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US Gambling & Gaming Casino Games - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
high5casino.com 14.98
goldennugget.com 4.15
mgmresorts.com 3.69
modo.us 3.69
socialplayhub.com 3.32
mcluck.com 3.2
crowncoinscasino.com 3.05
southpointcasino.com 2.9
amazon.com 2.82
pulsz.com 2.71
others 55.49

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High5Casino leads with 14.98% click share, while ‘others’ dominate at 55.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date high5casino.com modo.us crowncoinscasino.com mcluck.com casinoworld.com pulsz.com 7seascasino.com spree.com megabonanza.com socialplayhub.com
2025/01/01 12.02% 3.17% 2.94% 4.81% 2.87% 2.09% 3.43% 1.83% 3.15% 5.77%
2025/01/02 17.53% 7.22% 1.22% 4.71% 3.94% 2.58% 3.5% 2.7% 4.14% 6.09%
2025/01/03 6.55% 9.51% 3.52% 6.77% 3.11% 3.25% 3.47% 0.82% 5.25% 8.06%
2025/01/04 8.59% 7.89% 2.86% 7.04% 3.51% 7.38% 2.34% 2.49% 4.11% 10.14%
2025/01/05 3.26% 2.16% 0.84% 7.2% 2.07% 6.29% 1.2% 7.53% 6.2% 15.72%
2025/01/06 10.58% 7.4% 7.74% 7.64% 4.39% 3.81% 4.23% 0.91% 5.77% 6.98%
2025/01/07 10.46% 4.12% 9.16% 9.78% 2.17% 4.67% 4.24% 4.47% 6.24% 7.13%
2025/01/08 3.18% 8.45% 8.94% 5.59% 3.13% 6.75% 4.08% 1.82% 6.79% 9.74%
2025/01/09 14.31% 4.57% 6.4% 7.82% 3.18% 3.79% 3.02% 3.79% 7.83% 5.81%
2025/01/10 8.26% 4.92% 3.76% 7.45% 1.83% 5.61% 1.56% 1.69% 3.1% 7.88%
2025/01/11 12.28% 5.45% 7.67% 9.65% 2.71% 5.91% 2.16% 2.78% 4.04% 7.83%
2025/01/12 7.82% 6.49% 6.82% 9.11% 1.84% 5.26% 0.9% 3.71% 5.34% 11%
2025/01/13 10.81% 11.13% 4.41% 9.29% 4.59% 6.39% 2.47% 2.95% 7.39% 4.92%
2025/01/14 17.23% 11.41% 3.22% 6.07% 1.52% 6.27% 3.43% 2.25% 3.92% 10.51%
2025/01/15 2.96% 7.88% 8.41% 5.5% 2.92% 6.36% 3.81% 1.78% 6.38% 9.15%
2025/01/16 13.64% 4.34% 6.1% 7.65% 3.01% 3.75% 2.86% 3.67% 7.47% 5.61%
2025/01/21 0% 4.05% 19.77% 13.34% 2.91% 15.07% 0% 4.52% 3.97% 4.63%
2025/01/22 0% 9.69% 14.25% 13.13% 2.92% 10.57% 0.42% 8.05% 8.98% 0%
2025/01/23 9.38% 4.75% 12.74% 5.79% 4.12% 7.91% 3.13% 3.23% 4.56% 5.44%
2025/01/24 13.78% 4.58% 17.44% 5.94% 2.57% 7.87% 2.41% 0.99% 3.51% 6%
2025/01/25 8.5% 3.15% 9.68% 8.1% 6.35% 6.79% 5.61% 1.01% 2.49% 10.24%
2025/01/26 15.44% 3.6% 6.39% 8.47% 3.84% 8% 0.07% 0.91% 4.05% 6.51%
2025/01/27 16.12% 8.11% 3.58% 5.82% 1.17% 9.28% 0% 2.96% 1.54% 1.13%
2025/01/28 13.64% 12.92% 10.73% 6.41% 1.58% 3.3% 1.79% 1.57% 3.43% 3.93%
2025/01/29 18.91% 4.94% 6.19% 4.12% 0% 2.72% 0% 1.17% 2.24% 2.36%
2025/01/30 15.32% 5.39% 11.03% 2.38% 1.09% 4.5% 0.6% 1.18% 1.68% 4.63%
2025/01/31 28.43% 6.82% 5.71% 4.6% 4.19% 3.71% 2.16% 1.75% 1.29% 0.45%

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High5casino.com dominated January, peaking at 28.43% on the 31st. Modo.us fluctuated, ending at 6.82%. Crowncoinscasino.com surged mid-month, while mcluck.com and pulsz.com showed steady growth. Socialplayhub.com started strong but declined.

Market Exposure

Competitor Count for US Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 164
2025/01/02 161
2025/01/03 152
2025/01/04 145
2025/01/05 134
2025/01/06 189
2025/01/07 158
2025/01/08 173
2025/01/09 160
2025/01/10 179
2025/01/11 173
2025/01/12 167
2025/01/13 153
2025/01/14 134
2025/01/15 173
2025/01/16 160
2025/01/21 73
2025/01/22 74
2025/01/23 111
2025/01/24 107
2025/01/25 126
2025/01/26 102
2025/01/27 116
2025/01/28 110
2025/01/29 130
2025/01/30 126
2025/01/31 127

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January began with 164 advertisers, fluctuating throughout the month. A notable dip to 73 on January 21st was followed by a recovery, ending at 127.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
high5casino.com 4.17%
goldennugget.com 3.19%
treasureisland.com 2.12%
riolasvegas.com 1.97%
hollywoodcolumbus.com 1.21%
mcluck.com -1%
megabonanza.com -1.61%
socialplayhub.com -2.25%
southpointcasino.com -2.33%
mgmresorts.com -3.5%

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High5casino.com surged with a 4.17% click share increase, while mgmresorts.com faced a 3.5% decline. Goldennugget.com and treasureisland.com also saw positive growth, contrasting with socialplayhub.com’s drop.

