Log in Book a Demo

US Healthcare & Medical Diseases - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
cvs.com 8.37
cancer.org 4.51
mayoclinic.org 2
walgreens.com 1.31
uqora.com 1.28
prevention.com 1.2
skyrizi.com 1.13
nafc.org 1.11
heart.org 1.09
bimzelx.com 1.03
others 76.97

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CVS leads with 8.37% click share, followed by Cancer.org at 4.51%. Others dominate with 76.97%, overshadowing smaller players like Bimzelx.com at 1.03%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date cvs.com cancer.org mayoclinic.org yourattentionplease.com treatmyuti.com bimzelx.com americancancerfund.org uqora.com skyrizi.com cityofhope.org
2025/03/01 6.7% 2.21% 1.68% 0.41% 1.11% 2.32% 0.03% 0.97% 3.27% 0.29%
2025/03/02 8.36% 2.3% 1.25% 0.46% 0.95% 2.17% 0.08% 1.37% 2.71% 0.2%
2025/03/03 9.39% 2.48% 1.46% 0.48% 1.92% 2.11% 0.14% 1.52% 1.99% 1.36%
2025/03/04 8.18% 2.24% 1.07% 0.67% 1.12% 2.08% 0.13% 1.56% 2.43% 1.9%
2025/03/05 5.29% 3.33% 1.38% 0.67% 0.95% 2.17% 0.33% 1.04% 1.79% 1.86%
2025/03/06 5.8% 3.71% 1.71% 0.75% 0.6% 2.13% 0.66% 1.45% 1.24% 2.16%
2025/03/07 7.71% 3.62% 1.55% 0.53% 0.78% 2.88% 0.47% 1.3% 0.97% 2.08%
2025/03/08 7.46% 5.22% 1.5% 0.57% 0.92% 2.86% 0.58% 1.31% 0.98% 0.37%
2025/03/09 5.66% 3.89% 1.46% 0.28% 1.26% 1.87% 0.64% 1.9% 1.23% 0.29%
2025/03/10 4.4% 4.98% 1.3% 0.67% 0.71% 2.69% 0.62% 1.64% 1.2% 2.36%
2025/03/11 7.43% 3.21% 1.04% 0.65% 1.32% 2.04% 0.46% 1.99% 1.34% 2.49%
2025/03/12 4.73% 4.25% 1.59% 0.91% 0.95% 2.55% 0.64% 1.75% 1.24% 2.38%
2025/03/13 5.58% 4.38% 1.35% 0.73% 0.9% 2.7% 0.9% 1.15% 1.15% 2.65%
2025/03/14 4.38% 2.78% 1.69% 0.89% 0.87% 2.81% 0.68% 1.61% 1.6% 2.79%
2025/03/15 5.45% 3.54% 1.23% 0.68% 0.59% 2.6% 0.7% 0.91% 1.78% 0.47%
2025/03/16 5.14% 3.32% 1.45% 0.76% 0.7% 2.84% 0.72% 1.2% 1.37% 0.45%
2025/03/17 5.32% 4% 1.19% 1.57% 0.93% 2.3% 0.71% 1.82% 1.27% 1.66%
2025/03/18 3.28% 3.97% 1.43% 3.28% 0.29% 2.85% 1.43% 0.87% 1.3% 2.28%
2025/03/19 5.54% 4.11% 1.81% 1.77% 0.98% 2.08% 1.52% 1.25% 1.64% 2.05%
2025/03/20 3.91% 3.66% 2% 1.47% 0.9% 1.72% 1.82% 1.38% 1.6% 2.37%
2025/03/21 4.17% 3.72% 1.64% 1.53% 0.57% 1.55% 1.9% 1.23% 1.49% 1.86%
2025/03/22 3.24% 3.82% 1.45% 1.55% 0.63% 1.53% 2.14% 1.2% 1.47% 0.39%
2025/03/23 6.48% 2.75% 1.5% 1.34% 1.71% 1.09% 1.96% 1.91% 1.33% 0.23%
2025/03/24 4.61% 3.59% 1.75% 1.48% 0.91% 1.55% 1.16% 1.4% 1.71% 1.64%
2025/03/25 3.72% 3.55% 1.54% 1.53% 0.91% 1.92% 1.82% 1.4% 1.71% 1.63%
2025/03/26 4.26% 4.1% 1.38% 1.6% 0.95% 1.91% 1.74% 1.35% 1.4% 2.09%
2025/03/27 4.96% 5.29% 1.5% 1.41% 1.03% 1.86% 1.76% 0.98% 1.25% 1.61%
2025/03/28 5.34% 4.93% 1.67% 1.86% 0.88% 1.49% 1.56% 0.84% 1.05% 0.94%
2025/03/29 5.21% 4.18% 1.73% 1.66% 1.33% 1.43% 1.65% 1.01% 1.23% 0.25%
2025/03/30 7.24% 3.43% 1.86% 1.81% 1.5% 1.1% 1.58% 1.31% 1.03% 0.2%
2025/03/31 6.91% 4.04% 2.07% 1.75% 1.6% 1.6% 1.47% 1.4% 1.03% 0.25%

Copyright © Adthena. All rights reserved.

In March 2025, CVS.com led with fluctuating spend shares, peaking early and stabilizing later. Cancer.org showed consistent growth, while MayoClinic.org gradually increased. YourAttentionPlease.com and TreatMyUTI.com had notable mid-month spikes. Bimzelx.com and AmericanCancerFund.org saw steady rises. Uqora.com and Skyrizi.com maintained moderate shares, and CityOfHope.org experienced significant volatility.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 2791
2025/03/02 2866
2025/03/03 2893
2025/03/04 2782
2025/03/05 2793
2025/03/06 3011
2025/03/07 3039
2025/03/08 2986
2025/03/09 2731
2025/03/10 2874
2025/03/11 2691
2025/03/12 2722
2025/03/13 2733
2025/03/14 2837
2025/03/15 2513
2025/03/16 2485
2025/03/17 2461
2025/03/18 2521
2025/03/19 2474
2025/03/20 2483
2025/03/21 2501
2025/03/22 2524
2025/03/23 2420
2025/03/24 2444
2025/03/25 2374
2025/03/26 2529
2025/03/27 2493
2025/03/28 2489
2025/03/29 2441
2025/03/30 2441
2025/03/31 2491

Copyright © Adthena. All rights reserved.

March began with 2,791 advertisers, peaking at 3,039 on the 7th. A decline followed, reaching 2,374 on the 25th. The month concluded with 2,491 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
kidneyfund.org 1.45%
americancancerfund.org 1.09%
yourattentionplease.com 0.6%
azoproducts.com 0.46%
mayoclinic.org 0.37%
iffgd.org -0.29%
cityofhope.org -0.36%
bimzelx.com -0.41%
psoriasis.org -0.5%
cvs.com -1.99%

Copyright © Adthena. All rights reserved.

Kidneyfund.org and americancancerfund.org saw significant click share growth, while cvs.com experienced the largest decline.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date cvs.com cancer.org uqora.com mayoclinic.org walgreens.com prevention.com nafc.org bimzelx.com skyrizi.com cityofhope.org
2025/03/01 11.06% 1.45% 1.07% 1.01% 2.84% 1.08% 0.85% 1.3% 2.7% 0.16%
2025/03/02 12.4% 1.51% 1.62% 0.87% 3.05% 1% 1.28% 1.25% 2.26% 0.13%
2025/03/03 13.11% 1.88% 1.52% 1.04% 1.87% 0.87% 0.87% 1.31% 2.01% 1.07%
2025/03/04 12.68% 1.49% 1.45% 0.74% 1.51% 0.96% 1.15% 1.25% 2.33% 1.51%
2025/03/05 8.13% 2.28% 1.1% 0.88% 1.42% 1.27% 1.4% 1.28% 1.59% 1.3%
2025/03/06 9.21% 2.4% 1.47% 1.03% 1.28% 1.31% 1.21% 1.25% 0.94% 1.69%
2025/03/07 11.19% 2.43% 1.26% 1.02% 1.23% 1.43% 1.16% 1.7% 0.74% 1.71%
2025/03/08 11.02% 3.53% 1.31% 0.93% 1.26% 1.25% 1.12% 1.71% 0.78% 0.22%
2025/03/09 8.24% 2.83% 1.79% 1.07% 1.07% 1.49% 1.13% 1.07% 1.05% 0.16%
2025/03/10 7% 3.51% 1.67% 0.82% 0.92% 1.07% 0.87% 1.64% 1% 1.76%
2025/03/11 11.39% 2.22% 2.09% 0.66% 1.6% 0.97% 1.29% 1.24% 1.09% 1.91%
2025/03/12 7.63% 2.92% 1.72% 1.16% 1.06% 1.02% 1.24% 1.56% 1.01% 1.82%
2025/03/13 9.14% 2.98% 1.07% 0.95% 1.14% 0.92% 1.11% 1.64% 0.92% 2.11%
2025/03/14 6.69% 1.87% 1.54% 1.06% 1.26% 1.13% 0.88% 1.59% 1.34% 2.04%
2025/03/15 9.06% 2.5% 0.99% 0.86% 1.22% 1.07% 1.32% 1.54% 1.53% 0.28%
2025/03/16 7.77% 2.57% 1.24% 1% 1.72% 1.02% 0.82% 1.7% 1.1% 0.28%
2025/03/17 8% 2.97% 1.68% 0.83% 1.27% 0.96% 1.33% 1.36% 1.16% 1.17%
2025/03/18 5.17% 2.76% 1.01% 1.03% 0.87% 0.99% 1.53% 1.74% 1.15% 1.86%
2025/03/19 8.27% 3.01% 1.27% 1.15% 1.3% 0.8% 1.27% 1.26% 1.45% 1.44%
2025/03/20 5.64% 2.71% 1.31% 1.47% 1.12% 0.82% 1.39% 1.03% 1.37% 1.83%
2025/03/21 6.83% 2.62% 1.28% 1.06% 1.08% 1.06% 1.4% 0.89% 1.21% 1.38%
2025/03/22 4.81% 2.46% 1.23% 1.03% 0.8% 1.39% 1.84% 0.92% 1.14% 0.24%
2025/03/23 9.56% 2.02% 1.92% 1.05% 1.46% 1.36% 0.84% 0.64% 1.12% 0.14%
2025/03/24 6.66% 2.59% 1.54% 1.27% 1.04% 1.39% 1.13% 0.93% 1.34% 1.19%
2025/03/25 6.52% 2.55% 1.53% 1.04% 0.9% 1.31% 1.32% 1.14% 1.45% 1.21%
2025/03/26 6.62% 2.93% 1.32% 0.95% 1.32% 1.12% 1.69% 1.2% 1.11% 1.57%
2025/03/27 7.29% 3.55% 1.04% 0.95% 1.46% 1.28% 0.96% 1.13% 0.95% 1.24%
2025/03/28 7.83% 3.41% 0.86% 1.13% 1.18% 1.27% 0.9% 0.93% 0.82% 0.67%
2025/03/29 7.26% 3.13% 1% 1.23% 0.99% 1.38% 1.1% 0.87% 0.92% 0.14%
2025/03/30 10.53% 2.52% 1.28% 1.21% 1.54% 1.24% 1.07% 0.69% 0.77% 0.12%
2025/03/31 9.61% 2.89% 1.41% 1.38% 1.32% 1.3% 1.07% 0.95% 0.8% 0.15%

Copyright © Adthena. All rights reserved.

In March 2025, CVS.com began strong, peaking at 13.11% on March 3, but ended at 9.61%. Cancer.org saw a steady rise, closing at 2.89%. Uqora.com fluctuated, finishing at 1.41%. MayoClinic.org showed slight growth, ending at 1.38%. Walgreens.com had a varied month, closing at 1.32%. Prevention.com remained stable, ending at 1.30%. NAFC.org experienced ups and downs, finishing at 1.07%. Bimzelx.com declined, closing at 0.95%. Skyrizi.com decreased, ending at 0.80%. CityofHope.org had a volatile month, closing at 0.15%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Psoriatic Arthritis Symptoms | Read Common Side Effects Prescription treatment website

    Patients, View The Symptoms Of Joint Pain & Stiffness Related To Psoriatic Arthritis.

  2. 2
    Learn About Ulcerative Colitis - Common Symptoms Of UC https://www.livingwithibd.com

    Talk To Your Doctor About Dietary Changes To Help Manage Ulcerative Colitis. Want To Learn More...

  3. 3
    Free depression test https://ucsf.us.qualtrics.com/

    From the University of California, San Francisco.

  4. 4
    Congestive Heart Failure: Symptoms & Treatments https://www.theheartfoundation.org

    Join American Heart Month. Discover Your Heart Health and Take Small Steps To Improve It. Unlock...

  5. 5
    UC Treatment Option Prescription treatment website

    Official Patient Site — Learn About a Treatment Option for Moderately to Severely Active Ulcerative Colitis. Talk to Your Doctor About a Treatment Option for Moderately to...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, bimzelx.com and tremfya.com focus on prescription treatments for psoriatic arthritis and ulcerative colitis, respectively. Livingwithibd.com emphasizes lifestyle changes for ulcerative colitis, while theheartfoundation.org promotes heart health awareness. Qualtrics.com offers a free depression test, highlighting mental health support.

Frequently Asked Questions

Customer Success Stories

the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.