US Finance Banks - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
capitalone.com	17.69
chase.com	16.11
wellsfargo.com	12.98
bankofamerica.com	11.78
navyfederal.org	4.16
pnc.com	3.95
usbank.com	3.17
paypal.com	3.1
nerdwallet.com	2.04
citi.com	2.01
others	23.01

In the competitive landscape of Google PPC, Capital One leads with a 17.69% click share, closely followed by Chase at 16.11%. Others collectively hold a significant 23.01%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	chase.com	capitalone.com	nerdwallet.com	wellsfargo.com	bestmoney.com	sofi.com	bankofamerica.com	chime.com	discover.com	pnc.com
2025/01/01	14.03%	8.78%	5.97%	8.19%	7.17%	3.93%	4.48%	4.04%	1.73%	3.88%
2025/01/02	13.21%	7.68%	5.39%	9.09%	6.3%	3.26%	4.82%	3.54%	2.03%	4.19%
2025/01/03	12.69%	7%	6.28%	8.63%	6.64%	3.42%	5.7%	3.31%	1.69%	4.12%
2025/01/04	10.57%	8.26%	9.56%	8.53%	6.94%	3.96%	5.01%	2.36%	1.73%	3.84%
2025/01/05	7.9%	8.72%	2%	7.59%	8.34%	4.64%	5.13%	3.14%	2.24%	4.42%
2025/01/06	12.58%	7.51%	2.36%	8.22%	7.68%	4.86%	5.66%	2.46%	2.38%	3.84%
2025/01/07	12.75%	8.6%	3.8%	8.41%	6.93%	4.69%	4.96%	2.81%	2.46%	3.31%
2025/01/08	11.16%	7.41%	2.23%	8.94%	7.7%	4.73%	4.93%	3.38%	2.48%	3.41%
2025/01/09	12.4%	8.22%	2.22%	4.54%	7.55%	4.56%	4.95%	3.24%	1.99%	4.59%
2025/01/10	12.34%	7.31%	2.2%	8.55%	6.9%	6.06%	4.12%	3.42%	1.77%	3.92%
2025/01/11	12.82%	7.59%	2.84%	7.55%	6.37%	5.6%	5.27%	3.07%	1.78%	3.78%
2025/01/12	12.92%	8.06%	3.15%	5.34%	6.75%	6.19%	5.46%	3.02%	1.88%	3.78%
2025/01/13	12.01%	6.87%	3.82%	7.78%	6.6%	5.35%	4.84%	2.8%	1.84%	4.33%
2025/01/14	11.1%	6.76%	3.35%	9.35%	6.69%	5.49%	4.92%	3.48%	1.9%	4.37%
2025/01/15	11.14%	7.31%	2.21%	8.98%	7.6%	4.67%	4.87%	3.33%	2.46%	3.37%
2025/01/16	12.34%	8.07%	2.19%	4.52%	7.42%	4.58%	4.87%	3.25%	2.04%	4.51%
2025/01/21	14.24%	2.65%	4.4%	7.74%	8%	8.43%	3.76%	1.64%	1.57%	2.87%
2025/01/22	14.03%	2.17%	5.16%	7.81%	8.04%	8.42%	3.54%	2.29%	1.62%	2.71%
2025/01/23	15.01%	2.6%	4.94%	7.89%	7.24%	7.04%	4.77%	1.88%	1.5%	2.58%
2025/01/24	14.52%	2.29%	5.18%	7.2%	7.81%	7.69%	4.49%	2.35%	1.68%	2.84%
2025/01/25	14.43%	2.03%	5.08%	5.78%	8.61%	7.72%	4.05%	2.43%	1.77%	1.93%
2025/01/26	17.31%	3.56%	4.9%	4.17%	7.73%	5.84%	4.1%	2.29%	1.72%	2.41%
2025/01/27	17.99%	5.01%	3.95%	7.3%	6.73%	5.64%	4.96%	2.62%	1.87%	2.92%
2025/01/28	16.28%	6.46%	4.16%	6.81%	7.73%	5.79%	4.09%	2.71%	2.39%	2.98%
2025/01/29	16.12%	7.21%	5.94%	6.09%	7.57%	5.5%	4.39%	2.82%	2.63%	2.91%
2025/01/30	16.92%	6.59%	6.09%	7.51%	6.9%	4.83%	4.5%	2.36%	2.52%	2.73%
2025/01/31	15.84%	7.63%	7.36%	7.28%	7.09%	4.71%	3.89%	2.37%	2.21%	2.06%

Chase.com led January’s PPC spend, peaking at 17.99% on the 27th. Capitalone.com saw a dip mid-month, while Nerdwallet.com ended strong at 7.36%. Wellsfargo.com fluctuated, finishing at 7.28%.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	1461
2025/01/02	1421
2025/01/03	1514
2025/01/04	1409
2025/01/05	1368
2025/01/06	1445
2025/01/07	1357
2025/01/08	1409
2025/01/09	1364
2025/01/10	1413
2025/01/11	1402
2025/01/12	1419
2025/01/13	1372
2025/01/14	1465
2025/01/15	1409
2025/01/16	1364
2025/01/21	1437
2025/01/22	1410
2025/01/23	1506
2025/01/24	1469
2025/01/25	1474
2025/01/26	1336
2025/01/27	1447
2025/01/28	1370
2025/01/29	1558
2025/01/30	1701
2025/01/31	1589

In January 2025, distinct advertisers fluctuated, peaking at 1,701 on January 30. The month concluded with 1,589 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
chase.com	8.81%
bankofamerica.com	0.95%
nerdwallet.com	0.9%
bankrate.com	0.53%
navyfederal.org	0.29%
paypal.com	-0.63%
citi.com	-0.69%
wellsfargo.com	-1.47%
pnc.com	-1.57%
capitalone.com	-4.89%

Chase.com surged with an 8.81% click share increase, while capitalone.com faced a significant drop of 4.89%.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chase.com	capitalone.com	wellsfargo.com	bankofamerica.com	sofi.com	bestmoney.com	nerdwallet.com	pnc.com	chime.com	usbank.com
2025/01/01	13.86%	11.26%	10.48%	4.55%	4.28%	5.12%	3.41%	3.33%	2.76%	2.08%
2025/01/02	11.65%	11.7%	10.09%	5.28%	3.5%	4.48%	3.27%	3.68%	2.72%	2.77%
2025/01/03	11.73%	9.48%	10.56%	7.74%	4.02%	5.02%	3.89%	3.47%	2.36%	1.44%
2025/01/04	8.71%	11.17%	9.93%	5.42%	4.51%	5.08%	6.69%	3.39%	2.15%	2.01%
2025/01/05	9.19%	12.28%	8.7%	4.51%	5.86%	5.57%	1.18%	3.4%	2.37%	2.32%
2025/01/06	11.53%	10.71%	8.96%	6.53%	7.01%	5.12%	1.34%	3.1%	2.39%	2.14%
2025/01/07	12.42%	11.85%	9.65%	5.99%	6.47%	4.46%	2.24%	2.6%	2.29%	2.06%
2025/01/08	10.44%	10%	10.01%	5.84%	5.84%	5.42%	1.4%	2.62%	3.08%	2.14%
2025/01/09	12.6%	10.74%	5.19%	6.49%	6.16%	5%	1.19%	3.4%	2.7%	2.24%
2025/01/10	12.13%	9.91%	9.51%	4.6%	7.56%	4.8%	1.31%	3.23%	2.66%	1.9%
2025/01/11	14.28%	9.57%	8.21%	7.18%	7.28%	4.13%	1.65%	2.92%	2.93%	1.88%
2025/01/12	13.34%	9.87%	5.85%	7.3%	9.03%	4.18%	1.74%	2.79%	2.55%	2.35%
2025/01/13	12.1%	9.91%	8.02%	6.55%	8.16%	4.34%	2.15%	3.31%	2.65%	1.92%
2025/01/14	10.81%	9.18%	10.22%	7.06%	7.14%	4.55%	1.96%	3.4%	3.24%	1.67%
2025/01/15	10.45%	9.99%	10.06%	5.83%	5.84%	5.42%	1.4%	2.61%	3.08%	2.14%
2025/01/16	12.62%	10.75%	5.21%	6.49%	6.16%	5%	1.19%	3.4%	2.7%	2.24%
2025/01/21	16.35%	5.69%	7.47%	5.68%	10.07%	5.12%	2.36%	2.11%	1.53%	1.78%
2025/01/22	16.34%	5.13%	8.26%	5.4%	9.19%	5.28%	2.94%	2.18%	2.17%	1.59%
2025/01/23	16.42%	4.81%	8.92%	8.18%	7.58%	4.56%	2.76%	1.91%	1.84%	1.83%
2025/01/24	15.29%	4.88%	8.02%	7.08%	8.12%	5.1%	3.05%	2.22%	2.2%	1.7%
2025/01/25	16.87%	3.76%	6.62%	5.92%	8.58%	5.86%	2.96%	1.44%	1.9%	1.64%
2025/01/26	18.11%	6.54%	4.45%	5.96%	6.42%	4.87%	2.66%	2.55%	1.93%	2.55%
2025/01/27	19.19%	7.21%	7.42%	7.62%	6.26%	4.35%	2.36%	2.6%	1.81%	1.92%
2025/01/28	17.12%	9.11%	7.69%	6.01%	5.75%	5.27%	2.35%	2.39%	1.87%	2%
2025/01/29	17.42%	9.79%	6.72%	6.41%	4.83%	5.26%	3.52%	1.97%	1.81%	1.51%
2025/01/30	18.04%	8.27%	8.41%	7.36%	4.76%	4.45%	3.57%	1.78%	1.76%	1.75%
2025/01/31	17.83%	9.67%	7.88%	6.25%	4.84%	4.54%	3.7%	1.82%	1.66%	1.29%

Chase.com led January with a strong finish, peaking at 19.19% on the 27th. Capitalone.com saw a dip mid-month but recovered to 9.67% by the 31st. Wellsfargo.com fluctuated, ending at 7.88%. Bankofamerica.com maintained stability, closing at 6.25%. Sofi.com peaked early, then declined to 4.84%. Bestmoney.com remained steady, finishing at 4.54%. Nerdwallet.com rose gradually, ending at 3.7%. Pnc.com saw a decline, closing at 1.82%. Chime.com decreased throughout, ending at 1.66%. Usbank.com fluctuated, closing at 1.29%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Capital One® Official Site https://www.capitalone.com
Credit Cards, Banking and More — Apply Online or Open an Account Today. Explore Credit Card Offers, Bank Accounts and More!
2
$300 New Account Bonus - Open Account Online Today https://account.chase.com
New Checking Customers Get $300. Open Chase Total Checking® w/Qual. Activities Member FDIC
3
Chime® - Online Banking - Open an Account in 2 Minutes https://www.chime.com
We’re Changing the Way People Feel About Banking. No Minimum, Monthly, or Overdraft Fees.
4
SoFi Banking: No Account Fees - Up To $300 Welcome Offer https://www.sofi.com
Up to 2-day-early paychecks, no account fees, and get up to $300 with direct deposit.
5
Wells Fargo Bank Account - Open a Bank Account Today https://accountoffers.wellsfargo.com › banking › offer
New Checking Customers Get $300 With Qualifying Deposits. Get Started Today. Member FDIC.

In the competitive world of finance, top advertisers like Capital One, Chase, Chime, SoFi, and Wells Fargo captivate audiences with enticing offers. Themes of convenience, no fees, and substantial bonuses dominate, with promises of seamless online experiences and lucrative welcome incentives.

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US Finance Banks - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Finance Banks brands

Share of Spend for the top 10 US Finance Banks brands

Competitor Count for US Finance Banks

Market Loss & Market Gains for US Finance Banks

US Finance Banks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance