US Finance Banks - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
chime.com	1.84
citi.com	2.14
usbank.com	3.32
paypal.com	3.59
pnc.com	3.6
navyfederal.org	4.31
bankofamerica.com	12.23
chase.com	12.63
wellsfargo.com	16.18
capitalone.com	19.6
others	20.56

In the finance sector’s PPC landscape, Capital One leads with a 19.6% click share, followed by Wells Fargo at 16.18%. ‘Others’ collectively hold a significant 20.56%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	chase.com	wellsfargo.com	capitalone.com	bestmoney.com	bankofamerica.com	nerdwallet.com	chime.com	pnc.com	sofi.com	discover.com
2024/12/01	11.52%	12.51%	9.33%	6.27%	4.63%	5.04%	4.06%	2.53%	5.02%	3.36%
2024/12/02	14.48%	10.77%	8.88%	6.65%	4.36%	5.17%	4.99%	2.64%	5.26%	3%
2024/12/03	15.11%	11.23%	8.82%	6.43%	3.9%	4.47%	5.17%	2.74%	4.96%	2.7%
2024/12/04	12.6%	11.23%	8.23%	6.85%	3.63%	4.58%	4.65%	3.02%	4.44%	3.14%
2024/12/05	13.75%	9.15%	8.05%	6.83%	4.31%	3.64%	5.17%	3.12%	4.42%	3.11%
2024/12/06	13.93%	11.13%	8.87%	6.63%	3.88%	4.32%	4.47%	2.88%	3.98%	2.6%
2024/12/07	13.48%	9.85%	9.58%	5.65%	4.67%	5.12%	4.72%	3.47%	4.14%	3.2%
2024/12/08	10.98%	9.45%	8.03%	6.47%	5.7%	5.98%	5.18%	3.13%	3.96%	3.11%
2024/12/09	12.4%	11.49%	8.55%	6.05%	4.78%	3.78%	4.45%	3.18%	4.85%	3.93%
2024/12/10	11.29%	11.37%	7.97%	6.94%	4.97%	5.13%	3.74%	3.67%	4.25%	3.4%
2024/12/11	10.26%	11.06%	8.53%	7.32%	4.9%	5.58%	4.11%	3.12%	4.21%	2.99%
2024/12/12	9.3%	13.86%	8.77%	6.52%	5.72%	5.81%	3.65%	3.44%	3.7%	2.68%
2024/12/13	9.17%	16.08%	9.22%	6.81%	6.65%	5.17%	3.89%	3.19%	3.14%	2.11%
2024/12/14	8.71%	14.57%	8.79%	6.8%	8.35%	5.31%	4.35%	3.38%	3.26%	1.77%
2024/12/15	8.91%	11.44%	10.27%	6.52%	8.87%	5.57%	3.7%	3.27%	2.65%	1.54%
2024/12/16	8.67%	14.1%	10.03%	6.69%	6.52%	5.27%	3.44%	3.25%	3.25%	1.47%
2024/12/17	9.99%	16.17%	8.8%	7.41%	6.56%	4.77%	3.84%	3.24%	3.27%	1.31%
2024/12/18	10.59%	14.98%	8.84%	7.43%	6.78%	4.49%	3.72%	2.76%	3.66%	1%
2024/12/19	10.66%	11.94%	8.51%	6.24%	7.47%	4.81%	3.75%	3.88%	3.36%	0.84%
2024/12/20	9.62%	12.05%	8.81%	5.92%	6.93%	5.53%	3.95%	4.25%	3.47%	1.16%
2024/12/21	10.23%	10.14%	10.71%	6.33%	6.09%	5.15%	3.56%	3.45%	3.85%	1.21%
2024/12/22	10.52%	9.54%	10.83%	5.53%	6.43%	4.98%	2.97%	3.79%	3.46%	1.09%
2024/12/23	10.72%	10.43%	9.43%	5.18%	7.31%	5.81%	2.88%	4.46%	3.92%	1.23%
2024/12/24	11.24%	11.42%	10.58%	5.24%	5.75%	4.33%	3.1%	4.52%	4.34%	1.1%
2024/12/25	10.62%	11.02%	9.63%	4.07%	6.72%	3.97%	3.43%	4.79%	5.17%	1.09%
2024/12/26	12.66%	9.82%	9.4%	4.97%	6%	4.47%	3.5%	4.42%	5.59%	1.22%
2024/12/27	10.69%	10.34%	7.17%	5.51%	7.23%	4.91%	3.71%	5.17%	4.64%	1.07%
2024/12/28	11.53%	9.66%	8.2%	5.83%	5.89%	4.54%	3.9%	4.91%	6.06%	1.04%
2024/12/29	10.35%	8.33%	8.76%	6.75%	5.31%	4.92%	4.08%	4.48%	5.25%	1.06%
2024/12/30	12.88%	10.07%	8.5%	7.41%	4.87%	5.4%	4.62%	3.34%	4.09%	0.97%
2024/12/31	14.08%	10.07%	8.92%	6.75%	6.19%	5.21%	4.32%	4.1%	2.9%	1.17%

In December, Chase.com led PPC spend, peaking at 15.11% on December 3. Wellsfargo.com surged mid-month, reaching 16.17% on December 17. Capitalone.com maintained steady activity, while Bestmoney.com and Bankofamerica.com showed fluctuating trends.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	1445
2024/12/02	1543
2024/12/03	1499
2024/12/04	1627
2024/12/05	1678
2024/12/06	1583
2024/12/07	1498
2024/12/08	1594
2024/12/09	1561
2024/12/10	1591
2024/12/11	1625
2024/12/12	1636
2024/12/13	1478
2024/12/14	1447
2024/12/15	1468
2024/12/16	1417
2024/12/17	1412
2024/12/18	1462
2024/12/19	1556
2024/12/20	1556
2024/12/21	1402
2024/12/22	1376
2024/12/23	1518
2024/12/24	1416
2024/12/25	1505
2024/12/26	1402
2024/12/27	1540
2024/12/28	1459
2024/12/29	1450
2024/12/30	1504
2024/12/31	1424

December’s PPC advertiser count fluctuated, peaking at 1,678 on December 5th, with notable dips around mid-month, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
usbank.com	1.52%
capitalone.com	0.85%
pnc.com	0.62%
chase.com	0.51%
citi.com	0.2%
findbanks.com	-0.12%
bestmoney.com	-0.12%
discover.com	-0.22%
bankofamerica.com	-0.63%
wellsfargo.com	-3.84%

In the past month, usbank.com surged with a 1.52% click share gain, while wellsfargo.com faced a 3.84% decline.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capitalone.com	chase.com	wellsfargo.com	bankofamerica.com	bestmoney.com	chime.com	pnc.com	sofi.com	nerdwallet.com	navyfederal.org
2024/12/01	11.4%	11.98%	11.61%	5.92%	4.28%	2.75%	2.37%	6.14%	2.97%	2.02%
2024/12/02	10.66%	14.83%	10.59%	6.34%	4.68%	4.44%	2.3%	5.41%	3.18%	1.7%
2024/12/03	11.02%	16.32%	10.54%	7.27%	4.44%	4.29%	2.01%	5.2%	2.65%	2.01%
2024/12/04	10.39%	12.55%	11.46%	5.62%	5.09%	3.7%	2.52%	4.12%	2.9%	2.12%
2024/12/05	9.97%	14.42%	9.59%	6.2%	4.99%	3.68%	2.6%	4.51%	2.3%	1.9%
2024/12/06	10.74%	16.3%	10.86%	5.6%	4.57%	3.53%	2.39%	4.17%	2.47%	1.93%
2024/12/07	11.59%	15.47%	9.19%	7.3%	3.59%	3.86%	2.68%	5.3%	2.9%	2.12%
2024/12/08	10.32%	12.29%	9.43%	7.45%	4.69%	4.23%	2.17%	4.34%	3.45%	2.41%
2024/12/09	10.86%	14.22%	10.25%	6.53%	3.95%	3.31%	2.69%	6.26%	2.21%	1.97%
2024/12/10	10.48%	12.48%	11.06%	6.99%	4.98%	3.01%	3.04%	4.26%	3.02%	1.88%
2024/12/11	10.98%	11.7%	10.51%	5.03%	5.4%	3.4%	2.69%	5.01%	3.45%	1.79%
2024/12/12	10.53%	12.44%	13.09%	7.06%	4.51%	3.51%	2.6%	4.71%	3.21%	1.76%
2024/12/13	11.97%	10.82%	15.34%	7.88%	4.76%	3.01%	2.69%	3.24%	2.92%	2.03%
2024/12/14	10.74%	10.58%	13.85%	9.15%	4.66%	3.64%	2.76%	3.2%	3.13%	1.99%
2024/12/15	12.39%	11.12%	10.57%	11.02%	4.32%	3.58%	2.48%	2.94%	3.09%	2.08%
2024/12/16	13.36%	9.56%	13.56%	6.57%	4.58%	2.81%	2.44%	4.02%	3.09%	2.13%
2024/12/17	11.34%	10.72%	15.95%	6.8%	5.11%	3.08%	2.62%	3.68%	2.76%	2.11%
2024/12/18	11.18%	11.65%	15.36%	7.28%	5.06%	2.86%	2.26%	3.27%	2.61%	1.65%
2024/12/19	10.82%	11.86%	11.44%	7.93%	4.44%	3.06%	3.15%	3.18%	2.91%	1.76%
2024/12/20	10.71%	10.29%	11.92%	7.51%	4.08%	3.08%	3.13%	3.67%	3.49%	2.07%
2024/12/21	13.3%	9.64%	8.88%	6.08%	4.58%	2.47%	2.59%	4.39%	2.91%	2.37%
2024/12/22	13.16%	9.88%	8.88%	7.23%	3.72%	2.44%	3.22%	4.27%	2.87%	2.69%
2024/12/23	12.19%	9.73%	9.59%	7.57%	3.76%	2.13%	3.69%	4.39%	3.37%	2.32%
2024/12/24	12.95%	10.85%	10.73%	6%	3.46%	2.07%	3.58%	5.48%	2.35%	2.44%
2024/12/25	11.37%	10.34%	9.93%	7.79%	2.9%	2.41%	3.44%	5.75%	2.32%	2.31%
2024/12/26	12.08%	12.06%	8.23%	6.79%	3.34%	2.34%	3.43%	6.58%	2.47%	1.77%
2024/12/27	9.27%	10.02%	10.41%	7%	4.54%	3.08%	3.77%	4.74%	3.36%	1.72%
2024/12/28	10.66%	10.46%	8.58%	7.09%	4.17%	2.83%	3.5%	7.12%	2.93%	2.02%
2024/12/29	11.84%	9.99%	7.99%	4.72%	4.9%	3.55%	3.56%	6.75%	3.1%	2.01%
2024/12/30	11.38%	10.65%	9.02%	6.31%	5.67%	3.61%	3.01%	4.28%	3.23%	2.46%
2024/12/31	12.89%	11.42%	8.6%	7.31%	4.77%	3.51%	3.36%	3.29%	3.11%	2.56%

In December 2024, Chase.com led with a peak impression share of 16.32%, while NavyFederal.org trailed with a low of 1.65%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Capital One® Official Site - Credit Cards, Banking and More https://www.capitalone.com
Apply Online or Open an Account Today. Explore Credit Card Offers, Bank Accounts and More!
2
$300 New Account Bonus - Open Account Online Today https://account.chase.com
New Checking Customers Get $300. Open Chase Total Checking® w/Qual. Activities Member FDIC
3
Chime® - Online Banking | Open an Account in 2 Minutes https://www.chime.com
We’re Changing the Way People Feel About Banking. No Minimum, Monthly, or Overdraft Fees.
4
Open a Bank Account Online - Sign up and get up to $300 https://www.sofi.com
Get up to $2M of additional FDIC insurance through the SoFi Insured Deposit Program. No Account Fees.
5
Wells Fargo® Bank | Banking & Credit Card Offers https://creditcards.wellsfargo.com › banking
Enjoy Convenience, Security, & More With Wells Fargo, Bank, N.A. Member FDIC. Checking, Savings & Credit Cards. Choose the Product that Fits Your Life & Banking Needs. Types: Everyday Checking, Way2Save, Credit Cards.

In the past month, top PPC ads on Google’s SERP for finance and banking highlighted convenience and rewards. Bank of America and Capital One emphasized comprehensive banking solutions. Chase and SoFi attracted with cash bonuses. Chime and Navy Federal focused on fee-free banking and exclusive perks. High-yield savings were spotlighted by NerdWallet, while PayPal, PNC, and Wells Fargo promoted financial control and security.

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US Finance Banks - PPC Market Share Analysis December 2024

Share of Clicks for top 10 US Finance Banks brands

Share of Spend for the top 10 US Finance Banks brands

Competitor Count for US Finance Banks

Market Loss & Market Gains for US Finance Banks

US Finance Banks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance