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US Finance Consulting - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
paypal.com	9.68
ssa.gov	8.88
experian.com	5.97
moneygram.com	3.68
nationaldebtrelief.com	3.15
nerdwallet.com	2.44
forbes.com	1.95
creditkarma.com	1.82
squareup.com	1.62
versapay.com	1.52
others	59.29

In the PPC landscape, ‘others’ dominate with 59.29% click share, overshadowing ‘paypal.com’ at 9.68% and ‘ssa.gov’ at 8.88%.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	forbes.com	nationaldebtrelief.com	experian.com	paypal.com	advisor.com	topconsumerreviews.com	debt-consolidation-reviews.org	freedomfinancialnetwork.com	top10debtprograms.com	creditkarma.com
2025/01/01	3.71%	7.04%	5.71%	4.74%	1.75%	2.94%	2.64%	0.41%	2.77%	2.57%
2025/01/02	5.57%	7.8%	5.2%	4.76%	1.96%	3.07%	2.05%	1.45%	2.17%	2.16%
2025/01/03	5.2%	6.39%	5.61%	6.04%	2.11%	2.76%	1.9%	2.31%	1.8%	2.36%
2025/01/04	5.78%	7.23%	5.63%	5.2%	1.89%	2.71%	2.1%	2.48%	1.56%	2.3%
2025/01/05	5.89%	8.21%	3.84%	6.31%	1.61%	3.68%	2.08%	3.01%	2.67%	2.01%
2025/01/06	4.05%	7.05%	5.07%	5.74%	1.41%	3.24%	2.04%	1.75%	2.4%	1.85%
2025/01/07	4.6%	8.57%	5.3%	7.78%	1.53%	3.64%	2.48%	2.35%	2.53%	1.43%
2025/01/08	4%	7.27%	5.47%	5.82%	2.05%	3.19%	2.22%	1.49%	2.44%	1.45%
2025/01/09	4.06%	7.37%	6.02%	5.18%	1.89%	2.79%	2.56%	1.57%	2.09%	1.49%
2025/01/10	3.96%	6.74%	4.96%	6.99%	0.99%	3.5%	2.45%	1.57%	2.05%	1.51%
2025/01/11	4.13%	6.51%	6.42%	7.52%	1.37%	2.87%	1.7%	1.33%	1.83%	2.12%
2025/01/12	4.4%	7.02%	5.55%	6.69%	1.22%	2.63%	2.06%	1.41%	2.31%	1.82%
2025/01/13	4.36%	7.25%	5.19%	6.35%	1.69%	3.08%	2.38%	1.16%	1.77%	1.64%
2025/01/14	3.9%	6.26%	5.29%	5.18%	1.76%	2.93%	1.97%	1.34%	1.41%	2.07%
2025/01/15	3.99%	7.21%	5.37%	5.84%	2.02%	3.19%	2.23%	1.49%	2.47%	1.42%
2025/01/16	4.06%	7.33%	5.91%	5.23%	1.86%	2.83%	2.57%	1.56%	2.1%	1.46%
2025/01/21	5.03%	5.58%	5.08%	5.28%	1.96%	2.37%	1.71%	1.24%	1.64%	1.58%
2025/01/22	5.16%	5.58%	4.63%	5.67%	2.31%	2.5%	2.14%	1.68%	1.79%	1.86%
2025/01/23	3.95%	6.31%	5.21%	6.25%	1.21%	3.14%	1.7%	1.74%	1.78%	2.08%
2025/01/24	4.81%	5.01%	5.03%	5.43%	1.55%	2.44%	1.53%	1.41%	1.44%	1.97%
2025/01/25	5.53%	4.7%	5.03%	4.5%	1.73%	2.3%	1.65%	2.02%	1.51%	2.41%
2025/01/26	5.64%	5.93%	4.76%	6.72%	2.36%	2.4%	1.58%	1.59%	1.85%	1.87%
2025/01/27	4.23%	6.72%	4.92%	5.69%	1.17%	3.34%	1.76%	1.4%	1.82%	1.83%
2025/01/28	4.96%	6.24%	4.93%	5.22%	1.51%	2.73%	1.63%	1.4%	1.76%	1.65%
2025/01/29	4.74%	6.46%	5.25%	5.37%	1.17%	2.96%	1.72%	1.44%	1.56%	1.93%
2025/01/30	4.19%	6.74%	5.91%	5.61%	0.82%	3.33%	1.86%	1.73%	1.47%	1.93%
2025/01/31	6.81%	4.53%	3.52%	2.73%	2.36%	1.73%	1.59%	1.38%	1.38%	1.3%

In January 2025, Forbes.com saw a fluctuating spend share, peaking at 6.81% on the 31st. NationalDebtRelief.com started strong but dipped mid-month, ending at 4.53%. Experian.com maintained stability, while PayPal.com experienced a significant drop to 2.73% by month’s end.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	2754
2025/01/02	2642
2025/01/03	3016
2025/01/04	2567
2025/01/05	2608
2025/01/06	2904
2025/01/07	2672
2025/01/08	2845
2025/01/09	2873
2025/01/10	2953
2025/01/11	2831
2025/01/12	2897
2025/01/13	2824
2025/01/14	2934
2025/01/15	2845
2025/01/16	2873
2025/01/21	2886
2025/01/22	3031
2025/01/23	2984
2025/01/24	3014
2025/01/25	2911
2025/01/26	2681
2025/01/27	2916
2025/01/28	2846
2025/01/29	2954
2025/01/30	3175
2025/01/31	3028

January saw fluctuating advertiser numbers, peaking at 3,175 on January 30. The month concluded with 3,028 advertisers, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
creditsesame.com	0.87%
forbes.com	0.48%
serrala.com	0.47%
edelmanfinancialengines.com	0.45%
nerdwallet.com	0.39%
moneygram.com	-0.44%
versapay.com	-0.52%
nationaldebtrelief.com	-0.54%
paypal.com	-0.68%
ssa.gov	-4.22%

