US Healthcare & Medical Rehabilitation - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com	9.5
betterhelp.com	4.46
cvs.com	4.3
walmart.com	2.85
discountramps.com	2.43
weightwatchers.com	2
zocdoc.com	1.61
megelin.com	1.38
groupon.com	1.25
temu.com	1.24
others	68.98

In the healthcare PPC landscape, Amazon leads with 9.5% click share, followed by BetterHelp at 4.46%. CVS captures 4.3%, while ‘others’ dominate with 68.98%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	betterhelp.com	zocdoc.com	growtherapy.com	amazon.com	forbes.com	rula.com	helloalma.com	bestonlinetherapyservices.com	weightwatchers.com	top10.com
2025/01/01	9.75%	2.17%	1.87%	2.51%	2.78%	1.22%	2.47%	1.73%	1.68%	1.25%
2025/01/02	9.29%	1.27%	2.17%	2.44%	3.03%	1.29%	2.7%	1.63%	1.84%	1.46%
2025/01/03	10.17%	3.4%	1.75%	1.95%	2.99%	1.5%	1.88%	1.59%	1.74%	1.53%
2025/01/04	11.51%	3.97%	2.74%	2.55%	3.16%	1.44%	1.71%	1.2%	1.78%	1.27%
2025/01/05	11.49%	2.62%	2.49%	2.05%	2.63%	1.42%	2.18%	1.91%	1.66%	1.58%
2025/01/06	10.02%	2.03%	3.27%	2.32%	2.52%	1.32%	2.37%	2.06%	1.59%	1.55%
2025/01/07	11.35%	2.23%	2.57%	2.13%	2.35%	1.25%	3.1%	1.35%	1.67%	1.04%
2025/01/08	10.93%	3.12%	2.86%	2.31%	2.05%	1.84%	2.36%	1.71%	1.13%	1.15%
2025/01/09	10.67%	2.62%	2.86%	2.19%	1.84%	1.26%	1.26%	1.26%	1.11%	1.1%
2025/01/10	10.9%	1.94%	2.96%	2.01%	2.06%	1.5%	1.9%	1.73%	0.85%	1.13%
2025/01/11	10.87%	2.59%	2.42%	1.78%	1.8%	1.61%	1.82%	2.12%	1.18%	1.63%
2025/01/12	11.85%	1.7%	2.91%	2.1%	2.26%	1.2%	1.79%	1.98%	0.96%	1.62%
2025/01/13	10.88%	3.29%	2.35%	2.16%	2.48%	1.11%	1.28%	1.69%	1.27%	1.26%
2025/01/14	10.58%	2.6%	2.27%	2.32%	2.17%	1.58%	1.38%	1.39%	1.08%	1.12%
2025/01/15	10.16%	2.87%	2.65%	2.15%	1.91%	1.72%	2.19%	1.6%	1.06%	1.08%
2025/01/16	10.01%	2.42%	2.67%	2.06%	1.79%	1.19%	1.18%	1.19%	1.05%	1.03%
2025/01/21	10.83%	2.83%	4.19%	1.76%	2.77%	1.59%	2.75%	1.42%	0.89%	1.49%
2025/01/22	10.53%	4.54%	3.9%	1.72%	2.62%	1.44%	1.78%	1.48%	0.99%	1.63%
2025/01/23	10.53%	2.62%	2.73%	2.03%	2.23%	1.71%	1.38%	1.72%	1.52%	1.65%
2025/01/24	9.22%	4.49%	3.42%	2.26%	2.69%	1.88%	1.43%	1.03%	1.2%	1.32%
2025/01/25	9.08%	4.78%	3.06%	1.87%	3.28%	2.19%	1.42%	1.6%	1.04%	1.86%
2025/01/26	10.19%	2.84%	2.98%	2.45%	2.43%	3.1%	2.37%	1.77%	1.53%	1.5%
2025/01/27	9.98%	5.25%	3.79%	2.51%	2.31%	2.29%	1.49%	0.99%	1.35%	1.08%
2025/01/28	8.59%	3.38%	1.89%	3.06%	2.03%	1.43%	0.84%	0.88%	1.11%	1.33%
2025/01/29	7.78%	2.93%	2.17%	3.34%	2.05%	1.65%	1.28%	0.87%	1.11%	0.98%
2025/01/30	10.18%	5.06%	2.73%	3.45%	2.34%	1.85%	0.91%	1.45%	1.04%	1%
2025/01/31	9.44%	4.12%	3.62%	2.73%	2.29%	2.1%	2.01%	1.35%	1.31%	0.99%

