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US Healthcare & Medical Care Homes - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 9.65
aspendental.com 5.04
amazon.com 3.69
aplaceformom.com 2.58
betterhelp.com 1.61
bondvet.com 1.05
cedars-sinai.org 1.02
veterinaryemergencygroup.com 0.97
uhc.com 0.94
caringbridge.org 0.92
others 72.53

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 72.53% click share, while Zocdoc leads individual advertisers at 9.65%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com aspendental.com aplaceformom.com uhc.com medicarehelpline.com betterhelp.com medicareadvantage.com hellotend.com medicaresolutions.com amazon.com
2025/01/01 12.88% 2.68% 3.36% 2.27% 0% 1.55% 0% 1.23% 0% 2.65%
2025/01/02 6.94% 4.26% 2.67% 1.98% 1.38% 1.47% 0.7% 1.74% 1.49% 3.04%
2025/01/03 7.62% 5.05% 3.51% 3.44% 1.63% 1.36% 1.29% 0.87% 1.74% 1.65%
2025/01/04 8.21% 5.45% 3.44% 0.77% 0% 1.9% 0% 0.23% 0.05% 3.01%
2025/01/05 14.39% 4.21% 3.57% 0.49% 0% 1.77% 0% 1.13% 0% 2.72%
2025/01/06 9.31% 4.51% 2.63% 2.18% 0.9% 1.16% 0.95% 2.63% 1.27% 2.97%
2025/01/07 13.76% 6.18% 2.45% 2.24% 1.75% 1.31% 1.03% 2.31% 1.1% 2.07%
2025/01/08 9.24% 5.01% 3.02% 2.21% 1.8% 1.17% 1.32% 0.84% 1.28% 2.07%
2025/01/09 5.99% 4.56% 3.03% 2.32% 1.95% 1.32% 1.5% 0.22% 1.24% 1.39%
2025/01/10 6.33% 2.78% 3.67% 2.17% 1.74% 1.46% 1.36% 0.41% 0.92% 2.62%
2025/01/11 8.77% 4.42% 2.38% 0.49% 0.75% 1.38% 0% 1.43% 0.6% 1.91%
2025/01/12 11.74% 3.73% 2.61% 0.59% 0% 1.58% 0% 1.44% 0.51% 3.33%
2025/01/13 12.62% 5.12% 2.44% 1.97% 1.49% 1.91% 0.67% 1.44% 1.13% 1.27%
2025/01/14 9.39% 6.39% 3% 2.46% 1.94% 1.22% 1.31% 1.51% 1.01% 1.91%
2025/01/15 8.45% 4.58% 2.87% 2.01% 1.64% 1.07% 1.2% 0.77% 1.17% 1.91%
2025/01/16 5.35% 4.07% 2.87% 2.07% 1.74% 1.18% 1.34% 0.2% 1.1% 1.25%
2025/01/21 12.53% 5.97% 3.07% 1.48% 1.18% 1% 1.63% 1.31% 1.12% 1.25%
2025/01/22 12.92% 3.92% 2.65% 1.48% 2.2% 0.94% 1.73% 0.67% 0.7% 1.26%
2025/01/23 9.8% 4.64% 2.34% 1.58% 1.45% 1.43% 1.15% 0.6% 1.13% 1.44%
2025/01/24 11.27% 4.47% 2.56% 1.78% 1.51% 1.03% 1.8% 1.55% 0.97% 0.81%
2025/01/25 17.81% 2.1% 2.02% 0.2% 0.25% 0.94% 0% 2.85% 0.9% 0.61%
2025/01/26 14.12% 2.07% 3.07% 0.3% 0% 1.65% 0% 0.95% 0.56% 1.03%
2025/01/27 9.72% 3.55% 2.23% 2.02% 1.79% 1.09% 1.78% 0.89% 1.35% 0.89%
2025/01/28 14.32% 3.59% 1.97% 1.65% 1.56% 0.96% 1% 1.61% 0.68% 0.35%
2025/01/29 10.42% 4.55% 3.41% 1.96% 1.82% 1.07% 1.41% 1.86% 1.05% 0.26%
2025/01/30 13.89% 7.18% 3.51% 2.61% 1.97% 1.24% 1.76% 1.86% 1.14% 0.38%
2025/01/31 9.87% 6.2% 3.99% 1.59% 1.3% 1.15% 1.03% 0.95% 0.76% 0.61%

Copyright © Adthena. All rights reserved.

Zocdoc.com led January with fluctuating spend, peaking at 17.81% on the 25th. Aspendental.com saw a steady rise, ending at 6.20%. Aplaceformom.com maintained moderate levels, closing at 3.99%. Uhc.com had a low, stable trend, finishing at 1.59%.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 3442
2025/01/02 3270
2025/01/03 3566
2025/01/04 3085
2025/01/05 3115
2025/01/06 3706
2025/01/07 3354
2025/01/08 3591
2025/01/09 3563
2025/01/10 3722
2025/01/11 3543
2025/01/12 3451
2025/01/13 3313
2025/01/14 3667
2025/01/15 3591
2025/01/16 3563
2025/01/21 3518
2025/01/22 3732
2025/01/23 3391
2025/01/24 3363
2025/01/25 3463
2025/01/26 2961
2025/01/27 3424
2025/01/28 3359
2025/01/29 3676
2025/01/30 4020
2025/01/31 3687

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 4,020 on the 30th. The month ended with 3,687 advertisers, indicating a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
zocdoc.com 3.52%
banfield.com 1.64%
cedars-sinai.org 0.82%
carbonhealth.com 0.65%
ucihealth.org 0.55%
wellstar.org -0.47%
va.gov -0.68%
vybe.care -0.85%
healthcare.gov -1.3%
amazon.com -2.39%

Copyright © Adthena. All rights reserved.

Zocdoc.com surged with a 3.52% click share increase, while Amazon.com dropped by 2.39%. Banfield.com also rose by 1.64%, contrasting healthcare.gov’s 1.3% decline.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com aspendental.com ucihealth.org aplaceformom.com amazon.com hellotend.com askaveterinarianonline.com uhc.com bondvet.com piedmonturgentcare.org
2025/01/01 6.79% 1.69% 0.08% 1.5% 6.06% 1.03% 1.22% 1% 0.94% 0.02%
2025/01/02 3.48% 3.15% 0.26% 1.37% 6.38% 1.55% 1.63% 0.93% 1.43% 1.16%
2025/01/03 4.94% 3.43% 0.35% 1.75% 4.37% 0.83% 1.51% 1.9% 0.52% 0.21%
2025/01/04 5.17% 3.49% 0.85% 1.5% 5.91% 0.18% 1.47% 0.42% 0.9% 2.8%
2025/01/05 7.52% 2.57% 0.42% 1.64% 6.15% 0.95% 1.57% 0.29% 2.22% 1.38%
2025/01/06 5.23% 3.39% 0.98% 1.22% 6.07% 2.01% 1.34% 1.21% 0.61% 1.49%
2025/01/07 5.87% 4.67% 0.06% 1.22% 4.87% 2.05% 1.02% 1.16% 0.86% 0.9%
2025/01/08 4.58% 3.65% 0.03% 1.55% 5.19% 0.83% 0.96% 1.11% 0.96% 1.18%
2025/01/09 3.15% 3.49% 1.02% 1.59% 3.21% 0.22% 1.13% 1.15% 1.07% 0.95%
2025/01/10 3.37% 1.87% 1.32% 1.85% 6.07% 0.29% 1.34% 1.06% 0.94% 0.02%
2025/01/11 4.33% 3.27% 0.67% 1.12% 4% 1.29% 0.99% 0.31% 0.84% 0.49%
2025/01/12 6.46% 2.82% 1.21% 1.15% 6.91% 1.42% 0.58% 0.39% 0.89% 0.93%
2025/01/13 7.61% 3.75% 0.06% 1.13% 3.1% 1.05% 0.3% 0.96% 0.46% 1.65%
2025/01/14 5.23% 4.31% 0.04% 1.33% 4.62% 1.05% 0.35% 1.09% 0.54% 0.08%
2025/01/15 4.57% 3.64% 0.03% 1.58% 5.18% 0.83% 0.95% 1.11% 0.95% 1.18%
2025/01/16 3.13% 3.47% 1.01% 1.65% 3.2% 0.22% 1.12% 1.14% 1.06% 0.94%
2025/01/21 6.45% 4.32% 1.64% 1.38% 2.7% 1.23% 0.65% 0.63% 0.71% 0.88%
2025/01/22 7.4% 2.92% 0.83% 1.33% 3.05% 0.65% 0.49% 0.69% 0.9% 1.01%
2025/01/23 5.3% 3.44% 0.95% 1.2% 3.03% 0.63% 0.65% 0.71% 0.91% 1.09%
2025/01/24 6.4% 3.46% 1.35% 1.36% 1.76% 1.48% 0.58% 0.81% 0.9% 0.05%
2025/01/25 9.24% 1.49% 1.35% 1.07% 1.45% 2.6% 0.7% 0.15% 1.69% 0.02%
2025/01/26 7.9% 1.3% 0.95% 1.56% 2.54% 1.05% 0.64% 0.2% 1.54% 0.5%
2025/01/27 6.14% 2.85% 0.63% 1.05% 2.85% 0.77% 0.5% 0.96% 0.31% 1.34%
2025/01/28 8.49% 2.93% 0.25% 1.16% 1.39% 1.59% 0.41% 0.98% 0.73% 0.84%
2025/01/29 6.09% 3.89% 0.94% 1.96% 1.18% 2.01% 0.5% 1.07% 2.04% 0.82%
2025/01/30 7.26% 4.87% 1.12% 1.58% 1.18% 1.71% 0.52% 1.16% 1.37% 0.57%
2025/01/31 4.79% 4.35% 2.83% 1.91% 1.81% 0.86% 0.78% 0.74% 0.38% 0.1%

Copyright © Adthena. All rights reserved.

Zocdoc.com saw fluctuating impressions, peaking at 9.24% on January 25. AspenDental.com had a steady presence, ending at 4.35%. UCIHealth.org’s share rose to 2.83% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Primary Care Without the Wait https://health.amazon.com

    Next Day Care When You Need It — Primary care in your city, on your schedule. From physicals to chronic care, we've got you

  2. 2
    Aspen Dental | Open Nights & Weekends https://www.aspendental.com

    When Your Smile Needs Anything, Aspen Dental Has Everything. Schedule Your Visit Today.

  3. 3
    Virtual Urgent Care - Low Cost - $0 Visits - See if You Qualify https://www.doctorondemand.com

    With Most Insurances Accepted Your Visit Could Be Low-Cost or Free. Check Your Eligibility

  4. 4
    Online Urgent Care Visits - Available Around The Clock https://www.memorialcare.org › virtual_care

    See A Provider Face-To-Face In Minutes Via An On-Demand Video Visit. Available Any Time

  5. 5
    Find In-Network Dentists https://book.zocdoc.com › dentist › book-now

    Dentists Near You — Choose from the largest directory of in-person & video visit providers in the nation. Search for Dentists based on availability, location, insurance, reviews & more. In-Person & Online.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Amazon’s “Primary Care Without the Wait” promises swift, city-based care. Aspen Dental highlights accessibility with extended hours. Doctor on Demand and MemorialCare emphasize affordable, round-the-clock virtual care. Zocdoc offers a vast network of in-network dentists, blending convenience with choice.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.