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US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.com 8.79
23andme.com 6.07
cvs.com 4.22
ancestry.com 2.73
cpap.com 2.56
walmart.com 2.41
thecpapshop.com 2.31
directhomemedical.com 2.26
lofta.com 2
walgreens.com 1.32
others 65.33

Copyright © Adthena. All rights reserved.

In the PPC landscape, Amazon leads with 8.79% click share, followed by 23andMe at 6.07%. CVS captures 4.22%, while ‘others’ dominate with 65.33%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com cvs.com clearchoice.com 23andme.com cpap.com ancestry.com lofta.com thecpapshop.com directhomemedical.com chewy.com
2025/01/01 4.66% 2.34% 3.36% 2.9% 3.2% 1.27% 1.77% 2.99% 0.29% 1.71%
2025/01/02 4.92% 2.77% 2.49% 3.15% 3.22% 1.89% 1.77% 3.03% 0.43% 1.33%
2025/01/03 3.85% 2.27% 3.71% 3.05% 3.51% 1.99% 1.78% 2.57% 0.62% 1.79%
2025/01/04 3.8% 2.87% 2.63% 2.99% 3.55% 2.03% 2.29% 3.88% 1.16% 1.29%
2025/01/05 3.61% 3.23% 3.21% 3.51% 2.45% 2.18% 2.21% 2.86% 1.46% 0.82%
2025/01/06 4.08% 2.2% 2.89% 3.53% 2.91% 2.02% 2.47% 2.54% 2.38% 1.32%
2025/01/07 3.98% 2.1% 1.88% 2.97% 2.26% 1.72% 2.09% 2.41% 3.8% 1.16%
2025/01/08 3.64% 2.07% 2.99% 3.29% 2.72% 1.3% 1.65% 2.06% 2.59% 1.9%
2025/01/09 3.88% 2.27% 2.64% 3.17% 2.54% 1.38% 1.81% 1.66% 3.83% 1.91%
2025/01/10 4.09% 2.12% 2.06% 3.16% 2.52% 1.56% 1.94% 1.4% 3.61% 0.85%
2025/01/11 4% 2.12% 2.43% 2.9% 2.7% 1.53% 2.23% 1.53% 3.96% 2.06%
2025/01/12 3.92% 2.12% 2.16% 3.18% 2.33% 1.27% 2.26% 1.48% 3.15% 1.6%
2025/01/13 3.77% 3.4% 2.16% 3.57% 2.34% 1.73% 2.32% 1.79% 3.37% 1.64%
2025/01/14 3.88% 3.01% 2.58% 3.44% 0.44% 1.39% 1.39% 1.7% 3.4% 1.22%
2025/01/15 3.58% 2.03% 2.93% 3.21% 2.67% 1.28% 1.62% 2.02% 2.54% 1.86%
2025/01/16 3.83% 2.23% 2.6% 3.12% 2.51% 1.36% 1.78% 1.63% 3.77% 1.88%
2025/01/21 3.56% 3.16% 4.24% 1.82% 1.36% 1.72% 1.61% 1.46% 2.41% 0.79%
2025/01/22 3.1% 3.05% 3.39% 3.49% 1.4% 1.9% 2.16% 1.65% 2.28% 0.99%
2025/01/23 3.8% 2.93% 2.23% 3.31% 1.71% 2.18% 1.79% 1.42% 2.18% 1.06%
2025/01/24 2.96% 1.98% 3.75% 3.3% 1.15% 1.98% 1.96% 1.41% 1.94% 0.76%
2025/01/25 3.63% 2.35% 4.26% 3.06% 1.46% 2.14% 1.48% 1.12% 1.12% 0.85%
2025/01/26 5.16% 3.91% 2.51% 3.39% 1.9% 2.17% 2.17% 1.74% 1.51% 1.5%
2025/01/27 4.41% 2.88% 2.44% 3.13% 2.31% 1.77% 2.11% 1.63% 1.49% 1.16%
2025/01/28 4.81% 3.59% 3.04% 3.56% 2.15% 1.88% 2.21% 1.81% 1.56% 1.25%
2025/01/29 4.79% 2.86% 3.07% 2.81% 1.93% 1.8% 1.87% 1.71% 0.84% 1.27%
2025/01/30 5.1% 2.84% 3.83% 3.38% 2.16% 1.95% 1.87% 1.68% 1.5% 1.08%
2025/01/31 5.61% 3.09% 3.01% 2.67% 2.26% 2.08% 1.89% 1.59% 1.44% 0.94%

Copyright © Adthena. All rights reserved.

Amazon’s PPC spend surged in late January, peaking at 5.61. CVS and ClearChoice showed fluctuating trends, while 23andMe remained steady. DirectHomeMedical’s spend spiked early, then declined. Chewy’s spend was inconsistent, ending lower.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 4294
2025/01/02 4004
2025/01/03 4326
2025/01/04 3930
2025/01/05 3977
2025/01/06 4371
2025/01/07 3931
2025/01/08 4218
2025/01/09 4146
2025/01/10 4395
2025/01/11 4315
2025/01/12 4387
2025/01/13 4221
2025/01/14 4287
2025/01/15 4218
2025/01/16 4146
2025/01/21 3979
2025/01/22 4045
2025/01/23 4002
2025/01/24 3903
2025/01/25 3916
2025/01/26 3776
2025/01/27 4064
2025/01/28 3818
2025/01/29 4111
2025/01/30 4444
2025/01/31 4100

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 4,444 on the 30th. The month ended with 4,100 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.com 1.13%
cvs.com 0.95%
walgreens.com 0.71%
geneticsdigest.com 0.61%
grifolsplasma.com 0.6%
everlywell.com -0.42%
ekohealth.com -0.48%
thecpapshop.com -0.5%
cpap.com -0.54%
directhomemedical.com -1.35%

Copyright © Adthena. All rights reserved.

Amazon.com leads with a 1.13% click share increase, while directhomemedical.com faces a 1.35% decline. Walgreens and CVS also see positive growth.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com cvs.com walmart.com 23andme.com walgreens.com lofta.com directhomemedical.com cpap.com thecpapshop.com target.com
2025/01/01 8.22% 4.05% 3% 2.59% 1.37% 1.83% 0.28% 2.22% 2.97% 2.21%
2025/01/02 8.41% 4.62% 2.32% 2.75% 0.99% 1.79% 0.43% 2.12% 3.11% 1.89%
2025/01/03 6.8% 4.03% 1.89% 2.81% 0.9% 1.94% 0.72% 2.29% 2.65% 1.48%
2025/01/04 6.27% 4.88% 2.38% 2.73% 0.96% 2.38% 1.37% 2.38% 3.8% 1.85%
2025/01/05 6.3% 5.5% 2.23% 2.98% 1.34% 2.39% 1.89% 1.78% 3.25% 1.73%
2025/01/06 7.06% 3.77% 2.3% 3% 0.85% 2.51% 2.92% 1.9% 2.42% 1.33%
2025/01/07 7.22% 3.74% 2.72% 2.75% 1.24% 2.05% 4.91% 1.43% 2.36% 2.07%
2025/01/08 6.58% 3.81% 2.54% 2.92% 1.03% 1.73% 3.42% 1.71% 2.13% 1.58%
2025/01/09 7.17% 3.98% 2.65% 2.86% 1.06% 1.8% 4.65% 1.64% 1.56% 1.47%
2025/01/10 7.33% 3.75% 2.68% 2.82% 1.12% 1.98% 4.59% 1.63% 1.3% 1.54%
2025/01/11 7.13% 3.74% 2.77% 2.64% 1.23% 2.2% 5.25% 1.81% 1.53% 1.69%
2025/01/12 6.79% 3.75% 2.67% 2.78% 1.17% 2.32% 3.92% 1.52% 1.48% 1.36%
2025/01/13 6.46% 5.47% 2.45% 3.09% 1.23% 2.41% 4.63% 1.61% 1.79% 1.53%
2025/01/14 6.97% 5.04% 2.18% 3% 1.1% 1.46% 4.54% 0.28% 1.69% 1.4%
2025/01/15 6.61% 3.81% 2.55% 2.92% 1.03% 1.73% 3.43% 1.71% 2.13% 1.58%
2025/01/16 7.21% 3.98% 2.64% 2.87% 1.07% 1.81% 4.67% 1.64% 1.57% 1.48%
2025/01/21 5.89% 5.47% 3.54% 1.51% 1.56% 1.76% 3.49% 0.87% 1.63% 1.27%
2025/01/22 5.43% 5.59% 2.95% 3.13% 1.58% 2.37% 3.4% 1.01% 1.89% 0.65%
2025/01/23 6.61% 4.88% 2.56% 3.1% 1.37% 1.83% 2.9% 1.04% 1.37% 1.18%
2025/01/24 5.73% 3.85% 1.78% 3.02% 1.32% 2.01% 2.86% 0.73% 1.36% 1.13%
2025/01/25 6.83% 4.27% 2.02% 2.85% 1.43% 1.61% 1.43% 1% 1.24% 1.07%
2025/01/26 8.28% 6.4% 2.89% 2.88% 1.78% 2.23% 1.94% 1.42% 1.71% 0.93%
2025/01/27 7.58% 5.07% 3.02% 2.78% 1.68% 2.14% 1.85% 1.64% 1.55% 1.1%
2025/01/28 8.74% 6.27% 3.39% 3.17% 2.3% 2.32% 1.96% 1.48% 1.95% 1.19%
2025/01/29 8.99% 5.17% 3.74% 2.61% 2.09% 2.01% 1.09% 1.36% 1.86% 1.16%
2025/01/30 8.81% 4.97% 3.94% 3% 2.36% 1.91% 1.88% 1.5% 1.78% 1.31%
2025/01/31 9.71% 5.45% 3.78% 2.51% 2.25% 1.88% 1.8% 1.55% 1.55% 1.05%

Copyright © Adthena. All rights reserved.

Amazon’s impression share fluctuated, peaking at 9.71% by month’s end. CVS and Walmart showed moderate gains, while Walgreens and 23andMe had steady growth. Lofta and DirectHomeMedical saw varied trends, ending lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Dental Implants Cost & Pricing https://www.aspendental.com

    Full Mouth Dental Implant Cost — Dental Implants Made Possible For Everyone. A Permanent Smile is Within Reach. Learn More.

  2. 2
    Donate And Get Up To $800 | Get Up To $800 https://info.biolifeplasma.com › biolife › plasmaservices

    Register And Schedule An Appointment Online. Then Donate At A BioLife Center Near You.

  3. 3
    CSL Plasma - Donation Centers https://www.cslplasma.com

    Get Up to $200 Your First Week — Get up to $700 Your First Month. Compensation Varies by Location, and is Subject to Change

  4. 4
    GeneSight® Psychotropic Test https://www.genesight.com › genesight › genetic-testing

    Multiple Insurances Accepted — Tens of thousands of clinicians have ordered the GeneSight® test for over 2 million people

  5. 5
    Inspire® therapy - No mask. No hose. Just sleep.™ https://www.inspiresleep.com

    The only FDA-approved therapy that works inside your body to treat the root cause of OSA.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Aspen Dental’s ad highlights affordability and accessibility of dental implants, promising a permanent smile. BioLife Plasma and CSL Plasma entice with lucrative compensation for donations, emphasizing financial benefits. GeneSight promotes its psychotropic test’s widespread clinical use, while Inspire Sleep offers a unique, mask-free sleep therapy, underscoring innovation and comfort.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.