In January 2025, BetterHelp led PPC spend, peaking mid-month. Zocdoc surged late January, while GrowTherapy and Amazon showed steady growth. Forbes and Rula fluctuated, ending stable. HelloAlma and BestOnlineTherapyServices dipped, while WeightWatchers and Top10 remained consistent.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	5045
2025/01/02	4776
2025/01/03	5081
2025/01/04	4632
2025/01/05	4710
2025/01/06	5287
2025/01/07	4759
2025/01/08	5148
2025/01/09	5077
2025/01/10	5246
2025/01/11	5162
2025/01/12	5195
2025/01/13	4807
2025/01/14	5048
2025/01/15	5148
2025/01/16	5077
2025/01/21	4757
2025/01/22	4940
2025/01/23	4982
2025/01/24	4738
2025/01/25	4857
2025/01/26	4561
2025/01/27	4733
2025/01/28	4746
2025/01/29	5072
2025/01/30	5319
2025/01/31	5077

January saw fluctuating advertiser numbers, peaking at 5,319 on January 30th, ending with 5,077.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cvs.com	2.09%
amazon.com	1.18%
walmart.com	1.05%
zocdoc.com	0.85%
thejoint.com	0.53%
ccrmivf.com	-0.29%
groupon.com	-0.32%
target.com	-0.44%
compressionsale.com	-0.7%
megelin.com	-0.97%

CVS.com leads with a 2.09% click share increase, while megelin.com drops by 0.97%. Amazon and Walmart also see positive growth.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	cvs.com	betterhelp.com	walmart.com	growtherapy.com	zocdoc.com	forbes.com	discountramps.com	megelin.com	temu.com
2025/01/01	8.44%	2.37%	3.39%	2.02%	0.87%	1.09%	1.58%	1.59%	0.54%	1.03%
2025/01/02	8.05%	3.41%	3.24%	2.26%	0.94%	0.54%	1.83%	1.91%	1.16%	1.35%
2025/01/03	6.51%	2.98%	3.79%	1.74%	0.91%	1.33%	1.9%	1.95%	1.16%	1.19%
2025/01/04	6.95%	5.81%	3.92%	1.92%	1.15%	1.33%	1.79%	1.85%	2.07%	1.48%
2025/01/05	6.47%	3.4%	4.42%	1.91%	1.33%	0.96%	1.66%	1.61%	1.55%	1.79%
2025/01/06	6.65%	2.71%	3.59%	2.42%	1.59%	0.74%	1.55%	1.49%	2.37%	1.64%
2025/01/07	6.87%	3.6%	3.93%	2.61%	1.19%	0.95%	1.37%	1.41%	1.58%	1.92%
2025/01/08	6.98%	3.41%	4.29%	2.22%	1.4%	1.05%	1.2%	1.02%	3.55%	1.37%
2025/01/09	6.64%	2.56%	3.85%	2.52%	1.4%	0.98%	1.14%	1.5%	3%	1.16%
2025/01/10	6.61%	2.54%	4.16%	2.54%	1.59%	1.02%	1.19%	1.37%	1.62%	1.14%
2025/01/11	5.65%	3.21%	4.35%	2.21%	1.47%	1.17%	1.12%	0.48%	0.86%	1.44%
2025/01/12	6.61%	2.92%	4.54%	2.48%	1.43%	0.78%	1.42%	1.33%	0.32%	1.27%
2025/01/13	7.12%	4.97%	3.97%	2.61%	1.17%	0.98%	1.38%	1.45%	1.74%	1.47%
2025/01/14	7.28%	3.84%	3.96%	2.19%	1.1%	1.09%	1.45%	1.14%	2.22%	0.84%
2025/01/15	6.96%	3.42%	4.28%	2.21%	1.39%	1.03%	1.2%	1.03%	3.57%	1.35%
2025/01/16	6.65%	2.55%	3.84%	2.52%	1.39%	0.97%	1.15%	1.5%	3.02%	1.16%
2025/01/21	5.36%	5.41%	4.66%	4.56%	2.25%	1.31%	1.76%	1.48%	1.22%	1.25%
2025/01/22	5.34%	4.84%	4.75%	3.54%	2.17%	1.95%	1.69%	1.24%	0.78%	1.36%
2025/01/23	6.27%	4.84%	4.39%	2.34%	1.63%	1.06%	1.39%	1.55%	1.62%	1.1%
2025/01/24	6.35%	3.65%	4.1%	3.1%	1.92%	2.05%	1.8%	1.13%	0.74%	1.38%
2025/01/25	5.7%	3.85%	4.17%	1.57%	1.97%	2.15%	2.12%	0.86%	0.67%	1.16%
2025/01/26	7.44%	6.8%	3.88%	2.55%	1.56%	0.96%	1.34%	1.19%	0.38%	1.64%
2025/01/27	7.1%	7.24%	3.87%	3.27%	1.87%	1.86%	1.32%	1.35%	0.78%	1.2%
2025/01/28	9.01%	6.75%	3.34%	3.61%	1.01%	1.38%	1.28%	1.87%	1.36%	1.22%
2025/01/29	9.74%	5.82%	3.08%	4.03%	1.12%	1.5%	1.2%	1.88%	0.78%	0.97%
2025/01/30	9.45%	4.68%	3.8%	3.37%	1.45%	1.88%	1.28%	1.27%	1.25%	1.04%
2025/01/31	8.13%	4.9%	3.7%	3.39%	1.97%	1.67%	1.38%	1.26%	1.19%	1.04%

Amazon’s impression share fluctuated, peaking at 9.74% on January 29. CVS saw a rise, reaching 7.24% on January 27. BetterHelp’s share declined, ending at 3.7%. Walmart’s share increased, peaking at 4.56% on January 21.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Weight Loss Procedure | No Incisions, No Scars https://www.apolloendosurgery.com
ESG Endoscopic Sleeve Gastroplasty Reduces the Stomach Size for Long-Lasting Weight-Loss. Find a Dr Today & See If ESG Is Right For You.
2
BetterHelp Online Therapy | Find a Specialized Therapist https://www.betterhelp.com
Personalized Therapy for a Happier You. Our Quiz Helps Match You to the Right Therapist.
3
Grow Therapy - Therapy, Covered By Insurance https://www.growtherapy.com
Our online platform makes it easy. Book instantly and see a therapist within 2 days.
4
Free Personalized Plan - Lose 6-10 lbs in 2 Weeks https://diet.mayoclinic.org › free-personal › plan
If you’re ready to commit to making a real change in your life, we have a real solution.
5
Ozempic® Prescription, Online - $45 to Start Ozempic https://www.ro.co/glp-1/ozempic
See safety info, incl box warning. Supply limited. $45 first, then $145/mo. Meds excl. 1:1 health coaching...

In the competitive landscape of healthcare PPC ads, Apollo Endosurgery stands out with its promise of incision-free weight loss, while BetterHelp and Grow Therapy emphasize personalized, accessible mental health support. Mayo Clinic offers a transformative weight loss plan, and Ro.co highlights affordable Ozempic prescriptions.

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US Healthcare & Medical Rehabilitation - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Competitor Count for US Healthcare & Medical Rehabilitation

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

US Healthcare & Medical Rehabilitation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena