US Hospitality Theaters & Cinemas - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
broadway.com	25.01
newyorktheatreguide.com	8.18
wickedthemusical.com	6.51
stubhub.com	6.15
vividseats.com	4.08
todaytix.com	2.98
tickets-center.com	2.83
gotickets.com	2.49
seatgeek.com	2.36
nyc.com	2.27
others	37.14

In the theater and cinema PPC landscape, ‘broadway.com’ leads with 25.01% click share, while ‘others’ collectively dominate at 37.14%.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	broadway.com	newyorktheatreguide.com	stubhub.com	nyc.com	tickets-center.com	vividseats.com	todaytix.com	gotickets.com	wickedthemusical.com	seatgeek.com
2025/01/01	28.02%	10.33%	7.31%	2.78%	3.71%	4.56%	1.56%	2.26%	3.67%	2.87%
2025/01/02	27.1%	8.98%	8.21%	2.75%	3.64%	5.96%	3.04%	2.31%	0.9%	2.87%
2025/01/03	28.96%	8.22%	7.86%	2.92%	2.52%	5.12%	3.14%	2.02%	5%	3.37%
2025/01/04	24.55%	9.57%	8.47%	1.86%	3.4%	6.46%	3.03%	3.33%	5.78%	4.72%
2025/01/05	26.4%	9.72%	6.69%	2.11%	2.69%	5.95%	3.26%	3.67%	0.91%	3.22%
2025/01/06	26.82%	8.63%	7.12%	2.17%	3.73%	5.48%	2.59%	3.6%	3.02%	3.23%
2025/01/07	27.23%	8.96%	7.22%	1.82%	3.59%	4.6%	2.51%	3.79%	5.49%	2.75%
2025/01/08	29.58%	11.86%	6.12%	4.44%	3.83%	3.37%	2.82%	2.61%	3.87%	2.35%
2025/01/09	28.26%	9.74%	7.52%	2.58%	4.1%	5.25%	2.3%	2.74%	3.96%	2.9%
2025/01/10	24.06%	9.29%	8.02%	2.82%	3.49%	4.81%	2.56%	2.86%	6.06%	2.24%
2025/01/11	26.91%	10.55%	7.37%	4.69%	3.2%	4.34%	3.1%	2.73%	2.76%	1.92%
2025/01/12	24.92%	10.06%	8.21%	3.23%	3.1%	4.85%	3.13%	3.35%	3.34%	1.44%
2025/01/13	29.71%	8.67%	7.69%	3.01%	3.49%	3.49%	3.31%	1.94%	4.14%	2.88%
2025/01/14	28.42%	9.25%	7.46%	3.76%	2.65%	3.97%	4.6%	1.66%	3.96%	2.79%
2025/01/15	29.7%	11.81%	6.03%	4.43%	3.78%	3.32%	2.83%	2.59%	3.81%	2.31%
2025/01/16	28.34%	9.69%	7.49%	2.59%	4.04%	5.21%	2.34%	2.72%	3.89%	2.87%
2025/01/21	25.68%	10.39%	9.49%	2.62%	1.62%	5.42%	3.19%	2.85%	6.94%	4.42%
2025/01/22	26.47%	10.63%	8.25%	2.68%	2.79%	5.24%	2.76%	2.24%	7.91%	4.01%
2025/01/23	26.46%	9.48%	6.33%	3.68%	1.82%	3.77%	3.02%	1.71%	8.53%	2.86%
2025/01/24	29.76%	10.01%	6.85%	3.83%	1.91%	4.66%	4.73%	2.42%	4.89%	3.28%
2025/01/25	26.49%	10.09%	8.38%	3.44%	2.27%	4.52%	4.88%	2.13%	5.23%	3.7%
2025/01/26	27.32%	9.55%	7.72%	2.86%	2.33%	4.73%	3.92%	1.62%	4.96%	3.75%
2025/01/27	26.36%	7.25%	7.46%	2.72%	2.61%	4.73%	2.91%	3.03%	8.1%	2.95%
2025/01/28	25.15%	8.57%	8.51%	3.12%	2.83%	5.83%	2.82%	1.64%	6.72%	4.04%
2025/01/29	26.29%	9.46%	8.21%	3.81%	1.53%	4.66%	4.4%	1.86%	7.14%	3.15%
2025/01/30	23.72%	9.32%	8.08%	3.85%	2.46%	4.61%	4.16%	2.97%	7.78%	2.91%
2025/01/31	28.16%	10.42%	7.26%	4.15%	4.03%	3.78%	3.35%	2.66%	2.33%	1.87%

Broadway.com led January with fluctuating spend, peaking at 29.76%. NewYorkTheatreGuide.com and StubHub.com followed, showing consistent trends. WickedTheMusical.com surged mid-month, while SeatGeek.com ended with a dip.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	701
2025/01/02	665
2025/01/03	679
2025/01/04	669
2025/01/05	651
2025/01/06	748
2025/01/07	623
2025/01/08	662
2025/01/09	656
2025/01/10	667
2025/01/11	673
2025/01/12	719
2025/01/13	660
2025/01/14	699
2025/01/15	662
2025/01/16	656
2025/01/21	698
2025/01/22	727
2025/01/23	704
2025/01/24	694
2025/01/25	702
2025/01/26	683
2025/01/27	690
2025/01/28	681
2025/01/29	693
2025/01/30	746
2025/01/31	755

January saw fluctuating advertiser numbers, starting at 701 and dipping mid-month. A notable rise occurred towards month-end, finishing at 755.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wickedthemusical.com	3.15%
cinemark.com	1.99%
todaytix.com	0.78%
lionking.com	0.71%
seatgeek.com	0.57%
vegas.com	-0.43%
cirquedusoleil.com	-0.53%
gotickets.com	-0.73%
ticketsonsale.com	-0.79%
tickets-center.com	-0.95%

Cinemark.com and Wickedthemusical.com soared in click share, while Tickets-center.com and Ticketsonsale.com faced declines.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	broadway.com	stubhub.com	newyorktheatreguide.com	tickets-center.com	vividseats.com	nyc.com	gotickets.com	todaytix.com	seatgeek.com	wickedthemusical.com
2025/01/01	12.62%	11.92%	8.9%	6.34%	8.24%	3.09%	4.23%	1.49%	3.43%	2.58%
2025/01/02	13.3%	12.92%	9.12%	6.02%	10.15%	3.05%	3.67%	2.86%	3.5%	0.64%
2025/01/03	14.3%	13.43%	7.55%	4.19%	9.08%	3.37%	3.94%	3.07%	4.29%	3.3%
2025/01/04	12.27%	12.92%	8.79%	4.87%	9.63%	2.07%	6.29%	2.86%	6.52%	3.56%
2025/01/05	12.18%	10.99%	9.01%	4.05%	9.48%	2.6%	6.66%	3.41%	4.65%	1.3%
2025/01/06	12.53%	10.42%	7.9%	6%	9.41%	2.44%	7.22%	2.44%	3.65%	1.99%
2025/01/07	14.23%	12.08%	8.22%	5.71%	6.92%	2.44%	8%	2.38%	3.28%	3.43%
2025/01/08	14.17%	9.95%	11.55%	6.47%	5.49%	5.22%	6.08%	2.94%	2.66%	2.82%
2025/01/09	13.1%	11.97%	8.58%	6.23%	9.36%	3%	6.48%	2.06%	3.73%	2.86%
2025/01/10	12.39%	12.08%	8.55%	5.86%	7.45%	3.01%	5.56%	2.49%	2.47%	4.15%
2025/01/11	12.93%	11.26%	10.15%	5.97%	7.32%	4.94%	5.79%	3.07%	1.92%	2.53%
2025/01/12	11.6%	12.7%	9.53%	4.75%	8.12%	3.69%	6.26%	2.8%	1.35%	2.77%
2025/01/13	14.33%	12.14%	8.61%	5.79%	6.05%	3.94%	3.65%	3.74%	3.31%	2.49%
2025/01/14	14.09%	11.8%	8.92%	4.33%	7%	3.98%	3.61%	4.57%	4.04%	2.68%
2025/01/15	14.33%	9.87%	11.62%	6.42%	5.43%	5.28%	6.05%	2.98%	2.63%	2.79%
2025/01/16	13.05%	11.86%	8.59%	6.17%	9.27%	3.03%	6.42%	2.09%	3.7%	2.83%
2025/01/21	13.89%	14.95%	10.25%	3.02%	8.95%	2.84%	5.83%	3.23%	5.49%	4.53%
2025/01/22	13.2%	13.21%	10.4%	3.46%	9.06%	2.69%	4.38%	2.78%	5.73%	5.47%
2025/01/23	13.21%	10.11%	8.69%	3.29%	6.69%	3.98%	3.8%	3.61%	4.26%	5.52%
2025/01/24	14.39%	10.91%	9.53%	2.98%	7.62%	4.7%	5.29%	5.42%	4.08%	3.21%
2025/01/25	13.07%	13.31%	9.31%	3.78%	7.57%	4.03%	4.11%	5%	4.79%	3.37%
2025/01/26	13.2%	12.22%	9.23%	3.85%	8.01%	3.41%	3.13%	4.48%	4.65%	3.33%
2025/01/27	14.52%	12.09%	6.63%	4.2%	7.62%	3.2%	6.05%	3.09%	4.23%	5%
2025/01/28	13.17%	12.99%	8.24%	4.41%	8.68%	3.3%	3.25%	2.86%	5.65%	5.03%
2025/01/29	14.17%	13.31%	9.72%	2.91%	8.34%	4.35%	3.46%	4.16%	4.47%	4.88%
2025/01/30	11.98%	12.55%	8.93%	4.18%	7.81%	4.04%	5.42%	3.81%	3.7%	5.52%
2025/01/31	13.51%	10.77%	9.82%	6.73%	5.74%	4.71%	4.25%	3.32%	2.33%	1.89%

Broadway.com led January 2025 with fluctuating impressions, peaking at 14.52% on the 27th. Stubhub.com saw a high of 14.95% on the 21st. Newyorktheatreguide.com maintained steady growth, ending at 9.82%. Tickets-center.com had a late surge, closing at 6.73%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Wicked On Broadway NYC | Official Broadway Tickets http://www.broadway.com
Meet the Witches of Oz Before Dorothy Dropped In. Get Tickets for Wicked in NYC! The...
2
Wicked 2025 | All 2025 Dates Available https://www.gotickets.com
Buy Wicked Tickets. 2025 Upcoming Events and Schedules. Compare Prices and Find Seats. Don't Miss Wicked! Get Tickets for Wicked at a City Near You. Tickets On Sale Now.
3
Official Broadway Tickets | Shows in NYC https://www.newyorktheatreguide.com
See what's currently on sale on Broadway - from classics to new hits. Get tickets today. Find tickets at New York Theatre Guide, a trusted and reliable source for...
4
Wicked Broadway Tickets | The Best Deals are on SeatGeek https://www.seatgeek.com
100% Guaranteed Tickets at Our Lowest Possible Price. Buy Tickets the Smart Way.
5
Wicked | New York Tickets - New York 2025 Tickets https://www.stubhub.com
Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2025

In the competitive world of Broadway ticket sales, five top advertisers dominate Google’s SERP with compelling text ads. Broadway.com entices with an immersive experience of “Wicked” in NYC, while GoTickets highlights future 2025 events. NewYorkTheatreGuide offers a trusted source for diverse shows, SeatGeek promises unbeatable prices, and StubHub emphasizes urgency with fast-selling tickets. Each ad uniquely captures the magic of Broadway, drawing audiences to secure their seats.

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