Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
amnh.org | 18.82 |
moma.org | 7.81 |
mfa.org | 6.01 |
rockefellercenter.com | 5.83 |
metmuseum.org | 5.77 |
intrepidmuseum.org | 4.79 |
911memorial.org | 4.32 |
mcny.org | 3.09 |
brooklynmuseum.org | 2.52 |
msichicago.org | 2.13 |
others | 38.91 |
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In the competitive landscape of Google’s PPC for museums and art galleries, amnh.org leads with an 18.82% click share. Following are moma.org at 7.81% and mfa.org at 6.01%. Notably, ‘others’ collectively hold a significant 38.91% share, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
In January 2025, amnh.org’s PPC spend share fluctuated, peaking at 18.16% on the 31st. 911memorial.org saw a high of 10.65% on the 30th. Rockefellercenter.com had a notable spike on the 7th at 11.93%. Moma.org maintained steady growth, ending at 5.87%. Intrepidmuseum.org’s share peaked mid-month. Mcny.org showed consistent performance, closing at 4.15%. Metmuseum.org’s share varied, peaking early. Viator.com and mfa.org experienced declines, while getyourguide.com ended with a slight dip.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/01/01 | 417 |
2025/01/02 | 389 |
2025/01/03 | 370 |
2025/01/04 | 393 |
2025/01/05 | 348 |
2025/01/06 | 405 |
2025/01/07 | 347 |
2025/01/08 | 437 |
2025/01/09 | 411 |
2025/01/10 | 434 |
2025/01/11 | 452 |
2025/01/12 | 412 |
2025/01/13 | 371 |
2025/01/14 | 419 |
2025/01/15 | 437 |
2025/01/16 | 411 |
2025/01/21 | 358 |
2025/01/22 | 394 |
2025/01/23 | 421 |
2025/01/24 | 378 |
2025/01/25 | 398 |
2025/01/26 | 348 |
2025/01/27 | 368 |
2025/01/28 | 335 |
2025/01/29 | 395 |
2025/01/30 | 415 |
2025/01/31 | 424 |
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January saw fluctuating advertiser numbers, peaking at 452 on January 11. The month concluded with 424 advertisers, indicating a stable finish.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
amnh.org | 5.24% |
intrepidmuseum.org | 2.61% |
themobmuseum.org | 1.56% |
911memorial.org | 1.4% |
mcny.org | 0.52% |
msichicago.org | -1.04% |
brooklynmuseum.org | -1.06% |
mfa.org | -1.44% |
rockefellercenter.com | -1.48% |
metmuseum.org | -1.58% |
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In the past month, amnh.org soared with a 5.24% click share increase, while metmuseum.org dropped by 1.58%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
In January 2025, amnh.org led with fluctuating impressions, peaking at 19.05% on the 30th. Moma.org saw a steady rise, while rockefellercenter.com spiked early, then dipped. 911groundzero.com and intrepidmuseum.org showed moderate gains. Metmuseum.org and 911memorial.org had varied trends, with mfa.org and viator.com experiencing ups and downs. The month concluded with amnh.org maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
9/11 Museum Tickets — Tours of the 9/11 Memorial plus tickets for the 9/11 Museum and One World Observatory. Starts at $39 Ground Zero Tours and All Access Options to Museum and Observatory.
The 9/11 Memorial & Museum is a must-visit for every NYC itinerary. Get your ticket today.
NY Natural History Museum — No Trip to New York is Complete Without a Visit to the American Museum of Natural History! See the Iconic American Museum of Natural History in NY Located Across from...
Plan Your Visit — See how the city of Paris shaped Sargent’s art in this captivating exhibition at The Met. Explore the vibrant portraits of artist John Singer Sargent and his Parisian inspirations.
Rockefeller Center in NYC — Discover The Best in Fashion, Art, Design, Shopping & Dining All at Rockefeller Center. The Best NYC Shopping and Dining Destination. Take a Tour to...
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In the bustling world of New York City, top-performing PPC ads reveal a tapestry of cultural allure. From the poignant 9/11 Ground Zero Museum to the iconic American Museum of Natural History, each ad weaves a narrative of must-visit experiences. The Metropolitan Museum of Art captivates with Parisian-inspired exhibitions, while Rockefeller Center entices with its vibrant blend of fashion, art, and dining. These ads highlight the unique stories and attractions that make NYC a cultural epicenter.
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