US Finance Consulting - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
ssa.gov	13.67
experian.com	9.07
moneygram.com	7.43
nationaldebtrelief.com	5.47
forbes.com	3.88
advisor.com	3.24
equifax.com	2.18
squareup.com	1.9
facet.com	1.75
creditkarma.com	1.65
others	49.76

In the PPC landscape, ‘ssa.gov’ leads with 13.67% click share, followed by ‘experian.com’ at 9.07%. ‘Others’ dominate with 49.76%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	nationaldebtrelief.com	experian.com	forbes.com	topconsumerreviews.com	squareup.com	equifax.com	10bestdebtconsolidation.com	debt-consolidation-reviews.org	creditkarma.com	advisor.com
2025/03/01	10.4%	5.13%	8.7%	3.43%	1.85%	1.48%	1.75%	1.91%	1.59%	4.88%
2025/03/02	11.63%	5.36%	9.3%	3.38%	1.89%	1.65%	2.1%	2.29%	1.96%	4.96%
2025/03/03	10.76%	5.34%	8.05%	3.99%	2.01%	1.42%	1.07%	2.35%	1.85%	4.37%
2025/03/04	11.16%	5.94%	9.29%	3.88%	3.13%	1.97%	1.37%	2.69%	2.29%	3.49%
2025/03/05	10.04%	5.54%	7.81%	3.97%	2.68%	1.86%	1.09%	2.55%	2.1%	3.96%
2025/03/06	7.88%	6.48%	6.76%	3.15%	2.83%	2.07%	1.64%	2.09%	2.6%	2.83%
2025/03/07	8.3%	6.06%	6.27%	3.11%	2.47%	1.66%	1.5%	1.89%	2.53%	3.14%
2025/03/08	9.61%	6.55%	6.39%	3.46%	2.9%	1.75%	1.78%	1.85%	2.86%	3.14%
2025/03/09	10.39%	5.07%	7.89%	2.88%	1.87%	1.24%	2.46%	2.47%	1.61%	3.74%
2025/03/10	9.04%	6.05%	7.74%	3.13%	2.42%	1.94%	2.02%	1.77%	2.24%	3.95%
2025/03/11	10.39%	6.4%	8%	3.45%	3.57%	1.76%	2.73%	1.58%	1.57%	2.93%
2025/03/12	10.47%	6.8%	8.06%	3.22%	3%	1.79%	2.3%	1.71%	2.35%	3.24%
2025/03/13	9.62%	6.19%	6.28%	2.89%	2.48%	2.03%	1.6%	2.03%	1.87%	2.91%
2025/03/14	10.19%	6.76%	7.83%	3.47%	2.97%	1.82%	1.59%	2.14%	1.81%	3.48%
2025/03/15	8.67%	6.09%	8.51%	3.1%	3.05%	1.43%	1.84%	1.8%	1.61%	2.64%
2025/03/16	9.4%	5.93%	8.1%	3.63%	2.97%	2.01%	2.07%	2.2%	1.61%	3.85%
2025/03/17	10.69%	6.07%	7.13%	3.67%	2.06%	1.79%	2.6%	2.51%	1.36%	2.49%
2025/03/18	10.39%	6.71%	7.17%	3.39%	3.13%	1.7%	2.2%	2.01%	1.61%	3.03%
2025/03/19	9.65%	6.09%	7.5%	3%	3.05%	1.41%	1.97%	2.69%	1.54%	2.17%
2025/03/20	9.92%	8.37%	8.03%	3.54%	3.22%	2.09%	1.88%	2.29%	1.66%	2.23%
2025/03/21	8.9%	7.26%	7.21%	3.1%	3.51%	2.66%	2.42%	2.38%	1.69%	2.5%
2025/03/22	7.68%	7.03%	6.82%	3.4%	3.51%	2.45%	2.33%	2.03%	1.25%	2.85%
2025/03/23	9.21%	6.38%	8.05%	3.32%	1.64%	2.21%	2.57%	2.24%	1.42%	3.31%
2025/03/24	9.73%	5.67%	7.27%	3.41%	2.6%	2.77%	1.88%	2.3%	1.8%	3.55%
2025/03/25	10.36%	6.84%	6.81%	3.31%	3.43%	2.25%	2.78%	2.4%	1.55%	3%
2025/03/26	9.28%	7%	7.18%	2.78%	2.72%	2.36%	2.86%	1.93%	1.74%	3.2%
2025/03/27	8.53%	7.81%	6.49%	3.28%	2.98%	2.26%	2.58%	1.89%	1.69%	2.02%
2025/03/28	9.44%	7.2%	7.36%	2.93%	2.37%	1.64%	1.97%	1.7%	1.64%	1.77%
2025/03/29	8.98%	8.82%	8.12%	3.24%	2.93%	2.28%	2.8%	1.92%	2.14%	2.81%
2025/03/30	9.99%	6.94%	8.97%	3.68%	2.28%	2.46%	3.25%	2.01%	1.86%	3.22%
2025/03/31	10.04%	7.82%	6.57%	3.34%	2.87%	2.86%	2.8%	2.53%	2.07%	0.84%

In March 2025, National Debt Relief led with fluctuating spend shares, peaking early and stabilizing. Experian and Forbes showed consistent growth, while Advisor.com ended with a significant drop.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/03/01	1122
2025/03/02	1066
2025/03/03	1129
2025/03/04	1127
2025/03/05	1122
2025/03/06	1285
2025/03/07	1314
2025/03/08	1238
2025/03/09	1101
2025/03/10	1216
2025/03/11	1168
2025/03/12	1211
2025/03/13	1174
2025/03/14	1176
2025/03/15	1060
2025/03/16	1082
2025/03/17	1057
2025/03/18	1089
2025/03/19	1114
2025/03/20	1068
2025/03/21	1075
2025/03/22	1092
2025/03/23	1010
2025/03/24	1081
2025/03/25	1072
2025/03/26	1120
2025/03/27	1099
2025/03/28	1054
2025/03/29	1017
2025/03/30	1012
2025/03/31	1112

March saw fluctuating advertiser numbers, peaking at 1,314 on March 7. The month concluded with 1,112 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
experian.com	1.75%
moneygram.com	0.95%
letsmakeaplan.org	0.67%
equifax.com	0.63%
growfin.ai	0.34%
creditsesame.com	-0.38%
freescoreonline.com	-0.38%
financialadvisor.net	-0.92%
advisor.com	-0.94%
ssa.gov	-2.78%

Experian.com surged with a 1.75% click share increase, while ssa.gov faced a 2.78% decline.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	nationaldebtrelief.com	experian.com	forbes.com	equifax.com	creditkarma.com	topconsumerreviews.com	ssa.gov	chase.com	facet.com	advisor.com
2025/03/01	5.14%	3.54%	7.4%	1.65%	2.21%	2.18%	4.63%	2.36%	2.68%	5.17%
2025/03/02	6.47%	3.81%	8.23%	1.93%	2.76%	2.25%	3.49%	2.31%	0.78%	5.31%
2025/03/03	4.77%	3.27%	7.55%	1.09%	1.83%	2.3%	1.98%	2.17%	4.69%	9.33%
2025/03/04	4.84%	3.87%	12.06%	1.67%	2.31%	2.38%	1.83%	1.36%	1.93%	8.27%
2025/03/05	4.55%	3.72%	8.77%	1.74%	2.38%	2.48%	1.65%	1.77%	0.81%	8.29%
2025/03/06	3.61%	4.36%	5.98%	1.8%	2.75%	1.7%	1.1%	2.22%	4.28%	5.27%
2025/03/07	3.59%	3.57%	5.61%	1.35%	2.43%	1.56%	1.66%	2.17%	4.2%	7.26%
2025/03/08	4.35%	4.42%	4.62%	1.66%	2.81%	1.95%	2.19%	2.16%	2.03%	6.76%
2025/03/09	4.26%	2.76%	6.03%	1.07%	1.85%	1.66%	2.95%	1.69%	9.6%	8.14%
2025/03/10	4.12%	4.02%	6.32%	1.73%	2.24%	1.82%	1.6%	1.68%	4.34%	8.3%
2025/03/11	4.9%	4.48%	8.41%	1.88%	1.9%	2.17%	3.51%	1.09%	1.55%	5.16%
2025/03/12	5.04%	4.69%	7.34%	1.69%	2.21%	2.09%	5.32%	1.29%	2.6%	6.96%
2025/03/13	4.34%	4.36%	5.3%	2.06%	1.93%	1.67%	4%	1.99%	3.5%	6.37%
2025/03/14	4.66%	4.38%	6.63%	1.67%	1.89%	2.03%	4.88%	1.48%	2.37%	7.96%
2025/03/15	4.05%	3.74%	8.23%	1.28%	1.55%	1.89%	3.88%	1.4%	5.53%	5.5%
2025/03/16	4.34%	4.03%	7.82%	1.92%	1.63%	2.26%	5.06%	1.63%	3.95%	9.75%
2025/03/17	5.32%	4.46%	7.2%	1.68%	1.6%	2.45%	1.68%	1.36%	4.74%	4.76%
2025/03/18	5.13%	4.38%	6.3%	1.62%	1.71%	2.06%	2.7%	1.75%	0.74%	6.91%
2025/03/19	4.63%	4.72%	5.82%	1.44%	1.8%	1.95%	3.5%	1.71%	1.44%	3.3%
2025/03/20	4.51%	6.67%	7.55%	2.2%	2.11%	2.12%	3.01%	1.56%	1.1%	3.19%
2025/03/21	3.95%	5.29%	9.29%	2.35%	1.78%	1.87%	2.14%	1.56%	3.54%	5.04%
2025/03/22	3.68%	4.89%	5.75%	2.27%	1.41%	1.8%	2.65%	1.62%	4.35%	6.02%
2025/03/23	4.02%	4.33%	8.38%	2.04%	1.51%	1.89%	2.41%	1.59%	5.7%	6.06%
2025/03/24	4.9%	3.51%	6.82%	2.35%	1.6%	2.07%	2.43%	1.4%	2.1%	8.32%
2025/03/25	4.99%	4.41%	6.24%	2.06%	1.53%	2.02%	2.47%	1.11%	4.53%	5.48%
2025/03/26	4.64%	4.75%	7.33%	2.15%	1.53%	1.84%	2.06%	1.61%	5.74%	6.28%
2025/03/27	4.36%	5.76%	7.09%	2.09%	1.77%	2.02%	0.84%	1.64%	2.16%	4.68%
2025/03/28	4.39%	4.79%	7.45%	1.44%	1.59%	1.87%	2.55%	1.18%	6.04%	3.43%
2025/03/29	4.44%	6.16%	9.46%	2.22%	2.01%	1.81%	1.33%	1.91%	2.45%	6.81%
2025/03/30	4.32%	4.38%	10.93%	1.87%	1.76%	2.18%	2.04%	2.03%	2.87%	7.86%
2025/03/31	5.57%	5.53%	5.23%	2.52%	2.17%	2.14%	2.12%	1.52%	1.05%	0.8%

Forbes.com led March with fluctuating impressions, peaking mid-month. Nationaldebtrelief.com and Experian.com showed steady trends, while Advisor.com saw significant volatility. The month concluded with Forbes.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Financial Planners Near You https://www.advisermatch.com
Find an Advisor Near You — Don’t Leave Your Financial Future to Chance – Get Professional Advice Now. Find a Trusted Advisor Near You and Get Matched Within Minutes.
2
Find a CFP https://quiz.advisor.com › financial › planners
Find a Financial Planner — Everyone Can Benefit From Expert Advice and Support. Get Matched With a Fiduciary Planner.
3
Fee-only financial advisors https://www.edelmanfinancialengines.com
Fiduciary financial advisors — Contact a fiduciary financial advisory firm closest to you. Request an appointment today.
4
Savings Calculator - NerdWallet https://www.nerdwallet.com
Let your money work harder. Turn To The Nerds for the best high-yield savings accounts. Easily Compare APYs, Account Features, And More.
5
Open A PayPal Business Account https://www.paypal.com
PayPal Business Account — Enhance Financial Management With Swift Transactions Via PayPal Business Card. Sign Up Now

In the competitive world of financial services, top-performing PPC ads reveal a focus on trust and expertise. AdviserMatch and Advisor.com emphasize personalized, fiduciary advice, while Edelman Financial Engines highlights fee-only advisors. NerdWallet offers tools for smarter savings, and PayPal promotes efficient business transactions.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Finance Consulting - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Finance Consulting brands

Share of Spend for the top 10 US Finance Consulting brands

Competitor Count for US Finance Consulting

Market Loss & Market Gains for US Finance Consulting

US Finance Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance