6.7% 5.58% 3.68% 5.83% 3.28% 4.37% 2.65% 2.35% 1.7% 2.62%
2025/03/05 6.08% 6.55% 3.88% 4.45% 3.11% 4.42% 2.51% 2.41% 1.94% 2.6%
2025/03/06 5.86% 5.76% 3.61% 5.54% 2.96% 4.14% 1.63% 2.1% 2.48% 2.25%
2025/03/07 5.78% 5.54% 3.46% 4.9% 2.85% 3.07% 2.45% 1.47% 1.95% 2.14%
2025/03/08 5.37% 4.71% 3.17% 7.1% 1.95% 2.21% 2.27% 1.23% 1.68% 2.43%
2025/03/09 5.84% 3.88% 4.47% 5.83% 3.65% 2.47% 2.03% 1.56% 2.6% 2.02%
2025/03/10 5.69% 4.62% 3.76% 5.49% 3.33% 3.55% 1.98% 1.25% 2.2% 2.59%
2025/03/11 6.67% 5.28% 4.61% 4.48% 3.59% 3.79% 1.83% 1.79% 2.2% 2.06%
2025/03/12 6.46% 5.37% 3.86% 5% 2.16% 3.61% 1.43% 1.52% 2.37% 2.59%
2025/03/13 7.27% 5.21% 4.48% 5.82% 1.62% 3.62% 1.34% 1.68% 1.93% 2.67%
2025/03/14 6.78% 4.59% 4.16% 5.25% 2.47% 3.87% 1.25% 1.73% 2.25% 2.69%
2025/03/15 6.89% 3.92% 4.55% 6.45% 2.78% 2.99% 0.43% 1.27% 2.54% 2.53%
2025/03/16 6.02% 4.08% 4.76% 7.38% 3.05% 2.7% 0.7% 1.18% 1.61% 2.7%
2025/03/17 6.95% 5.42% 5.1% 5.88% 4.23% 3.61% 1.04% 1.39% 2.17% 2.92%
2025/03/18 7.12% 7.21% 4.2% 5.8% 3.28% 3.13% 1.16% 1.41% 2.03% 3.11%
2025/03/19 8.06% 4.84% 4.62% 5.2% 2.39% 3.49% 1.08% 1.77% 2.25% 3.47%
2025/03/20 7.38% 6.61% 4.76% 4.7% 1.92% 4.5% 1.8% 1.6% 1.9% 3.62%
2025/03/21 8% 6.36% 4.92% 6% 2.23% 4.07% 1.76% 1.58% 2.11% 3.75%
2025/03/22 7.38% 5.13% 4.59% 6.88% 2.14% 3.29% 1.48% 1.62% 1.97% 3.55%
2025/03/23 7.44% 4.75% 4.77% 6.73% 2.48% 3.47% 1.58% 1.36% 2.13% 3.28%
2025/03/24 7.57% 5.49% 4.69% 5.78% 2.33% 3.63% 1.54% 1.61% 2.02% 4.08%
2025/03/25 6.72% 5.94% 4.71% 4.81% 2.53% 4.1% 2.33% 2.01% 2.05% 3.53%
2025/03/26 6.5% 5.74% 4.74% 5.21% 2.01% 4.88% 2.6% 2.18% 1.85% 3.87%
2025/03/27 6.64% 4.56% 4.62% 4.99% 2.38% 4% 1.77% 1.67% 2.4% 4.01%
2025/03/28 7.5% 4.83% 3.96% 5.91% 2.98% 3.55% 1.85% 1.9% 1.56% 1.85%
2025/03/29 7.51% 4.11% 4.17% 5.58% 3.36% 3.45% 1.32% 2.24% 2.03% 1.6%
2025/03/30 7.72% 4.57% 4.17% 6.71% 3.02% 3.75% 1.29% 1.95% 2.17% 1.51%
2025/03/31 7.36% 4.71% 4.61% 4.38% 4.1% 3.79% 1.99% 1.69% 1.65% 1.63%

Copyright © Adthena. All rights reserved.

In March 2025, phoenix.edu’s impression share fluctuated, peaking at 8.06% on March 19. Meanwhile, wgu.edu started strong but ended at 4.38%. Overall, phoenix.edu led the month, finishing with a 7.36% share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Academy Sports + Outdoors - Quality Sporting Goods https://www.academy.com

    Academy Sports + Outdoors® Makes It Easier for Everyone to Enjoy More Sports and Outdoors.

  2. 2
    Arizona State University | 300+ Degree Programs Online https://asuonline.asu.edu › asu-online › degrees

    Choose from 300+ Degrees Online to Best Match Your Goals. Explore Top-Ranked Programs Offered Online, Taught by Notable Faculty.

  3. 3
    Master of Science in Nursing | 10 MSN Specializations https://www.chamberlain.edu

    100% Online Coursework*, Hands-On Practicum Support, 90% of Students Receive Financial Aid

  4. 4
    University of Phoenix https://www.phoenix.edu › online › university

    Online College — University of Phoenix Offers Online Degrees & Courses Aligned To 300+ Occupations. Explore Tuition-Saving Opportunities At Our Accredited Online College!

  5. 5
    SNHU® - 8 Week Classes - Online Community College https://degrees.snhu.edu › online › college

    Affordable & Career Focused Online Degrees. Transfer Up to 90 Credits. Apply Online Today!

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Arizona State University stands out with its vast array of over 300 online degree programs, emphasizing top-ranked offerings and esteemed faculty. Meanwhile, Chamberlain University highlights its Master of Science in Nursing with 10 specializations, focusing on financial aid and practical support. The University of Phoenix aligns its courses with over 300 occupations, promoting tuition-saving opportunities. SNHU® offers career-focused, affordable degrees with flexible credit transfers. Each institution uniquely positions itself to cater to diverse educational aspirations.

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