US Logistics Parcel Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
usps.com	86.97
theupsstore.com	5.39
ups.com	2.84
stamps.com	1.2
fedex.com	0.6
uline.com	0.59
pitneybowes.com	0.26
goshippo.com	0.23
uspsdelivers.com	0.22
ipostal1.com	0.21
others	1.49

In the logistics PPC landscape, USPS.com dominates with 86.97% click share. The UPS Store follows at 5.39%, while UPS.com holds 2.84%. “Others” collectively capture 1.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	usps.com	stamps.com	ups.com	theupsstore.com	uspsdelivers.com	uline.com	fedex.com	pitneybowes.com	pirateship.com	goshippo.com
2025/03/01	61.34%	7.58%	9.11%	2.84%	0.21%	4.62%	1.53%	0.26%	1.98%	2.36%
2025/03/02	61.39%	4.07%	8.4%	6.16%	2.4%	3.41%	2.01%	0.26%	1.5%	1.79%
2025/03/03	48.5%	3.76%	16.84%	2.99%	0.27%	5.69%	1.56%	0.52%	1.66%	1.56%
2025/03/04	52.06%	4.88%	11.61%	5.88%	1.57%	6.4%	1.51%	0.67%	1.41%	2.52%
2025/03/05	56.8%	5.27%	6.19%	8.59%	1.46%	6.55%	1.15%	0.55%	1.08%	1.28%
2025/03/06	42.56%	7.09%	14.65%	8.89%	1.74%	5.02%	1.52%	0.38%	1.68%	3.07%
2025/03/07	53.16%	8.64%	5.92%	5.63%	1.64%	4.2%	1.01%	3.07%	0.95%	4.83%
2025/03/08	56.89%	5.35%	9.43%	6.42%	0.87%	3.93%	1.05%	3.36%	0.67%	1.14%
2025/03/09	70.36%	3.53%	2.71%	5.05%	0.23%	3.43%	1.17%	0.41%	1.09%	2.47%
2025/03/10	55.06%	6.44%	8.97%	7.05%	1.33%	4.19%	0.93%	0.26%	1.48%	2.51%
2025/03/11	47.88%	5.35%	13.28%	12.5%	1.34%	4.87%	0.68%	1.39%	1.02%	0.99%
2025/03/12	51.88%	4.86%	11.76%	8.09%	0.25%	6.55%	0.88%	0.52%	1.45%	1.52%
2025/03/13	56.68%	4.59%	6.74%	9.33%	1.51%	5.74%	0.9%	0.31%	1.02%	1.64%
2025/03/14	63.43%	6.63%	6.95%	3.53%	0.75%	4.31%	0.91%	1.26%	0.91%	1.75%
2025/03/15	62.51%	6.73%	5.29%	7.49%	1.39%	2.78%	1.07%	1.48%	0.76%	1.85%
2025/03/16	55.56%	9.53%	6.49%	4.86%	3.54%	5.5%	1.23%	1.44%	1.49%	0.8%
2025/03/17	55.54%	7.56%	7.82%	6.26%	0.31%	5.27%	1.1%	0.17%	1%	4.55%
2025/03/18	51.48%	7.77%	10.85%	3.79%	1.6%	6.05%	1.69%	0.19%	1.06%	3.87%
2025/03/19	57.83%	6.77%	6.46%	3.73%	0.15%	6.34%	1.41%	0.32%	1.13%	0.96%
2025/03/20	54.7%	10.51%	6.73%	6.6%	2.52%	2.99%	1.48%	1.52%	0.82%	1.02%
2025/03/21	54.91%	9.47%	5.81%	6.36%	2.02%	4.11%	1.14%	2.81%	1.26%	2.38%
2025/03/22	64.85%	6.82%	5.63%	3.46%	0.16%	3.03%	1.93%	0.44%	1.46%	1.33%
2025/03/23	62.67%	7.92%	2.62%	6.64%	0.2%	3.37%	1.84%	0.39%	1.24%	1.12%
2025/03/24	56.15%	9.21%	7.36%	5.01%	0.21%	4.92%	1.63%	0.51%	1.43%	1.39%
2025/03/25	46.13%	12.95%	9.56%	4.74%	0.3%	5.76%	2.17%	4.57%	1.12%	2.06%
2025/03/26	44.33%	13.11%	11.94%	3.13%	0.23%	5.52%	1.96%	4.29%	1.35%	2.2%
2025/03/27	53.13%	10.84%	7.8%	5.09%	0.22%	5.63%	1.81%	0.63%	1.81%	1.06%
2025/03/28	54.84%	11.11%	8.56%	4.31%	0.14%	5.19%	2.4%	0.21%	2%	1.04%
2025/03/29	63.11%	5.48%	8.99%	7.78%	0.09%	3.01%	2.05%	0.17%	0.75%	0.72%
2025/03/30	49.31%	10.29%	13.03%	6.47%	0.06%	3.56%	4.2%	1.61%	1.1%	0.9%
2025/03/31	33.78%	17.01%	12.33%	6.51%	5.19%	4.29%	2.35%	1.82%	1.67%	0.7%

USPS dominated March with fluctuating spend, peaking mid-month. Stamps.com surged late, while UPS and The UPS Store showed steady gains. FedEx and Pitney Bowes had modest increases. March ended with USPS leading, despite a dip.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	243
2025/03/02	253
2025/03/03	318
2025/03/04	320
2025/03/05	331
2025/03/06	412
2025/03/07	413
2025/03/08	361
2025/03/09	321
2025/03/10	378
2025/03/11	348
2025/03/12	378
2025/03/13	342
2025/03/14	372
2025/03/15	295
2025/03/16	294
2025/03/17	312
2025/03/18	320
2025/03/19	311
2025/03/20	312
2025/03/21	309
2025/03/22	286
2025/03/23	272
2025/03/24	310
2025/03/25	293
2025/03/26	299
2025/03/27	301
2025/03/28	281
2025/03/29	257
2025/03/30	261
2025/03/31	284

March began with 243 advertisers, peaking at 413 on the 7th. A decline followed, ending the month at 284.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
usps.com	1.54%
stamps.com	0.55%
fedex.com	0.3%
foreverstampsshop.com	0.04%
ipostal1.com	0.04%
easyship.com	-0.04%
uline.com	-0.08%
goshippo.com	-0.15%
ups.com	-0.68%
theupsstore.com	-1.66%

In the past month, usps.com surged by 1.54% in click share, while theupsstore.com dropped by 1.66%. Stamps.com gained 0.55%, and fedex.com rose by 0.3%.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	usps.com	ups.com	stamps.com	uspsdelivers.com	theupsstore.com	fedex.com	uline.com	pitneybowes.com	amazon.com	goshippo.com
2025/03/01	73.01%	5.97%	6.33%	0.06%	2.73%	0.98%	2.81%	0.1%	0.74%	1.61%
2025/03/02	70.9%	6.51%	4.94%	1.48%	5.67%	1.23%	2.47%	0.1%	0.65%	0.72%
2025/03/03	66.71%	8.81%	2.43%	0.16%	4.09%	1.32%	4.21%	0.14%	1.26%	0.55%
2025/03/04	67.74%	5.6%	3.33%	1.24%	6.77%	1.14%	3.87%	0.55%	0.38%	1.64%
2025/03/05	77.9%	2.64%	2.63%	0.77%	6.37%	0.7%	3.05%	0.38%	0.31%	0.38%
2025/03/06	66.23%	6.1%	4.27%	1.41%	8.1%	1.03%	2.8%	0.21%	0.61%	1.95%
2025/03/07	74.45%	2.2%	4.57%	1.15%	4.67%	0.65%	2.08%	1.9%	0.74%	2.78%
2025/03/08	77.85%	3.46%	2.76%	0.47%	4.66%	0.65%	2.02%	1.91%	0.53%	0.45%
2025/03/09	83.43%	1.03%	1.65%	0.06%	4.34%	0.74%	1.95%	0.28%	0.54%	1.3%
2025/03/10	70.85%	5.13%	4.2%	0.92%	7%	0.73%	2.41%	0.13%	0.46%	1.38%
2025/03/11	67.77%	6.3%	3.27%	0.89%	11.38%	0.46%	2.6%	0.94%	0.43%	0.3%
2025/03/12	68.82%	7.07%	2.84%	0.08%	8%	0.67%	4.12%	0.19%	0.63%	0.56%
2025/03/13	73.47%	3.47%	2.59%	1%	7.98%	0.69%	3.23%	0.25%	0.41%	0.86%
2025/03/14	78.49%	3.56%	3.53%	0.74%	3.05%	0.59%	1.97%	0.75%	0.37%	0.94%
2025/03/15	74.14%	3.06%	4.34%	0.96%	7.61%	0.83%	1.48%	1.01%	0.41%	1.13%
2025/03/16	72.69%	3.53%	5.59%	2.56%	3.7%	0.68%	3.52%	0.92%	0.62%	0.21%
2025/03/17	70.88%	4.39%	4.66%	0.08%	6.25%	0.72%	3.38%	0.06%	0.72%	3.28%
2025/03/18	70.49%	6.63%	4.76%	1.04%	3.34%	1.1%	3.18%	0.07%	0.8%	2.45%
2025/03/19	75.49%	3.59%	4.17%	0.05%	3.59%	0.86%	3.29%	0.2%	1.3%	0.28%
2025/03/20	70.56%	4.1%	7.05%	1.81%	5.86%	1.07%	1.64%	0.99%	0.71%	0.38%
2025/03/21	73.09%	2.84%	4.97%	1.42%	5.13%	0.64%	1.72%	1.57%	0.43%	4.28%
2025/03/22	78.11%	3.23%	3.99%	0.04%	3.88%	1.16%	1.79%	0.19%	0.72%	0.5%
2025/03/23	76.79%	1.2%	4.65%	0.08%	6.44%	1.07%	2.03%	0.2%	0.91%	0.33%
2025/03/24	75.99%	4.29%	5.06%	0.04%	4.48%	0.96%	2.41%	0.11%	0.69%	0.33%
2025/03/25	62.9%	6.79%	9.31%	0.09%	4.72%	1.39%	3.33%	3.65%	0.48%	1.47%
2025/03/26	65.03%	8.17%	8.07%	0.07%	3.33%	1.2%	2.87%	3.09%	0.76%	1.25%
2025/03/27	74.23%	4.25%	5.98%	0.06%	4.19%	1.07%	2.66%	0.3%	0.45%	0.32%
2025/03/28	74.46%	4.74%	6.1%	0.03%	4.2%	1.39%	2.42%	0.07%	0.45%	0.23%
2025/03/29	79.85%	4.94%	2.66%	0.03%	5.86%	1.18%	1.3%	0.06%	0.37%	0.18%
2025/03/30	75.9%	6.67%	4.88%	0.02%	3.92%	1.83%	1.61%	0.87%	0.46%	0.16%
2025/03/31	38.18%	13.22%	13.03%	8.46%	6.97%	3.11%	2.91%	1.49%	0.84%	0.23%

In March 2025, USPS dominated with fluctuating impressions, peaking mid-month. UPS and Stamps.com showed modest shares, while FedEx and Amazon remained low. The month ended with USPS dropping sharply, and UPS rising.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
PitneyShip® Shipping Software | Official USPS® Partner https://www.pitneybowes.com › shipping › usps
Save on USPS® shipping rates, get free USPS® package tracking and print discounted labels.
2
US Postal Service Online https://www.stamps.com
Buy & Print Postage from Home — Stamps.com® helps businesses spend less time sending and more time minding their business.
3
The UPS Store® https://www.theupsstore.com
The UPS Store® Services — Promote Your Small Business With Help From The UPS Store®. Learn About Our Print Services. Find...
4
UPS® Official Website | Trusted Shipping Service https://www.ups.com
Get Fast, Reliable Service You Can Depend On With UPS Ground. UPS Ground Provides...
5
Welcome to USPS - Track packages with USPS https://www.usps.com
From Boxes To Stamps, We Can Help With All Your Business Shipping & Mailing Needs. Take the Hassle Out Of Shipping With Our Reliable Services. Learn More Today. Schedule a Pickup. Prepare Your Packages.

Pitney Bowes, Stamps.com, The UPS Store, UPS, and USPS dominate Google’s SERP with compelling PPC ads. Themes of convenience, reliability, and cost savings resonate. Pitney Bowes and Stamps.com emphasize discounted rates and ease of use, while UPS and USPS highlight trusted, efficient services. The UPS Store focuses on supporting small businesses.

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US Logistics Parcel Services - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Logistics Parcel Services brands

Share of Spend for the top 10 US Logistics Parcel Services brands

Competitor Count for US Logistics Parcel Services

Market Loss & Market Gains for US Logistics Parcel Services

US Logistics Parcel Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance