US Hospitality Events & Conferences - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	22.87
weddingwire.com	11.35
theknot.com	6.76
zola.com	5.43
eventbrite.com	5.09
vegas.com	3.88
tickets-center.com	2.42
wedgewoodweddings.com	2.24
seatgeek.com	2.22
ticketmaster.com	2.04
others	35.7

In the competitive landscape of Google’s PPC for hospitality and events, “others” dominate with 35.7% click share. StubHub leads individual advertisers at 22.87%, followed by WeddingWire at 11.35%.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	stubhub.com	weddingwire.com	theknot.com	zola.com	wedgewoodweddings.com	seatgeek.com	vegas.com	tickets-center.com	ticketsonsale.com	ticketmaster.com
2025/03/01	17.98%	12.8%	6.61%	7.23%	2.72%	3.93%	2.45%	3.29%	2.85%	2.57%
2025/03/02	17.35%	14.37%	5.42%	9.12%	2.46%	4.28%	3.45%	2.99%	2.08%	2.59%
2025/03/03	17.93%	15.22%	8.96%	10.41%	1.32%	2.83%	2.58%	2.85%	1.82%	1.94%
2025/03/04	17.32%	16.65%	7.29%	7.31%	2.4%	3.6%	2.72%	3.16%	2.58%	2.59%
2025/03/05	15.23%	14.93%	8.65%	7.52%	2.2%	2.92%	2.94%	2.82%	2.27%	2.58%
2025/03/06	12.92%	15.83%	8.11%	10.28%	2.54%	2.7%	3.14%	2.81%	2.95%	1.55%
2025/03/07	14.44%	15.13%	7.65%	7.2%	1.58%	3.08%	3.92%	3.47%	2.7%	2.02%
2025/03/08	14.02%	19.1%	4.77%	6.59%	1.97%	3.36%	3.92%	3.09%	2.35%	2.44%
2025/03/09	22.87%	12.19%	7.8%	5.37%	1.19%	4.93%	3.76%	3.17%	2.6%	2.48%
2025/03/10	17.67%	12.65%	7.74%	8.89%	3.03%	2.58%	3.63%	2.35%	1.7%	2.31%
2025/03/11	20.15%	8.96%	6.64%	7.31%	2.4%	5.05%	3.22%	3.8%	1.97%	2.22%
2025/03/12	17.14%	12.48%	7.41%	8.41%	3.35%	3.47%	2.54%	2.62%	1.17%	1.92%
2025/03/13	22.09%	10.04%	5.78%	7.05%	1.98%	4.11%	3.39%	2.79%	1.76%	1.83%
2025/03/14	16.3%	10.75%	8.96%	9.46%	2.1%	3.95%	2.74%	2.97%	2.26%	1.85%
2025/03/15	21.17%	10.24%	6.31%	6.91%	1.57%	5.66%	2.9%	2.75%	2.3%	1.89%
2025/03/16	21.24%	9.45%	10.02%	7.93%	2.11%	1.79%	4.74%	3.65%	1.08%	1.75%
2025/03/17	22.06%	10.19%	8.92%	7.73%	4.78%	3.79%	2.73%	3.32%	1.64%	1.02%
2025/03/18	17.04%	11.89%	8.94%	10.74%	3.28%	2.96%	3.01%	2.59%	2.23%	0.79%
2025/03/19	19.64%	16.57%	6.37%	8.45%	6.72%	2.93%	2.51%	2.55%	1.38%	1.13%
2025/03/20	23.69%	12.6%	8.35%	6.69%	2.51%	2.3%	3.28%	2.93%	1.5%	0.98%
2025/03/21	20.27%	10.67%	6.54%	9.67%	2.93%	2.82%	2.54%	2.72%	1.8%	1.43%
2025/03/22	20.47%	11.3%	7.58%	9.36%	2.2%	2.69%	3.22%	2.9%	1.79%	1.4%
2025/03/23	27.16%	8.73%	9.55%	9.05%	2.14%	2.12%	2.66%	2.41%	1.9%	1.3%
2025/03/24	20.8%	11.79%	6.38%	8.52%	4.13%	2.58%	2.83%	2.37%	1.65%	1.37%
2025/03/25	22.46%	11.88%	7.23%	9.29%	3.68%	3.15%	2.53%	1.41%	0.91%	1.26%
2025/03/26	21.07%	12.77%	8.26%	7.3%	4.39%	2.56%	2.99%	2.71%	1.56%	1.06%
2025/03/27	26.49%	11.1%	6.89%	5.85%	3.04%	2.64%	4.3%	2.11%	1.1%	0.91%
2025/03/28	24.02%	13.96%	8.47%	9.24%	4.38%	3.72%	2.4%	1.59%	1.09%	1%
2025/03/29	29.12%	11.82%	7.54%	6.65%	2.16%	2.7%	2.35%	1.79%	0.78%	1.04%
2025/03/30	25.35%	11.81%	8.39%	7.9%	2.55%	3.87%	2.71%	2.28%	1.03%	0.9%
2025/03/31	27.99%	9.69%	8.76%	8.66%	4.21%	3.06%	2.32%	1.69%	0.81%	0.5%

