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US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cvs.com 15.6
zocdoc.com 8.69
americasbest.com 6.35
lenscrafters.com 6.15
myeyedr.com 5.65
oxiline.shop 3.84
walgreens.com 2.51
lasikvisioninstitute.com 2.4
lasik.com 1.99
heart.org 1.89
others 44.93

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC, CVS leads with 15.6% click share, followed by Zocdoc at 8.69%. Others dominate with 44.93%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com cvs.com lenscrafters.com lasikvisioninstitute.com americasbest.com aspendental.com tlcvision.com lasik.com myeyedr.com lasikplus.com
2025/03/01 9.28% 3.18% 10.04% 1.86% 11.01% 0.73% 0.46% 4.59% 7.26% 3.54%
2025/03/02 8.17% 5.83% 10.5% 1.91% 12.93% 1.41% 0.23% 3.36% 5.69% 4.01%
2025/03/03 9.08% 7.91% 7.48% 2.93% 4.13% 2.19% 0.29% 2.36% 6.05% 2.11%
2025/03/04 10.18% 11.48% 11.32% 0.93% 8.72% 2.01% 0.55% 2.49% 6.78% 3.29%
2025/03/05 10.02% 6.08% 9.46% 3.55% 7.86% 2.12% 0.77% 1.06% 11.71% 2.37%
2025/03/06 8.93% 6.94% 7.58% 2.34% 7.29% 1.18% 1.52% 3.35% 11.66% 4.1%
2025/03/07 7.71% 4.26% 8.92% 2.3% 6.12% 1.26% 1.38% 1.91% 8.19% 2.47%
2025/03/08 7.09% 5.03% 11.12% 3.53% 6.24% 1.25% 1.33% 2.61% 6.63% 2.93%
2025/03/09 8.44% 7.97% 8.93% 2.64% 7.8% 0.58% 1.19% 2.2% 2.86% 2.83%
2025/03/10 12.48% 3.81% 10.99% 3.06% 6.37% 3.08% 1.56% 2% 9.99% 4.32%
2025/03/11 10.68% 6.94% 11.21% 3.87% 7.79% 1.29% 1.87% 1.98% 6.51% 4.39%
2025/03/12 13.45% 7.53% 12.1% 2.77% 8.2% 1.33% 1.03% 1.74% 6.55% 2.08%
2025/03/13 11.33% 5.35% 10.92% 4.17% 8.71% 3.14% 1.28% 3.98% 7.9% 2.19%
2025/03/14 12.43% 7.22% 10.95% 2.89% 8.3% 2.79% 2.49% 2.33% 8.54% 2.55%
2025/03/15 8.28% 4.96% 12.51% 3.7% 9.65% 1.15% 0.4% 3.27% 5.86% 3.14%
2025/03/16 7.88% 6.02% 11.27% 3.06% 7.9% 0.45% 1.11% 2.92% 5.57% 2.04%
2025/03/17 10.12% 4.92% 8.96% 3.63% 7.9% 0.4% 2.76% 1.96% 6.25% 2.22%
2025/03/18 11.86% 7.4% 9.3% 4.56% 5.19% 1.85% 0.99% 3.28% 8.08% 1.64%
2025/03/19 15.65% 4.54% 8.17% 3.82% 6.45% 2.63% 1.39% 4.22% 6.77% 0.5%
2025/03/20 10.51% 4.99% 9.2% 4.52% 7.97% 1.46% 1.99% 4.72% 8.2% 0.32%
2025/03/21 16.49% 5.12% 6.75% 2.38% 7.55% 2.17% 2.74% 3.64% 8.15% 0.89%
2025/03/22 11.04% 4.7% 5.85% 4.16% 7.65% 1.36% 3.4% 4.61% 5.41% 0.31%
2025/03/23 8.53% 7.73% 5.35% 3.05% 7.54% 0.92% 2.2% 5.12% 4.79% 0.5%
2025/03/24 11.42% 6.81% 6.23% 5.44% 7.46% 2.94% 4.25% 3.84% 6.71% 0.3%
2025/03/25 12.36% 3.53% 6.74% 5.2% 9.12% 1.72% 1.91% 5.28% 7.36% 1.34%
2025/03/26 13.99% 4.97% 7.62% 4.48% 8.36% 2.54% 2.03% 4.73% 5.03% 5.58%
2025/03/27 11.45% 4.81% 8.73% 5.23% 9.76% 2.25% 1.33% 4.36% 6.4% 2.37%
2025/03/28 10.22% 8.43% 6.57% 4.18% 9.28% 2.05% 0.84% 2.58% 3.55% 1.86%
2025/03/29 7.05% 4.8% 3.63% 3.66% 10.68% 1.46% 1.3% 3.43% 5.5% 0.66%
2025/03/30 13.22% 7.71% 4.43% 3.66% 10.02% 1.37% 2.03% 3.06% 5.44% 0.79%
2025/03/31 13.05% 9.41% 4.9% 4.07% 3.85% 2.87% 2.38% 1.73% 1.29% 0.47%

Copyright © Adthena. All rights reserved.

In March 2025, Zocdoc.com led with fluctuating spend, peaking at 16.49% on March 21. CVS.com showed a steady rise, ending at 9.41%. Lenscrafters.com maintained consistency, while Lasikvisioninstitute.com and Americasbest.com had varied trends. The month concluded with Zocdoc.com dominating.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 901
2025/03/02 947
2025/03/03 959
2025/03/04 931
2025/03/05 943
2025/03/06 1069
2025/03/07 1060
2025/03/08 1058
2025/03/09 891
2025/03/10 1015
2025/03/11 955
2025/03/12 993
2025/03/13 948
2025/03/14 963
2025/03/15 816
2025/03/16 870
2025/03/17 858
2025/03/18 878
2025/03/19 882
2025/03/20 885
2025/03/21 889
2025/03/22 894
2025/03/23 858
2025/03/24 881
2025/03/25 886
2025/03/26 924
2025/03/27 896
2025/03/28 891
2025/03/29 886
2025/03/30 835
2025/03/31 886

Copyright © Adthena. All rights reserved.

March began with 901 advertisers, peaking at 1,069 on March 6. A mid-month dip to 816 on March 15 was followed by a steady rise, ending at 886.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
zocdoc.com 1.82%
lasik.com 0.98%
labcorp.com 0.9%
lasikvisioninstitute.com 0.86%
cvs.com 0.84%
lasikplus.com -0.92%
texasheart.org -0.94%
myeyedr.com -1.32%
oxiline.shop -2.15%
lenscrafters.com -2.35%

Copyright © Adthena. All rights reserved.

Zocdoc.com surged with a 1.82% click share increase, while lenscrafters.com faced a 2.35% decline. Labcorp.com and lasik.com also saw positive growth.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com zocdoc.com oxiline.shop lenscrafters.com vitaltrackusa.com americasbest.com lasikvisioninstitute.com lasik.com walgreens.com myeyedr.com
2025/03/01 9.66% 6.39% 2.41% 8.89% 0% 9.68% 1.36% 2.63% 4.47% 5.71%
2025/03/02 13.5% 5.78% 7.07% 8.25% 0% 10.51% 1.39% 2.27% 2.15% 3.92%
2025/03/03 15.37% 4.68% 8.97% 5.07% 2.53% 3.09% 1.78% 1.3% 1.78% 3.86%
2025/03/04 26.82% 6.8% 2.87% 9.27% 0.18% 7.27% 0.76% 2.05% 2.01% 4.77%
2025/03/05 17.41% 6.55% 3.3% 8.49% 1.48% 7.35% 3.26% 0.92% 1.8% 9.14%
2025/03/06 17.41% 6.5% 2.23% 6.39% 1.49% 6.61% 2.22% 2.72% 1.41% 9.08%
2025/03/07 9.57% 5.1% 5.56% 7.24% 2.68% 5.05% 1.83% 1.54% 2.42% 5.79%
2025/03/08 12.78% 4.82% 4.67% 8.58% 1.59% 4.86% 2.69% 1.8% 1.75% 4.77%
2025/03/09 16.06% 4.92% 11.71% 6.74% 4.62% 5.99% 1.87% 1.25% 0.94% 2.11%
2025/03/10 9.96% 8.81% 1.27% 9.81% 0.34% 6.1% 3.34% 2.43% 1.68% 8.39%
2025/03/11 18.06% 6.75% 3.7% 9.3% 0.41% 6.88% 3.04% 1.19% 2.1% 5.29%
2025/03/12 17.19% 7.48% 6.19% 9.64% 3.23% 6.7% 2.14% 1.53% 1.29% 4.87%
2025/03/13 13.16% 7.41% 2.46% 10.07% 0.43% 8.27% 3.71% 3.1% 1.62% 6.7%
2025/03/14 16.53% 9.05% 3.94% 8.49% 1.99% 7.11% 2.4% 1.99% 1.48% 5.9%
2025/03/15 11.85% 4.76% 9.53% 9.71% 3.63% 7.9% 2.82% 2.22% 1.13% 4.07%
2025/03/16 13.37% 5.62% 5.72% 8.02% 2.54% 6.24% 2.52% 2.36% 5.66% 3.62%
2025/03/17 13.18% 7.16% 1.57% 7.57% 0.61% 7.23% 3.26% 1.83% 2.19% 4.87%
2025/03/18 17% 7.68% 4.95% 7.67% 3.54% 4.32% 3.59% 2.59% 1.37% 6.32%
2025/03/19 12.79% 11.15% 1.69% 8% 0.42% 6.02% 3.41% 3.63% 2.29% 5.59%
2025/03/20 12.94% 8.16% 0.88% 8.57% 0.4% 7.59% 3.78% 3.88% 1.75% 6.47%
2025/03/21 12.83% 10.84% 0.28% 5.49% 0.23% 6.81% 2.34% 3.05% 1.44% 6.55%
2025/03/22 13.6% 7.84% 1.71% 5.12% 1.5% 7.11% 3.4% 4.65% 1.4% 4.24%
2025/03/23 18.21% 6.06% 2.43% 4.55% 1.88% 6.65% 2.28% 3.75% 2.31% 3.62%
2025/03/24 16.36% 8.32% 2.11% 5.34% 1.64% 6.64% 4.87% 3.54% 1.62% 5.58%
2025/03/25 9.87% 9.62% 1.25% 6.3% 0.51% 8.53% 5.44% 5.28% 1.38% 5.82%
2025/03/26 14.63% 9.67% 0.49% 6.95% 1.26% 8% 3.76% 4.5% 1.37% 4.29%
2025/03/27 11.77% 8% 0.66% 8.42% 0.35% 9.15% 4.44% 3.63% 1.69% 5.3%
2025/03/28 21.28% 5.97% 4.33% 5.02% 2.14% 7.74% 3.14% 1.73% 1.24% 2.46%
2025/03/29 13.58% 4.86% 5.23% 2.84% 4.95% 9.25% 3.51% 2.75% 1.96% 3.66%
2025/03/30 20.08% 8.41% 2.08% 3.96% 0.5% 8.5% 3.05% 2.43% 3.32% 3.91%
2025/03/31 22.99% 6.72% 4.98% 3.5% 2.97% 2.75% 2.75% 1.29% 1.26% 0.68%

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In March 2025, CVS.com saw fluctuating ad impressions, peaking at 26.82% on March 4th. Zocdoc.com maintained a steady presence, while Oxiline.shop experienced a decline. Lenscrafters.com and Americasbest.com showed consistent activity. By month’s end, CVS.com led with 22.99%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    America's Best® Eyeglasses - Same Day Eye Exams Available https://www.americasbest.com

    Save On Eye Care, Glasses And Contacts At America's Best®. Visit A Store Near You Today.

  2. 2
    Schedule An Eye Exam Today - Schedule an Eye Exam Near You https://www.lenscrafters.com

    Discover A Personalized Eye Care Experience Tailored To Your Vision Needs at LensCrafters.

  3. 3
    Book An Appointment Today https://locations.myeyedr.com › book-now

    Easy Online Scheduling — Exceptional Eyewear & Eye Care Plus We'll Help Determine What's Covered By Your Insurance.

  4. 4
    Same-Day Eye Exams Available - Book An Eye Exam https://www.warbyparker.com

    Update Your Prescription and Save When You Spend Your FSA or HSA Funds On an Eye Exam.

  5. 5
    Eye Exam Near Me https://book.zocdoc.com › eye-doctor › book-now

    Find an In-Network Eye Doctor — Book an Eye Doctor in your area with availability that fits your schedule. Find the right Eye...

Copyright © Adthena. All rights reserved.

In the competitive world of eye care, America’s Best® and Warby Parker emphasize convenience with same-day exams, while LensCrafters and MyEyeDr focus on personalized experiences and insurance coverage. Zocdoc stands out by offering networked doctor availability, ensuring flexibility for patients.

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