Log in Book a Demo

US Gambling & Gaming Fantasy Sports - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fantasy Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Fantasy Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
draftkings.com 49.5
wgt.com 16.32
trophysmack.com 15.9
fantasyjocks.com 5.46
betr.app 3.61
bet365.com 2.58
betmgm.com 1.43
prizepicks.com 1.19
taongafarm.com 1.06
fanduel.com 1.01
others 1.94

Copyright © Adthena. All rights reserved.

DraftKings dominates with 49.5% click share, followed by WGT at 16.32%. TrophySmack and FantasyJocks trail behind. Others collectively hold 1.94%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Fantasy Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date betr.app prizepicks.com wgt.com trophysmack.com parlayplay.io draftkings.com fanduel.com bet365.com taongafarm.com betmgm.com
2025/03/01 0% 0% 0.49% 0.44% 0.01% 82.83% 0% 6.65% 0.3% 8.62%
2025/03/02 0% 2.95% 0.32% 0.41% 0% 72.73% 0% 9.16% 0.17% 10.7%
2025/03/03 0% 0% 0.32% 0.81% 0% 84.68% 2.54% 8.15% 0.26% 1.69%
2025/03/04 0% 0% 1.17% 1.9% 3.91% 85.7% 2.81% 1.39% 0.77% 0.02%
2025/03/05 0% 0% 19.19% 53.42% 0.17% 0% 0% 0% 7.93% 0.37%
2025/03/06 0% 0% 3.96% 8.97% 0.02% 66.58% 9.6% 4.32% 3.6% 0.05%
2025/03/07 0% 0% 2.76% 7.57% 0.01% 10.58% 36.54% 39.36% 0.93% 0.03%
2025/03/08 0% 0% 6.54% 13.99% 0.11% 55.95% 0% 19.3% 0% 0.02%
2025/03/09 0% 0% 24.86% 50.05% 0.36% 0% 0% 0% 15.32% 0.08%
2025/03/10 0% 0% 21.99% 52.32% 0.35% 0% 0% 0% 7.54% 0%
2025/03/11 0% 0.05% 30.33% 45.67% 0.53% 0% 0% 0% 6.41% 0%
2025/03/12 0% 0.04% 19.88% 43.99% 0.27% 0% 0% 0% 19.27% 0%
2025/03/13 0% 0.04% 17.67% 50.81% 0.3% 0% 0% 0% 10.89% 0%
2025/03/14 0% 0.04% 18.48% 47.92% 9.86% 0% 0% 0% 5.25% 0%
2025/03/15 0% 0.06% 24.09% 55.65% 0.53% 0% 0% 0% 0% 0%
2025/03/16 0% 0.05% 15.22% 51.05% 0.34% 0% 0% 0% 12.87% 0%
2025/03/17 26.62% 22.04% 13.81% 23.68% 0.08% 0% 0% 0% 6.27% 0%
2025/03/18 47.14% 0.03% 9.91% 27.64% 0.09% 0% 0% 0% 6.79% 0%
2025/03/19 57.96% 0% 7.73% 22.01% 0.09% 0% 0% 0% 6.53% 0%
2025/03/20 33.22% 25.16% 8.48% 23.62% 0.06% 0% 0% 0% 3.58% 0%
2025/03/21 6.22% 0% 5.5% 9.25% 5.73% 60.25% 4.35% 4.22% 2.67% 0%
2025/03/22 27.82% 20.46% 11.23% 31.82% 0.03% 0% 0% 0% 2.91% 0%
2025/03/23 22.52% 0% 12.74% 43.16% 0.04% 0% 0% 0% 9.65% 0%
2025/03/24 49.35% 14.94% 5.62% 18.14% 0.02% 0% 0% 0% 6.38% 0%
2025/03/25 0.62% 0% 19.62% 39.92% 31.87% 0% 0% 0% 0% 0%
2025/03/26 46.67% 9.17% 3.45% 13.72% 22.8% 0% 0% 0% 1.31% 0%
2025/03/27 16.54% 29.59% 11.14% 29.96% 0% 0% 0% 0% 4.22% 0%
2025/03/28 24.28% 39.76% 5.92% 21.9% 0.03% 0% 0% 0% 5.66% 0%
2025/03/29 55.08% 14.23% 3.29% 8.04% 14.51% 0% 0% 0% 2.03% 0%
2025/03/30 45.92% 0% 10.01% 32.59% 0.03% 0% 0% 0% 3.43% 0%
2025/03/31 70.52% 10.51% 8.87% 4.44% 0.03% 0% 0% 0% 0% 0%

Copyright © Adthena. All rights reserved.

Betr.app’s spend share surged to 70.52% by March’s end, while DraftKings peaked early at 85.7%. PrizePicks and WGT saw fluctuating trends, with PrizePicks ending at 10.51%.

Market Exposure

Competitor Count for US Gambling & Gaming Fantasy Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 14
2025/03/02 14
2025/03/03 14
2025/03/04 13
2025/03/05 9
2025/03/06 15
2025/03/07 16
2025/03/08 13
2025/03/09 12
2025/03/10 11
2025/03/11 13
2025/03/12 12
2025/03/13 12
2025/03/14 11
2025/03/15 10
2025/03/16 10
2025/03/17 11
2025/03/18 11
2025/03/19 10
2025/03/20 11
2025/03/21 12
2025/03/22 11
2025/03/23 12
2025/03/24 12
2025/03/25 9
2025/03/26 12
2025/03/27 10
2025/03/28 12
2025/03/29 12
2025/03/30 12
2025/03/31 13

Copyright © Adthena. All rights reserved.

March began with 14 advertisers, fluctuating throughout. A peak of 16 on March 7th was followed by a dip to 9 on March 25th. The month concluded with 13 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Fantasy Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
betr.app 14.37%
trophysmack.com 5.95%
prizepicks.com 3.51%
parlayplay.io 1.82%
wgt.com 1.45%
caesars.com -0.2%
bet365.com -2.06%
fantasyjocks.com -2.44%
fanduel.com -2.46%
draftkings.com -20.52%

Copyright © Adthena. All rights reserved.

DraftKings saw a significant drop of 20.52%, while Betr.app surged by 14.37%. Trophysmack.com gained 5.95%, and PrizePicks rose 3.51%.

Campaign Efficiency

US Gambling & Gaming Fantasy Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date betr.app wgt.com trophysmack.com fantasyjocks.com parlayplay.io draftkings.com bet365.com fanduel.com taongafarm.com betmgm.com
2025/03/01 0% 1.21% 3.39% 1.45% 0.01% 49.77% 19.89% 0% 0.72% 20.85%
2025/03/02 0% 0.67% 2.68% 1.34% 0.01% 41.23% 21.11% 0% 0.33% 21.2%
2025/03/03 0% 0.9% 4.29% 2.03% 0.01% 50.18% 21.78% 9.59% 0.67% 6.19%
2025/03/04 0% 3.51% 6.32% 1.41% 8.04% 53.9% 5.96% 11.93% 2.1% 0.03%
2025/03/05 0% 10.46% 47.07% 34% 0.08% 0% 0% 0% 3.91% 0.13%
2025/03/06 0% 8.08% 18.86% 6.74% 0.03% 22.87% 11.43% 22.87% 6.04% 0.05%
2025/03/07 0% 2.88% 11.03% 5.76% 0.01% 4.98% 46.09% 28.13% 0.72% 0.02%
2025/03/08 0% 11.95% 32.43% 8.53% 0.18% 14.49% 28.44% 0% 0% 0.02%
2025/03/09 0% 21.26% 51.62% 15.18% 0.2% 0% 0% 0% 9.07% 0.04%
2025/03/10 0% 16.94% 45.98% 31.46% 0.16% 0% 0% 0% 3.62% 0%
2025/03/11 0% 23.01% 41.42% 27.61% 0.32% 0% 0% 0% 3.44% 0%
2025/03/12 0% 14.29% 41.28% 33.34% 0.12% 0% 0% 0% 9.49% 0%
2025/03/13 0% 12.4% 47.84% 30.12% 0.14% 0% 0% 0% 5.29% 0%
2025/03/14 0% 12.71% 41.29% 33.35% 8.85% 0% 0% 0% 2.37% 0%
2025/03/15 0% 17.55% 45.12% 35.09% 0.23% 0% 0% 0% 0% 0%
2025/03/16 0% 9.51% 41.86% 36.15% 0.14% 0% 0% 0% 5.69% 0%
2025/03/17 12.47% 17.03% 37.46% 22.14% 0.06% 0% 0% 0% 5.09% 0%
2025/03/18 35.23% 9.68% 31.81% 17.98% 0.05% 0% 0% 0% 4.13% 0%
2025/03/19 44.79% 7.93% 28.56% 12.69% 0.06% 0% 0% 0% 4.74% 0%
2025/03/20 28.79% 8.47% 38.94% 15.24% 0.04% 0% 0% 0% 2.53% 0%
2025/03/21 10.41% 10.97% 23.17% 6.1% 3.37% 20.7% 10.35% 10.35% 3.64% 0%
2025/03/22 38.6% 9.1% 35.25% 11.37% 0.01% 0% 0% 0% 1.7% 0%
2025/03/23 15.04% 10.55% 47.46% 15.82% 0.02% 0% 0% 0% 5.25% 0%
2025/03/24 47.2% 6.66% 25.52% 9.98% 0.01% 0% 0% 0% 4.97% 0%
2025/03/25 0.4% 18.9% 53.55% 15.75% 8.67% 0% 0% 0% 0% 0%
2025/03/26 40.15% 4.79% 21.56% 8.78% 19.97% 0% 0% 0% 1.19% 0%
2025/03/27 7.86% 16.53% 44.07% 13.77% 0% 0% 0% 0% 4.11% 0%
2025/03/28 23.43% 8.23% 43.2% 6.17% 0.02% 0% 0% 0% 6.15% 0%
2025/03/29 60.26% 4.3% 13.52% 6.76% 8.59% 0% 0% 0% 1.84% 0%
2025/03/30 26.74% 10.87% 37.26% 20.18% 0.02% 0% 0% 0% 2.32% 0%
2025/03/31 68.28% 11.84% 7.31% 5.12% 0.02% 0% 0% 0% 0% 0%

Copyright © Adthena. All rights reserved.

In March 2025, “betr.app” saw fluctuating impressions, peaking at 68.28% on the 31st. “DraftKings” started strong but dipped mid-month. “WGT” maintained low but steady shares. “TrophySmack” and “FantasyJocks” experienced significant mid-month spikes. “Bet365” and “FanDuel” had sporadic highs. “BetMGM” and “ParlayPlay” remained minimal. The month concluded with “betr.app” leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    bet365™ Colorado Official Site | Bet $5 & Claim $150 Bonus Bets https://co.bet365.com › new_customer › offer

    New Customers. T&Cs Apply. Gambling Problem? Call or TEXT 1-800-GAMBLER. 21+. Sign Up & Get...

  2. 2
    First Entry Match (Up to $250) | Betr Picks - Win Up to 2000x https://www.betr.app › picks

    Betr Picks Is a New Way to Enjoy Fantasy Sports - Just Pick More or Less - it's that easy! Make Picks. Watch Sports. Win Cash. Download Betr Picks today! Types: Download now, Receive your bonus, Betr Picks.

  3. 3
    Stock Trading Simulator https://www.cinqmarsmedia.com

    Stock Investing Game — Educational Stock Investing Game featuring technical analysis and algorithmic trading.

  4. 4
    DraftKings® Sportsbook https://sportsbook.draftkings.com › sports-betting

    Bet on Your Favorite Sports — Same Game Parlays, Live Betting, & Player Props. DraftKings Sportsbook Has the Action. Bet $5 on Any Sport & Get $150 in Bonus Bets Instantly. New DraftKings Players Only.

  5. 5
    Free Futures Demo Account - $50k in Practice Trading Funds https://info.tradovate.com › futures-trading › demo-account

    Practice Trading Futures (Index, Forex, Crypto, Gold, Oil & More) w/ A $50k Demo Account.

Copyright © Adthena. All rights reserved.

In the competitive world of online gaming and sports betting, five standout advertisers capture attention with enticing offers. Bet365 tempts new customers with a $150 bonus for a $5 bet, while DraftKings offers a similar deal, emphasizing live betting and player props. Betr.app introduces a fresh take on fantasy sports, promising up to 2,000x returns. Meanwhile, Cinqmarsmedia and Tradovate focus on education and practice, offering stock trading simulations and futures demo accounts, respectively. Each ad uniquely appeals to its audience, blending excitement with opportunity.

Frequently Asked Questions

Customer Success Stories

GIMO Case study

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.