Stubhub.com led March with fluctuating spend, peaking at 29.12% on March 29. Weddingwire.com saw a mid-month dip, while Theknot.com and Zola.com maintained steady trends. Wedgewoodweddings.com and Seatgeek.com showed minor variations. Vegas.com, Tickets-center.com, Ticketsonsale.com, and Ticketmaster.com had lower, stable shares.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	984
2025/03/02	896
2025/03/03	966
2025/03/04	935
2025/03/05	979
2025/03/06	1186
2025/03/07	1194
2025/03/08	1212
2025/03/09	967
2025/03/10	1051
2025/03/11	947
2025/03/12	1071
2025/03/13	1086
2025/03/14	1108
2025/03/15	966
2025/03/16	956
2025/03/17	926
2025/03/18	966
2025/03/19	977
2025/03/20	937
2025/03/21	915
2025/03/22	969
2025/03/23	870
2025/03/24	872
2025/03/25	896
2025/03/26	925
2025/03/27	949
2025/03/28	948
2025/03/29	918
2025/03/30	859
2025/03/31	914

March began with 984 advertisers, peaking at 1,212 on March 8. A decline followed, ending the month with 914 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
stubhub.com	6.14%
wedgewoodweddings.com	0.87%
viator.com	0.24%
zola.com	0.23%
cityexperiences.com	0.19%
seatgeek.com	-0.52%
eventticketscenter.com	-0.57%
vegas.com	-0.62%
ticketsonsale.com	-0.68%
weddingwire.com	-1.15%

StubHub surged with a 6.14% click share increase, while WeddingWire dropped by 1.15%. WedgewoodWeddings rose 0.87%, contrasting TicketsonSale’s 0.68% decline.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	stubhub.com	weddingwire.com	zola.com	theknot.com	seatgeek.com	wedgewoodweddings.com	tickets-center.com	vegas.com	ticketsonsale.com	gotickets.com
2025/03/01	11.7%	12.67%	6.27%	3.99%	6%	2.31%	5.58%	1.95%	4.71%	1.56%
2025/03/02	10.71%	13.05%	7.88%	3.65%	6.48%	2.31%	4.55%	2.54%	3.45%	3.42%
2025/03/03	10.24%	15.89%	9.85%	6.1%	4.63%	1.63%	3.73%	2.17%	2.93%	1.89%
2025/03/04	10.82%	16.07%	7.09%	5.79%	5.11%	2.97%	3.77%	1.99%	3.93%	1.26%
2025/03/05	9.11%	14.81%	6.62%	7.1%	4.59%	2.8%	3.56%	2.3%	3.41%	2.06%
2025/03/06	8.66%	14.74%	9.54%	5.9%	4.2%	2.83%	3.34%	2.24%	4.08%	1.49%
2025/03/07	8.86%	13.48%	6.57%	5.49%	4.77%	1.79%	4.08%	2.85%	4.03%	2.65%
2025/03/08	9.1%	17.74%	5.59%	3.22%	4.89%	2.24%	3.68%	3.17%	3.47%	2.74%
2025/03/09	13.39%	12.92%	5.06%	6.34%	7.8%	1.28%	4.21%	3.19%	3.6%	2.95%
2025/03/10	11.2%	13.18%	8.4%	5.8%	3.91%	3.18%	2.74%	3%	2.5%	2.24%
2025/03/11	11.76%	9.49%	6.67%	5.29%	7.9%	2.67%	4.55%	2.54%	2.98%	2.49%
2025/03/12	11.03%	12.54%	7.59%	5.56%	5.43%	3.77%	2.77%	1.97%	1.76%	2.88%
2025/03/13	12.14%	9.94%	6.29%	4.7%	7.24%	2.13%	3.34%	2.69%	2.6%	2.77%
2025/03/14	10.94%	9.94%	8.37%	6.69%	6.23%	2.05%	3.71%	2.19%	3.02%	2.33%
2025/03/15	13.77%	9.28%	6.56%	4.64%	9.15%	1.83%	3.79%	2.36%	3.11%	4.77%
2025/03/16	14.53%	9.45%	7.55%	7.24%	2.49%	2.37%	4.67%	3.85%	1.72%	2.79%
2025/03/17	14.63%	9.61%	6.35%	5.98%	6.43%	5.09%	3.8%	2.54%	2.07%	1.59%
2025/03/18	11.28%	11.42%	9.93%	6.7%	4.71%	3.66%	3.39%	2.64%	3.1%	2.33%
2025/03/19	10.82%	17.28%	7.88%	4.79%	5.08%	7.68%	3.38%	2.15%	2.09%	1.23%
2025/03/20	15.07%	12.45%	6.12%	5.89%	3.77%	2.81%	3.63%	3.01%	2.52%	2.45%
2025/03/21	12.95%	10.04%	8.33%	4.8%	4.81%	3.26%	3.75%	1.95%	2.78%	3.38%
2025/03/22	12.67%	11.06%	8.67%	5.37%	4.4%	2.36%	3.75%	2.57%	2.82%	2.14%
2025/03/23	16.56%	9.17%	8.55%	8.1%	3.52%	2.65%	3.92%	2.36%	3.51%	1.64%
2025/03/24	13%	11.27%	7.96%	5.31%	4.5%	4.94%	3.31%	2.47%	2.27%	2.79%
2025/03/25	12.56%	12.56%	9.31%	5.61%	5.88%	4.28%	2.28%	2.2%	1.5%	1.64%
2025/03/26	12.44%	12.93%	6.84%	6.32%	4.39%	5.09%	3.41%	2.3%	2.57%	1.52%
2025/03/27	15.63%	12.13%	5.01%	5.51%	4.56%	3.77%	3.57%	3.43%	1.99%	1.54%
2025/03/28	13.36%	13.85%	9.33%	6.01%	6.84%	5.05%	2.67%	2.09%	1.77%	1.64%
2025/03/29	15.83%	13.19%	6.31%	6.06%	4.99%	2.62%	2.88%	2.09%	1.4%	1.42%
2025/03/30	14.99%	12.36%	8.02%	6.47%	6.89%	3.13%	3.6%	2.55%	1.79%	3.16%
2025/03/31	15.24%	10.76%	8.95%	7.34%	6.16%	4.77%	3.01%	2.32%	1.79%	1.75%

In March 2025, StubHub’s impression share fluctuated, peaking at 16.56% on the 23rd. WeddingWire saw a high of 17.74% on the 8th. Zola’s share was steady, while TheKnot and SeatGeek had minor variations. The month ended with StubHub leading at 15.24%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
SeatGeek - Find Better Deals https://www.seatgeek.com
Sports, Concerts and More — 100% Guaranteed Tickets at Our Lowest Possible Price. Buy Tickets the Smart Way.
2
StubHub™ Buy & Sell Tickets https://www.stubhub.com
Access to the Best Selection — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.
3
Vivid Seats® Event Tickets | 24/7 Customer Service https://www.vividseats.com
Buy 10 Tickets, Get the 11th On Us! Earn Rewards On Every Purchase. Buy From Vivid Seats®.
4
Affordable Local Venues Nearby https://www.weddingwire.com › wedding-venues › --
Venues That Fit Your Budget — The perfect venue for the perfect...
5
Cheap Wedding Reception Venues https://www.zola.com
Venues for Every Budget — Stress-free searching for venues, photographers, florists, DJs and more. Connect for free!

In the competitive world of event ticketing and venue booking, SeatGeek, StubHub, and Vivid Seats captivate with guarantees and rewards, while WeddingWire and Zola charm with budget-friendly venue options. Each ad promises value, security, and convenience, enticing users to engage.

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US Hospitality Events & Conferences - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Competitor Count for US Hospitality Events & Conferences

Market Loss & Market Gains for US Hospitality Events & Conferences

US Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance