US Energy, Utilities & Waste - Renewable Energy - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
ecoflow.com	14.51
jackery.com	8
solar-estimate.org	7.27
4patriots.com	6.49
renogy.com	5.15
tesla.com	4.9
shopsolar.com	3.51
energysage.com	2.7
sungoldpower.com	2.62
sunrun.com	2.32
others	42.53

Ecoflow.com leads with 14.51% click share, while ‘others’ dominate at 42.53%. Jackery.com follows at 8.00%, and solar-estimate.org at 7.27%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	solar-estimate.org	tesla.com	energysage.com	consumeraffairs.com	solar-energy-rebates.com	renogy.com	sunrun.com	4patriots.com	ecoflow.com	jackery.com
2025/03/01	10.33%	8.81%	2.52%	3.29%	3.27%	4.63%	3.7%	6.66%	6.6%	1.5%
2025/03/02	10.4%	7.35%	2.42%	3.54%	2.76%	3.42%	3.66%	7.35%	5.87%	1.35%
2025/03/03	11.7%	8.06%	1.28%	3.71%	3.28%	3.77%	4.12%	7.31%	5.29%	1.3%
2025/03/04	12.83%	9.12%	1.12%	4.16%	4.39%	2.86%	5.37%	6.54%	3.14%	2.57%
2025/03/05	10.86%	6.46%	0.87%	3.89%	3.05%	3.51%	3.49%	7.28%	3.37%	6.1%
2025/03/06	13.02%	8.75%	0.3%	5.47%	5.51%	2.23%	5.26%	5.1%	2.71%	5.4%
2025/03/07	11.14%	7.52%	1.5%	3.76%	3.75%	1.92%	6.23%	4.64%	3.79%	4.93%
2025/03/08	9.25%	4.61%	3.02%	3.17%	2.31%	4.81%	4.14%	8.5%	5.63%	5.53%
2025/03/09	9.6%	5.71%	5.63%	4.03%	3.36%	3.74%	3.52%	7.93%	8.13%	7.53%
2025/03/10	11.98%	8.65%	8.09%	4.18%	4.39%	2.8%	4.43%	4.13%	6.15%	6.28%
2025/03/11	10.12%	5.36%	2.44%	4.5%	3.64%	3%	3.82%	5.28%	11.39%	9.68%
2025/03/12	12.51%	4.77%	3.64%	4.39%	4.38%	2.89%	2.3%	5.4%	9.54%	8.02%
2025/03/13	12.35%	5.86%	3.72%	3.35%	4.17%	2.76%	2.97%	3.19%	12.89%	3.78%
2025/03/14	13.65%	6.63%	6.02%	3%	3.98%	2.1%	3.13%	1.61%	12.78%	0.95%
2025/03/15	12.57%	6.36%	5.43%	4.02%	4.28%	2.04%	3.67%	2.71%	16.23%	1.09%
2025/03/16	12.34%	5.53%	4.35%	5.36%	4.92%	2.7%	5.78%	2.49%	15.12%	0.86%
2025/03/17	11.68%	6.3%	4.17%	4.14%	4.63%	3.89%	3.53%	3.6%	3.42%	3.55%
2025/03/18	13.17%	5.37%	4.23%	4.44%	4.89%	2.91%	4.28%	3.82%	2.24%	3.09%
2025/03/19	9.6%	5.14%	2.98%	3.58%	3.11%	4.47%	3.84%	4.16%	3.84%	5.01%
2025/03/20	14.04%	6.29%	5.07%	2.73%	4.55%	3.02%	4.71%	4.49%	3.83%	4.22%
2025/03/21	11.6%	4.05%	3.96%	2.91%	5.13%	4.27%	4.69%	5.32%	4.15%	4.06%
2025/03/22	10.86%	4.66%	5%	2.45%	2.97%	4.03%	3.29%	4.36%	2.83%	2.96%
2025/03/23	10.39%	6.76%	4.6%	3.1%	2.16%	6.92%	3.13%	3.07%	3.59%	4.7%
2025/03/24	12.06%	5.09%	6.04%	3.89%	2.93%	4.04%	4.02%	2.1%	1.21%	3.09%
2025/03/25	12.57%	6.9%	4.57%	3.83%	3.07%	2%	4.71%	1.69%	2.64%	4.72%
2025/03/26	13.2%	7.94%	4.55%	3.53%	4.73%	2.95%	3.54%	0.95%	2.48%	2.7%
2025/03/27	11.54%	6.57%	4.56%	2.35%	3.84%	3.17%	3.87%	1.26%	2.79%	1.31%
2025/03/28	11.07%	5.83%	5.02%	3.1%	4.25%	3.16%	2.45%	1.7%	3.45%	2.65%
2025/03/29	11.72%	8.74%	4.49%	3.68%	3.06%	3.82%	1.8%	1.38%	3.37%	0.35%
2025/03/30	10.14%	8.33%	5.68%	3.94%	3.19%	4.01%	2.88%	2.17%	3.02%	0.33%
2025/03/31	11.43%	8.07%	6.9%	3.41%	2.89%	2.74%	2.65%	2.21%	1.76%	0.09%

In March 2025, solar-estimate.org led with fluctuating spend shares, peaking mid-month. Tesla’s shares dipped early but recovered. Energysage.com saw a steady rise, while 4patriots.com declined. Ecoflow.com and jackery.com experienced significant mid-month spikes.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	526
2025/03/02	514
2025/03/03	547
2025/03/04	518
2025/03/05	535
2025/03/06	631
2025/03/07	647
2025/03/08	598
2025/03/09	498
2025/03/10	577
2025/03/11	516
2025/03/12	540
2025/03/13	548
2025/03/14	549
2025/03/15	475
2025/03/16	485
2025/03/17	520
2025/03/18	521
2025/03/19	501
2025/03/20	502
2025/03/21	509
2025/03/22	510
2025/03/23	457
2025/03/24	510
2025/03/25	488
2025/03/26	530
2025/03/27	520
2025/03/28	513
2025/03/29	501
2025/03/30	499
2025/03/31	529

March saw fluctuating advertiser numbers, peaking at 647 on March 7. The month concluded with 529 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
renogy.com	1.28%
energysage.com	1.22%
sungoldpower.com	1.19%
solartechonline.com	0.91%
offgridsource.com	0.9%
eco-worthy.com	-0.39%
shopsolar.com	-0.72%
4patriots.com	-2.57%
jackery.com	-3.44%
ecoflow.com	-8.58%

Ecoflow.com saw a significant drop of 8.58% in click share, while renogy.com gained 1.28%. Energysage.com, sungoldpower.com, and solartechonline.com also experienced positive growth.

Campaign Efficiency

US Energy, Utilities & Waste - Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	solar-estimate.org	shopsolar.com	sungoldpower.com	renogy.com	tesla.com	4patriots.com	ecoflow.com	solar-energy-rebates.com	sunrun.com	jackery.com
2025/03/01	6.99%	4.71%	3.9%	6.95%	4.39%	11.41%	7.04%	2.22%	2.4%	2.58%
2025/03/02	7.19%	4.7%	0.92%	5.12%	3.87%	12.91%	6.29%	1.92%	2.54%	2.24%
2025/03/03	8.69%	7.11%	1.37%	4.29%	4.15%	12.58%	6.36%	2.26%	2.79%	2.01%
2025/03/04	10.12%	5.13%	1.15%	5.21%	4.48%	11.65%	3.94%	3.08%	4%	3.87%
2025/03/05	7.79%	6.13%	2.92%	4.87%	3.08%	11.04%	4.79%	1.99%	2.09%	9.89%
2025/03/06	10.98%	4.58%	1.41%	3.35%	5.18%	7.92%	4.33%	4.01%	3.84%	8.89%
2025/03/07	8.92%	6.06%	1.33%	2.83%	4.37%	6.94%	5.44%	2.77%	4.38%	8.05%
2025/03/08	7.52%	4.73%	2.41%	5.62%	2.51%	10.51%	8.92%	1.64%	3.12%	7.69%
2025/03/09	7.24%	3.25%	2.02%	5.04%	2.95%	12.48%	11.18%	2.34%	1.99%	12.37%
2025/03/10	9.25%	3.09%	2%	4.63%	4.56%	7.23%	9.41%	2.99%	3.08%	11.45%
2025/03/11	7.5%	4%	2.6%	3.6%	2.68%	8.08%	16.74%	2.37%	2.32%	15.57%
2025/03/12	9.24%	3.77%	2.44%	4.01%	2.54%	8.4%	14.23%	2.96%	1.56%	13.33%
2025/03/13	8.94%	3.63%	2.54%	4.15%	2.97%	5.68%	19.51%	2.63%	1.94%	6.62%
2025/03/14	11.12%	1.51%	2.11%	2.97%	3.97%	3.11%	21.29%	2.74%	2.04%	1.7%
2025/03/15	9.63%	1.72%	3.16%	3.12%	3.49%	4.79%	25.36%	2.85%	2.47%	1.57%
2025/03/16	9.54%	1.6%	1.73%	4.37%	2.99%	4.74%	24.14%	3.38%	4.04%	1.23%
2025/03/17	8.8%	3.01%	3.06%	5.76%	3.4%	7.17%	4.61%	2.83%	2.22%	6.07%
2025/03/18	10.93%	2%	1.87%	4.34%	2.98%	7.6%	3.09%	3.55%	2.96%	5.05%
2025/03/19	7.6%	4.54%	3.14%	6.24%	2.65%	7.25%	5.53%	2.08%	2.48%	8.28%
2025/03/20	11.65%	2.56%	2.24%	4.26%	3.47%	7.39%	5.37%	3.33%	3.38%	7.21%
2025/03/21	9.67%	2.75%	2.62%	5.8%	2.46%	8.61%	5.98%	3.72%	3.39%	6.92%
2025/03/22	9.03%	2.24%	2.75%	5.59%	2.6%	7.57%	4.33%	2.32%	2.45%	5.52%
2025/03/23	8.27%	2.38%	2.61%	7.71%	3.97%	5.07%	5.26%	1.68%	2.06%	7.47%
2025/03/24	9.89%	3.63%	2.59%	6.13%	2.87%	3.93%	1.51%	2.26%	3.04%	5.74%
2025/03/25	10.53%	2.66%	2.76%	3.04%	3.99%	3.26%	3.88%	2.24%	3.43%	8.78%
2025/03/26	11.23%	2.06%	3.52%	4.77%	4.58%	2.06%	3.77%	3.54%	2.68%	4.79%
2025/03/27	9.19%	3.07%	4.49%	5.53%	3.61%	2.48%	3.79%	2.55%	2.48%	2.22%
2025/03/28	9.03%	3.75%	2.48%	4.58%	3.51%	3.4%	4.77%	3.02%	1.59%	4.34%
2025/03/29	10.14%	1.48%	3.77%	6.19%	5.46%	2.91%	4.93%	2.4%	1.37%	0.57%
2025/03/30	8.44%	2.13%	4.73%	5.66%	5%	4.29%	3.86%	2.29%	2.21%	0.34%
2025/03/31	9.26%	6.69%	4.9%	4.79%	4.52%	4.18%	2.94%	2.13%	1.73%	0.09%

In March 2025, Ecoflow.com surged mid-month, peaking at 25.36% on March 15. Solar-estimate.org maintained a steady presence, while Jackery.com fluctuated, ending at 0.09%. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Enter Your Home Zip Code - Is Installing Solar Worth It? https://solar-estimate.ecowatch.com › calculator › solar
1. Enter Zip Code 2. Select Basic Home Details 3. Get Free Home Solar Quotes in Your Area
2
Check Your ZIP Code - Are You Eligible? https://www.solar-energy-rebates.com › solar › panels
You Can Switch to Solar for $0 Down! Find the Best Solar Panel Company in Your Area.
3
Before You Go Solar In 2025 - Use This Solar Calculator https://www.solar-estimate.org › solarcalculator
Calculate What System Size You Need, And How Quickly It Will Pay For Itself After Rebates.
4
Sunrun® Official Site https://www.sunrun.com
#1 Residential Solar Provider — Take Control With Sunrun® & Choose Where Your Power Comes From! See If You Qualify Today.
5
Low Cost Solar Panels https://www.tesla.com
Tesla Solar Cost and Incentive — Receive a $500 Rebate With Eligible Installation - Order Solar Panels With Powerwall. Get a Custom...

In the competitive solar energy market, top advertisers like EcoWatch, Solar Energy Rebates, and Tesla captivate audiences with enticing offers. Themes of affordability, eligibility, and control dominate, with messages promising zero down payments, rebates, and personalized solar solutions.

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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Energy, Utilities & Waste - Renewable Energy - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Energy, Utilities & Waste - Renewable Energy brands

Share of Spend for the top 10 US Energy, Utilities & Waste - Renewable Energy brands

Competitor Count for US Energy, Utilities & Waste - Renewable Energy

Market Loss & Market Gains for US Energy, Utilities & Waste - Renewable Energy

US Energy, Utilities & Waste - Renewable Energy Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Renewable Energy

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena