US Healthcare & Medical Care Homes - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
zocdoc.com	14.31
uhc.com	8.37
aplaceformom.com	4.73
banfield.com	4.27
cedars-sinai.org	2.91
cvs.com	2.44
atriumhealth.org	2.39
betterhelp.com	2.18
caringbridge.org	2.11
carbonhealth.com	1.87
others	54.42

In the healthcare PPC landscape, Zocdoc leads with 14.31% click share, followed by UHC at 8.37%. “Others” dominate with 54.42%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	zocdoc.com	aplaceformom.com	hellotend.com	caring.com	sunriseseniorliving.com	care.com	betterhelp.com	banfield.com	uhc.com	cedars-sinai.org
2025/03/01	15.58%	6%	3.09%	1.24%	1.7%	3.64%	3.18%	2.22%	6.49%	0.11%
2025/03/02	21.6%	4.83%	3.18%	1.43%	2.13%	1.96%	2.73%	2.24%	5.13%	4.45%
2025/03/03	11.64%	6.47%	1.91%	1.53%	2.3%	1.76%	2.49%	1.7%	10.53%	4.04%
2025/03/04	17.34%	5.63%	1.35%	2.08%	2.01%	1.43%	2.36%	2.73%	14.18%	2.76%
2025/03/05	10.37%	6.42%	1.55%	1.33%	2.48%	1.1%	2.22%	2.08%	16.13%	0.05%
2025/03/06	14.95%	6.21%	2.9%	1.57%	1.75%	0.8%	1.58%	1.5%	5.93%	2.46%
2025/03/07	10.4%	5.19%	1.59%	1.55%	3.14%	0.73%	2.12%	1.89%	10.85%	0.12%
2025/03/08	14.02%	4.58%	2.55%	1.63%	3%	1.33%	1.64%	2.83%	8.93%	1.82%
2025/03/09	10.17%	4.92%	2.33%	1.91%	2.55%	1.49%	2%	1.42%	12.21%	1.34%
2025/03/10	11.99%	5.62%	2.63%	2.07%	2.29%	1.61%	2.29%	1.88%	9.03%	0.4%
2025/03/11	21.4%	5.47%	3.23%	1.79%	1.68%	1.78%	3.13%	2.08%	10.4%	0.49%
2025/03/12	15.41%	6.97%	1.54%	1.57%	2.91%	1.87%	2.15%	1.53%	10.01%	0.37%
2025/03/13	13.47%	6.46%	3.46%	1.62%	2.4%	1.17%	2.24%	2.24%	9.49%	2.37%
2025/03/14	18.97%	4.9%	1.43%	1.31%	1.88%	0.81%	2.34%	1.8%	10.13%	0.94%
2025/03/15	16.54%	5.5%	3.42%	1.78%	2.9%	1.36%	3.4%	2.57%	9.05%	4.3%
2025/03/16	14.46%	6.04%	1.23%	1.86%	2.01%	2.44%	2.93%	1.91%	9.63%	2.57%
2025/03/17	12.11%	5.41%	1.83%	1.6%	2.05%	1.97%	3.05%	1.26%	8.94%	0.18%
2025/03/18	14.31%	6%	1.8%	1.19%	1.74%	2.03%	2.68%	2.49%	10.24%	1.05%
2025/03/19	18.36%	5.79%	3.24%	1.06%	2.48%	1.24%	1.16%	1.5%	9.8%	1.8%
2025/03/20	16.38%	6.19%	1.15%	1.41%	3.35%	1.58%	1.34%	1.36%	11.62%	3.45%
2025/03/21	14.12%	6.9%	2.41%	1.69%	2.83%	1.13%	1.9%	1.12%	10.2%	2.53%
2025/03/22	20.21%	4.49%	1.22%	1.34%	2.17%	1.18%	1.45%	1.52%	9.74%	1.14%
2025/03/23	15.66%	5.58%	2.05%	1.52%	2.84%	1.4%	1.94%	2.41%	9.1%	3.84%
2025/03/24	17.48%	6.57%	1.14%	0.97%	2.86%	1.42%	1.54%	1.15%	10.14%	0.25%
2025/03/25	20.63%	7.41%	2.84%	1.91%	2.63%	1.65%	1.22%	2.05%	4.23%	2.08%
2025/03/26	18.37%	6.41%	2.54%	1.59%	2.53%	2%	1.31%	1.45%	1.31%	0.8%
2025/03/27	14.85%	6.48%	1.91%	1.19%	2.5%	1.46%	1.54%	2.62%	1.24%	1.03%
2025/03/28	13.12%	7.88%	1.47%	1.64%	2.16%	1.25%	2.14%	3.05%	1.5%	3%
2025/03/29	14.88%	4.27%	3.14%	1.63%	2.04%	2.06%	1.58%	2.65%	0.68%	2.96%
2025/03/30	21.52%	7.29%	3.36%	1.82%	2.46%	1.98%	1.2%	2.74%	1.03%	2.38%
2025/03/31	17.61%	7.11%	6.74%	2.86%	2.78%	1.98%	1.85%	1.76%	0.78%	0.02%

In March 2025, Zocdoc.com led with fluctuating spend, peaking at 21.60. Aplaceformom.com showed steady growth, ending at 7.11. Hellotend.com surged to 6.74 on the last day. UHC.com started strong but declined sharply. Cedars-sinai.org had sporadic spikes, closing at 0.02.

Market Exposure

Competitor Count for US Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1410
2025/03/02	1426
2025/03/03	1509
2025/03/04	1479
2025/03/05	1531
2025/03/06	1729
2025/03/07	1688
2025/03/08	1675
2025/03/09	1372
2025/03/10	1568
2025/03/11	1410
2025/03/12	1565
2025/03/13	1464
2025/03/14	1500
2025/03/15	1313
2025/03/16	1369
2025/03/17	1405
2025/03/18	1392
2025/03/19	1551
2025/03/20	1450
2025/03/21	1435
2025/03/22	1506
2025/03/23	1283
2025/03/24	1476
2025/03/25	1420
2025/03/26	1558
2025/03/27	1436
2025/03/28	1446
2025/03/29	1405
2025/03/30	1340
2025/03/31	1467

March saw fluctuating advertiser numbers, peaking at 1,729 on March 6. The month concluded with 1,467 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cvs.com	1.41%
zocdoc.com	1.29%
cedars-sinai.org	0.77%
denverhealth.org	0.7%
memorialcare.org	0.66%
fastmed.com	-0.47%
carbonhealth.com	-0.54%
betterhelp.com	-0.82%
atriumhealth.org	-0.89%
uhc.com	-4.28%

CVS.com and Zocdoc.com lead with click share gains, while UHC.com faces the largest decline.

Campaign Efficiency

US Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	zocdoc.com	hellotend.com	aplaceformom.com	sunriseseniorliving.com	banfield.com	caring.com	cvs.com	uhc.com	carbonhealth.com	cedars-sinai.org
2025/03/01	10.99%	2.96%	3.54%	1.92%	2.5%	1.02%	2.01%	4.01%	1.49%	0.15%
2025/03/02	15.22%	2.93%	2.65%	2.32%	2.45%	0.99%	4.14%	3.21%	3.15%	6.7%
2025/03/03	11.2%	1.68%	3.28%	2.41%	2.04%	1.19%	0.64%	3.02%	5.57%	5.38%
2025/03/04	13.6%	1.06%	3.28%	2.08%	3.49%	1.43%	0.21%	4.58%	5.44%	4.52%
2025/03/05	10.58%	1.29%	3.76%	2.65%	2.47%	0.99%	0.4%	5.03%	0.42%	0.08%
2025/03/06	13.38%	2.74%	3.66%	1.7%	1.89%	1.21%	0.32%	2%	1.61%	3.7%
2025/03/07	10.26%	1.51%	2.88%	2.66%	2.28%	1.1%	0.48%	3.37%	0.54%	0.16%
2025/03/08	10.7%	2.23%	2.49%	2.6%	3.45%	1.15%	0.37%	2.33%	2.13%	2.51%
2025/03/09	9.11%	1.75%	2.56%	2.41%	1.61%	1.39%	0.37%	3.09%	0.72%	1.73%
2025/03/10	9.92%	2.21%	3.19%	2.33%	2.48%	1.56%	0.28%	2.84%	3.11%	0.55%
2025/03/11	18.99%	3.82%	3.37%	1.74%	2.87%	1.5%	0.35%	3.74%	1.74%	0.94%
2025/03/12	13.68%	1.28%	3.51%	2.75%	1.94%	1%	1.59%	3.08%	0.74%	0.56%
2025/03/13	11.91%	3.06%	3.78%	2.53%	2.93%	1.12%	3.61%	3.05%	3.38%	3.64%
2025/03/14	15.19%	1.16%	2.73%	1.68%	2.33%	0.87%	3.71%	3.06%	2.77%	1.53%
2025/03/15	11.67%	2.97%	3.24%	2.58%	3.29%	1.18%	4.64%	2.82%	12.72%	6.32%
2025/03/16	11.83%	1.09%	3.35%	2%	2.32%	1.18%	7.36%	2.73%	1.42%	4.21%
2025/03/17	10.62%	1.73%	3.02%	2.29%	1.55%	1.01%	2.4%	2.85%	1.03%	0.22%
2025/03/18	12.4%	1.61%	3.4%	1.6%	2.99%	0.9%	1.26%	3.23%	2.86%	1.35%
2025/03/19	15.06%	2.51%	3.4%	2.47%	1.89%	0.78%	2.2%	2.99%	2.04%	3.3%
2025/03/20	12.1%	0.85%	3.45%	2.89%	1.82%	0.92%	1.96%	3.58%	3.03%	5.94%
2025/03/21	12.51%	2.09%	4.15%	2.89%	1.45%	1.15%	2.14%	3.64%	1.87%	4.04%
2025/03/22	16%	1.28%	2.59%	2.39%	2.08%	1.07%	1.61%	3.02%	1.81%	2.11%
2025/03/23	13.73%	2.05%	3.49%	2.89%	3.13%	1.13%	2.97%	2.77%	4.01%	6.53%
2025/03/24	13.28%	1.21%	3.95%	3.12%	1.54%	0.79%	5.32%	3.18%	1.66%	0.64%
2025/03/25	15.47%	2.9%	4.2%	2.32%	2.32%	1.39%	2.6%	1.58%	3.11%	4%
2025/03/26	14.19%	1.54%	3.81%	2.47%	1.77%	1.21%	2.78%	0.77%	2.98%	1.1%
2025/03/27	10.74%	1.38%	3.27%	2.24%	3.01%	0.78%	2.35%	0.76%	0.3%	1.52%
2025/03/28	10.14%	1.19%	4.31%	2.05%	3.41%	1.08%	3.73%	0.79%	0.23%	4.93%
2025/03/29	10.83%	2.17%	2.42%	1.93%	3.13%	0.98%	4.46%	0.31%	1.28%	3.97%
2025/03/30	15.23%	2.99%	4.01%	2.4%	3.51%	1.32%	5.37%	0.52%	1.58%	4.37%
2025/03/31	14.1%	4.91%	4.26%	2.74%	2.12%	1.98%	1.37%	0.64%	0.18%	0.02%

In March 2025, Zocdoc.com led with fluctuating impressions, peaking mid-month. Hellotend.com and Aplaceformom.com showed steady growth. Cedars-sinai.org had notable spikes, while CVS.com and UHC.com experienced varied trends. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Aspen Dental - Open Nights & Weekends https://www.aspendental.com
When Your Smile Needs Anything, Aspen Dental Has Everything. Schedule Your Visit Today.
2
Visit A MinuteClinic® At CVS https://www.cvs.com › cvs › minuteclinic
Visit A MinuteClinic® — Our Clinical Care Is Always Available. Learn About Our Virtual Care Options Today!
3
Virtual Urgent Care - Low Cost | $0 Visits - See if You Qualify https://www.doctorondemand.com
With Most Insurances Accepted Your Visit Could Be Low-Cost or Free. Check Your Eligibility
4
Online Urgent Care Visits - Available Around The Clock https://www.memorialcare.org › virtual_care
See A Provider Face-To-Face In Minutes Via An On-Demand Video Visit. Available Any Time
5
Dentist Near Me | Find an In-Network Dentist https://book.zocdoc.com › dentist › book-now
Book a Dentist in your area with availability that fits your schedule. Find the right Dentists...

In the competitive landscape of healthcare PPC ads, Aspen Dental stands out with its promise of convenience, offering services during nights and weekends. CVS’s MinuteClinic emphasizes accessibility with virtual care options. Doctor on Demand highlights affordability with potential $0 visits. MemorialCare ensures 24/7 availability through on-demand video visits. Zocdoc simplifies finding in-network dentists, focusing on scheduling flexibility.

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US Healthcare & Medical Care Homes - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Healthcare & Medical Care Homes brands

Share of Spend for the top 10 US Healthcare & Medical Care Homes brands

Competitor Count for US Healthcare & Medical Care Homes

Market Loss & Market Gains for US Healthcare & Medical Care Homes

US Healthcare & Medical Care Homes Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Care Homes

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena