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US Energy, Utilities & Waste - Energy Efficiency - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
homedepot.com 14.05
amazon.com 12.81
harborfreight.com 8.54
lowes.com 3.73
walmart.com 3.18
alpinehomeair.com 2.72
hvacdirect.com 2.54
electricgeneratorsdirect.com 2.21
northerntool.com 2.2
supplyhouse.com 2
others 46.02

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In the energy efficiency PPC landscape, Home Depot leads with 14.05% click share, followed by Amazon at 12.81%. Harbor Freight captures 8.54%, while ‘others’ dominate with 46.02%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com homedepot.com alpinehomeair.com hvacdirect.com harborfreight.com electricgeneratorsdirect.com iwae.com supplyhouse.com lowes.com walmart.com
2025/01/01 9.1% 10.16% 2.53% 2.45% 6.81% 3.11% 2.87% 1.7% 2.94% 1.5%
2025/01/02 11.63% 6.8% 1.77% 3.78% 8.35% 5.32% 2.69% 1.38% 3.27% 1.35%
2025/01/03 10.39% 7.67% 1.6% 4.67% 7.34% 3.6% 1.4% 1.28% 1.6% 2.38%
2025/01/04 9.36% 12.71% 2.4% 4.06% 9.43% 0.73% 2.57% 1.38% 1.74% 2.78%
2025/01/05 8.91% 11.16% 2.01% 4.43% 8.02% 1.3% 3.76% 1.08% 2.33% 3.17%
2025/01/06 7.85% 10.34% 3.6% 5.5% 5.33% 2.04% 3.29% 1.69% 1.82% 1.89%
2025/01/07 5.52% 14.74% 2.2% 3.28% 6.62% 1.78% 1.17% 2.11% 1.33% 2.4%
2025/01/08 6.41% 7.49% 1.97% 4.16% 6.06% 2.91% 1% 1.69% 2.13% 2.29%
2025/01/09 8.22% 10.79% 2.69% 5.09% 7.08% 2.05% 2.13% 2.1% 2.49% 2.19%
2025/01/10 8.21% 13.04% 3.12% 4.18% 4.71% 2.23% 1.49% 1.59% 2.18% 1.39%
2025/01/11 5.97% 14.5% 4.96% 3.8% 5.32% 0.63% 4.45% 1.88% 2.23% 1.51%
2025/01/12 9.75% 11.05% 2.59% 3.29% 7.14% 0.65% 3.32% 1.67% 3.98% 2.21%
2025/01/13 8.94% 9.74% 3.71% 3.73% 6.01% 2.56% 2.94% 1.97% 2.73% 2.14%
2025/01/14 8.28% 10.05% 3.61% 3.9% 6.02% 1.98% 1.3% 1.78% 1.84% 1.39%
2025/01/15 6.18% 7.25% 1.89% 4.01% 5.83% 2.8% 0.97% 1.69% 2.05% 2.2%
2025/01/16 7.87% 10.43% 2.6% 4.96% 6.8% 1.93% 2.07% 2.1% 2.4% 2.1%
2025/01/21 6.31% 5.66% 5.05% 3.28% 5.76% 2.85% 0.58% 2.98% 1.7% 2.62%
2025/01/22 5.45% 5.44% 5.41% 4.47% 6.63% 3.27% 1.55% 2.95% 1.68% 2.49%
2025/01/23 7.34% 4.7% 5.89% 4.36% 3.96% 3.4% 1.9% 2.15% 2.14% 1.3%
2025/01/24 6.73% 7.37% 4.7% 3.07% 7.27% 2.75% 1.32% 2.44% 2.16% 1.66%
2025/01/25 7.16% 6.08% 4.88% 3.4% 6% 1.09% 1.88% 1.59% 2.8% 1.02%
2025/01/26 8.34% 8.96% 5.32% 4.33% 6.88% 1.35% 3.33% 2.18% 2.39% 1.15%
2025/01/27 7.98% 7.95% 4.09% 4.14% 6% 2.15% 3.63% 1.83% 1.57% 1.49%
2025/01/28 7.78% 6.71% 4.21% 3.96% 7.5% 2.25% 3.65% 2.18% 2.08% 1.86%
2025/01/29 7.17% 8.28% 7.03% 4.22% 4.16% 2.94% 3.19% 2.66% 1.7% 1.68%
2025/01/30 7.51% 7.73% 7.31% 5.53% 4.51% 3.44% 2.46% 3.01% 1.86% 1.78%
2025/01/31 8.15% 7.56% 5.41% 4.69% 3.65% 2.64% 2.17% 2% 1.79% 1.55%

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Amazon’s PPC spend share fluctuated, peaking early at 11.63% before stabilizing around 8%. Home Depot led with a strong mid-month surge, while Alpine Home Air and HVAC Direct showed consistent growth. January ended with diverse spend strategies.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 1496
2025/01/02 1414
2025/01/03 1622
2025/01/04 1457
2025/01/05 1454
2025/01/06 1587
2025/01/07 1384
2025/01/08 1487
2025/01/09 1503
2025/01/10 1671
2025/01/11 1584
2025/01/12 1605
2025/01/13 1588
2025/01/14 1673
2025/01/15 1487
2025/01/16 1503
2025/01/21 1630
2025/01/22 1691
2025/01/23 1632
2025/01/24 1606
2025/01/25 1620
2025/01/26 1510
2025/01/27 1558
2025/01/28 1574
2025/01/29 1657
2025/01/30 1830
2025/01/31 1700

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January saw fluctuating advertiser numbers, peaking at 1,830 on the 30th. The month concluded with a strong presence of 1,700 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
alpinehomeair.com 1.63%
grainger.com 0.95%
generac.com 0.84%
uline.com 0.8%
electricgeneratorsdirect.com 0.61%
acehardware.com -0.41%
jackery.com -0.75%
harborfreight.com -0.81%
northerntool.com -0.96%
homedepot.com -6%

Copyright © Adthena. All rights reserved.

Alpinehomeair.com surged with a 1.63% click share increase, while homedepot.com faced a significant 6.0% decline.

Campaign Efficiency

US Energy, Utilities & Waste - Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com homedepot.com harborfreight.com alpinehomeair.com lowes.com walmart.com electricgeneratorsdirect.com supplyhouse.com acehardware.com northerntool.com
2025/01/01 12.88% 10.76% 9% 1.86% 4.49% 2.44% 3.34% 1.91% 0.6% 2.67%
2025/01/02 16.33% 8.3% 10.38% 1.17% 4.76% 2.2% 4.72% 1.4% 1.07% 1.95%
2025/01/03 13.64% 9.93% 9.86% 1.3% 2.41% 3.63% 3.96% 1.37% 1.31% 2.89%
2025/01/04 12.93% 14.83% 11.01% 1.56% 2.7% 4.78% 0.62% 1.35% 2.16% 2.42%
2025/01/05 12.76% 13.3% 9.36% 1.62% 3.03% 4.17% 1.32% 1.14% 1.77% 4.27%
2025/01/06 10.69% 11.83% 7.14% 2.47% 2.7% 2.85% 1.95% 1.78% 2.28% 3.55%
2025/01/07 8.53% 14.84% 9.13% 1.63% 2.12% 3.67% 1.84% 2.22% 1.26% 5.22%
2025/01/08 10% 9.64% 7.74% 1.65% 3.26% 3.86% 2.66% 1.81% 2.41% 4.19%
2025/01/09 11.31% 12.4% 9.03% 2.71% 3.66% 3.77% 2.39% 2.21% 1.62% 3.61%
2025/01/10 11.04% 13.24% 6.57% 2.4% 3.63% 2.58% 2.36% 1.89% 2.12% 2.74%
2025/01/11 9.77% 14.07% 7.58% 3.55% 3.6% 3.09% 0.71% 2.28% 3.25% 1.82%
2025/01/12 13.44% 12.7% 8.32% 1.93% 4.8% 3.21% 0.86% 1.81% 2.86% 1.94%
2025/01/13 12.79% 10.75% 7.41% 2.73% 3.98% 3.29% 2.31% 2.01% 4.44% 1.45%
2025/01/14 12.88% 10.85% 7.75% 2.82% 2.97% 2.67% 2.19% 2% 2.09% 2.43%
2025/01/15 10.08% 9.74% 7.77% 1.66% 3.28% 3.88% 2.68% 1.88% 2.42% 4.22%
2025/01/16 11.38% 12.53% 9.07% 2.73% 3.69% 3.8% 2.38% 2.29% 1.63% 3.63%
2025/01/21 9.64% 7.54% 7.3% 3.76% 3.18% 5.2% 2.62% 3.08% 1.09% 2.44%
2025/01/22 8.39% 5.69% 8.89% 3.99% 3.18% 5.64% 3.04% 2.79% 1.45% 1.5%
2025/01/23 11.3% 5.37% 4.44% 4.54% 3.58% 3.01% 3.15% 2.45% 1.08% 1.79%
2025/01/24 10.17% 7.56% 10.09% 3.71% 3.81% 4.03% 2.63% 2.26% 2.91% 0.98%
2025/01/25 10.94% 6.44% 7.7% 3.93% 5.15% 2.34% 1.2% 1.75% 2.12% 1.53%
2025/01/26 11.32% 9.08% 7.59% 4.01% 4.09% 2.13% 1.35% 2.07% 3.27% 4.03%
2025/01/27 12.13% 8.33% 8.24% 2.9% 2.77% 3.18% 2.07% 1.96% 1.66% 3.51%
2025/01/28 11.07% 8.93% 9.55% 3.31% 3.97% 3.85% 2.31% 2.34% 2.29% 1.31%
2025/01/29 11.23% 9.23% 6.01% 5.08% 3.17% 3.5% 3.04% 3.02% 1.08% 0.98%
2025/01/30 10.29% 9.12% 6.19% 4.88% 3.15% 3.49% 3.21% 2.78% 1.37% 2.02%
2025/01/31 12.69% 8.78% 6.08% 3.83% 3.43% 3.35% 2.57% 1.98% 1.45% 1.3%

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Amazon’s impression share fluctuated, peaking early, then stabilizing. Home Depot saw a mid-month dip, while Alpine Home Air rose steadily. By month’s end, Amazon led, with Home Depot trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    HVAC Heating And Air Conditioning https://www.abacusplumbing.net › heating_and_air

    Licensed & Certified — Award Winning Service, Striving To Provide 100% Customer Satisfaction In Everything We Do.

  2. 2
    Affordable Same-Day Service - Air Specialist https://www.airspecialist.com › repair

    We Are Committed to Doing Whatever it Takes to Deliver Immediate Comfort to Our Customers.

  3. 3
    Same Day HVAC Service | A/C & Heating Repair https://www.ars-houston.com

    We Offer Service 7 Days A Week, 365 Days A Year. Certified Technicians, Service Guarantee. Emergency Service. Air Conditioning, Heater & Furnace Services. Call To Schedule Today.

  4. 4
    John Moore Services https://www.johnmooreservices.com

    Heating Repair Houston — Houston's #1 choice for heat pump replacement and installations. Houston Heating & Furnace Repair, Installation and Maintenance. Free Estimates. Since 1965. A+ BBB Rating.

  5. 5
    Heating & AC Repair https://www.villageplumbing.com › hvac

    HVAC Repair Services — We have been installing, repairing, and maintaining AC and heating equipment since 1946

Copyright © Adthena. All rights reserved.

In the competitive world of HVAC services, top advertisers like Abacus Plumbing and Air Specialist emphasize customer satisfaction and immediate comfort. ARS Houston and John Moore Services highlight their reliability with 24/7 availability and decades of experience. Village Plumbing showcases its long-standing expertise since 1946.

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