US Finance Insurance - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Insurance brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
progressive.com	13.98
nerdwallet.com	6.9
insurify.com	6.25
thezebra.com	5.17
geico.com	4.97
allstate.com	4.23
usautoinsurancenow.com	4.12
insurance.com	3.44
libertymutual.com	2.12
usaa.com	1.86
others	46.96

Progressive.com leads with 13.98% click share, while others dominate at 46.96%. Nerdwallet.com and Insurify.com follow, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Finance Insurance brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	progressive.com	nerdwallet.com	thezebra.com	insurance.com	insurify.com	usautoinsurancenow.com	geico.com	allstate.com	carinsurecompare.com	compare.com
2025/03/01	14.27%	9.18%	7.16%	3.68%	9.46%	6.11%	3.78%	2.89%	2.44%	2.86%
2025/03/02	12.19%	11.83%	8.38%	2.38%	8.5%	5.65%	5.83%	2.48%	2.36%	2.84%
2025/03/03	12.81%	9.77%	8.32%	2.92%	7.56%	4.81%	4.63%	3.25%	2.05%	2.77%
2025/03/04	14.26%	9.25%	8%	4.02%	8.64%	5.83%	5.21%	2.61%	2.31%	3.38%
2025/03/05	11.84%	8.42%	6.62%	2.41%	8.57%	5.5%	4.19%	3.04%	2.49%	3.97%
2025/03/06	12.77%	9.89%	8.02%	3.75%	6.93%	5.62%	4.49%	2.37%	2.6%	3.94%
2025/03/07	12.33%	7.56%	6.67%	4.38%	7.61%	5.13%	4.72%	3.95%	2.16%	3.09%
2025/03/08	16.42%	8.42%	6.99%	4.62%	7.16%	4.64%	5.61%	4.73%	3.79%	2.08%
2025/03/09	11.35%	8.42%	7.41%	4.83%	7.54%	5.06%	5.52%	2.44%	4.62%	2.26%
2025/03/10	13.33%	10.03%	8.8%	2.59%	7.63%	4.66%	4.32%	2.61%	5.84%	1.52%
2025/03/11	11.71%	8.47%	6.88%	2.7%	7.86%	4.38%	4.67%	3.66%	4.73%	1.86%
2025/03/12	14.39%	8.98%	7.3%	3.14%	7.41%	4.73%	4.98%	3.67%	2.56%	1.86%
2025/03/13	13.53%	8.85%	6.33%	3.46%	8.79%	4.94%	4.51%	3.05%	1.99%	1.76%
2025/03/14	13.58%	9.5%	5.86%	3.73%	8.42%	4.58%	5.03%	2.96%	2.91%	1.5%
2025/03/15	14.44%	8.87%	6.22%	2.97%	8.06%	4.6%	5.52%	4.42%	2.01%	1.97%
2025/03/16	14.71%	9.74%	7.41%	5.42%	7.52%	3.98%	6.65%	3.71%	1.82%	1.86%
2025/03/17	12.31%	9.54%	6.89%	3.99%	7.69%	3.91%	4.38%	3.72%	1.6%	2.61%
2025/03/18	15.43%	10.04%	8.16%	5.36%	7.36%	4.5%	4.22%	3.13%	1.95%	2.29%
2025/03/19	14.79%	9.78%	7.24%	6.22%	5.66%	4.22%	4.51%	3.43%	1.43%	1.5%
2025/03/20	15.48%	9.02%	5.84%	7.71%	6.89%	4.29%	3.93%	4.03%	1.11%	2.19%
2025/03/21	14.37%	9%	4.94%	4.33%	7.87%	4.3%	3.95%	3.62%	1.68%	2.13%
2025/03/22	19.24%	9.41%	6.14%	4.44%	7.67%	4.67%	5.16%	3.37%	1.67%	2.76%
2025/03/23	16.53%	9.2%	6.38%	4.04%	8.43%	4.12%	5.63%	3.82%	0.88%	3.03%
2025/03/24	15.11%	10.03%	6.67%	3.65%	8.09%	4.27%	4.27%	3.29%	0.6%	3.87%
2025/03/25	14.62%	8.68%	6.94%	3.28%	7.7%	5.25%	4.27%	3.77%	0.95%	3.19%
2025/03/26	14.4%	9.22%	7.92%	3.1%	7%	5.18%	4.34%	3.41%	0.9%	2.55%
2025/03/27	16.12%	8.87%	5.93%	6.44%	6.71%	5.35%	4.44%	2.37%	1.06%	1.62%
2025/03/28	16.43%	8.59%	6.2%	8.56%	6.1%	4.41%	4.35%	2.72%	0.82%	1.47%
2025/03/29	15.87%	8.48%	7.48%	9.13%	6.67%	4.09%	4.77%	3.16%	0.84%	2.25%
2025/03/30	14.76%	9.95%	8.01%	8.97%	5.5%	3.54%	5.87%	2.52%	0.73%	1.8%
2025/03/31	15.41%	9.95%	8.03%	6.83%	5.75%	4.08%	3.8%	2.21%	1.22%	1.07%

Progressive.com led March with fluctuating spend, peaking at 19.24%. Nerdwallet.com and Thezebra.com showed steady trends, while Insurance.com surged late month. Insurify.com and Geico.com maintained moderate shares.

Market Exposure

Competitor Count for US Finance Insurance

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	2676
2025/03/02	2787
2025/03/03	3130
2025/03/04	3151
2025/03/05	3056
2025/03/06	3496
2025/03/07	3776
2025/03/08	3388
2025/03/09	2918
2025/03/10	3321
2025/03/11	3249
2025/03/12	3309
2025/03/13	3192
2025/03/14	3323
2025/03/15	2814
2025/03/16	2881
2025/03/17	2798
2025/03/18	3003
2025/03/19	2882
2025/03/20	2896
2025/03/21	2784
2025/03/22	2722
2025/03/23	2518
2025/03/24	2812
2025/03/25	2768
2025/03/26	2760
2025/03/27	2686
2025/03/28	2577
2025/03/29	2405
2025/03/30	2282
2025/03/31	2502

March began with 2,676 advertisers, peaking at 3,776 on the 7th. A decline followed, ending the month at 2,502.

Campaign Efficiency

Market Loss & Market Gains for US Finance Insurance

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
progressive.com	1.68%
insurance.com	1.55%
libertymutual.com	0.62%
usaa.com	0.46%
mutualofomaha.com	0.31%
usacarinsurance.com	-0.4%
geico.com	-0.5%
thezebra.com	-0.5%
insurify.com	-0.6%
carinsurecompare.com	-1.32%

Progressive.com and Insurance.com surged with click shares rising by 1.68 and 1.55, respectively. Conversely, CarInsureCompare.com faced a decline of 1.32.

Campaign Efficiency

US Finance Insurance Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	progressive.com	nerdwallet.com	thezebra.com	insurify.com	insurance.com	usautoinsurancenow.com	geico.com	insure.com	allstate.com	compare.com
2025/03/01	10.26%	6.98%	5.3%	8.51%	2.2%	5.46%	2.86%	2.69%	2.13%	2.21%
2025/03/02	8.83%	9.06%	6.11%	7.99%	1.58%	5.15%	4.13%	2.3%	1.83%	2.19%
2025/03/03	9.61%	7.67%	6.03%	6.85%	2.24%	5.06%	3.2%	1.58%	2.39%	2.11%
2025/03/04	10.86%	7.43%	6.21%	8.03%	3.14%	5.63%	3.68%	1.14%	1.89%	2.72%
2025/03/05	8.68%	6.89%	4.99%	7.37%	1.93%	5.24%	2.84%	1.31%	1.99%	2.9%
2025/03/06	9.55%	8.06%	6.13%	6.26%	2.93%	5.28%	3.12%	1.68%	1.73%	3.02%
2025/03/07	8.93%	6%	5.09%	6.5%	3.4%	4.83%	3.23%	1.9%	2.65%	2.29%
2025/03/08	12.1%	6.77%	5.56%	6.62%	3.67%	4.43%	3.83%	1.53%	3.45%	1.64%
2025/03/09	8.49%	7.33%	5.82%	7.26%	4.03%	5.41%	3.69%	2.17%	1.59%	1.63%
2025/03/10	9.68%	8.01%	6.6%	6.96%	2.11%	4.65%	2.99%	2.07%	1.89%	1.1%
2025/03/11	8.52%	6.97%	5.26%	7.72%	2.07%	4.76%	2.93%	2.04%	2.5%	1.38%
2025/03/12	10.74%	7.57%	5.69%	7.03%	2.53%	4.82%	3.4%	2.01%	2.64%	1.42%
2025/03/13	9.89%	7.24%	4.76%	7.71%	2.68%	5.01%	3.08%	2.15%	2.13%	1.27%
2025/03/14	9.91%	7.44%	4.25%	7.39%	2.9%	4.55%	3.36%	1.93%	2.21%	0.98%
2025/03/15	10.45%	7.43%	4.63%	7.93%	2.31%	4.77%	3.67%	2.8%	3.06%	1.59%
2025/03/16	11.28%	8.19%	5.5%	6.93%	4.6%	4.11%	4.63%	2.45%	2.7%	1.45%
2025/03/17	9.47%	8.03%	5.09%	7.04%	3.2%	4.19%	3.04%	2.72%	2.43%	1.94%
2025/03/18	11.36%	8.38%	6.32%	6.73%	4.25%	4.6%	3.24%	2.46%	2.28%	1.75%
2025/03/19	11.21%	8.2%	5.43%	5.53%	5.06%	4.41%	2.96%	2.36%	2.34%	1.1%
2025/03/20	11.13%	7.37%	4.25%	6.39%	6.07%	4.52%	2.8%	2.33%	2.91%	1.65%
2025/03/21	10.27%	7.29%	3.73%	7.11%	3.27%	4.5%	2.4%	2.29%	2.39%	1.67%
2025/03/22	14.3%	7.59%	4.69%	7.13%	3.75%	4.92%	3.6%	2.67%	2.49%	2.09%
2025/03/23	11.87%	7.64%	4.78%	8.18%	3.2%	4.56%	3.59%	2.32%	2.72%	2.38%
2025/03/24	10.99%	8.19%	4.77%	7.55%	2.75%	4.47%	2.89%	2.04%	2.4%	3.22%
2025/03/25	10.54%	7.1%	5.09%	6.78%	2.57%	5.11%	2.89%	2.14%	2.66%	2.61%
2025/03/26	10.45%	7.26%	5.83%	6.32%	2.24%	5.11%	2.83%	1.46%	2.35%	1.95%
2025/03/27	11.83%	7.31%	4.42%	6.28%	5.33%	5.07%	2.98%	1.45%	1.69%	1.3%
2025/03/28	12.01%	7.13%	4.43%	6.11%	6.75%	4.46%	2.81%	1.17%	2%	1.21%
2025/03/29	12.16%	7.07%	5.81%	6.3%	7.28%	4.3%	3.37%	2.05%	2.5%	1.81%
2025/03/30	10.9%	8.07%	6.33%	5.55%	7.31%	4.19%	4.11%	1.94%	1.8%	1.39%
2025/03/31	11.31%	7.96%	5.91%	5.63%	5.47%	4.07%	2.62%	2%	1.66%	0.9%

Progressive.com led March with fluctuating impressions, peaking at 14.3% on March 22. Nerdwallet.com maintained a steady presence, while Thezebra.com and Insurify.com showed varied trends. Insurance.com and Geico.com saw notable increases mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
$19 Cheap Car Insurance https://car.insurance.com
Low Rates Today from $19/Month — Find Average 2025 Insurance Rates by Car Make and Model. Get Multiple Quotes Online Fast!
2
$29 Car Insurance Coverage | Super Cheap Rates From $29 https://autoinsurance.insure.com › insurance › quotes
Get Auto Coverage Near Your Area. See Which Carrier We Recommend for New & Used Cars.
3
Compare Rates in 2 Minutes - Side-By-Side Comparison https://www.nerdwallet.com › car-insurance › quotes
Discover how much you could save on car insurance. Get multiple quotes in minutes!
4
Compare Auto Insurance Rates | Affordable Auto Insurance https://www.progressive.com
4 out of 5 New Customers Recommend Progressive®. Switch & Start Saving Today.
5
Compare Rates Side-by-Side - Choose From 100+ Carriers https://www.thezebra.com › compare › quotes
The Zebra® Calculator Makes Car Insurance Shopping Simple & Inexpensive! Compare Rates Now

In the competitive world of car insurance, advertisers like insurance.com and insure.com captivate with promises of affordability, starting at $19 and $29 respectively. Nerdwallet.com and thezebra.com emphasize quick, side-by-side comparisons, while progressive.com highlights customer satisfaction, with 4 out of 5 new customers recommending their service.

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US Finance Insurance - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Finance Insurance brands

Share of Spend for the top 10 US Finance Insurance brands

Competitor Count for US Finance Insurance

Market Loss & Market Gains for US Finance Insurance

US Finance Insurance Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance