US Healthcare & Medical Diseases - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
mayoclinic.org	1.25
chewy.com	1.35
walgreens.com	1.39
heart.org	1.59
cancer.org	1.77
target.com	1.92
walmart.com	2.17
cvs.com	3.35
amazon.com	5.86
dyson.com	8.46
others	70.89

In the healthcare PPC landscape, Dyson leads with 8.46% click share, followed by Amazon at 5.86%. CVS captures 3.35%, while ‘others’ dominate with 70.89%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	dyson.com	amazon.com	cvs.com	cancer.org	mayoclinic.org	sotyktu.com	walmart.com	target.com	tremfya.com	bimzelx.com
2024/12/01	2.33%	4.75%	2.05%	1.48%	1.18%	1%	2.28%	1.39%	1.51%	1.71%
2024/12/02	2.24%	7.6%	2.89%	1.15%	1.24%	1.22%	2.15%	1.84%	1.61%	1.81%
2024/12/03	2.27%	4.43%	3.42%	1.65%	1.07%	1.23%	1.77%	2.19%	2.07%	2.02%
2024/12/04	3.66%	4.78%	2.56%	1.85%	0.87%	1.45%	1.44%	1.27%	2.14%	1.97%
2024/12/05	1.18%	4.58%	2.18%	1.74%	1.11%	1.54%	1.31%	0.91%	1.89%	1.79%
2024/12/06	1.96%	3.14%	1.98%	1.74%	0.93%	1.43%	1.31%	1.17%	1.97%	1.64%
2024/12/07	4.15%	3.67%	2.68%	1.28%	0.87%	1.13%	1.56%	1.97%	1.35%	1.56%
2024/12/08	3.47%	4.33%	2.72%	1.48%	1.12%	1.22%	1.81%	2.18%	1.49%	1.36%
2024/12/09	5.83%	4.73%	2.51%	1.17%	0.91%	1.08%	1.77%	2.22%	1.29%	1.2%
2024/12/10	5.9%	4.22%	2.23%	1.17%	0.76%	1.37%	1.48%	1.59%	1.93%	1.47%
2024/12/11	4.13%	3.07%	2.08%	1.44%	1.09%	1.46%	1.06%	0.65%	1.85%	1.78%
2024/12/12	4.02%	3.9%	2.13%	1.48%	0.84%	0.47%	1.53%	1.19%	2.12%	1.5%
2024/12/13	5.64%	3.88%	1.74%	1.33%	0.86%	0.02%	1.25%	0.84%	3%	1.75%
2024/12/14	5.21%	3.23%	1.59%	1.16%	1.04%	0.02%	0.93%	0.93%	3.19%	1.92%
2024/12/15	4.79%	3.5%	2.67%	1.1%	0.99%	0.02%	1.17%	1.2%	2.91%	2.17%
2024/12/16	4.19%	3.63%	1.82%	1.04%	0.88%	0.02%	1.66%	1.52%	3.29%	2.04%
2024/12/17	3.2%	3.36%	1.98%	1.25%	1.03%	0.01%	1.43%	0.98%	2.96%	1.95%
2024/12/18	4.31%	3.47%	2.66%	1.32%	1.02%	1.3%	1.44%	1.26%	2.64%	2.03%
2024/12/19	2.08%	3.44%	2.73%	1.86%	0.86%	1.97%	1.51%	1.18%	2.59%	2.27%
2024/12/20	2.72%	3.2%	2.48%	1.88%	0.84%	1.43%	1.37%	1.15%	2.65%	2.24%
2024/12/21	3.38%	3.47%	3.3%	1.51%	0.8%	1.04%	2.08%	1.83%	2.2%	1.97%
2024/12/22	1.86%	3.51%	3.09%	1.43%	0.93%	0.93%	2.5%	1.98%	2.3%	1.86%
2024/12/23	1.77%	2.75%	2.06%	1.12%	1.14%	1.52%	1.36%	1.74%	2.3%	2.2%
2024/12/24	3.36%	2.52%	2.03%	1.16%	1.18%	1.11%	1.02%	1.53%	2.37%	2.37%
2024/12/25	2.96%	2.51%	2.54%	1.06%	1.29%	1.06%	1.38%	1.16%	2.42%	1.66%
2024/12/26	2.76%	3.64%	1.51%	1.25%	1.2%	0.87%	1.18%	1.02%	2.49%	1.33%
2024/12/27	0.27%	5.47%	3.28%	1.36%	1.22%	1.18%	1.21%	1.39%	1.21%	0.02%
2024/12/28	1.08%	4.64%	2.81%	2.03%	0.98%	0.44%	0.78%	1.01%	1.37%	0.02%
2024/12/29	2.82%	4.89%	4.16%	2.03%	0.95%	0.36%	0.89%	1.22%	1.22%	0.01%
2024/12/30	2.76%	4.52%	2.22%	1.58%	1.42%	1.6%	0.87%	0.89%	0.02%	0.01%
2024/12/31	7.28%	3.77%	1.94%	1.66%	1.34%	1.2%	1.13%	0.75%	0.02%	0.01%

December saw dynamic shifts in PPC spend share. Dyson’s spend peaked at 7.28% on December 31, while Amazon maintained a steady presence, peaking at 7.6% on December 2. CVS and Cancer.org showed moderate fluctuations, with CVS peaking at 4.16% on December 29. Mayo Clinic and Sotyktu had lower, more stable trends. Walmart and Target experienced varied spend, with Walmart peaking at 2.5% on December 22. Tremfya and Bimzelx had significant drops towards month-end. The month concluded with Dyson leading, followed by Amazon.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	6717
2024/12/02	6796
2024/12/03	6575
2024/12/04	6957
2024/12/05	7388
2024/12/06	6966
2024/12/07	6679
2024/12/08	6921
2024/12/09	6841
2024/12/10	6672
2024/12/11	6780
2024/12/12	7014
2024/12/13	6574
2024/12/14	6266
2024/12/15	6606
2024/12/16	6360
2024/12/17	6522
2024/12/18	6638
2024/12/19	6978
2024/12/20	6948
2024/12/21	6345
2024/12/22	6287
2024/12/23	6922
2024/12/24	6475
2024/12/25	6640
2024/12/26	6293
2024/12/27	6481
2024/12/28	6278
2024/12/29	6342
2024/12/30	6749
2024/12/31	6394

December saw fluctuating advertiser numbers, peaking at 7,388 on the 5th. The month concluded with a slight decline, ending at 6,394.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cvs.com	0.57%
mdanderson.org	0.31%
nafc.org	0.28%
mayoclinic.org	0.24%
uqora.com	0.24%
thermofisher.com	-0.23%
verywellhealth.com	-0.27%
chewy.com	-0.27%
opositiv.com	-0.39%
dyson.com	-2.68%

CVS.com surged with a 0.57% click share increase, while Dyson.com faced a significant drop of 2.68%.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	dyson.com	cvs.com	walmart.com	chewy.com	walgreens.com	target.com	prevention.com	cancer.org	tremfya.com
2024/12/01	7.39%	0.94%	2.98%	3.75%	1.53%	0.62%	2.34%	1.12%	0.99%	0.94%
2024/12/02	10.94%	0.93%	3.83%	3.44%	1.94%	0.93%	2.9%	0.98%	0.74%	0.93%
2024/12/03	6.8%	0.97%	4.62%	2.89%	1.53%	1.37%	3.37%	0.89%	0.97%	1.23%
2024/12/04	7.53%	2.12%	3.7%	2.49%	1.42%	1.41%	2.13%	1.01%	1.09%	1.29%
2024/12/05	7.44%	0.51%	3.17%	2.36%	1.7%	1.26%	1.7%	0.9%	1.07%	1.21%
2024/12/06	5.13%	0.84%	3.08%	2.52%	1.7%	1.23%	2.09%	0.85%	1.16%	1.3%
2024/12/07	5.99%	2.13%	3.75%	2.69%	2.03%	1.77%	3.09%	0.96%	0.86%	0.82%
2024/12/08	6.52%	1.9%	3.63%	2.7%	1.95%	1.91%	3.14%	0.91%	0.98%	0.89%
2024/12/09	7.32%	3.52%	3.69%	2.93%	1.54%	1.7%	3.28%	0.85%	0.83%	0.78%
2024/12/10	6.48%	3.76%	3.2%	2.75%	1.53%	1.35%	2.72%	0.83%	0.8%	1.27%
2024/12/11	5.28%	2.33%	2.98%	1.98%	1.31%	1.37%	1.26%	1.14%	1.04%	1.26%
2024/12/12	6.22%	2.25%	3.29%	2.74%	1.21%	1.71%	1.98%	0.89%	0.98%	1.39%
2024/12/13	6.31%	3.87%	2.64%	2.14%	1.15%	1.29%	1.48%	1.04%	0.95%	2.32%
2024/12/14	5.46%	3.54%	2.58%	1.69%	0.98%	1.23%	1.65%	0.91%	0.84%	2.46%
2024/12/15	5.73%	2.57%	4.28%	2.13%	1.41%	1.33%	2.13%	1.05%	0.72%	2.05%
2024/12/16	5.83%	2.4%	2.94%	2.93%	1.34%	1.38%	2.58%	0.93%	0.75%	2.43%
2024/12/17	5.54%	1.97%	3.24%	2.67%	1.44%	1.2%	1.78%	0.97%	0.87%	2.41%
2024/12/18	5.59%	2.82%	4%	2.76%	1.26%	1.38%	2.3%	0.83%	0.94%	1.87%
2024/12/19	5.62%	1.28%	4.16%	2.84%	1.19%	1.74%	2.05%	0.68%	1.16%	1.9%
2024/12/20	5.05%	1.56%	3.59%	2.46%	1%	1.37%	2.02%	0.99%	1.17%	1.91%
2024/12/21	5.63%	1.97%	4.83%	3.46%	1.39%	2%	3.03%	0.76%	0.95%	1.58%
2024/12/22	5.33%	1.3%	4.26%	4.37%	1.26%	2%	3.26%	0.83%	0.96%	1.52%
2024/12/23	4.58%	1.02%	3.06%	2.62%	1.07%	1.22%	3.28%	0.84%	0.82%	1.66%
2024/12/24	4.37%	2.06%	3.19%	2.07%	0.94%	1.21%	3.18%	0.87%	0.86%	1.71%
2024/12/25	4.57%	1.68%	3.94%	2.58%	0.72%	2.29%	2.34%	0.92%	0.79%	1.78%
2024/12/26	6.05%	1.64%	2.35%	2.24%	0.86%	1.64%	1.94%	0.91%	0.86%	1.74%
2024/12/27	8.53%	0.17%	4.91%	2.26%	0.99%	2.16%	2.51%	0.81%	0.89%	1.13%
2024/12/28	7.47%	0.6%	4.18%	1.47%	0.8%	1.98%	1.8%	1.12%	1.29%	1.22%
2024/12/29	7.62%	1.56%	5.36%	1.66%	1.14%	1.69%	2.09%	1.09%	1.23%	1.12%
2024/12/30	7.17%	1.66%	3.12%	1.59%	2.2%	1.33%	1.55%	1.18%	1.1%	0.01%
2024/12/31	6.54%	4.44%	3.05%	2.23%	2.06%	1.64%	1.36%	1.23%	1.17%	0.01%

In December 2024, Amazon’s impression share fluctuated, peaking at 10.94% on December 2nd, then stabilizing around 6-7%. Dyson saw a notable spike on December 31st, reaching 4.44%. CVS maintained a steady presence, with a high of 5.36% on December 29th. Walmart’s share varied, peaking at 4.37% on December 22nd. Chewy’s share was modest, with a peak of 2.20% on December 30th. Walgreens and Target showed consistent activity, while Prevention and Cancer.org had minor fluctuations. Tremfya’s share dropped sharply to 0.01% by month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
B Cells and RMS | Living with Multiple Sclerosis https://www.bcellsandrms.com
Find out how B cell suppression in some DMTs for RMS can impact your body & lifestyle.
2
Psoriatic Arthritis Symptoms - Read Common Side Effects Prescription treatment website
Patients, View The Symptoms Of Joint Pain & Stiffness Related To Psoriatic Arthritis.
3
What Is HIV? How Does It Work? - Know the Risks & Side Effects Prescription treatment website
Learn If You May Be Eligible To Save On Treatment. Visit The Official Patient Site Now. Patient FAQs.
4
See Before and After Photos - Plaque Psoriasis Treatment Prescription treatment website
Tired Of Your Treatment? Consider a Treatment Option Proven to Help Reduce Skin Symptoms.
5
UC Treatment Option - FAQs About Ulcerative Colitis Prescription treatment website
Learn About a New Treatment Option for Moderately to Severely Active Ulcerative Colitis. Talk to Your...

In the competitive landscape of healthcare PPC ads, Amazon’s “No Appointment Needed” ad stands out, emphasizing convenience and accessibility for UTI treatment. Meanwhile, B Cells and RMS focus on educating about multiple sclerosis, highlighting the impact of B cell suppression. Prescription treatment websites like Bimzelx and Breztri address specific conditions, offering insights into symptoms and management. The American Heart Association promotes heart health, while Lamaze.org provides early pregnancy insights. Living with IBD and Tremfya focus on ulcerative colitis, offering treatment options and lifestyle advice. Each ad uniquely targets specific health concerns, blending education with actionable solutions.

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