CreditSesame.com leads with a 0.87% click share rise, while SSA.gov drops by 4.22%.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	forbes.com	edelmanfinancialengines.com	nationaldebtrelief.com	experian.com	creditkarma.com	nerdwallet.com	paypal.com	topconsumerreviews.com	chase.com	ssa.gov
2025/01/01	2.91%	1.21%	3.5%	3.17%	2.75%	1.73%	2.42%	1.72%	2.56%	2.78%
2025/01/02	4.15%	1.18%	3.82%	2.96%	2.61%	1.88%	2.28%	1.73%	2.46%	2.46%
2025/01/03	4.35%	0.79%	3.34%	3.19%	2.58%	1.65%	3.17%	1.62%	2.13%	2.13%
2025/01/04	4.53%	0.99%	3.64%	2.93%	2.37%	2.37%	2.38%	1.54%	2.14%	2.31%
2025/01/05	4.42%	1.44%	4.12%	2.59%	2.3%	1.55%	3.52%	2.12%	2.09%	2.57%
2025/01/06	3.23%	1.02%	3.48%	2.92%	2.21%	1.75%	3%	1.91%	1.82%	1.67%
2025/01/07	3.67%	0.53%	4.19%	3.29%	2.06%	1.87%	4.2%	2.17%	1.2%	1.81%
2025/01/08	3.43%	0.96%	3.75%	3.22%	1.84%	1.03%	3.09%	1.74%	1.17%	2.18%
2025/01/09	3.29%	0.98%	4.06%	3.34%	1.91%	0.62%	2.67%	1.66%	1.37%	3.03%
2025/01/10	2.73%	0.95%	3.34%	3.04%	2.04%	1.16%	3.48%	1.9%	1.29%	2.46%
2025/01/11	3.44%	1.27%	3.27%	3.92%	2.47%	1.32%	3.62%	1.6%	1.62%	2.51%
2025/01/12	3.12%	1.25%	3.41%	3.26%	2.3%	1.72%	3.32%	1.57%	1.51%	2.37%
2025/01/13	3.24%	1.09%	3.65%	3.04%	2.11%	1.34%	3.16%	1.75%	1.24%	2.42%
2025/01/14	2.86%	0.84%	2.8%	3.18%	2.49%	1.58%	2.47%	1.5%	1.23%	2.4%
2025/01/15	3.43%	0.95%	3.71%	3.18%	1.83%	1.03%	3.1%	1.73%	1.16%	2.5%
2025/01/16	3.28%	0.97%	4.04%	3.29%	1.89%	0.62%	2.69%	1.67%	1.36%	3.47%
2025/01/21	4.09%	1.4%	2.86%	3.15%	2.11%	1.32%	2.63%	1.39%	1.38%	1.65%
2025/01/22	4.06%	1.52%	2.81%	2.85%	2.24%	1.37%	2.82%	1.36%	1.1%	1.75%
2025/01/23	3.03%	1.12%	3%	3.1%	2.82%	1.08%	3.27%	1.78%	1.31%	1.59%
2025/01/24	3.91%	1.27%	2.51%	3.09%	2.47%	1.16%	2.43%	1.4%	1.26%	1.32%
2025/01/25	4.02%	1.05%	2.1%	3.03%	2.68%	1.35%	2.01%	1.18%	1.61%	1.56%
2025/01/26	4.33%	1.64%	2.56%	2.64%	2.14%	1.73%	2.91%	1.33%	1.21%	2.52%
2025/01/27	3.18%	1.53%	2.96%	2.72%	2.43%	1.94%	2.58%	1.79%	1.7%	0.97%
2025/01/28	4.23%	1.34%	3.25%	3.1%	2.25%	1.88%	2.72%	1.52%	1.06%	1.86%
2025/01/29	3.72%	1.3%	3.2%	3.38%	2.46%	1.8%	2.78%	1.77%	1.24%	0.73%
2025/01/30	3.09%	1.29%	3.26%	3.72%	2.38%	1.45%	2.97%	1.89%	1.39%	0.24%
2025/01/31	6.01%	5.97%	2.35%	2.32%	1.66%	1.32%	1.3%	1.1%	0.97%	0.34%

Forbes.com surged to 6.01% by January’s end, leading the pack. Edelman Financial Engines also peaked at 5.97%, while National Debt Relief and Experian saw fluctuations, ending at 2.35% and 2.32%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
No-cost, custom financial plan | Talk with a fiduciary, free https://www.edelmanfinancialengines.com
Schedule time with a financial planner in the new year. Complimentary for a limited time.
2
Find Unclaimed Money https://www.missingmoney.com
Search For Unclaimed Assets — 1 in 7 have unclaimed money or assets. Use our free search tool & find your missing money. NAUPA, the U.S. authority on unclaimed property, can help you find & reclaim missing money.
3
MoneyGram® App | MoneyGram® Online https://www.moneygram.com
Get a fast & easy online money transfer to your loved ones with a few clicks. Send today. Download the MoneyGram® app to send money internationally with affordable 24/7 service. Services: Send Money, Pay Bills, Receive Money, International Transfers.
4
Open A PayPal Business Account | PayPal Business Account https://www.paypal.com › business › contact
Enhance Financial Management With Swift Transactions Via PayPal Business Card. Sign Up Now
5
my Social Security Account https://www.ssa.gov
Services You Can Do Online — Create a free my Social Security account to estimate, plan & manage your benefits online. SSA.gov is a Quick and Easy Way To Get Access To Social Security Tools and Information.

Edelman Financial Engines entices with a no-cost, custom financial plan, emphasizing fiduciary trust. Missing Money highlights the potential of unclaimed assets, urging users to reclaim their wealth. MoneyGram focuses on seamless international transfers, while PayPal promotes efficient business transactions. SSA.gov offers easy online management of social security benefits.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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