Campaign Efficiency

US Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date modo.us high5casino.com crowncoinscasino.com pulsz.com playfame.com mcluck.com spree.com megabonanza.com socialplayhub.com themoneyfactory.com
2025/01/01 5.33% 3.11% 3.19% 1.06% 2.43% 4.35% 1.35% 3.04% 4.1% 2.62%
2025/01/02 7.53% 4.96% 1.37% 3.12% 2.71% 4.4% 2.83% 5.9% 4.92% 5.39%
2025/01/03 10.68% 1.3% 3.29% 3.05% 0.31% 7.82% 0.78% 7.79% 6.74% 6.78%
2025/01/04 10.72% 1.7% 2.61% 6.17% 7.46% 6.03% 2.01% 5.5% 8.76% 4.85%
2025/01/05 1.33% 0.6% 0.31% 7.81% 3.94% 8.09% 8.09% 7.82% 15.88% 0.32%
2025/01/06 9% 2.71% 7.59% 3.92% 2.91% 5.63% 0.58% 5.28% 6.98% 0.13%
2025/01/07 4.78% 2.6% 10.07% 4.72% 3.94% 10.4% 5.62% 8.03% 5.62% 1.75%
2025/01/08 8.2% 0.81% 8.36% 7.22% 2.52% 5.66% 1.67% 10.28% 8.83% 1.22%
2025/01/09 4.77% 3.44% 5.77% 3.5% 4.87% 7.65% 3.64% 6.91% 5.32% 2.12%
2025/01/10 5.07% 1.87% 3.53% 5.9% 3.11% 4.6% 1.34% 3% 5.82% 2.7%
2025/01/11 6.54% 3% 8.57% 5.75% 3.44% 8.75% 2.94% 5.41% 6.83% 2.1%
2025/01/12 8.13% 2.11% 6.89% 4.84% 0.74% 7.85% 4.03% 5.28% 10.33% 4.06%
2025/01/13 14.04% 2.72% 3.55% 6.7% 5.08% 6.78% 2.87% 9.26% 3.1% 4.41%
2025/01/14 16.05% 4.03% 3.36% 6.38% 2.38% 4.1% 2.73% 3.73% 12.09% 6.69%
2025/01/15 8.16% 0.81% 8.35% 7.22% 2.54% 5.71% 1.69% 10.28% 8.8% 1.21%
2025/01/16 4.71% 3.4% 5.72% 3.52% 4.85% 7.63% 3.63% 6.85% 5.29% 2.09%
2025/01/21 4.99% 0% 17.16% 15.27% 1.3% 7.46% 4.85% 2.03% 4.85% 0%
2025/01/22 12.63% 0% 10.95% 9.46% 4.17% 9.96% 8.46% 9.83% 0% 0%
2025/01/23 7.14% 1.74% 10.83% 10.34% 3.43% 7.17% 3.48% 7.2% 6.62% 0%
2025/01/24 5.8% 2.91% 11.29% 11.08% 5.99% 6.13% 0.32% 5.63% 6.02% 5.35%
2025/01/25 4.34% 1.47% 7.34% 8.38% 0.2% 5.57% 0.19% 4.14% 12.27% 0%
2025/01/26 5.64% 3.01% 4.38% 9.4% 4.58% 9.59% 0.97% 8.38% 8.68% 0.13%
2025/01/27 8.74% 2.93% 4.06% 9.83% 5.15% 5.89% 3.21% 0.84% 0.59% 4.17%
2025/01/28 16.02% 3.01% 12.51% 3.97% 3.34% 6.65% 0.86% 3.24% 3.24% 6.05%
2025/01/29 5.59% 4.71% 6.58% 1.61% 1.19% 1.7% 0.82% 1.39% 1.67% 0.14%
2025/01/30 6.39% 4.31% 11.92% 3.63% 0.59% 1.17% 0.51% 0.64% 4.51% 0%
2025/01/31 9.33% 6.62% 6.29% 4.49% 3.45% 2.09% 1.72% 0.6% 0.53% 0%

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In January 2025, “modo.us” saw fluctuating impressions, peaking mid-month. “high5casino.com” remained low, while “crowncoinscasino.com” surged late. “pulsz.com” and “playfame.com” showed moderate activity. “mcluck.com” and “megabonanza.com” had varied trends. “socialplayhub.com” and “themoneyfactory.com” experienced inconsistent patterns.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    CrownCoins Casino: #1 in US https://www.crowncoinscasino.com

    The Best Sweeps Slots & Casino — CrownCoins Casino, the #1 sweepstakes online casino in the US. Amazing gaming experience!

  2. 2
    MegaBonanza Online Casino http://www.megabonanza.com

    Exclusive Welcome Rewards — No Purchase Necessary. Free Slots. Free to Play. Favorite Casino Games. New and Exciting. More...

  3. 3
    Fast Payouts | They Take Weeks https://promo.modo.us

    Modo: Top Casino Experience — Join thousands of daily winners who love Modo for real wins and fun. Be a Modo VIP today. Avoid the...

  4. 4
    PlayFame: Win Bigger Today - Play the Best Online Casino https://www.playfame.com

    Want daily offers, the best Hold & Win games and more chances to win? Join PlayFame today! With...

  5. 5
    #1 USA's Casino Choice - Claim Real Casino Wins - 24/7 Online Casino https://www.pulsz.com

    Challenge yourself with the most thrilling Social Casino Games on the market and Win! Free Gold...

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In the competitive world of online casinos, CrownCoins Casino stands out as the #1 sweepstakes casino in the US, offering an unparalleled gaming experience. MegaBonanza entices with exclusive rewards and free play, while Modo promises fast payouts and a VIP experience. PlayFame invites players to win bigger with daily offers, and Pulsz challenges users with thrilling social games. Each ad highlights unique selling points, from rewards to gaming excitement.

Frequently Asked Questions

Customer Success Stories

GIMO Case study

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study
the7stars Case study: PPC campaign Optimization

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
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UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.