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US Energy, Utilities & Waste - Oil and Gas - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bp.com 42.26
flamekingproducts.com 13.15
lowes.com 6.64
exxon.com 4.86
bluerhino.com 4.84
suburbanpropane.com 4.02
uline.com 2.4
sunoco.com 1.62
valero.com 1.4
amerigas.com 1.33
others 17.48

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BP.com dominates with 42.26% click share, overshadowing others at 17.48%. Flamekingproducts.com follows at 13.15%, while Lowes.com captures 6.64%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date bp.com flamekingproducts.com suburbanpropane.com lowes.com uline.com petro.com grainger.com bluerhino.com amerigas.com exxon.com
2025/03/01 0.02% 10.09% 0% 3.53% 6.42% 6.88% 0.03% 14.05% 1.24% 1.15%
2025/03/02 0.04% 8.63% 1.8% 3.9% 5.32% 1.29% 0.02% 0.14% 2.52% 0.36%
2025/03/03 0.12% 16.44% 1.1% 10.71% 14.01% 6% 3.72% 2.28% 1.35% 1.11%
2025/03/04 42.53% 8.53% 0% 7.48% 7.4% 1.93% 3.64% 7.46% 1.44% 0.11%
2025/03/05 18.62% 7.83% 3.48% 9.02% 13.52% 1.44% 5.94% 4.67% 3.41% 0.36%
2025/03/06 17.36% 9.2% 11.4% 5.12% 6.06% 3.54% 2.35% 13.51% 6.52% 0.17%
2025/03/07 11.94% 17.75% 7.53% 10.95% 3.69% 6.71% 2.83% 3.7% 1.06% 0.44%
2025/03/08 48.86% 10.56% 0.79% 9.22% 4.63% 0.67% 0.03% 0.25% 1.22% 0.31%
2025/03/09 44.83% 11.1% 2.89% 8.38% 3.31% 3.37% 0.04% 0% 4.07% 0%
2025/03/10 25.59% 9.48% 19.22% 8.56% 4.76% 0.57% 0.75% 4% 1.27% 4.27%
2025/03/11 33.4% 7.52% 25.2% 7.73% 5.83% 0.31% 3.17% 1.54% 0% 0.22%
2025/03/12 25.56% 13.7% 9.04% 4.12% 12.09% 3.79% 3.46% 10.48% 0.11% 0.49%
2025/03/13 56.33% 8.22% 3.14% 5.79% 5.3% 1.23% 1.47% 1.49% 1.42% 0.16%
2025/03/14 33.18% 4.28% 10.14% 4.46% 2.9% 0.05% 1.15% 10.13% 7.33% 6.22%
2025/03/15 55.74% 7.27% 1.98% 2.79% 2.75% 1.97% 0.02% 1.75% 1.36% 0.54%
2025/03/16 48.41% 6.38% 4.52% 5.53% 4.3% 2.11% 0.02% 4.46% 2.72% 0.41%
2025/03/17 41.93% 11.67% 0% 6.87% 7.06% 2.28% 4.09% 2.83% 0.09% 0.24%
2025/03/18 46.44% 4.78% 5.32% 5.29% 4.01% 0.66% 0.87% 10.28% 0.75% 0.16%
2025/03/19 42.19% 6.13% 3.87% 2.53% 3.45% 1.28% 1.53% 8.09% 0.09% 0.46%
2025/03/20 43.92% 4.95% 4.6% 4.54% 3.67% 1.67% 0.92% 4.95% 3.78% 2%
2025/03/21 42.25% 7.11% 0.72% 4.3% 5.57% 1.56% 1.67% 5.38% 2.56% 2.27%
2025/03/22 26.99% 9.18% 3.03% 11.84% 4.63% 2.3% 0.05% 9.95% 3.2% 0.33%
2025/03/23 59.43% 9.36% 0% 2.37% 4.32% 3.11% 0.04% 0% 1.8% 0.36%
2025/03/24 42.85% 7.03% 2.44% 2.13% 9.33% 1.38% 2.19% 0.31% 2.95% 4.25%
2025/03/25 49.22% 6.51% 1.97% 2.4% 5.48% 1.05% 2.76% 7.14% 1.81% 0%
2025/03/26 38.69% 10.24% 1.18% 3.77% 6.64% 0.45% 2.96% 3.97% 2.94% 2.93%
2025/03/27 56.04% 6.49% 0.58% 2.51% 3.23% 0% 3.88% 7.2% 0% 0.36%
2025/03/28 27.07% 8.35% 3.65% 7.24% 4.51% 3.21% 2.97% 5.97% 0% 5.32%
2025/03/29 60.54% 6.4% 0.87% 2.34% 3.95% 0% 0.05% 0% 0% 0.53%
2025/03/30 45.56% 6.46% 3.01% 6.97% 6.61% 4.44% 0.06% 2.25% 0% 0%
2025/03/31 69.37% 4.23% 2.53% 2.2% 1.92% 1.72% 1.44% 1.01% 0% 0%

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BP.com dominated March with fluctuating spend, peaking at 69.37% on the 31st. Flamekingproducts.com maintained steady activity, while Amerigas.com and Suburbanpropane.com showed sporadic engagement. The month concluded with BP.com leading the charge.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 87
2025/03/02 98
2025/03/03 85
2025/03/04 88
2025/03/05 93
2025/03/06 122
2025/03/07 117
2025/03/08 108
2025/03/09 90
2025/03/10 95
2025/03/11 101
2025/03/12 97
2025/03/13 90
2025/03/14 118
2025/03/15 88
2025/03/16 95
2025/03/17 92
2025/03/18 86
2025/03/19 98
2025/03/20 98
2025/03/21 110
2025/03/22 83
2025/03/23 84
2025/03/24 88
2025/03/25 82
2025/03/26 109
2025/03/27 92
2025/03/28 92
2025/03/29 79
2025/03/30 85
2025/03/31 91

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March saw fluctuating advertiser numbers, peaking at 122 on March 6. The month concluded with 91 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
bp.com 8.12%
valero.com 2.85%
exxon.com 1.07%
sunoco.com 0.9%
gascylindersource.com 0.78%
bluerhino.com -0.9%
amerigas.com -1.25%
lowes.com -2.9%
suburbanpropane.com -3.94%
flamekingproducts.com -3.97%

Copyright © Adthena. All rights reserved.

BP.com surged with an 8.12% click share increase, while FlameKingProducts.com dropped by 3.97%.

Campaign Efficiency

US Energy, Utilities & Waste - Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bp.com flamekingproducts.com lowes.com uline.com suburbanpropane.com grainger.com bluerhino.com alliancechemical.com kellerheartt.com exxon.com
2025/03/01 0.01% 11.81% 5.88% 3.45% 0% 0.01% 12.17% 1.7% 0% 0.47%
2025/03/02 0.12% 13.57% 8.94% 4.02% 1.21% 0.01% 0.12% 1.17% 0.11% 0.15%
2025/03/03 0.03% 24.19% 14.37% 9.06% 0.36% 2.09% 1.09% 3.1% 4.75% 0.44%
2025/03/04 20.19% 15.91% 18.88% 6.22% 0% 4.49% 11.13% 0.61% 3.25% 0.05%
2025/03/05 9.08% 16.76% 15.99% 9.82% 1.99% 5.67% 5.43% 1.23% 4.2% 0.22%
2025/03/06 7.2% 16.53% 6.44% 4.3% 10.7% 2.01% 16.2% 0.84% 0.47% 0.1%
2025/03/07 5.06% 26.08% 14.11% 2.8% 5.96% 2.21% 3.8% 6.86% 4.34% 0.23%
2025/03/08 26.37% 23.02% 17.77% 4.65% 0.98% 0.01% 0.24% 0.41% 0.05% 0.21%
2025/03/09 25.42% 22.31% 14.81% 3.6% 3.96% 0.01% 0% 7.05% 0.06% 0%
2025/03/10 13.24% 20.28% 15.21% 4.48% 6.02% 0.74% 6.02% 0.35% 2.54% 10.83%
2025/03/11 21.68% 17.26% 16.42% 6.36% 12.31% 4.35% 2.98% 0.59% 2.99% 0.18%
2025/03/12 13.48% 24.39% 7.81% 10.61% 8.52% 3.68% 14.93% 0.86% 3.11% 0.21%
2025/03/13 33.84% 22.03% 11.64% 6.12% 3.98% 2.12% 2.66% 0.86% 1.35% 0.11%
2025/03/14 17.31% 8.77% 7.24% 2.43% 12.91% 1.21% 14.88% 0.68% 1.48% 7.19%
2025/03/15 34.98% 17.33% 7.61% 2.93% 1.85% 0.01% 3.39% 2.85% 0% 0.32%
2025/03/16 27.72% 16.24% 15.37% 3.81% 3.87% 0.01% 9.14% 1.23% 0% 0.71%
2025/03/17 19.18% 17.8% 12.04% 5.13% 0% 3.92% 3.57% 0.13% 2.84% 0.16%
2025/03/18 23.37% 8.34% 8.8% 3.2% 6.77% 1.05% 14.99% 0.56% 2.06% 0.13%
2025/03/19 25.62% 14.19% 7.27% 3.34% 2.81% 1.87% 11.24% 2.63% 0.58% 0.7%
2025/03/20 26.35% 11.68% 10.25% 3.88% 4.13% 1.24% 7.38% 0.49% 3.51% 5.42%
2025/03/21 22% 13.54% 8.04% 4.72% 0.52% 2.1% 9.71% 0.82% 4.1% 5.4%
2025/03/22 12.66% 18.25% 18.04% 3.72% 1.98% 0.01% 13.99% 5.64% 0% 0.21%
2025/03/23 35.03% 22.6% 6.66% 4.06% 0.23% 0.02% 0% 0.59% 0% 0.28%
2025/03/24 22.8% 17.41% 5.16% 9.02% 1.94% 1.97% 0.3% 0.69% 0.58% 9.29%
2025/03/25 27.64% 16.68% 5.2% 5.16% 1.65% 3.8% 7.75% 7.35% 3.16% 0%
2025/03/26 17% 19.19% 7.13% 4.87% 0.75% 2.98% 4.89% 0.17% 0.34% 5.39%
2025/03/27 34.23% 15.86% 7.39% 3.04% 0.51% 6.8% 9.5% 2.55% 2.38% 0.23%
2025/03/28 13.32% 15.06% 11.88% 3.63% 2.76% 3.69% 7.54% 0.42% 1.85% 11.07%
2025/03/29 42.58% 16.68% 7.85% 5.89% 1.04% 0.02% 0% 0.56% 0% 0.41%
2025/03/30 24.31% 16.04% 13.98% 6.42% 2.32% 0.02% 3.54% 0.84% 0% 0%
2025/03/31 42.4% 10.78% 5.98% 2.19% 1.98% 1.8% 1.79% 0.16% 0.07% 0%

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In March 2025, bp.com dominated with fluctuating impressions, peaking at 42.58%. Flamekingproducts.com maintained steady visibility, while lowes.com and uline.com showed moderate presence. Suburbanpropane.com and grainger.com had sporadic peaks. The month concluded with bp.com leading, followed by flamekingproducts.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Ace Hardware Has Propane - Refill Your Tank with Ace https://www.acehardware.com

    Propane Tank & Exchange At Your Local Ace Hardware. Find A Store Near You & Shop Today!

  2. 2
    100% Clean Energy For You - Get Free Nights After 8 p.m. https://www.greenmountainenergy.com/official+site

    No Worries All Night! Shop Our Plans To Power Up A Green Lifestyle With 100% Clean Energy. Make A Positive Impact And Lower Your Carbon Footprint By Living Green! Call And Sign Up!

  3. 3
    Full Propane Tank | Grab Exciting Deals & Offers https://www.lowes.com

    Buy Full Propane Tank Online & Pickup Today Or Get Free Delivery On Orders above $45

  4. 4
    Free Powerful Futures Platform - Trade Crude Oil Futures Today https://www.ninjatrader.com

    Trade Crude Oil Futures (CL) & Micro Crude Oil Futures (MCL). 100+ Free Tools. Low Fees. Highly Liquid WTI Crude Oil Futures.

  5. 5
    Tractor Supply Propane Refill - Propane Tank Refill https://www.tractorsupply.com

    Spring is near. Trust TSC for power tools, hand tools, truck accessories, trailers & more. Find tools...

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In the competitive landscape of Google PPC, Ace Hardware and Tractor Supply captivate with convenience-focused propane refill ads, while Lowe’s entices with delivery deals. Green Mountain Energy promotes eco-friendly living with clean energy plans, and NinjaTrader offers a robust platform for trading crude oil futures.

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