US Healthcare & Medical Medicines - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cvs.com	29.23
amazon.com	10.01
walgreens.com	7.52
target.com	3.99
walmart.com	3.73
chewy.com	2.67
ro.co	2.3
lifemd.com	1.68
forhers.com	1.29
getzealthy.com	1.05
others	36.53

CVS leads with 29.23% click share, followed by Amazon at 10.01%. Walgreens captures 7.52%, while ‘others’ collectively hold 36.53%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	cvs.com	walgreens.com	amazon.com	ro.co	lifemd.com	forhers.com	getzealthy.com	chewy.com	target.com	hims.com
2025/01/01	14.65%	5.14%	8.42%	5.79%	3.92%	2.73%	2.58%	2.84%	3.75%	2.36%
2025/01/02	14.94%	3%	7.5%	6.6%	3.7%	3.55%	3.38%	2.74%	3.35%	3.37%
2025/01/03	16.44%	2.63%	6.76%	5.81%	4.52%	3.56%	3.04%	3.08%	3.25%	3.31%
2025/01/04	17.18%	2.6%	5.41%	4.95%	5.92%	3.66%	2.3%	2.81%	2.78%	3.5%
2025/01/05	17.55%	2.98%	5.07%	5.66%	4.29%	3.64%	1.93%	2.71%	2.83%	3.99%
2025/01/06	13.24%	2.71%	6%	6.25%	3.21%	4.36%	2.34%	3.47%	2.77%	3.54%
2025/01/07	12.4%	3.11%	6.48%	6.17%	4.44%	3.93%	2.16%	3%	3.16%	3.95%
2025/01/08	13.31%	3.22%	6.15%	6.01%	3.74%	3.22%	2.86%	2.7%	2.93%	2.61%
2025/01/09	13.44%	3.52%	6.62%	5.56%	4.45%	3.1%	3.96%	2.81%	2.76%	1.8%
2025/01/10	12.25%	3.51%	6.14%	6.52%	4.29%	2.79%	4.35%	2.48%	2.8%	2.24%
2025/01/11	13.76%	3.71%	6.55%	6.72%	3.37%	2.94%	2.72%	2.48%	3.15%	1.87%
2025/01/12	12.93%	3.67%	6.4%	6.58%	3.63%	3.22%	2.5%	2.82%	3.17%	1.61%
2025/01/13	17.72%	2.99%	5.76%	8.16%	3.18%	3.44%	3.04%	2.55%	2.69%	2.71%
2025/01/14	18.26%	3.36%	5.83%	7.16%	3.42%	3.69%	3.32%	2.66%	2.59%	2.57%
2025/01/15	13.24%	3.21%	6.09%	6.03%	3.68%	3.16%	2.81%	2.67%	2.9%	2.64%
2025/01/16	13.36%	3.54%	6.55%	5.6%	4.37%	3.05%	3.89%	2.75%	2.75%	1.87%
2025/01/21	27.28%	5.36%	5.89%	4.36%	5.17%	2.31%	1.09%	1.57%	2.06%	1.36%
2025/01/22	26.79%	4.56%	5.32%	4.78%	5.5%	2.36%	1.42%	1.47%	1.83%	1.23%
2025/01/23	21.27%	3.95%	4.72%	6.53%	5.21%	2.59%	2.66%	1.82%	1.9%	2.05%
2025/01/24	21.19%	4.14%	4.72%	7.21%	4.27%	3.16%	2.09%	1.43%	1.85%	2.14%
2025/01/25	21.74%	4.59%	5.75%	5.46%	4.53%	3.25%	1.75%	1.51%	1.94%	1.81%
2025/01/26	22.25%	4.91%	5.66%	6.07%	5.18%	2.74%	1.72%	1.93%	1.79%	1.89%
2025/01/27	21.41%	6.09%	6.02%	5.54%	4.82%	2.85%	1.67%	1.81%	2.07%	1.77%
2025/01/28	21.93%	7.12%	6.32%	6.02%	4.45%	2.11%	1.82%	1.98%	1.94%	2.13%
2025/01/29	20.91%	7.51%	6.23%	5.77%	4.68%	1.7%	1.76%	1.61%	1.83%	1.92%
2025/01/30	19.74%	6.74%	6.62%	5.86%	5.24%	2.27%	1.84%	1.91%	1.98%	2.03%
2025/01/31	21.84%	8.37%	7.15%	5.62%	5.52%	2.64%	2.05%	1.89%	1.82%	1.72%

In January 2025, CVS.com led with a fluctuating spend share, peaking at 27.28% mid-month. Walgreens.com saw a steady rise, ending at 8.37%. Amazon.com and Ro.co maintained moderate shares, while LifeMD.com and others showed varied trends. The month concluded with CVS.com dominating, followed by Walgreens.com.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	5436
2025/01/02	5136
2025/01/03	5326
2025/01/04	5107
2025/01/05	5163
2025/01/06	5705
2025/01/07	5310
2025/01/08	5445
2025/01/09	5473
2025/01/10	5692
2025/01/11	5606
2025/01/12	5733
2025/01/13	5326
2025/01/14	5419
2025/01/15	5445
2025/01/16	5473
2025/01/21	5041
2025/01/22	5088
2025/01/23	5078
2025/01/24	4880
2025/01/25	4951
2025/01/26	4914
2025/01/27	4983
2025/01/28	4863
2025/01/29	5217
2025/01/30	5542
2025/01/31	5265

January began with 5,436 advertisers, fluctuating throughout the month. Mid-month saw peaks around 5,733, but numbers dipped to 4,863. The month concluded with 5,265 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cvs.com	9.55%
walgreens.com	4.11%
walmart.com	0.95%
kroger.com	0.25%
petco.com	0.22%
getzealthy.com	-0.6%
doordash.com	-0.68%
chewy.com	-1.37%
amazon.com	-1.41%
target.com	-1.83%

CVS surged with a 9.55% click share increase, while Walgreens followed at 4.11%. Target faced a decline of 1.83%, with Amazon and Chewy also dropping.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cvs.com	walgreens.com	amazon.com	walmart.com	target.com	lifemd.com	ro.co	chewy.com	forhers.com	getzealthy.com
2025/01/01	20.91%	9%	11.39%	4.02%	6.6%	2.25%	2.84%	2.47%	1.4%	1.54%
2025/01/02	22.26%	5.27%	11.29%	2.75%	6.08%	2.28%	3.36%	2.71%	1.99%	1.99%
2025/01/03	24.5%	4.47%	9.92%	3.04%	5.91%	2.73%	2.96%	2.7%	2.06%	1.79%
2025/01/04	26.01%	4.44%	8.03%	2.64%	5%	3.54%	2.68%	2.67%	2.22%	1.37%
2025/01/05	26.65%	5.1%	7.44%	2.88%	5.01%	2.58%	3%	2.51%	2.11%	1.19%
2025/01/06	20.68%	4.87%	9.26%	3.63%	5.26%	2%	3.19%	3.28%	2.5%	1.43%
2025/01/07	19.88%	5.71%	9.64%	3.37%	6.14%	2.61%	3.23%	2.69%	2.24%	1.28%
2025/01/08	20.36%	5.69%	9.45%	4.04%	5.55%	2.28%	3.13%	2.65%	1.85%	1.67%
2025/01/09	20.15%	6.21%	9.73%	3.54%	5.24%	2.66%	2.78%	2.72%	1.76%	2.35%
2025/01/10	19.02%	6.35%	9.3%	4.32%	5.18%	2.64%	3.16%	2.43%	1.63%	2.65%
2025/01/11	20.63%	6.44%	9.77%	3.67%	5.56%	1.97%	3.27%	2.41%	1.7%	1.62%
2025/01/12	19.26%	6.43%	9.26%	3.98%	5.49%	2.18%	3.23%	2.47%	1.81%	1.46%
2025/01/13	25.57%	5.64%	8.53%	2.87%	4.93%	2.06%	4.26%	2.3%	2.11%	1.88%
2025/01/14	26.61%	5.94%	8.54%	3.14%	4.5%	2.01%	3.77%	2.46%	2.09%	2.06%
2025/01/15	20.46%	5.73%	9.45%	4.04%	5.57%	2.26%	3.15%	2.63%	1.84%	1.66%
2025/01/16	20.22%	6.29%	9.73%	3.56%	5.26%	2.63%	2.81%	2.69%	1.74%	2.32%
2025/01/21	36.77%	8.17%	7.54%	5.39%	3.16%	2.51%	1.78%	1.37%	1.07%	0.5%
2025/01/22	37.11%	7.11%	6.82%	5.18%	2.99%	2.64%	1.98%	1.32%	1.07%	0.64%
2025/01/23	30.41%	6.59%	6.75%	3.2%	3.34%	3.03%	3.3%	1.74%	1.46%	1.57%
2025/01/24	31.44%	6.88%	6.82%	3.27%	3.43%	2.31%	3.47%	1.27%	1.58%	1.12%
2025/01/25	30.07%	7.34%	7.65%	3.16%	3.58%	2.31%	2.58%	1.44%	1.65%	0.88%
2025/01/26	30.5%	7.82%	7.44%	4.39%	3.1%	2.8%	2.81%	1.68%	1.45%	0.86%
2025/01/27	29.18%	10.03%	7.74%	4.71%	3.55%	2.57%	2.53%	1.66%	1.46%	0.82%
2025/01/28	30.04%	12.01%	8.02%	4.5%	3.33%	2.44%	2.61%	1.63%	1.05%	0.94%
2025/01/29	28.04%	12.56%	8.25%	6%	2.98%	2.49%	2.63%	1.32%	0.96%	0.97%
2025/01/30	27.37%	11.26%	8.64%	5.63%	3.22%	2.66%	2.6%	1.52%	1.18%	1.01%
2025/01/31	29.23%	13.71%	9.11%	5.4%	3.02%	2.64%	2.46%	1.52%	1.31%	1.07%

CVS.com started January strong, peaking mid-month at 36.77%. Walgreens.com surged late, ending at 13.71%. Amazon.com fluctuated, closing at 9.11%. Walmart.com and Target.com showed modest gains, while LifeMD.com and Ro.co remained steady. Chewy.com and Forhers.com saw declines, with Getzealthy.com trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
No Appointment Needed - Treat UTI From Home https://health.amazon.com/
24/7 UTI treatment. Request a prescription today. No appointments, no insurance required. Visits as...
2
Get UTI Antibiotics TODAY - Same-Day Pharmacy Pick Up https://www.goodrx.com/
Think you might have a UTI? Check your symptoms and get treated online. Get relief. Consult with an...
3
Zepbound® (tirzepatide) - A Lilly Medicine https://zepbound.lilly.com/
FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine. Vial.
4
Pneumococcal Pneumonia Vaccine - Information For Patients Prescription vaccine website
Visit An Official Website To Learn About Pneumococcal Pneumonia And A Vaccine Option.
5
Free Flu Shot at Walgreens https://www.walgreens.com
Same Day Flu Shots — Make Your Appointment In the Morning & Get Your Shot By the Afternoon. Schedule Now!

In the competitive landscape of healthcare PPC ads, Amazon and GoodRx lead with convenience-focused UTI treatments, emphasizing no appointments and same-day pharmacy pickups. Lilly’s Zepbound® highlights FDA approval, while Prevnar20.com educates on pneumonia vaccines. Walgreens promotes timely flu shots, underscoring accessibility.

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US Healthcare & Medical Medicines - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Competitor Count for US Healthcare & Medical Medicines

Market Loss & Market Gains for US Healthcare & Medical Medicines

US Healthcare & Medical Medicines Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena