US Energy, Utilities & Waste - Electric - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com	33.76
bestbuy.com	10.58
homedepot.com	7.33
harborfreight.com	4.49
walmart.com	3.46
electricgeneratorsdirect.com	2.58
officedepot.com	2.35
reliant.com	2.24
txu.com	2.03
mitsubishicritical.com	1.8
others	29.38

Amazon.com leads with 33.76% click share, followed by BestBuy.com at 10.58%. HomeDepot.com holds 7.33%, while ‘others’ collectively capture 29.38%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com	reliant.com	walmart.com	txu.com	harborfreight.com	bestbuy.com	electricgeneratorsdirect.com	homedepot.com	mitsubishicritical.com	officedepot.com
2025/01/01	16.64%	10.71%	1.27%	6.42%	2.89%	2.6%	3.73%	4.02%	4.3%	0%
2025/01/02	21.68%	8.22%	1.44%	4.96%	3.74%	3.63%	5.71%	4.37%	3.71%	0%
2025/01/03	18.87%	9.37%	0.82%	6.53%	4%	2.08%	6.86%	7.3%	0%	0.8%
2025/01/04	20.62%	8.7%	1.37%	4.96%	7.34%	4.39%	1.77%	6.01%	0.72%	1.72%
2025/01/05	31.26%	5%	3.32%	4.08%	4.12%	9.38%	1.1%	8.31%	1.94%	5.15%
2025/01/06	14.13%	9.7%	0.96%	7.34%	2.42%	3.14%	3.48%	5.47%	0.5%	3.9%
2025/01/07	14.85%	11.92%	3.09%	7.03%	3.66%	3.47%	3.75%	6.88%	4.68%	1.31%
2025/01/08	27.87%	7.06%	8.34%	4.26%	3.52%	7.56%	2.13%	3.49%	0%	5.26%
2025/01/09	20.68%	6.86%	2.92%	3.94%	5.42%	3.78%	2.34%	7.56%	2.27%	3.37%
2025/01/10	21.87%	6.85%	4.58%	4.78%	4.15%	5.15%	2.4%	6.18%	2.43%	2.04%
2025/01/11	20.59%	9.08%	0.63%	7.75%	3.85%	5.09%	1.65%	6.93%	1.55%	0.93%
2025/01/12	14.45%	8.68%	2.83%	6.91%	3.57%	2.76%	1.15%	13.63%	3.42%	0%
2025/01/13	20.39%	7.99%	2.29%	4.1%	5.77%	2.74%	3.88%	6.01%	6.03%	2.66%
2025/01/14	22.11%	0.15%	1.68%	4.3%	4.4%	6.61%	2.51%	5.65%	0.96%	6.66%
2025/01/15	27.59%	6.93%	8.27%	3.84%	3.49%	7.48%	2.1%	3.55%	0%	5.21%
2025/01/16	20.35%	6.73%	2.88%	3.5%	5.33%	3.72%	2.3%	7.43%	2.23%	3.32%
2025/01/21	12.83%	2.08%	1.85%	5.69%	3.72%	5.41%	4.81%	4.22%	2.24%	3.41%
2025/01/22	7.17%	0.47%	1.93%	11.86%	4.04%	2.39%	6.38%	3.75%	0.01%	2.15%
2025/01/23	17.5%	4.67%	1.97%	6.87%	3.79%	6.96%	3.72%	1.36%	2.98%	2.14%
2025/01/24	10.71%	6.11%	3.79%	6.62%	4%	3%	2.6%	4.42%	4.61%	1.46%
2025/01/25	23.25%	6.43%	3.08%	4.81%	3.85%	8.2%	1.41%	5.56%	0.74%	0.88%
2025/01/26	25.08%	5.97%	2.61%	3.61%	3.75%	11.81%	1.45%	9.25%	4.35%	0.69%
2025/01/27	14.79%	6.57%	1.49%	6.56%	2.88%	0.59%	3.91%	9.18%	4.43%	0%
2025/01/28	25.61%	5.4%	0.28%	3.76%	2.45%	5.59%	3.55%	3.15%	1.95%	1.64%
2025/01/29	19%	5.59%	7.44%	4.48%	4.38%	6.07%	3.06%	2.56%	1.89%	2.28%
2025/01/30	17.32%	5.34%	3.1%	4.83%	3.69%	7.56%	3.27%	2.94%	1.85%	1.11%
2025/01/31	24.53%	7.63%	6.21%	5.3%	5.05%	2.93%	2.85%	2.3%	1.95%	1.42%

Amazon’s PPC spend fluctuated, peaking at 31.26% on January 5th. Reliant’s share dipped, while Walmart saw a mid-month surge. By month’s end, Amazon led, with Home Depot and Best Buy trailing.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	928
2025/01/02	874
2025/01/03	945
2025/01/04	847
2025/01/05	924
2025/01/06	990
2025/01/07	842
2025/01/08	925
2025/01/09	937
2025/01/10	1067
2025/01/11	1017
2025/01/12	992
2025/01/13	918
2025/01/14	1101
2025/01/15	925
2025/01/16	937
2025/01/21	987
2025/01/22	1062
2025/01/23	993
2025/01/24	989
2025/01/25	988
2025/01/26	884
2025/01/27	994
2025/01/28	972
2025/01/29	1077
2025/01/30	1120
2025/01/31	1129

January saw fluctuating advertiser numbers, peaking at 1,129 on the 31st. The month began with 928, dipped mid-month, then surged, ending on a high note.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
bestbuy.com	2.76%
batteriesplus.com	1.58%
grainger.com	1.28%
electricgeneratorsdirect.com	0.56%
bhphotovideo.com	0.54%
ecoflow.com	-0.93%
jackery.com	-1.04%
officedepot.com	-1.3%
homedepot.com	-2.99%
amazon.com	-4.89%

In the past month, bestbuy.com surged with a 2.76% click share increase, while amazon.com faced a significant drop of 4.89%.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	walmart.com	harborfreight.com	bestbuy.com	grainger.com	homedepot.com	officedepot.com	electricgeneratorsdirect.com	mitsubishicritical.com	ecoflow.com
2025/01/01	21.53%	2.08%	4.93%	7.75%	0.42%	7.13%	0%	4.04%	5.78%	1.54%
2025/01/02	28.35%	2.24%	5.86%	6.04%	0.31%	6.45%	0%	5.96%	4.17%	0.21%
2025/01/03	26.44%	1.32%	5.92%	5.99%	0.64%	12.92%	1.38%	6.04%	0%	0.32%
2025/01/04	24.87%	1.87%	9.65%	7.97%	0%	9.1%	2.83%	1.59%	1.41%	1.62%
2025/01/05	34.13%	4.35%	4.96%	15.14%	0%	10.28%	4.88%	0.9%	1.63%	0.06%
2025/01/06	19.18%	1.85%	4.5%	3.31%	0.56%	10.73%	3.85%	3.26%	1.25%	2.91%
2025/01/07	19.31%	4.4%	5.52%	8.57%	0.69%	10.68%	1.99%	3.43%	3.99%	0.46%
2025/01/08	32.49%	10.2%	4.75%	13.85%	0.58%	4.96%	5.48%	1.91%	0%	1.99%
2025/01/09	23.86%	4.19%	6.2%	7.23%	4.55%	12.57%	2.97%	2.07%	1.98%	3.34%
2025/01/10	25.6%	5.75%	5.49%	12.5%	0.42%	9.14%	2.83%	2.06%	1.89%	2.48%
2025/01/11	26.7%	1.06%	5.58%	9.19%	0%	9.11%	1.44%	1.81%	2.87%	0.7%
2025/01/12	18.76%	3.71%	5.66%	7.13%	0%	16.88%	0%	1.45%	3.12%	0.87%
2025/01/13	25.2%	1.93%	7.32%	3.23%	0.78%	7.79%	2.68%	3.02%	5.37%	7.43%
2025/01/14	25.15%	2.31%	5.22%	9.6%	1.09%	6.09%	5.87%	2.05%	1.68%	2.83%
2025/01/15	32.42%	10.19%	4.73%	13.83%	0.58%	5.04%	5.47%	1.9%	0%	1.99%
2025/01/16	23.85%	4.19%	6.19%	7.23%	4.55%	12.56%	2.97%	2.07%	1.98%	3.34%
2025/01/21	15.76%	3.05%	5.53%	11.96%	1.31%	6.36%	4.3%	4.09%	1.43%	3.16%
2025/01/22	9.33%	4.56%	7.42%	2.43%	7.92%	6.75%	2.03%	5.62%	0.01%	0.59%
2025/01/23	20.98%	3.02%	5.29%	17.22%	2.33%	1.76%	2.26%	2.96%	3.39%	0.31%
2025/01/24	14.9%	6.37%	6.48%	9.17%	0.65%	5.87%	2.56%	2.15%	3.84%	0.26%
2025/01/25	25.95%	4.56%	4.94%	12.97%	0%	6.88%	1.42%	0.97%	1.42%	2.33%
2025/01/26	27.01%	3.59%	4.84%	22.42%	0%	9.42%	1.05%	0.96%	3.14%	0.22%
2025/01/27	18.26%	2.1%	5.03%	1.04%	0.94%	11.95%	0.01%	3.64%	5.89%	0.56%
2025/01/28	33.38%	0.49%	3.79%	10.94%	1.32%	4.61%	2.82%	2.85%	1.88%	2.21%
2025/01/29	22.31%	9.18%	6.2%	15.98%	2.53%	3.81%	2.21%	2.57%	2.21%	0.39%
2025/01/30	19.91%	4.01%	5.24%	9.4%	10.43%	4.16%	0.94%	3.12%	1.89%	0.23%
2025/01/31	28.42%	9.41%	7.7%	7.49%	3.6%	3.31%	2.3%	2.13%	1.15%	0.15%

Amazon’s impression share fluctuated in January, peaking at 34.13% on the 5th. Walmart saw a rise to 10.2% on the 8th. Harbor Freight maintained steady shares, while Best Buy spiked to 22.42% on the 26th. The month concluded with Amazon leading, followed by Best Buy.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Uninterrupted Power Supply | Amazon.com Official Site https://www.amazon.com › electronics › accessories
Find Deals on Uninterrupted Power Supply in Electronic Accessories on Amazon.
2
Anker Power Station 3,800Wh - 12,000W Max Output, 120V/240V https://www.anker.com
Power life without limits. Anker SOLIX F3800 has 12kW to run the dryer, AC, and pool pump. Keep life running with weeks of backup power. Anker SOLIX...
3
5 Best Uninterruptible Power Supplies - Jan. 2025 - Chicago Tribune https://reviews.chicagotribune.com
Our Experts Rated and Reviewed Every Model on the Market. Top-Rated Reviews and Deals. Our...
4
Small Server Room UPS | Dell USA https://www.dell.com
Modernize To Boost Your Business With Windows Server 2022 & Dell PowerEdge. Services: All Flash, Hybrid, Archive, Scale Out.
5
APC UPS Battery Backups - Power Strips | Lenovo US https://www.lenovo.com
Lenovo® Official Site. Shop Our Best Selling Laptops, Desktops and Accessories Today!

In the competitive landscape of Google PPC, Amazon, Anker, and Dell dominate with compelling narratives. Amazon entices with deals on uninterrupted power supplies, while Anker promises limitless power with its SOLIX F3800. Dell targets businesses, offering modern server solutions. Each ad uniquely addresses power reliability, catering to diverse consumer needs.

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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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US Energy, Utilities & Waste - Electric - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Competitor Count for US Energy, Utilities & Waste Electric

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

US Energy, Utilities & Waste Electric Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena