US Finance Insurance - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Insurance brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
progressive.com	10.99
nerdwallet.com	6.31
geico.com	5.93
insurify.com	5.49
thezebra.com	5.44
allstate.com	5.31
usautoinsurancenow.com	4.24
compare-cheap-insurance-quotes.com	3.31
insurance.com	3
usaa.com	2.03
others	47.95

Progressive.com leads with 10.99% click share, while others dominate at 47.95%. Geico.com and Nerdwallet.com follow, capturing 5.93% and 6.31% respectively.

Market Exposure

Share of Spend for the top 10 US Finance Insurance brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	progressive.com	nerdwallet.com	insurify.com	usautoinsurancenow.com	thezebra.com	insurance.com	compare.com	geico.com	compare-cheap-insurance-quotes.com	allstate.com
2025/01/01	13.12%	9.92%	6.88%	4.67%	8%	3.83%	2.36%	10.21%	3.56%	5.65%
2025/01/02	11.35%	9.97%	7.14%	4.3%	8.21%	3.75%	2.13%	6.45%	4.15%	3.96%
2025/01/03	13.5%	9.15%	7.27%	5.01%	7%	4.27%	2.44%	6.5%	5.91%	3.32%
2025/01/04	9.79%	11.05%	7.78%	5.41%	7.3%	5.2%	2.32%	7.13%	5.65%	3.59%
2025/01/05	9.68%	9.76%	8%	4.59%	6.72%	4.74%	2.3%	8.85%	6.24%	4.79%
2025/01/06	10.7%	7.82%	5.68%	3.59%	5.95%	4.36%	2.08%	8.42%	3.21%	4.28%
2025/01/07	10.62%	8.24%	6.15%	3.93%	6.76%	3.69%	2.34%	7.14%	3.65%	5.94%
2025/01/08	11.03%	8.79%	6.33%	3.91%	7.5%	4.79%	2.36%	6.62%	3.99%	6.76%
2025/01/09	11.08%	9.1%	6.05%	3.86%	7.29%	5.54%	1.89%	7.3%	3.12%	5.79%
2025/01/10	11.43%	8.51%	6.16%	3.68%	5.17%	6.44%	1.18%	6.51%	2.82%	8.09%
2025/01/11	10%	7.96%	6.52%	3.79%	5.25%	5.57%	1.6%	7.38%	3.82%	8.21%
2025/01/12	9.6%	8.64%	6.1%	4.19%	6.31%	4.55%	1.69%	6.59%	4.78%	7.44%
2025/01/13	11.7%	9.33%	6.61%	4.21%	6.95%	2.95%	1.91%	5.87%	4.19%	5.54%
2025/01/14	11.35%	8.76%	7.02%	5.48%	7.44%	3.39%	1.89%	6.31%	5.47%	3.29%
2025/01/15	10.87%	8.61%	6.21%	3.88%	7.41%	4.71%	2.31%	6.54%	3.96%	6.68%
2025/01/16	10.98%	8.96%	5.97%	3.83%	7.19%	5.46%	1.88%	7.2%	3.08%	5.74%
2025/01/21	10.56%	9.18%	6.98%	5.96%	8.11%	3.7%	4.37%	4.09%	4.91%	2.3%
2025/01/22	11.09%	10.99%	8.28%	5.73%	9.87%	3.6%	3.72%	2.88%	3.82%	2.13%
2025/01/23	11.77%	7.49%	7.3%	4.91%	5.01%	3.22%	4.66%	5.49%	3.34%	7.39%
2025/01/24	12.15%	9.73%	8.38%	5.73%	7.95%	3.68%	4.12%	4.58%	3.92%	3.89%
2025/01/25	11.33%	9.42%	9.49%	6.33%	8.88%	4.19%	3.43%	3.79%	5.32%	2.96%
2025/01/26	11.07%	10.24%	9.45%	5.36%	9.18%	4.57%	4.79%	4.95%	3.94%	2.92%
2025/01/27	11.33%	10.53%	8.3%	5.78%	8.51%	2.74%	3.26%	3.91%	3.81%	3.29%
2025/01/28	12.07%	10.67%	8.95%	6.86%	8.94%	3.34%	3.25%	3.41%	2.7%	2.06%
2025/01/29	12.39%	8.03%	7.34%	7.16%	9.2%	3.45%	2.67%	4.52%	4.87%	2.57%
2025/01/30	12.75%	7.73%	7.25%	7.91%	8.24%	4.26%	2.49%	4.55%	3.98%	2.74%
2025/01/31	12.59%	9.6%	8.69%	7.6%	7.04%	3.99%	3.3%	2.79%	2.11%	1.76%

Progressive.com led January with fluctuating spend, peaking at 13.50% early and stabilizing around 12.59%. Nerdwallet.com saw a dip mid-month, ending at 9.60%. Insurify.com climbed steadily, closing at 8.69%.

Market Exposure

Competitor Count for US Finance Insurance

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	4603
2025/01/02	4319
2025/01/03	4915
2025/01/04	4055
2025/01/05	4053
2025/01/06	5012
2025/01/07	4804
2025/01/08	4825
2025/01/09	4647
2025/01/10	5038
2025/01/11	4581
2025/01/12	4500
2025/01/13	4429
2025/01/14	5027
2025/01/15	4825
2025/01/16	4672
2025/01/21	4498
2025/01/22	4633
2025/01/23	4625
2025/01/24	4467
2025/01/25	4155
2025/01/26	3702
2025/01/27	4184
2025/01/28	4122
2025/01/29	4357
2025/01/30	4901
2025/01/31	4366

January saw fluctuating advertiser numbers, peaking at 5,038 on the 10th. The month concluded with 4,366 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Insurance

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
usautoinsurancenow.com	1.98%
thezebra.com	1.69%
insurify.com	1.64%
carinsurecompare.com	1.54%
compare.com	1.17%
usaa.com	-0.63%
insurance.com	-0.63%
healthcare.gov	-1.04%
allstate.com	-2.52%
geico.com	-2.7%

In the past month, usautoinsurancenow.com surged by 1.98%, while geico.com dropped by 2.7% in click share.

Campaign Efficiency

US Finance Insurance Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	progressive.com	insurify.com	nerdwallet.com	usautoinsurancenow.com	thezebra.com	compare.com	insurance.com	compare-cheap-insurance-quotes.com	geico.com	allstate.com
2025/01/01	9.85%	6.11%	7.51%	4.53%	6.04%	1.96%	2.6%	3.45%	7.65%	4.41%
2025/01/02	8.03%	6.03%	7.08%	4.17%	5.71%	1.59%	2.39%	3.66%	4.55%	3.02%
2025/01/03	9.94%	6.47%	6.86%	4.62%	5%	2.1%	2.87%	5.09%	4.7%	2.67%
2025/01/04	7.3%	7.04%	8.14%	5.11%	5.06%	2.02%	3.49%	4.99%	5.25%	2.76%
2025/01/05	7.12%	7.11%	7.08%	4.29%	4.63%	1.96%	3.11%	5.49%	6.52%	3.79%
2025/01/06	7.59%	4.9%	5.36%	3.34%	3.99%	1.69%	2.7%	2.79%	5.55%	3.17%
2025/01/07	7.2%	5.39%	5.88%	3.57%	4.46%	1.84%	2.56%	3.13%	4.96%	4.5%
2025/01/08	8.02%	5.14%	6.31%	3.59%	5.27%	1.84%	3.18%	3.57%	4.84%	5.18%
2025/01/09	8.16%	4.93%	6.46%	3.55%	5.12%	1.6%	3.77%	2.83%	5.23%	4.59%
2025/01/10	8.51%	5.32%	6.1%	3.5%	3.63%	0.99%	4.58%	2.56%	4.79%	5.98%
2025/01/11	7.12%	5.57%	5.73%	3.51%	3.6%	1.25%	3.55%	3.35%	5.18%	6.44%
2025/01/12	6.69%	5.23%	6.05%	3.89%	4.28%	1.35%	2.81%	4.26%	4.65%	5.66%
2025/01/13	8.41%	5.68%	7.03%	3.82%	4.7%	1.5%	1.88%	3.77%	4.39%	4.38%
2025/01/14	8.24%	5.68%	6.31%	4.82%	5.31%	1.5%	2.2%	4.67%	4.53%	2.7%
2025/01/15	7.99%	5.11%	6.28%	3.6%	5.27%	1.83%	3.16%	3.58%	4.84%	5.18%
2025/01/16	8.18%	4.91%	6.44%	3.56%	5.1%	1.61%	3.76%	2.82%	5.21%	4.6%
2025/01/21	7.75%	6.05%	6.81%	5.67%	5.78%	3.56%	2.45%	4.56%	2.9%	1.82%
2025/01/22	8.1%	7.01%	8.1%	5.43%	6.95%	2.89%	2.33%	3.72%	2.13%	1.78%
2025/01/23	8.39%	6.18%	5.54%	4.43%	3.57%	3.72%	2.15%	3.21%	3.76%	5.44%
2025/01/24	9.19%	7.03%	7.2%	5.24%	5.95%	3.29%	2.56%	3.56%	3.38%	3.15%
2025/01/25	8.61%	8.05%	7.08%	5.86%	6.74%	2.75%	2.87%	4.73%	2.81%	2.5%
2025/01/26	8.26%	8.07%	7.51%	4.93%	6.54%	3.64%	3.02%	3.56%	3.66%	2.45%
2025/01/27	7.89%	7.38%	7.46%	5.19%	5.9%	2.62%	1.78%	3.46%	2.77%	2.71%
2025/01/28	9.14%	7.7%	7.8%	6.1%	6.42%	2.67%	2.29%	2.45%	2.58%	1.84%
2025/01/29	9.44%	6.22%	6.12%	6.42%	6.87%	2.14%	2.42%	4.25%	3.3%	2.16%
2025/01/30	9.45%	6.22%	5.75%	7.03%	5.95%	1.93%	2.86%	3.47%	3.35%	2.31%
2025/01/31	9.03%	7.27%	6.78%	6.46%	5%	2.63%	2.58%	2.11%	2%	1.45%

Progressive.com led January with fluctuating impressions, peaking at 9.94%. Insurify.com and Nerdwallet.com showed steady growth, while Geico.com and Allstate.com experienced declines. The month concluded with Progressive.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
$29/month Car Insurance Today https://www.insurify.com
Covered in Under 10 Minutes — We Saved Your Quotes. Prices May Change Tomorrow. Act Now And Don't Let Your Quotes Expire
2
Compare Rates in 2 Minutes - Side-By-Side Comparison https://www.nerdwallet.com › car-insurance › quotes
Discover how much you could save on car insurance. Get multiple quotes in minutes!
3
Compare Auto Insurance Rates | Affordable Auto Insurance https://www.progressive.com
4 out of 5 New Customers Recommend Progressive®. Switch & Start Saving Today.
4
Compare Rates Side-by-Side https://www.thezebra.com › compare › quotes
Car Insurance Comparison Tool — The Zebra® Calculator Makes Car Insurance Shopping Simple & Inexpensive! Compare Rates Now
5
$29 Full Coverage Insurance | Stop Overpaying & Start Saving https://www.usautoinsurancenow.com/cheap-insurance/full-coverage
US Auto Insurance. Save Big on Bundled Policies. Insure Your Car Today! Get Cheap US...

In the competitive world of car insurance, Insurify, NerdWallet, Progressive, The Zebra, and USAutoInsuranceNow captivate with urgency and savings. Insurify and USAutoInsuranceNow highlight affordability with $29 offers, while NerdWallet and The Zebra emphasize quick, side-by-side comparisons. Progressive boasts high customer satisfaction, urging immediate action.

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