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US Healthcare & Medical Nursing - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
incrediblehealth.com 5.35
marchofdimes.org 4.79
zocdoc.com 3.97
trustedhealth.com 3.44
care.com 3.03
simplenursing.com 2.7
aplaceformom.com 2.52
medicalsolutions.com 2.4
chamberlain.edu 2.36
betterhelp.com 2.32
others 67.12

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 67.12% click share, overshadowing ‘incrediblehealth.com’ at 5.35% and ‘marchofdimes.org’ at 4.79%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betterhelp.com talkiatry.com forbes.com zocdoc.com growtherapy.com aplaceformom.com chamberlain.edu rula.com trustedhealth.com care.com
2025/03/01 6.56% 4.76% 2.89% 4.6% 4.6% 1.77% 4.16% 4.97% 2.58% 2.9%
2025/03/02 4.35% 3.13% 2.66% 4.17% 1.76% 2.83% 5.39% 1.91% 1.9% 4.73%
2025/03/03 3.89% 3.61% 2.49% 5.66% 3.82% 3.48% 4.23% 4.11% 1.7% 3.53%
2025/03/04 5.26% 4.93% 2.18% 3.88% 3.61% 1.59% 4.46% 3.91% 1.68% 2.24%
2025/03/05 5% 4.94% 1.21% 9.16% 4.51% 2.06% 4.51% 2.37% 2.11% 2.42%
2025/03/06 4.81% 4.22% 2.58% 4.39% 3.33% 1.19% 3.93% 2.67% 2.44% 1.62%
2025/03/07 3.44% 4.29% 2.85% 4.45% 2.61% 2.53% 2.82% 2.25% 1.86% 1.63%
2025/03/08 3.3% 4.19% 2.02% 5.28% 3.06% 2.93% 4.18% 3.03% 1.62% 3.57%
2025/03/09 6.54% 3.46% 2.94% 4.93% 6.15% 0.79% 4.95% 4.29% 1.77% 2.72%
2025/03/10 4.74% 3.27% 2.57% 4.52% 2.35% 2.62% 4.53% 2.75% 1.83% 3.52%
2025/03/11 6.51% 2.81% 1.64% 4.98% 3.43% 2.6% 5.29% 2.9% 1.74% 4.08%
2025/03/12 4.82% 2.61% 2.29% 4.26% 3.13% 0.53% 6.21% 3.37% 2.3% 3.21%
2025/03/13 5.35% 1.45% 2.58% 2.52% 3.19% 3.1% 4.04% 2.77% 1.84% 3.28%
2025/03/14 5.46% 3.06% 3.12% 6.57% 3.32% 0.88% 4.28% 2.38% 2.1% 2.15%
2025/03/15 4.58% 2.06% 1.72% 4.79% 1.2% 3.31% 6% 3.15% 1.91% 2.64%
2025/03/16 4.77% 3.06% 3% 4.35% 0.98% 3.63% 4.96% 2.02% 1.92% 3.09%
2025/03/17 5.1% 3.68% 2.11% 7.04% 4.44% 1% 5.55% 4.04% 1.91% 2.34%
2025/03/18 4.55% 3.75% 2.51% 6.78% 5.08% 2.38% 5.64% 2.71% 1.73% 3.51%
2025/03/19 3.3% 3.65% 2.17% 4.59% 2.56% 2.31% 10.95% 2.5% 2.15% 2.57%
2025/03/20 3.43% 2.27% 2.64% 4.99% 2.53% 5.21% 9.58% 3.27% 2.21% 1.96%
2025/03/21 2.94% 2.96% 2.17% 1.67% 1.32% 3.76% 11.5% 3.59% 2.27% 2.34%
2025/03/22 2.85% 1.86% 3.43% 3.03% 1.91% 1.95% 8.81% 2.41% 1.88% 2.59%
2025/03/23 3.29% 4.39% 3.81% 5.22% 2.48% 3.15% 11.27% 2.43% 1.74% 1.23%
2025/03/24 2.8% 3.63% 2.42% 5.03% 1.46% 3.18% 9.77% 1.91% 2.68% 1.87%
2025/03/25 3.22% 4.04% 3.63% 5.14% 2.7% 2.43% 9.85% 1.97% 2.76% 1.36%
2025/03/26 2.65% 3.37% 2.53% 5.76% 3.28% 3.45% 11.49% 3.45% 2.22% 2.16%
2025/03/27 1.96% 4.7% 1.58% 4.03% 2.08% 3.28% 7.57% 1.71% 3% 3.62%
2025/03/28 2.92% 2.58% 2.89% 2.85% 2.33% 3.07% 4.3% 2.23% 2.5% 2.74%
2025/03/29 2.85% 1.99% 1.93% 7.42% 2.73% 3.84% 4.57% 1.8% 2.36% 1.6%
2025/03/30 4.67% 4.43% 5.58% 4.99% 5.63% 1.95% 1.88% 2.4% 2.41% 3.47%
2025/03/31 5.13% 4.65% 4.59% 4.58% 4.27% 3.32% 3.03% 2.93% 2.88% 2.17%

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In March 2025, BetterHelp’s PPC spend share fluctuated, peaking at 6.56% and dipping to 1.96%. Talkiatry saw a steady rise, ending at 4.65%. Forbes experienced a significant spike, reaching 5.58% on March 30. Zocdoc’s share varied, peaking at 9.16% on March 5. Chamberlain.edu dominated mid-month, hitting 11.5% on March 21. Overall, March concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 747
2025/03/02 773
2025/03/03 730
2025/03/04 772
2025/03/05 756
2025/03/06 904
2025/03/07 861
2025/03/08 840
2025/03/09 644
2025/03/10 775
2025/03/11 677
2025/03/12 785
2025/03/13 762
2025/03/14 748
2025/03/15 630
2025/03/16 705
2025/03/17 668
2025/03/18 754
2025/03/19 727
2025/03/20 745
2025/03/21 747
2025/03/22 796
2025/03/23 706
2025/03/24 724
2025/03/25 705
2025/03/26 735
2025/03/27 743
2025/03/28 702
2025/03/29 685
2025/03/30 681
2025/03/31 716

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 904 on March 6. The month concluded with 716 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
chamberlain.edu 1.48%
trustedhealth.com 1.09%
simplenursing.com 1.08%
aplaceformom.com 0.87%
marchofdimes.org 0.65%
shiftkey.com -0.47%
nomadhealth.com -0.69%
betterhelp.com -0.98%
americanpregnancy.org -2.19%
medicalsolutions.com -3.08%

Copyright © Adthena. All rights reserved.

Chamberlain.edu leads with a 1.48% click share rise, while medicalsolutions.com drops by 3.08%. Trustedhealth.com and simplenursing.com also see positive gains.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date trustedhealth.com incrediblehealth.com talkiatry.com betterhelp.com zocdoc.com marchofdimes.org growtherapy.com rula.com chamberlain.edu medicalsolutions.com
2025/03/01 3.29% 4.61% 3.91% 4.95% 2.97% 3.78% 3.21% 3.55% 2.03% 2.19%
2025/03/02 2.73% 4.89% 2.31% 2.41% 3.36% 1.44% 1.02% 0.93% 2.6% 2.26%
2025/03/03 2.24% 4.15% 2.71% 2.76% 4.06% 3.15% 2.76% 3.32% 1.94% 0.7%
2025/03/04 2.14% 4.9% 3.49% 3.22% 2.58% 2.14% 2.68% 2.54% 1.69% 3.24%
2025/03/05 2.9% 4.07% 3.34% 4.26% 5.07% 2.78% 3.71% 2.14% 1.93% 5.22%
2025/03/06 3.64% 5.18% 2.88% 3.38% 3.2% 3.08% 2.22% 2.08% 1.69% 3.17%
2025/03/07 2.93% 3.28% 2.95% 2.65% 3.08% 2.32% 1.94% 1.82% 1.17% 3.24%
2025/03/08 2.17% 3.83% 2.64% 2.28% 2.64% 4% 2.11% 2.39% 1.94% 5.12%
2025/03/09 2.53% 3.06% 2.93% 4.55% 3.75% 2.68% 4.37% 3.13% 2.67% 4.12%
2025/03/10 2.47% 4.05% 2.67% 3.21% 3.38% 2.52% 1.57% 1.89% 2.26% 4.05%
2025/03/11 2.38% 3.57% 2.2% 4.77% 3.77% 2.3% 2.88% 2.03% 2.74% 3.79%
2025/03/12 3.32% 4.77% 2.04% 3.55% 2.57% 2.49% 2.37% 2.63% 2.93% 3.09%
2025/03/13 2.36% 5.02% 1.1% 3.57% 1.81% 5.66% 2.29% 1.56% 1.86% 2.34%
2025/03/14 3.29% 5.18% 2.33% 3.34% 3.96% 3.66% 2.08% 1.58% 2.18% 2.74%
2025/03/15 2.81% 5.33% 1.76% 2.64% 3.39% 2.95% 0.71% 1.65% 3.14% 2.48%
2025/03/16 2.49% 4.06% 2.33% 3.46% 3.51% 3.04% 0.55% 1.59% 2.8% 2.32%
2025/03/17 2.54% 6.05% 3.22% 4.3% 4.82% 1.94% 3.22% 3.56% 2.48% 1.95%
2025/03/18 2.65% 4.29% 2.77% 2.75% 4.11% 2.81% 3.21% 2.27% 2.83% 2.32%
2025/03/19 3.12% 4.06% 2.83% 2.64% 3.14% 3.09% 1.64% 2.1% 5.97% 1.72%
2025/03/20 3.4% 3.11% 1.79% 2.51% 4% 3.65% 1.71% 2.67% 5% 1.77%
2025/03/21 3.75% 4.82% 2.68% 2.23% 1.46% 3.3% 1.27% 2.7% 5.88% 1.04%
2025/03/22 3.04% 3.9% 1.55% 1.71% 1.99% 4.57% 1.59% 1.93% 4.34% 0.35%
2025/03/23 2.67% 2.89% 3.42% 2.01% 3.62% 2.75% 1.81% 1.73% 5.45% 0.19%
2025/03/24 4.11% 4.34% 3.06% 1.84% 2.73% 1.77% 0.9% 1.46% 4.77% 0.31%
2025/03/25 4.45% 3.77% 3.37% 1.77% 3.56% 3.21% 1.88% 0.82% 5% 0.36%
2025/03/26 3.75% 5.11% 2.47% 1.8% 4.2% 2.86% 2.33% 2.78% 6.03% 0.27%
2025/03/27 4.43% 6.23% 3.62% 1.32% 2.73% 4.69% 1.4% 1.17% 3.64% 0.14%
2025/03/28 3.92% 4.77% 2.01% 1.52% 1.9% 5.94% 1.24% 1.29% 2.28% 0.96%
2025/03/29 3.74% 5.99% 1.23% 1.66% 4.73% 4.37% 1.49% 1.09% 2.36% 0.84%
2025/03/30 3.55% 5.61% 3.61% 3.49% 3.59% 2.42% 4.7% 1.39% 1.08% 0.25%
2025/03/31 4.59% 4.46% 3.85% 3.27% 3.23% 2.93% 2.75% 1.6% 1.5% 0.14%

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In March 2025, IncredibleHealth.com led with a peak impression share of 6.23% on March 27. TrustedHealth.com saw a rise, ending at 4.59% on March 31. Talkiatry.com fluctuated, closing at 3.85%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find a Specialized Therapist - Prioritize Your Mental Health https://www.betterhelp.com/

    Personalized Therapy for a Happier You. Our Quiz Helps Match You to the Right Therapist.

  2. 2
    Top 5 Online Psychiatry Sites | Best Online Psychiatry Sites https://www.forbes.com › online-therapy › psychiatry

    Find Peace Of Mind Through Online Psychiatry Sessions. Forbes Health Online Therapy Sites.

  3. 3
    Nurse Job Opportunities - Salaries Up To $200,000 https://job.incrediblehealth.com › nursing-jobs

    Get Hired at John Hopkins, Stanford, Yale, HCA, Northwell, NYU and More In 14 Days or Less

  4. 4
    Job openings for RN near me https://www.medicalsolutions.com

    High Pay for RN Jobs — Looking for travel RN Jobs? Medical Solutions has thousands of jobs available nationwide.

  5. 5
    Ozempic®, Prescribed Online - $45 to Start Ozempic https://www.ro.co

    See safety info, incl box warning. Just $45 To Get Started today. 1:1 health coaching from dedicated...

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In the competitive landscape of healthcare PPC ads, BetterHelp emphasizes personalized mental health support, while Forbes highlights top online psychiatry options. Incredible Health and Medical Solutions focus on lucrative nursing opportunities, and Ro.co offers affordable online prescriptions, showcasing diverse healthcare solutions.

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