US Healthcare & Medical Diseases - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
dyson.com	14.63
cvs.com	5.81
amazon.com	4.29
cancer.org	1.99
chewy.com	1.34
mayoclinic.org	1.3
walmart.com	1.12
heart.org	0.96
tremfya.com	0.95
walgreens.com	0.88
others	66.73

In the healthcare PPC landscape, ‘others’ dominate with 66.73% click share, while dyson.com leads specific advertisers at 14.63%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	cvs.com	dyson.com	amazon.com	cancer.org	bimzelx.com	tremfya.com	skyrizi.com	nutrafol.com	mayoclinic.org	chewy.com
2025/01/01	2.49%	5.18%	3.4%	1.57%	1.2%	0.01%	0.07%	0.74%	1.44%	1.28%
2025/01/02	3.36%	7.67%	3.41%	1.26%	1.13%	1.39%	0.58%	0.97%	1.21%	1.15%
2025/01/03	4.34%	6.15%	3.06%	1.37%	1.55%	1.68%	0.87%	1.14%	1.23%	1.15%
2025/01/04	4.4%	5.43%	2.68%	2%	1.28%	1.31%	0.83%	1.29%	1.04%	0.92%
2025/01/05	4.89%	4.83%	2.84%	1.76%	1.06%	1.41%	0.79%	1.17%	1.02%	1.46%
2025/01/06	2.39%	3.05%	2.72%	1.41%	1.03%	1.47%	0.41%	1.09%	1.47%	1.19%
2025/01/07	2.69%	5.36%	2.84%	1.04%	0.86%	1.3%	0.44%	0.95%	1.19%	1.34%
2025/01/08	2.68%	4.78%	2.52%	1.43%	1.29%	1.28%	0.55%	1.09%	1.27%	0.98%
2025/01/09	2.58%	5.45%	2.85%	1.44%	1.29%	1.37%	0.51%	0.93%	1.36%	1.13%
2025/01/10	2.56%	2.57%	2.8%	1.42%	1.3%	1.34%	0.5%	0.89%	1.43%	0.91%
2025/01/11	2.64%	2.65%	2.79%	1.73%	1.21%	1.43%	0.64%	0.89%	1.37%	0.84%
2025/01/12	2.81%	3.24%	2.94%	1.91%	0.93%	1.28%	0.49%	0.89%	1.38%	1.11%
2025/01/13	5.59%	5.83%	3.34%	1.45%	1.02%	1.37%	0.78%	1.24%	1.19%	0.71%
2025/01/14	5.15%	4.44%	2.85%	2.2%	1.34%	1.67%	1.04%	1.11%	1.02%	0.89%
2025/01/15	2.64%	4.68%	2.48%	1.41%	1.26%	1.26%	0.54%	1.06%	1.25%	0.97%
2025/01/16	2.55%	5.32%	2.79%	1.41%	1.26%	1.34%	0.49%	0.91%	1.33%	1.12%
2025/01/21	8.37%	5.09%	2.9%	1.53%	1.52%	1.13%	1.39%	1.18%	0.78%	0.82%
2025/01/22	5.58%	4.82%	2.19%	2.52%	1.96%	2.13%	1.67%	0.95%	0.99%	0.65%
2025/01/23	6.25%	5.18%	2.4%	1.79%	2.13%	1.85%	1.61%	0.84%	1.07%	0.54%
2025/01/24	3.97%	4.45%	2.13%	2.8%	1.99%	2.17%	1.75%	0.67%	1.06%	0.37%
2025/01/25	4.52%	3.19%	2.64%	2.96%	1.83%	1.88%	1.67%	1.16%	1.02%	0.45%
2025/01/26	8.24%	2.35%	3.87%	2.48%	1.96%	1.41%	1.52%	1.48%	1.07%	0.85%
2025/01/27	6.96%	6.07%	3.45%	2.01%	2.09%	1.28%	1.59%	0.91%	1.33%	0.53%
2025/01/28	8.87%	4.92%	3.81%	2.09%	2.03%	1.48%	1.09%	1.26%	0.98%	0.98%
2025/01/29	6.5%	5.46%	3.64%	2.51%	2.07%	2.45%	1.37%	1.2%	0.87%	0.76%
2025/01/30	4.93%	4.54%	3.27%	2.71%	2.32%	2.36%	1.61%	1.16%	0.98%	0.6%
2025/01/31	4.25%	4.03%	3.31%	3.01%	2.22%	2%	1.45%	1.04%	0.74%	0.66%

In January 2025, CVS.com saw fluctuating PPC spend, peaking at USD 8.87 on the 28th. Dyson.com maintained steady spending, while Amazon.com showed consistent low values. Cancer.org and Bimzelx.com experienced gradual increases. Tremfya.com and Skyrizi.com had modest growth, whereas Nutrafol.com and Mayoclinic.org remained stable. Chewy.com ended with a slight decline.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	6615
2025/01/02	6303
2025/01/03	6630
2025/01/04	6241
2025/01/05	6353
2025/01/06	6972
2025/01/07	6354
2025/01/08	6652
2025/01/09	6599
2025/01/10	6890
2025/01/11	6741
2025/01/12	6904
2025/01/13	6440
2025/01/14	6597
2025/01/15	6652
2025/01/16	6599
2025/01/21	6062
2025/01/22	6282
2025/01/23	6412
2025/01/24	6104
2025/01/25	6162
2025/01/26	5995
2025/01/27	6182
2025/01/28	6127
2025/01/29	6484
2025/01/30	6913
2025/01/31	6570

January saw fluctuating advertiser numbers, peaking at 6,972 on the 6th. Mid-month stability was followed by a dip, ending at 6,570.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cvs.com	3.58%
walgreens.com	0.86%
dyson.com	0.77%
cancer.org	0.77%
walmart.com	0.65%
heart.org	-0.29%
mayoclinic.org	-0.4%
target.com	-0.46%
hellowisp.com	-0.47%
chewy.com	-0.61%

CVS.com surged with a 3.58% click share increase, while Chewy.com dropped by 0.61%. Walgreens.com, Dyson.com, and Cancer.org also saw positive growth.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cvs.com	amazon.com	dyson.com	walmart.com	tremfya.com	walgreens.com	cancer.org	bimzelx.com	chewy.com	target.com
2025/01/01	3.77%	5.6%	3.2%	1.03%	0.01%	1.35%	1.02%	0.65%	1.99%	1.28%
2025/01/02	5.27%	5.75%	5.06%	0.94%	1.16%	0.49%	0.8%	0.63%	1.84%	1.69%
2025/01/03	6.73%	5.1%	4.01%	0.99%	1.46%	0.55%	0.81%	0.87%	1.79%	1.6%
2025/01/04	6.98%	4.42%	3.3%	1.31%	1.07%	0.67%	1.14%	0.7%	1.5%	1.56%
2025/01/05	6.91%	4.43%	3.1%	1%	1.15%	1%	1.06%	0.56%	2.29%	1.45%
2025/01/06	3.58%	4.47%	1.95%	1.23%	1.17%	0.46%	0.96%	0.57%	1.86%	0.98%
2025/01/07	4.08%	4.89%	3.47%	1%	1.04%	0.62%	0.7%	0.47%	2.04%	1.09%
2025/01/08	4.41%	4.32%	3.29%	0.98%	1.04%	0.45%	0.93%	0.7%	1.64%	0.8%
2025/01/09	4.02%	4.78%	3.58%	1.36%	1.1%	0.71%	0.94%	0.71%	1.79%	1.03%
2025/01/10	3.84%	4.55%	1.47%	1.05%	1.1%	0.5%	0.91%	0.69%	1.61%	1.01%
2025/01/11	3.82%	4.61%	1.79%	0.9%	1.14%	0.55%	1.09%	0.65%	1.4%	1.17%
2025/01/12	4.25%	4.56%	2.12%	1.26%	0.94%	0.51%	1.22%	0.49%	1.7%	0.95%
2025/01/13	7.69%	5.2%	3.7%	0.96%	1.13%	0.65%	0.92%	0.56%	1.04%	1.71%
2025/01/14	7.73%	4.48%	2.77%	1.04%	1.29%	0.57%	1.24%	0.76%	1.36%	1.61%
2025/01/15	4.42%	4.32%	3.28%	0.98%	1.03%	0.44%	0.93%	0.69%	1.65%	0.8%
2025/01/16	4.05%	4.78%	3.55%	1.35%	1.09%	0.71%	0.93%	0.71%	1.8%	1.04%
2025/01/21	11.99%	4.51%	3.03%	2.02%	0.81%	1.22%	0.86%	0.83%	1.23%	0.63%
2025/01/22	8.1%	3.68%	3.04%	1.7%	1.76%	0.95%	1.44%	1.17%	1.09%	0.42%
2025/01/23	9.3%	3.92%	3.51%	1.03%	1.54%	1.13%	1.22%	1.3%	0.85%	0.83%
2025/01/24	6.24%	3.55%	3.13%	1.21%	1.82%	0.97%	1.74%	1.25%	0.64%	0.62%
2025/01/25	6.6%	4.17%	1.67%	0.74%	1.5%	0.84%	1.69%	1.11%	0.71%	0.57%
2025/01/26	10.84%	5.89%	1.56%	2.43%	1.12%	1.4%	1.45%	1.09%	1.23%	0.6%
2025/01/27	10.17%	5.57%	3.89%	2.02%	1.01%	1.9%	1.29%	1.12%	0.82%	0.62%
2025/01/28	12.51%	6.24%	3.14%	2.49%	1.25%	2.04%	1.15%	1.1%	1.54%	0.54%
2025/01/29	9.42%	6.29%	3.68%	2.69%	2.04%	2.23%	1.39%	1.23%	1.18%	0.53%
2025/01/30	7.36%	5.52%	3.26%	2.06%	1.95%	1.73%	1.55%	1.35%	0.94%	0.47%
2025/01/31	6.47%	5.52%	2.41%	1.88%	1.69%	1.65%	1.62%	1.29%	1.01%	0.42%

In January 2025, CVS.com saw a fluctuating impression share, peaking at 12.51% on the 28th. Amazon.com maintained a steady presence, while Dyson.com experienced a dip. Walmart.com and Tremfya.com showed gradual increases, with Walgreens.com and Cancer.org also rising. Chewy.com and Target.com had varied performances, ending the month with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Psoriatic Arthritis Symptoms - Read Common Side Effects Prescription treatment website
Patients, View The Symptoms Of Joint Pain & Stiffness Related To Psoriatic Arthritis.
2
What Are The Symptoms Of COPD? - Review The 4 Stages Of COPD Prescription treatment website
Find Out How You May Be Able To Reduce Flare-Ups & Breathe Better With This COPD Inhaler.
3
Very Early Signs of Pregnancy https://www.lamaze.org › parents › earlypregnancy
Pregnancy By Week By Week — Nausea can be an unpleasant symptom of pregnancy, but it may serve an important purpose. Signs of pregnancy can appear before a missed period. Learn more about...
4
See Before and After Photos - Plaque Psoriasis Treatment Prescription treatment website
Tired Of Your Treatment? Consider a Treatment Option Proven to Help Reduce Skin Symptoms.
5
UC Treatment Option - FAQs About Ulcerative Colitis Prescription treatment website
Learn About a New Treatment Option for Moderately to Severely Active Ulcerative Colitis. Talk to Your...

In the competitive landscape of healthcare PPC ads, five advertisers stand out with compelling narratives. Bimzelx.com and Otezla.com focus on alleviating symptoms of psoriatic arthritis and plaque psoriasis, respectively, emphasizing patient relief. Breztri.com addresses COPD, highlighting improved breathing. Lamaze.org educates on early pregnancy signs, while Tremfya.com offers new ulcerative colitis treatments. Each ad uniquely targets specific health concerns, resonating with patients seeking solutions.

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US Healthcare & Medical Diseases - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Competitor Count for US Healthcare & Medical Diseases

Market Loss & Market Gains for US Healthcare & Medical Diseases

US Healthcare & Medical Diseases Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena